ブラジルのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別、小売業および法人消費者別、上位小売業者別、流通チャネル別、用途別、小売セクター別、機能別（オープンループ、クローズドループ）、都市タイプ別、人口統計Q2 2023年最新版

Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、ブラジルのギフトカード産業は年率ベースで9.4％成長し、2023年には66億米ドルに達すると予想されている。金額ベースでは、ブラジルのギフトカード市場は2018年から2022年の間に10.7％のCAGR... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	268	英語

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PayNXT360によると、ブラジルのギフトカード産業は年率ベースで9.4％成長し、2023年には66億米ドルに達すると予想されている。金額ベースでは、ブラジルのギフトカード市場は2018年から2022年の間に10.7％のCAGRを記録している。

ブラジルのギフトカード産業は予測期間中も成長を続け、2023～2027年のCAGRは10.7％を記録すると予測される。ブラジルのギフトカード市場は、2022年の60億米ドルから増加し、2027年には99億米ドルに達する。

2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行ったイニシアティブなどが挙げられる。

ブラジルのギフトカード業界は、市場への参入企業が増え続け、競争が激化している。決済プロバイダーから銀行機関、オンライン・フード・デリバリー・プラットフォームに至るまで、企業はブラジルでの収益を促進するために、決済方法の人気の高まりを活用しようとしている。
さらに、何百万人ものブラジル人を獲得するため、グローバルなギフトカードプロバイダーは、デジタルウォレットプロバイダーと戦略的提携を結び、国内でギフトカードマーケットプレイスを立ち上げている。また、多くの大手ブランドは、ギフトカードを利用した販促キャンペーンを実施し、ブラジルにおける顧客の関心と売上を促進しています。PayNXT360は、ブラジルが今後3～4年の間にギフトカード分野で力強い成長を記録したことから、こうした傾向がさらに拡大すると予想しています。

ブラジルで成長し、競争の激しいギフトカード市場に参入する企業が増えています。

世界的な大流行以来、ブラジル人の間でギフトカードの人気が急上昇している。オンライン・オフラインを問わず、ギフトカードの利用が増加し、市場に参入する企業が増えている。
- 2022年12月、ブラジルのテクノロジー・ベース企業であるSaque e Pague社は、新たな分野をターゲットとすることで収益拡大を目指すべく、ギフトカード市場への参入を発表した。販売時点では、ブラジル人がギフトカードを購入し、チャージできるようにしている。この分野への参入は、E-Payと戦略的提携を結んだ後のことである。当初、Saque e PagueはiFood、Rappi、Google、Uber、Xbox Storeで使えるギフトカードを販売する。
- 2022年11月、ブラジルの銀行であるバンコ・イタウは、ギフトカードの人気が高まる中、ギフトカード分野に参入すると発表した。当初は、Google Play、Airbnb、iFood、Spotify、Uber、Playstation、Xboxのギフトカードを販売する予定だ。ブラジルの消費者はバンコ・イタウのモバイル・アプリケーションからこれらのギフトカードにアクセスできるようになるため、同国の消費者はより便利になる。
- 2022年8月、ブラジルに拠点を置くもうひとつの銀行であるC6銀行は、ブラジルの顧客向けにパーソナライズされたギフト・サービスを発表した。同社は、顧客がUber、iFood、Spotify、Xboxなどのオンラインサービスやゲームプラットフォームで利用できるギフトカードサービスを開始した。

短期的・中期的な展望では、ブラジル人の間でギフトカード決済の需要が高まり続けていることから、ブラジルでギフトカード業界に参入するプレーヤーが増えると予想される。これにより、ブラジル国内での競争環境が促進され、市場の革新と成長が促進される。

