インドギフトカード・インセンティブカード市場インテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別支出分析、小売・法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計Q2 2023年最新版

India Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、インドのギフトカード産業は年率ベースで14.3％成長し、2023年には78億米ドルに達すると予想されている。金額ベースでは、インドのギフトカード市場は2018年から2022年の間に15.0％のCAGRを記... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	268	英語

目次
図表リスト

サマリー

PayNXT360によると、インドのギフトカード産業は年率ベースで14.3％成長し、2023年には78億米ドルに達すると予想されている。金額ベースでは、インドのギフトカード市場は2018年から2022年の間に15.0％のCAGRを記録している。

インドのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは15.0％を記録すると予測される。インドのギフトカード市場は、2022年の68億米ドルから増加し、2027年には136億米ドルに達する。

2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

インドのギフトカード業界では、ここ3～4年で大きな変化が起きている。以前は、ギフトカードは主に都市部の現象であった。しかし、電子商取引とテクノロジーの急速な普及が消費者のギフトカードへのシフトを促し、その結果、この決済手段は国内の幅広い層に浸透した。実用性、利便性、選択の幅が広がるにつれ、ギフトカードの需要はさらに高まると予想される。

ギフトカード購入者のシェアは、Tier IIとIIIの都市で急速に増加している。ブランドや企業も消費者行動の変化に注目しており、その結果、多くの企業が国内で革新的なギフトカードプログラムを開始している。ブランドだけでなく、企業も従業員のエンゲージメントを高め、良い仕事にインセンティブを与えるために、インドでギフトカードの利用を増やしている。このようなトレンドはすべて、Eコマース市場の成長とともに、今後3～4年にわたってインドのギフトカード業界の成長を牽引し続けると予測されている。

2022年、ギフトカードはインド人の間でお祝いの贈り物として有力な選択肢に浮上した。

インドは最大の贈答産業のひとつである。年間を通じて祭りが祝われ、何十億ドルもの金額がギフトの購入に費やされている。ここ数年、人々はギフトを贈る選択肢としてギフトカードに目を向けている。現在、ギフトカードは最も好まれるギフトの選択肢として浮上している。
オンライン小売から衣料品、アクセサリー、パーソナルケア、食料品、飲食に至るまで、ギフトカードは様々な業界でますます採用されるようになっている。このようなトレンドは、短期的・中期的な観点からさらに増加すると予測され、インドにおける業界の成長を支えている。

デジタルゲームギフトカード市場は、グローバル展開を加速するために資金調達ラウンドを実施中

オンラインゲーム市場は、世界的な大流行以降、力強い成長を記録している。インドでは、オンラインゲーマーは安定した速度で成長すると予測されており、このセグメントで事業を展開する企業にとって有利な成長機会を意味する。この傾向は世界市場でも同様であり、その結果、デジタルゲームギフトカード市場は、より多くの国で存在感を示すために資本を増強している。
- 2022年11月、インドを拠点とするゲームとデジタルギフトカードのマーケットプレイスであるDriffleは、Beenextが主導したシード資金調達ラウンドで340万米ドルを調達したと発表した。同社は、ゲーマーが自国通貨でゲームやデジタルギフトカードを購入できるマーケットプレイスを提供している。現在、同社は世界100以上の市場に進出しており、成長するオンラインゲーム業界を活用するため、さらなる拡大を計画している。

グローバル展開とともに、技術インフラや製品開発への投資も計画している。PayNXT360は、短中期的な観点から、同社がこのような資本ラウンドをさらに調達することを期待している。

暗号通貨取引所は、インドのギフト市場を利用するためにギフトカード機能を立ち上げている。

インドでは暗号通貨の人気が高まっている。ミレニアル世代やZ世代のインド人がデジタル資産クラスに投資するケースが増加している。人気の高まりに乗じるため、暗号通貨取引所はインドの祝祭日やホリデーのギフト贈答シーズンにギフトカード機能を立ち上げている。
- 2022年10月、インドの大手暗号通貨取引所の1つであるWazirXは、ギフトカード機能の開始を発表した。
- 2022年9月、別の暗号通貨取引所であるFlitpayは、新しいディワリ・キャンペーンの下で物理的なギフトカードのオプションを開始したと発表した。同社は、経済的安定を切望するインド人をターゲットに暗号ギフトカードを提供した。
PayNXT360は、短期・中期的な観点から、インドで成長する暗号通貨コミュニティに対応する、このような革新的なギフトカードの発売が増えることを期待している。これは、今後3～4年のギフトカード業界の成長をさらに後押しするだろう。

金額ベースでは、インドのギフトカード市場は2018年から2022年の間に15.0%のCAGRを記録している。PayNXT360によると、同国のギフトカード産業は年率ベースで16.5％成長し、2023年には7億5,562万米ドルに達すると予想されている。

インドのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは15.0％を記録すると予測されている。同国のギフトカード市場は、2022年の6486.9百万米ドルから増加し、2027年には13237.3百万米ドルに達する。

