オーストラリアギフトカード・インセンティブカード市場インテリジェンスと今後の成長ダイナミクス (データブック)：市場規模および予測、デジタル/eギフトカード別支出分析、小売業および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計Q2 2023年最新版

Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、オーストラリアのギフトカード産業は年率ベースで7.9％成長し、2023年には68億米ドルに達すると予想されている。金額ベースでは、オーストラリアのギフトカード市場は2018年から2022年の間に1... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$2,400 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	268	英語

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サマリー

PayNXT360によると、オーストラリアのギフトカード産業は年率ベースで7.9％成長し、2023年には68億米ドルに達すると予想されている。金額ベースでは、オーストラリアのギフトカード市場は2018年から2022年の間に11.1％のCAGRを記録している。

オーストラリアのギフトカード産業は予測期間中も成長を続け、2023-2027年のCAGRは9.1％を記録すると予測される。オーストラリアのギフトカード市場は、2022年の63億米ドルから増加し、2027年には97億米ドルに達する。

2022年のギフトカード市場は、様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための採用拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

オーストラリアのギフトカード市場は、消費者やブランドの間で人気が高まる中、着実な成長を記録している。2023年には、生活コストの上昇がオーストラリアの消費者の需要をさらに押し上げると予想される。オーストラリアでは、消費者の間で支払い方法が普及しているため、ギフトカードプログラムを活用して売上と収益を上げるブランドが増えており、エコシステムの競争が激化している。

さらに、消費者に革新的なギフトカードを提供するため、プロバイダーは国内でマルチブランド・ソリューションを開始している。このようなギフトカード・ソリューションは、短期的・中期的な観点からギフトカード業界の成長を加速させると予想される。さらに、世界のギフトカードプロバイダーは、成長するオーストラリアのギフトカード市場での地位を強化するために、M&A取引にも参入している。

買い物客は、オーストラリアで高騰する商品価格に対抗するため、ギフトカード・ソリューションに目を向けている。

インフレと生活費の逼迫により、オーストラリアの買い物客はギフトカードに安住の地を求めている。多くの小売業者がギフトカードの割引プログラムを開始し、買い物客は食料品から燃料など何でも買い物ができるようになっている。
- オーストラリアの大手スーパーマーケットのひとつであるコールスは、インフレと生活費の上昇に苦しむ消費者の負担を軽減するため、割引ギフトカードプログラムを開始した。買い物客はマスターカードが使えるところならどこでもギフトカードが使えるので、食料品から電気代や燃料まで何でも買うことができる。
- ロードサイドアシスタンスを提供するオーストラリアのNRMAも、ギフトカードの割引プログラムを開始した。カード会員は、Big W、Rebel、JB Hi-Fiを含む複数の小売店でギフトカードを利用できる。オーストラリア国民がインフレに苦しんでいるこの時期に、この支払いソリューションは3％から10％の節約を提供するため、同社はこれらのギフトカードの45％の利用を経験している。
- 同じくオーストラリアのスーパーマーケットであるウールワースは、消費者向けにギフトカードのプロモーションを行っている。同社は買い物客にボーナス・ポイントを提供し、後日買い物に使えるようにしている。
このようなギフトカードプログラムは、今後数四半期でさらに普及することが予想され、それによって短期的・中期的な観点からオーストラリアの業界の成長を促進する。

ギフトカードプロバイダーは、オーストラリア市場での地位を強化するため、合併や買収に乗り出している。

ギフトカード業界の急成長と市場における競争激化の中、世界のギフトカードプロバイダーはオーストラリアでの地位をさらに強化するために国内企業を買収している。例えば
- 2022年10月、世界有数の決済テクノロジー企業であるInComm Payments社は、国内のギフトカードプロバイダーであるThe Card Network社を買収したと発表した。この買収により、インコム・ペイメントは国内の消費者にカスタマイズ可能でパーソナライズされたギフトカード・ソリューションを提供できるようになる。マルチブランドのギフトカードカテゴリーで実績のあるザ・カード・ネットワークは、店頭でのギフトカードショッピング機能を提供する小売店の強力なネットワークを持っている。さらに、消費者はオンラインでギフトカードを購入することもできる。
PayNXT360は、短期的・中期的な観点から、このような買収案件が増えることを期待している。