世界のギフトカード・プロバイダーは戦略的提携を結び、ブラジルでデジタル・ギフトカード・マーケットプレイスを立ち上げている。
何百万人もの潜在顧客を獲得し、このセグメントにおける地位をさらに強固なものにするため、世界のギフトカード・プロバイダーはブラジルでデジタル・ウォレットとの提携を進めている。例えば
- 2022年10月、ブラジル市場の大手ギフトカード会社Givexは、ブラジル最大の公共交通アプリCittamobiと戦略的パートナーシップを締結し、Cittamobiが運営するデジタルウォレットサービス内でギフトカードマーケットプレイスを立ち上げると発表した。この提携により、GivexとiFoodなどの顧客は、Cittamobiに登録している数百万人の交通機関利用者にギフトカードを販売することができるようになる。
これらの戦略的提携は、短期的・中期的な観点から、ブラジル人におけるギフトカードの普及をさらに促進し、同地域における業界全体の成長を支援するものと期待される。

大手ブランドは、ブラジルでのギフトカード人気を利用した販促キャンペーンを実施している。

多くのブランドがギフトカードを活用した販促キャンペーンを実施し、売上を伸ばしているが、その傾向はブラジルでも変わらない。世界的なブランドは、ギフトカードの人気を活用して売上を伸ばしている。例えば
- 2022年12月、コカ・コーラは自社製品の売上を促進するため、クリスマス・プロモーション・キャンペーンを実施した。このキャンペーンでは、消費者がiFoodで同ブランドの製品を購入し、WhatsAppの音声機能を使ってボトルの形を描くと、40BRL相当のギフトカードが提供された。消費者はこのギフトカードをiFoodでの次回購入時に利用できる。
PayNXT360は、より多くのブランドがギフトカードを使った販促キャンペーンを実施し、収益と売上を上げることを期待している。これにより、短期的・中期的な観点から、ブラジル人の間で決済ツールとしてのギフトカードの人気がさらに高まるだろう。

金額ベースでは、ブラジルのギフトカード市場は2018年から2022年の間に10.7%のCAGRを記録している。PayNXT360によると、同国のギフトカード産業は年率ベースで11.6％成長し、2023年には6億4192万米ドルに達すると予想されている。

ブラジルのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは10.7％を記録すると予測されている。同国のギフトカード市場は、2022年の5億7,540万米ドルから増加し、2027年には9億6,620万米ドルに達する。

本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにわたる市場機会とリスクを網羅しています。国別の75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Brazil Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 Brazil Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Brazil Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 Brazil Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 Brazil Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 Brazil Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 Brazil Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 Brazil Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 Brazil Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 Brazil Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 Brazil Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 Brazil Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 Brazil Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 Brazil Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 Brazil Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 Brazil Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 Brazil Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 Brazil Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 Brazil Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: Brazil Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: Brazil Gift Card Penetration by Market Value(%), 2018-2027
Table 3: Brazil Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: Brazil Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: Brazil Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: Brazil Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: Brazil Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: Brazil Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: Brazil Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: Brazil Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: Brazil Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: Brazil Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: Brazil Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: Brazil Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: Brazil Gift Card Load Value (US$ Million), 2018-2027
Table 16: Brazil Number of Gift Cards Purchased (Million) 2018-2027
Table 17: Brazil Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: Brazil Gift Card Transaction Volume (Million), 2018-2027
Table 19: Brazil Average Value of Per Transaction (US$), 2018-2027
Table 20: Brazil Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: Brazil Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: Brazil Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: Brazil Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: Brazil Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: Brazil Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: Brazil Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: Brazil Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: Brazil Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: Brazil Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: Brazil Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: Brazil Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: Brazil Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: Brazil Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: Brazil Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: Brazil Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: Brazil Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: Brazil Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: Brazil Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: Brazil Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: Brazil Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: Brazil Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: Brazil Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: Brazil Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: Brazil Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: Brazil Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: Brazil Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: Brazil Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: Brazil Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: Brazil Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: Brazil Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: Brazil Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: Brazil Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: Brazil Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: Brazil Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: Brazil Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: Brazil Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: Brazil Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: Brazil Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: Brazil Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: Brazil Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: Brazil Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: Brazil Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: Brazil Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: Brazil Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: Brazil Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: Brazil Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: Brazil Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: Brazil Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: Brazil Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: Brazil Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: Brazil Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: Brazil Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: Brazil Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: Brazil Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: Brazil Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: Brazil Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: Brazil Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: Brazil Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: Brazil Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: Brazil Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: Brazil Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: Brazil Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: Brazil Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: Brazil Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: Brazil Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: Brazil Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: Brazil Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: Brazil Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: Brazil Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: Brazil Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: Brazil Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: Brazil Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: Brazil Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: Brazil Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: Brazil Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: Brazil Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: Brazil Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the Brazil is expected to grow by 9.4% on annual basis to reach US$6.6 billion in 2023. In value terms, the gift card market in Brazil has recorded a CAGR of 10.7% during 2018–2022.

