ドイツ：ギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別支出分析、小売業および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計Q2 2023年最新版

Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、ドイツのギフトカード産業は年率ベースで8.7％成長し、2023年には148億米ドルに達すると予想されている。金額ベースでは、ドイツのギフトカード市場は2018年から2022年の間に12.2％のCAGRを記... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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PayNXT360によると、ドイツのギフトカード産業は年率ベースで8.7％成長し、2023年には148億米ドルに達すると予想されている。金額ベースでは、ドイツのギフトカード市場は2018年から2022年の間に12.2％のCAGRを記録している。

ドイツのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは9.4％を記録すると予測される。ドイツのギフトカード市場は、2022年の136億米ドルから増加し、2027年には212億米ドルに達する。

2022年のギフトカード市場は、様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための採用拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行ったイニシアティブなどが挙げられる。

ドイツではここ数年、消費者の間でギフトカードの注目度が高まっている。この支払い方法が広く採用されるようになったことで、ブランドは一貫してこの分野への投資を増やしており、この傾向は今後3～4年間はさらに続くと予想される。

食料品小売業者からホスピタリティ企業に至るまで、業種を問わず多くの企業が、ドイツ人の間で高まる人気を活用しようと、革新的なギフトカード構想を打ち出している。さらに、オンラインショッピングの増加傾向は、短中期的な観点から、物理的なものよりもデジタルギフトカードの成長を促進すると予測されています。全体として、PayNXT360は、今後3～4年間におけるドイツのギフトカード分野の堅調な成長見通しを維持しています。

小売業者は、顧客を誘致し、成長を促進するために、ドイツでいくつかのギフトカードのイニシアチブを開始する予定です。

ドイツの消費者の間で決済手段としてのギフトカードの人気が高まる中、成長を促進するために、この決済ソリューションを業務やマーケティング戦略に取り入れる小売業者が増えています。例えば
- 2022年11月、ドイツの小売業者であるアルディは、消費者の間での普及の高まりを活用するため、決済端末の更新とギフトカード施策の展開を検討していると発表した。
- さらに、ドイツでは2022年のホリデーシーズンを前に、同社はギフトカードプログラムを発表した。ドイツのアルディ店舗で買い物をすると、特定の顧客にギフトカードがプレゼントされる。同社は、店舗で1,000以上の期間限定ホリデー商品の発売を記念して、このプログラムを開始した。

PayNXT360は、同社がこのようなギフトカード販促キャンペーンをさらに展開することで、今後3～4年の間に国内でのギフトカード取引量と取引額が増加すると見込んでいる。

ドイツを拠点とするギフトカード・プロバイダーは、より多くの国や販売パートナーに決済ソリューションを拡大している。

ますます多くのブランドや消費者がオンラインやオフラインでの購入にギフトカードを利用するようになり、世界的にギフトカードは主流の決済手段となっている。この傾向を利用するため、ドイツを拠点とする企業は、より多くのグローバル市場でギフトカード・サービスを開始することで、地理的プレゼンスを拡大している。
- 2022年6月、大手決済代行会社のepayは、決済ソリューションRenewalをより多くの国で開始することを発表し、新たな販売パートナーも獲得した。販売パートナーおよび販売国には、オーストラリアのHarvey Norman、アラブ首長国連邦のEtisalat、シンガポールのSingtelなどが含まれます。Renewalを利用することで、ブランドや企業はデジタル製品をサブスクリプションモデルに変換し、epayと提携している小売業者のグローバルネットワークを通じて販売することができる。

短中期的な展望では、ギフトカード・サービスも提供するこのペイメント企業は、より多くのグローバル市場でプレゼンスを拡大すると予測される。これにより、今後3～4年間で、epayの成長はさらに加速するだろう。

ホスピタリティ企業は、ドイツでの旅行需要を掘り起こすため、割引ギフトカードプログラムを開始している。

パンデミックはホスピタリティ企業の経営に深刻な影響を与えた。しかし、旅行が回復し、人々が旅行活動にますます支出するようになったため、ホスピタリティ企業はギフトカードを活用し、ドイツにおける旺盛な旅行需要を取り込もうとしている。例えば

- 2022年11月、ホスピタリティ分野の世界的大手企業であるアコーは、アコー・ライブリミットレスの全会員を対象とした割引ギフトカードプログラムを発表した。このプログラムでは、ギフトカードを購入する際、会員にさらに20％の金額を提供している。旅行者はギフトカードを3年間使用できるため、魅力的な支払い手段となり、またアコーにとっても収益の増加につながる。

同社はまた、英国の旅行者向けに同様のギフトカード割引プログラムを開始した。ただし、イギリスでは、ギフトカードはギフトカード購入後1年以内の購入にのみ適用される。このようなギフトカードプログラムは、2023年に世界中で旅行が力強く回復すると予想されていることから、業界の成長を加速させることが期待されている。

金額ベースでは、ドイツのギフトカード市場は2018年から2022年の間に12.2%のCAGRを記録している。PayNXT360によると、同国のギフトカード産業は年率ベースで10.8％成長し、2023年には1億4,401.2万米ドルに達する見込みである。

ドイツのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは9.4％を記録すると予測されている。同国のギフトカード市場は、2022年の1億2,995万米ドルから増加し、2027年には2億6,282万米ドルに達する。