プロバイダーはマルチブランドのギフトカードソリューションを開始し、オーストラリアの買い物客の間で人気を博している。

成長するオーストラリアのギフトカード業界でより多くのシェアを獲得するため、企業はさまざまな小売店で利用できるギフトカード決済ツールなど、革新的なソリューションを発表している。
- 2022年10月、この分野で世界をリードするブラックホーク・ネットワークは、オーストラリアの買い物客向けにマルチブランド・ギフトカード・プログラムの開始を発表した。みんなのための究極のギフトカード」と名付けられたこのギフトカード・ソリューションは、スポーツ、旅行、食品、ゲーム、ウェルネスなど、さまざまなカテゴリーにわたる64のブランドで利用できる。このマルチブランド・ギフトカードは、オンラインでもオフラインでも利用できる。ウールワース（Woolworths）、コールス（Coles）、ビッグ・ダブリュー（Big W）などの小売業者は、オーストラリアの店舗でギフトカードを提供している。
マルチブランドギフトカードの購入を計画するオーストラリアの買い物客はますます増えており、PayNXT360は、短期的、中期的な観点から、このようなソリューションを国内で開始するプロバイダーが増えることを期待している。これにより、今後3～4年間、業界全体の成長が促進されるとともに、オーストラリアの競争環境も改善されるでしょう。

本レポートは、ギフトカード市場に関する詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国レベルで75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Australia Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 Australia Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Australia Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 Australia Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 Australia Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 Australia Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 Australia Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 Australia Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 Australia Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 Australia Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 Australia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 Australia Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 Australia Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 Australia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 Australia Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 Australia Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 Australia Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 Australia Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

20 Australia Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

Table 1: Australia Total Gift Spend Analysis (US$ Million), 2018-2027
Table 2: Australia Gift Card Penetration by Market Value(%), 2018-2027
Table 3: Australia Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 4: Australia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 5: Australia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 6: Australia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 7: Australia Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 8: Australia Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 9: Australia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 10: Australia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 11: Australia Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
Table 12: Australia Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
Table 13: Australia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
Table 14: Australia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
Table 15: Australia Gift Card Load Value (US$ Million), 2018-2027
Table 16: Australia Number of Gift Cards Purchased (Million) 2018-2027
Table 17: Australia Gift Card Transaction Value (US$ Million), 2018-2027
Table 18: Australia Gift Card Transaction Volume (Million), 2018-2027
Table 19: Australia Average Value of Per Transaction (US$), 2018-2027
Table 20: Australia Unused Value of Gift Card Purchased (US$ Million), 2018-2027
Table 21: Australia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
Table 22: Australia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
Table 23: Australia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 24: Australia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
Table 25: Australia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 26: Australia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 27: Australia Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 28: Australia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 29: Australia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
Table 30: Australia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
Table 31: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 32: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 33: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 34: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 35: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
Table 36: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
Table 37: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 38: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 39: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 40: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
Table 41: Australia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 42: Australia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 43: Australia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 44: Australia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 45: Australia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
Table 46: Australia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
Table 47: Australia Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 48: Australia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 49: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 50: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 51: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 52: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
Table 53: Australia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
Table 54: Australia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 55: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 56: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 57: Australia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 58: Australia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 59: Australia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 60: Australia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
Table 61: Australia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 62: Australia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 63: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 64: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 65: Australia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
Table 66: Australia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
Table 67: Australia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
Table 68: Australia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
Table 69: Australia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
Table 70: Australia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
Table 71: Australia Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
Table 72: Australia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
Table 73: Australia Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
Table 74: Australia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
Table 75: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 76: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 77: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 78: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
Table 79: Australia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
Table 80: Australia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
Table 81: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 82: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
Table 83: Australia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
Table 84: Australia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 85: Australia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
Table 86: Australia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
Table 87: Australia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
Table 88: Australia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
Table 89: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
Table 90: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
Table 91: Australia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
Table 92: Australia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
Table 93: Australia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
Table 94: Australia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
Table 95: Australia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
Table 96: Australia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
Table 97: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
Table 98: Australia Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
Table 99: Australia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 100: Australia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
Table 101: Australia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 102: Australia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
Table 103: Australia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
Table 104: Australia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
Table 105: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 106: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 107: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 108: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 109: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
Table 110: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
Table 111: Australia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 112: Australia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 113: Australia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 114: Australia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 115: Australia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
Table 116: Australia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
Table 117: Australia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
Table 118: Australia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, gift card industry in the Australia is expected to grow by 7.9% on annual basis to reach US$6.8 billion in 2023. In value terms, the gift card market in Australia has recorded a CAGR of 11.1% during 2018–2022.

