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広告 - 市場概要、競合分析、予測、2017年～2026年

概要

世界の広告業界プロファイルは、業界規模（2017-21年の値、2026年までの予測）を含むトップラインの定性的および定量的な要約情報を提供します。また、主要な財務指標や業界内の競争圧力の分析など、主要企業の説明も掲載しています。

主なハイライト

- 広告業界は、ディスプレイ広告サービスを含む広告活動や広告サービスを提供する代理店によって得られる収入で構成されています。すべての市場データおよび予測は名目値（インフレ調整なし）で表示されており、本レポートの作成に使用したすべての通貨換算は、2021年の恒常為替レート（年平均）を使用して計算されています。
パンデミック危機の影響は業界ごとに異なるため、本レポートで使用したデータは、この特定市場の発展におけるCovid-19の影響に関する最新情報に基づいてモデル化したものである。
世界の広告業界の2021年の総収入は6957億ドルで、2017年から2021年の年間平均成長率（CAGR）は2.3％でした。
食品、飲料、パーソナル／ヘルスケア分野は、2021年には業界全体の18％に相当する1,251億ドルの総収入となり、業界で最も収益性が高い分野となりました。
広告業界は、消費者支出や財力と高い相関関係にある。

対象範囲

- 世界の広告業界の規模、成長、主要セグメント、主要プレイヤーを特定することで、初歩的な調査にかかる時間を短縮することができます。
- ファイブフォース分析により、世界の広告業界の競争激化とその魅力を判断することができます。
- 主要企業のプロフィールから、広告業界の主要企業のグローバルな事業展開や財務実績の詳細がわかります。
- 5年間の予測により、世界の広告業界の将来的な成長見通しを理解し、プレゼンテーションやピッチに重みを加えることができます。

購入の理由

- 2021年の世界の広告業界の規模（金額ベース）は？
- 2026年の世界の広告業界の規模はどうなるのか？
- 世界の広告業界の競争力に影響を与える要因は何か？
- 過去5年間の業界のパフォーマンスはどうでしたか？
- 世界の広告業界を構成する主なセグメントとは？

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目次

Table of Contents
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Advertising in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Advertising in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Advertising in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Advertising in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Advertising in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Advertising in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Advertising in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Advertising in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Advertising in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. Havas SA
30.2. Hakuhodo DY Holdings Inc
30.3. Cheil Worldwide Inc.
30.4. Asatsu-DK Inc.
30.5. Dentsu, Inc.
30.6. The Interpublic Group of Companies, Inc.
30.7. WPP plc
30.8. Publicis Groupe SA
30.9. Omnicom Group, Inc.
31 Appendix
31.1. Methodology
31.2. About MarketLine


List of Tables

List of Tables
Table 1: Global advertising industry value: $ billion, 2017-21
Table 2: Global advertising industry category segmentation: % share, by value, 2017-2021
Table 3: Global advertising industry category segmentation: $ billion, 2017-2021
Table 4: Global advertising industry geography segmentation: $ billion, 2021
Table 5: Global advertising industry value forecast: $ billion, 2021-26
Table 6: Global size of population (million), 2017-21
Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
Table 8: Global gdp (current prices, $ billion), 2017-21
Table 9: Global inflation, 2017-21
Table 10: Global consumer price index (absolute), 2017-21
Table 11: Global exchange rate, 2017-21
Table 12: Asia-Pacific advertising industry value: $ billion, 2017-21
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021
Table 14: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Table 15: Asia-Pacific advertising industry geography segmentation: $ billion, 2021
Table 16: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Table 17: Europe advertising industry value: $ billion, 2017-21
Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2021
Table 19: Europe advertising industry category segmentation: $ billion, 2017-2021
Table 20: Europe advertising industry geography segmentation: $ billion, 2021
Table 21: Europe advertising industry value forecast: $ billion, 2021-26
Table 22: Europe size of population (million), 2017-21
Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
Table 24: Europe gdp (current prices, $ billion), 2017-21
Table 25: Europe inflation, 2017-21
Table 26: Europe consumer price index (absolute), 2017-21
Table 27: Europe exchange rate, 2017-21
Table 28: France advertising industry value: $ million, 2017-21
Table 29: France advertising industry category segmentation: % share, by value, 2017-2021
Table 30: France advertising industry category segmentation: $ million, 2017-2021
Table 31: France advertising industry geography segmentation: $ million, 2021
Table 32: France advertising industry value forecast: $ million, 2021-26
Table 33: France size of population (million), 2017-21
Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
Table 35: France gdp (current prices, $ billion), 2017-21
Table 36: France inflation, 2017-21
Table 37: France consumer price index (absolute), 2017-21
Table 38: France exchange rate, 2017-21
Table 39: Germany advertising industry value: $ million, 2017-21
Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2021
Table 41: Germany advertising industry category segmentation: $ million, 2017-2021
Table 42: Germany advertising industry geography segmentation: $ million, 2021
Table 43: Germany advertising industry value forecast: $ million, 2021-26
Table 44: Germany size of population (million), 2017-21
Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 46: Germany gdp (current prices, $ billion), 2017-21
Table 47: Germany inflation, 2017-21
Table 48: Germany consumer price index (absolute), 2017-21
Table 49: Germany exchange rate, 2017-21
Table 50: Italy advertising industry value: $ million, 2017-21
Table 51: Italy advertising industry category segmentation: % share, by value, 2017-2021
Table 52: Italy advertising industry category segmentation: $ million, 2017-2021
Table 53: Italy advertising industry geography segmentation: $ million, 2021
Table 54: Italy advertising industry value forecast: $ million, 2021-26
Table 55: Italy size of population (million), 2017-21
Table 56: Italy gdp (constant 2005 prices, $ billion), 2017-21
Table 57: Italy gdp (current prices, $ billion), 2017-21
Table 58: Italy inflation, 2017-21
Table 59: Italy consumer price index (absolute), 2017-21
Table 60: Italy exchange rate, 2017-21
Table 61: Japan advertising industry value: $ billion, 2017-21
Table 62: Japan advertising industry category segmentation: % share, by value, 2017-2021
Table 63: Japan advertising industry category segmentation: $ billion, 2017-2021
Table 64: Japan advertising industry geography segmentation: $ billion, 2021
Table 65: Japan advertising industry value forecast: $ billion, 2021-26
Table 66: Japan size of population (million), 2017-21
Table 67: Japan gdp (constant 2005 prices, $ billion), 2017-21
Table 68: Japan gdp (current prices, $ billion), 2017-21
Table 69: Japan inflation, 2017-21
Table 70: Japan consumer price index (absolute), 2017-21
Table 71: Japan exchange rate, 2017-21
Table 72: Australia advertising industry value: $ million, 2017-21
Table 73: Australia advertising industry category segmentation: % share, by value, 2017-2021
Table 74: Australia advertising industry category segmentation: $ million, 2017-2021