The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 10.7% during 2023-2027. Gift card market in the Brazil will increase from US$6.0 billion in 2022 to reach US$9.9 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The Brazilian gift card industry is becoming increasingly competitive as more and more players continue to enter the market. From payment providers to banking institutions and online food delivery platforms, firms are looking to leverage the growing popularity of the payment method to drive their revenue in Brazil.
Furthermore, to reach millions of Brazilians, global gift card providers are forging strategic alliances with digital wallet providers to launch gift card marketplaces in the country. Many of the leading brands are also running promotional campaigns using gift cards to drive customer attention and sales in Brazil. PayNXT360 expects these trends to further grow as the country recorded strong growth in the gift card segment over the next three to four years.

An increasing number of firms are entering the growing and competitive gift card landscape in Brazil

Ever since the global pandemic outbreak, the popularity of gift cards has surged among Brazilians. With the rising usage of gift cards, for both online and offline shopping, more and more players have entered the market.
• In December 2022, Saque e Pague, a technology-based firm in Brazil, announced its foray into the gift card market as it seeks to drive increased revenue by targeting new sectors. At the point of sale, the firm is allowing Brazilians to buy and recharge their gift cards. The firm's foray into the segment comes after it entered into a strategic collaboration with E-Pay. Initially, Saque e Pague will sell gift cards that can be used at iFood, Rappi, Google, Uber, and Xbox Stores.
• In November 2022, Banco Itaú, the Brazilian banking institution, announced that the firm is foraying into the gift card segment amid the rising popularity of the payment method. Initially, the firm will be selling gift cards from Google Play, Airbnb, iFood, Spotify, Uber, Playstation, and Xbox. Brazilians will have access to these gift cards from Banco Itaú mobile application, thereby offering more convenience to consumers in the country.
• In August 2022, C6 Bank, another banking institution based in Brazil, announced a personalized gift-giving service for its customers in the country. The firm launched a gift card service that customers can use for online services and gaming platforms, including Uber, iFood, Spotify, Xbox, and others.

From the short to medium-term perspective, more players are expected to enter the gift card industry in Brazil, as the demand for the payment solution continues to rise among Brazilians. This will drive the competitive landscape in the country, thereby assisting market innovation and growth.

Global gift card providers are forging strategic alliances to launch digital gift card marketplaces in Brazil
To reach millions of potential customers and to further consolidate their position in the segment, global gift card providers are entering into collaboration with digital wallets in Brazil. For instance,
• In October 2022, Givex, one of the leading gift card players in the Brazilian market, announced that the firm had entered into a strategic partnership with Cittamobi, the largest public transport app in the country, to launch a gift card marketplace inside the digital wallet service ran by Cittamobi. The collaboration will assist Givex and its clients, such as iFood, to sell gift cards to millions of transit users registered with Cittamobi.
These strategic collaborations are expected to further drive the adoption of gift cards among Brazilians from the short to medium-term perspective, thereby assisting the overall industry growth in the region.

Big brands are running promotional campaigns by leveraging gift cards popularity in Brazil

Many brands turn to gift card-powered promotional campaigns to drive their sales and the trends are no different in Brazil. Global brands are leveraging gift cards' popularity to drive their revenue. For instance,
• In December 2022, Coca-Cola launched a Christmas promotional campaign to drive the sales of its product. Under the campaign, the firm offered BRL 40 worth of gift card when consumers buy the brand's product at iFood and manages to draw the bottle shape using the audio feature on WhatsApp. Consumers can use the gift card for future purchases at iFood.
PayNXT360 expects more brands to run such promotional campaigns using gift cards to drive their revenue and sales. This will further assist the popularity of gift cards as a payment tool among Brazilians from the short to medium-term perspective.

In value terms, the gift card market in Brazil has recorded a CAGR of 10.7% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 11.6% on annual basis to reach US$6419.2 million in 2023.

The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 10.7% during 2023-2027. Gift card market in the country will increase from US$5754.0 million in 2022 to reach US$9636.2 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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