本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにわたる市場機会とリスクを網羅しています。国別の75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に把握することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Germany Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 Germany Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Germany Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 Germany Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 Germany Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 Germany Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 Germany Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 Germany Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 Germany Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 Germany Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 Germany Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 Germany Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 Germany Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 Germany Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 Germany Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 Germany Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 Germany Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 Germany Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 Germany Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: Germany Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: Germany Gift Card Penetration by Market Value(%), 2018-2027
Table 3: Germany Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: Germany Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: Germany Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: Germany Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: Germany Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: Germany Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: Germany Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: Germany Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: Germany Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: Germany Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: Germany Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: Germany Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: Germany Gift Card Load Value (US$ Million), 2018-2027
Table 16: Germany Number of Gift Cards Purchased (Million) 2018-2027
Table 17: Germany Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: Germany Gift Card Transaction Volume (Million), 2018-2027
Table 19: Germany Average Value of Per Transaction (US$), 2018-2027
Table 20: Germany Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: Germany Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: Germany Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: Germany Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: Germany Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: Germany Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: Germany Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: Germany Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: Germany Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: Germany Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: Germany Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: Germany Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: Germany Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: Germany Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: Germany Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: Germany Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: Germany Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: Germany Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: Germany Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: Germany Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: Germany Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: Germany Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: Germany Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: Germany Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: Germany Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: Germany Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: Germany Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: Germany Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: Germany Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: Germany Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: Germany Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: Germany Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: Germany Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: Germany Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: Germany Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: Germany Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: Germany Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: Germany Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: Germany Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: Germany Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: Germany Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: Germany Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: Germany Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: Germany Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: Germany Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: Germany Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: Germany Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: Germany Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: Germany Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: Germany Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: Germany Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: Germany Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: Germany Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: Germany Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: Germany Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: Germany Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: Germany Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: Germany Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: Germany Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: Germany Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: Germany Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: Germany Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: Germany Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: Germany Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: Germany Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: Germany Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: Germany Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: Germany Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: Germany Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: Germany Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: Germany Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: Germany Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: Germany Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: Germany Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: Germany Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: Germany Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: Germany Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: Germany Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: Germany Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the Germany is expected to grow by 8.7% on annual basis to reach US$14.8 billion in 2023. In value terms, the gift card market in Germany has recorded a CAGR of 12.2% during 2018–2022.

The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2023-2027. Gift card market in the Germany will increase from US$13.6 billion in 2022 to reach US$21.2 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

Gift cards have gained increasing prominence among consumers in Germany over the last few years. With the payment method gaining widespread adoption, brands have consistently increased their investment in the space and the trend is expected to further continue over the next three to four years.

From grocery retailers to hospitality firms, many players across industry verticals are launching innovative gift card initiatives to leverage the growing popularity among Germans. Furthermore, the growing trend of online shopping is projected to push forward the growth of digital gift cards over physical ones from the short to medium-term perspective. Overall, PayNXT360 maintains a robust growth outlook for the gift card sector in Germany over the next three to four years.

Retailers are planning to launch several gift card initiatives in Germany to lure customers and drive growth

Amid the growing popularity of gift cards as a payment tool among German consumers, more and more retailers are incorporating the payment solution into their operations and marketing strategies to drive growth. For instance,
• In November 2022, Aldi, the German retailer, announced that the firm is looking to update its payment terminals and roll out gift card initiatives to leverage the rising adoption among consumers.
• Furthermore, just ahead of the 2022 holiday season in Germany, the retailer also announced a giveaway gift card program. Select customers will receive gift cards at select locations when shopping at Aldi stores in Germany. The firm has launched the program to celebrate the release of more than 1,000 limited-time holiday products at its stores.

PayNXT360 expects the firm to further launch more such gift card promotional campaigns, which will subsequently drive gift card transaction volume and value in the country over the next three to four years.

Germany-based gift card providers are expanding their payment solution to more countries and distribution partners

Globally, gift cards have become a mainstream payment option, as more and more brands and consumers are using the payment tool to complete their online and offline purchases. To capitalize on this trend, Germany-based firms are expanding their geographical presence by launching their gift card services in more global markets.
• In June 2022, epay, the leading payment processing firm, announced the launch of its payment solution Renewal in more countries and has also onboarded new distribution partners. The distribution partners and countries include Harvey Norman in Australia, Etisalat in the United Arab Emirates, and Singtel in Singapore, among others. With Renewal, brands and businesses can convert their digital products into a subscription model and sell them through the global network of retailers operating in collaboration with epay.

From the short to medium-term perspective, the payments firm which also offers gift card services is projected to expand its presence in more global markets. This will further accelerate the growth of the firm over the next three to four years.

Hospitality firms are launching discounted gift card programs to tap into the pent-up travel demand in Germany

The pandemic has had a severe impact on the operations of hospitality firms. However, with travel rebounding and people increasingly spending on their travel activities, hospitality firms are leveraging gift cards to capitalize on the pent-up travel demand in Germany. For instance,

• In November 2022, Accor, one of the leading global players in the hospitality sector, announced a discounted gift card program for all of its Accor Live Limitless members. Under the program, the firm is offering members an additional 20% amount when purchasing gift cards. Travelers can use the gift cards over a duration of three years, thereby making them an attractive payment tool, while driving incremental revenue for the firm.

The firm also launched a similar discounted gift card program for travelers in the United Kingdom. However, in the United Kingdom, gift cards are only eligible for purchases made within a year of buying the gift cards. Such gift card programs are expected to accelerate the growth of the industry as travel is expected to post a strong recovery around the world in 2023.

In value terms, the gift card market in Germany has recorded a CAGR of 12.2% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 10.8% on annual basis to reach US$14401.2 million in 2023.

The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2023-2027. Gift card market in the country will increase from US$12995.1 million in 2022 to reach US$20628.2 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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