List of Figures

List of Figures
Figure 1: Global advertising industry value: $ billion, 2017-21
Figure 2: Global advertising industry category segmentation: $ billion, 2017-2021
Figure 3: Global advertising industry geography segmentation: % share, by value, 2021
Figure 4: Global advertising industry value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the global advertising industry, 2021
Figure 6: Drivers of buyer power in the global advertising industry, 2021
Figure 7: Drivers of supplier power in the global advertising industry, 2021
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2021
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2021
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2021
Figure 11: Asia-Pacific advertising industry value: $ billion, 2017-21
Figure 12: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2021
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021
Figure 21: Europe advertising industry value: $ billion, 2017-21
Figure 22: Europe advertising industry category segmentation: $ billion, 2017-2021
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2021
Figure 24: Europe advertising industry value forecast: $ billion, 2021-26
Figure 25: Forces driving competition in the advertising industry in Europe, 2021
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2021
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2021
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2021
Figure 31: France advertising industry value: $ million, 2017-21
Figure 32: France advertising industry category segmentation: $ million, 2017-2021
Figure 33: France advertising industry geography segmentation: % share, by value, 2021
Figure 34: France advertising industry value forecast: $ million, 2021-26
Figure 35: Forces driving competition in the advertising industry in France, 2021
Figure 36: Drivers of buyer power in the advertising industry in France, 2021
Figure 37: Drivers of supplier power in the advertising industry in France, 2021
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2021
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2021
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2021
Figure 41: Germany advertising industry value: $ million, 2017-21
Figure 42: Germany advertising industry category segmentation: $ million, 2017-2021
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2021
Figure 44: Germany advertising industry value forecast: $ million, 2021-26
Figure 45: Forces driving competition in the advertising industry in Germany, 2021
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2021
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2021
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2021
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2021
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2021
Figure 51: Italy advertising industry value: $ million, 2017-21
Figure 52: Italy advertising industry category segmentation: $ million, 2017-2021
Figure 53: Italy advertising industry geography segmentation: % share, by value, 2021
Figure 54: Italy advertising industry value forecast: $ million, 2021-26
Figure 55: Forces driving competition in the advertising industry in Italy, 2021
Figure 56: Drivers of buyer power in the advertising industry in Italy, 2021
Figure 57: Drivers of supplier power in the advertising industry in Italy, 2021
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2021
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2021
Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2021
Figure 61: Japan advertising industry value: $ billion, 2017-21
Figure 62: Japan advertising industry category segmentation: $ billion, 2017-2021
Figure 63: Japan advertising industry geography segmentation: % share, by value, 2021
Figure 64: Japan advertising industry value forecast: $ billion, 2021-26
Figure 65: Forces driving competition in the advertising industry in Japan, 2021
Figure 66: Drivers of buyer power in the advertising industry in Japan, 2021
Figure 67: Drivers of supplier power in the advertising industry in Japan, 2021
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2021
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2021
Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2021
Figure 71: Australia advertising industry value: $ million, 2017-21
Figure 72: Australia advertising industry category segmentation: $ million, 2017-2021
Figure 73: Australia advertising industry geography segmentation: % share, by value, 2021
Figure 74: Australia advertising industry value forecast: $ million, 2021-26
Figure 75: Forces driving competition in the advertising industry in Australia, 2021
Figure 76: Drivers of buyer power in the advertising industry in Australia, 2021
Figure 77: Drivers of supplier power in the advertising industry in Australia, 2021
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2021