The gift card industry in Australia will continue to grow over the forecast period and is expected to record a CAGR of 9.1% during 2023-2027. Gift card market in the Australia will increase from US$6.3 billion in 2022 to reach US$9.7 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The gift card market in Australia has recorded steady growth amid rising popularity among consumers and brands. In 2023, the rising cost of living is expected to further drive the demand among consumers in Australia. The ecosystem has become increasingly competitive as more and more brands are leveraging gift card programs to drive their sales and revenue, owing to the popularity of payment methods among consumers in Australia.

Furthermore, to offer consumers an innovative gift card, providers are launching multi-brand solutions in the country. Such gift card solutions are expected to accelerate the growth of the gift card industry from the short to medium-term perspective. Moreover, global gift card providers are also entering into mergers and acquisition deals to strengthen their position in the growing Australian gift card market.

Shoppers are turning to gift card solutions to combat the surging product prices in Australia

With inflation and cost of living pressures, Australian shoppers are seeking safe haven in gift cards. Many retailers have launched discounted gift card program, which allows shoppers to shop for anything from groceries to fuel and more.
• Coles, one of the leading supermarkets in the country, launched a discounted gift card program in its effort to ease the consumer burden who are struggling with rising inflation and cost of living. Shoppers can use the gift cards wherever Mastercard is accepted, thereby allowing them to buy anything from groceries to power bills and fuel.
• NRMA, the Australian organization that offers roadside assistance, also launched a discounted gift card program. Cardholders can use the gift cards to several retailers including Big W, Rebel, and JB Hi-Fi. The firm has experienced an uptake of 45% for these gift cards, as the payment solution offers them savings ranging from 3% to 10% at times when Australians are struggling with inflation.
• Woolworths, another Australian supermarket retailer, has a gift card promotion for consumers. The firm provides shoppers with bonus points, which they can use at a later date for shopping.
These gift card programs are expected to gain more popularity over the next few quarters, thereby driving the growth of the industry in Australia from the short to medium-term perspective.

Gift card providers are entering into mergers and acquisition deals to strengthen their position in the Australian market

Amid the surging gift card industry landscape and growing competitiveness in the market, global gift card providers are buying out domestic firms to further strengthen their position in Australia. For instance,
• In October 2022, InComm Payments, a leading global payments technology firm, announced that the firm had acquired The Card Network, a domestic gift card provider. This acquisition will assist InComm Payments to offer a customizable and personable gift card solution to consumers in the country. With a proven record in the multi-brand gift card category, The Card Network has a strong network of retailers offering in-store gift card shopping capabilities. Furthermore, consumers can also purchase gift cards online.
With the industry becoming increasingly competitive amid the presence of several domestic and global players, PayNXT360 expects more such acquisition deals from the short to medium-term perspective.

Providers are launching multi-brand gift card solutions to drive popularity among Australian shoppers

To capture more share in the growing Australian gift card industry, firms are launching innovative solutions, including gift card payment tools that can be used at a variety of different retailers.
• In October 2022, Blackhawk Network, one of the leading global players in the segment, announced the launch of its multi-brand gift card program for Australian shoppers. Dubbed the Ultimate Gift Card for Everyone, the gift card solution can be used at 64 brands across different categories, including sports, travel, food, gaming, and wellness. The firm has made the multi-brand gift card available both online and offline. Retailers such as Woolworths, Coles, and Big W, are offering gift cards at their stores in Australia.
With more and more Australian shoppers planning to buy multi-brand gift cards, PayNXT360 expects more providers to launch such solutions in the country from the short to medium-term perspective. This will keep assisting the overall industry growth over the next three to four years, while also driving the competitive landscape in Australia.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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