本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにわたる市場機会とリスクを網羅しています。国別の75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に把握することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 India Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 India Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 India Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 India Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 India Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 India Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 India Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 India Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 India Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 India Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 India Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 India Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 India Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 India Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 India Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 India Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 India Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 India Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 India Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: India Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: India Gift Card Penetration by Market Value(%), 2018-2027
Table 3: India Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: India Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: India Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: India Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: India Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: India Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: India Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: India Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: India Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: India Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: India Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: India Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: India Gift Card Load Value (US$ Million), 2018-2027
Table 16: India Number of Gift Cards Purchased (Million) 2018-2027
Table 17: India Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: India Gift Card Transaction Volume (Million), 2018-2027
Table 19: India Average Value of Per Transaction (US$), 2018-2027
Table 20: India Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: India Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: India Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: India Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: India Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: India Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: India Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: India Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: India Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: India Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: India Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: India Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: India Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: India Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: India Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: India Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: India Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: India Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: India Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: India Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: India Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: India Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: India Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: India Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: India Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: India Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: India Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: India Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: India Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: India Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: India Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: India Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: India Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: India Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: India Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: India Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: India Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: India Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: India Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: India Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: India Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: India Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: India Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: India Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: India Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: India Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: India Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: India Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: India Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: India Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: India Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: India Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: India Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: India Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: India Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: India Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: India Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: India Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: India Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: India Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: India Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: India Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: India Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: India Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: India Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: India Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: India Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: India Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: India Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: India Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: India Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: India Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: India Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: India Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: India Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: India Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: India Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: India Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: India Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the India is expected to grow by 14.3% on annual basis to reach US$7.8 billion in 2023. In value terms, the gift card market in India has recorded a CAGR of 15.0% during 2018–2022.

The gift card industry in India will continue to grow over the forecast period and is expected to record a CAGR of 15.0% during 2023-2027. Gift card market in the India will increase from US$6.8 billion in 2022 to reach US$13.6 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

There has been a substantial shift in the Indian gift card industry over the last three to four years. Previously, gift cards were largely an urban phenomenon. However, the rapid adoption of e-commerce and technology has driven the consumer's shift towards gift cards, and as a result, the payment instrument has reached a wider demographics in the country. With a greater focus on practicality, convenience, and power of choice, gift cards are projected to further experience an increase in demand.

The share of gift card buyers is rapidly increasing in Tier II and III cities. Brands and businesses are also taking note of changing consumer behavior, and as a result, many have launched innovative gift card programs in the country. Along with brands, corporates have also increased their usage of gift cards in India to boost employee engagement and incentivize good work. All of these trends, along with the growing e-commerce market, are projected to keep driving the growth of the Indian gift card industry over the next three to four years.

Gift cards have emerged as a strong festive gift-giving options among Indians in 2022

India is one of the largest gifts giving industries. Festivals are celebrated across the year and billions of dollars are spent on buying gifts in the country. Over the last few years, people have turned to gift cards as a gift giving option. Now, gift cards have emerged as the most preferred gifting option.
From online retail to clothing and accessories, personal care, grocery, and dining, gift cards are getting increasingly adopted across different industry verticals. These trends are projected to further increase from the short to medium-term perspective, thereby supporting industry growth in India.

Digital gaming gift card marketplaces are raising funding rounds to accelerate their global expansion

The online gaming market has recorded strong growth since the global pandemic outbreak. In India, online gamers are projected to grow at a steady rate, meaning a lucrative growth opportunity for firms operating in the segment. The trend is similar in the global market, and consequently, digital gaming gift card marketplaces are raising capital to build their presence in more countries.
• In November 2022, Driffle, an India-based gaming, and digital gift card marketplace, announced that the firm had raised US$3.4 million in a seed funding round, which was led by Beenext. The firm provides a marketplace that allows gamers to buy games and digital gift cards in their local currencies. Currently, the firm has a presence in over 100 markets globally and is planning to further expand its reach to capitalize on the growing online gaming industry.

Along with the global expansion, the firm is also planning to invest in tech infrastructure and product development. PayNXT360 expects the firm to raise more such capital rounds from the short to medium-term perspective.

Cryptocurrency exchanges are launching gift card features to capitalize on the Indian gift-giving market

The popularity of cryptocurrencies has been on the rise in India. An increasing number of millennials and Gen Z Indians have invested in the digital asset class. To capitalize on the growing popularity, cryptocurrency exchanges are launching gift card features during the festive and holiday gift-giving season in India.
• In October 2022, WazirX, one of the leading cryptocurrency exchanges in the country, announced the launch of a gift card feature, which allows users to gift cryptocurrencies to their loved ones during the festive season.
• In September 2022, Flitpay, another cryptocurrency exchange, announced that the firm had launched a physical gift card option under its new Diwali campaign. The firm targeted the crypto gift cards towards Indians who are craving financial stability.
From the short to medium-term perspective, PayNXT360 expects more such innovative gift card launches that cater to the growing cryptocurrency community in India. This will further assist the gift card industry's growth over the next three to four years.

In value terms, the gift card market in India has recorded a CAGR of 15.0% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 16.5% on annual basis to reach US$7556.2 million in 2023.

The gift card industry in India will continue to grow over the forecast period and is expected to record a CAGR of 15.0% during 2023-2027. Gift card market in the country will increase from US$6486.9 million in 2022 to reach US$13237.3 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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