Summary

The thermoplastic polyurethane adhesive market size is projected to grow from USD 1.02 billion in 2024 to USD 1.41 billion by 2029, registering a CAGR of 6.7% during the forecast period.
Growth in the TPU adhesive market is mainly driven by increasing demand in industries such as construction, electronics, footwear, and automotive due to excellent properties such as flexibility and durability, along with abrasive and chemical resistance. Moreover, rising awareness of environmental-friendly and sustainable adhesives is also fueling up the demand, as low VOC emissions and recyclable properties are associated with the TPU adhesives. Advances in manufacturing processes as well as the growth of e-commerce are also boosting packaging applications while innovations in product formulations enhance their applicability across many sectors.

“ Hot melt adhesive accounted for the fastest growing in type segment of thermoplastic polyurethane adhesive market in terms of value.”
The hot melt adhesive segment is the fastest-growing in the TPU adhesive market, primarily because of its excellent versatility and performance across diverse industries. TPU-based hot melt adhesives provide superior flexibility, excellent adhesion to a variety of substrates, and resistance to environmental factors such as moisture and temperature fluctuations. The increasing demand for sustainable and eco-friendly adhesive solutions further promotes the use of TPU hot melt adhesives, since they are solvent-free and result in minimal volatile organic compounds (VOCs). Besides, they cure rapidly, and it is easy to apply, thus improving the productivity in the manufacturing processes to match the growing demands for efficiency in industrial operations. Other emerging trends, like lightweight materials in automotive and electronic device assembly, also drive the popularity of TPU hot melt adhesives because they offer reliable bonding without adding much weight. In addition, advancements in TPU formulations have improved heat resistance and durability, thus expanding their applicability in high-performance sectors.

“Granular accounted for the fastest growing in form segment of thermoplastic polyurethane adhesive market in terms of value.”
The granular form segment is the fastest-growing due to convenience, versatility, and compatibility with a vast number of processing techniques. Granules are easy to handle, transport, and store, which makes manufacturers prefer them. This form has a possibility of precise dosing, thus minimizing material waste, which ensures that the adhesives have a consistent quality that is crucial for industries like footwear, packaging, automotive, and electronics. The granules of TPU are specifically designed for the application in extrusion and injection molding. They ensure easy processing, and thus complex adhesive parts can be easily produced. Also, in granular form, adhesive properties like flexibility, durability, heat, and chemical resistance can be tailored according to the requirements of specific industries.

“Consumer goods accounted for the for the fastest growing in end-use industries segment of thermoplastic polyurethane adhesive market in terms of value.”
The consumer goods sector is the fastest growing segment in the TPU adhesives market because versatile, durable, and environmental adhesive solutions are in high demand. As consumers increasingly purchase goods that are of high-quality, lightweight, and aesthetically appealing, TPU adhesives have become absolutely vital for enabling innovative designs with enhanced product performance. This trend is further fueling consumer goods, which in turn have driven demand for robust packaging and labeling solutions, for which TPU adhesives can easily suffice. The technology advancement in the formulations of TPU adhesives has improved their usage in wearable electronics, sports equipment, and lifestyle products that are gaining pace in the market.

“Asia pacific is the fastest growing market for thermoplastic polyurethane adhesive .”
The Asia-Pacific region is the fastest growing market for TPU adhesives, owing to robust industrial growth, rising urbanization, and a growing demand in key sectors for high-performance adhesives. The construction industries in countries such as China, India, and Vietnam represent a significant source of demand for TPU adhesives due to their durability and flexibility and resistance to environmental impacts. In addition, the growth of the electronics and footwear industries in the region creates more demand, as TPU adhesives are highly suitable for bonding complex components and providing product durability. Low manufacturing costs and the availability of key players in the region promote local production and strengthen the supply chain, which also accelerates the growth of the market.


In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the thermoplastic polyurethane adhesive market, and information was gathered from secondary research to determine and verify the market size of several segments.

• By Company Type: Tier 1 – 50%, Tier 2 – 30%, and Tier 3 – 20%
• By Designation: Managers– 15%, Directors – 20%, and Others – 65%
• By Region: North America – 30%, Europe – 25%, APAC – 35%, the Middle East & Africa –5%, and South America- 5%


The Thermoplastic polyurethane adhesive market comprises major players The Lubrizol Corporation (US), BASF (Germany), Covestro AG (Germany), Huntsman International LLC (US), Wanhua (China), DIC CORPORATION (Japan), H.B. Fuller (US), Henkel AG & Co. KGaA (Germany), Arkema (France), Huafon (China), NANPAO RESINS CHEMICAL GROUP (Taiwan) and Shandong INOV Polyurethane Co., Ltd. (China). The study includes in-depth competitive analysis of these key players in the Thermoplastic polyurethane adhesive market, with their company profiles, recent developments, and key market strategies.

Research Coverage
This report segments the market for Thermoplastic polyurethane adhesive market on the basis of type, form, end-use industry, and region, and provides estimations for the overall value of the market across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, products & services, key strategies, and expansions associated with the market for thermoplastic polyurethane adhesive market.
Key benefits of buying this report
This research report is focused on various levels of analysis — industry analysis (industry trends), market ranking analysis of top players, and company profiles, which together provide an overall view of the competitive landscape; emerging and high-growth segments of the thermoplastic polyurethane adhesive market; high-growth regions; and market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:

• Analysis of drivers: (Rising demand in automotive for durable and flexible bonding solutions), restraints (Availability of cheaper alternatives like acrylic and epoxy adhesives), opportunities (Development of bio-based TPU adhesives for environmentally conscious industries), and challenges (Complex manufacturing processes requiring specialized expertise and equipment) influencing the growth of Thermoplastic polyurethane adhesive market.
• Market Penetration: Comprehensive information on the thermoplastic polyurethane adhesive market offered by top players in the global thermoplastic polyurethane adhesive market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, in the thermoplastic polyurethane adhesive market.
• Market Development: Comprehensive information about lucrative emerging markets the report analyzes the markets for thermoplastic polyurethane adhesive market across regions.
• Market Capacity: Production capacities of companies producing thermoplastic polyurethane adhesive are provided wherever available with upcoming capacities for the thermoplastic polyurethane adhesive market.
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the thermoplastic polyurethane adhesive market.

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Table of Contents

1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 28
1.3.2 INCLUSIONS AND EXCLUSIONS 29
1.4 YEARS CONSIDERED 29
1.5 CURRENCY CONSIDERED 30
1.6 UNITS CONSIDERED 30
1.7 LIMITATIONS 30
1.8 STAKEHOLDERS 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
2.1.1 SECONDARY DATA 32
2.1.1.1 Key data from secondary sources 32
2.1.2 PRIMARY DATA 32
2.1.2.1 Key data from primary sources 33
2.1.2.2 Key primary sources 33
2.1.2.3 Key participants for primary interviews 34
2.1.2.4 Breakdown of primary interviews 34
2.1.2.5 Key industry insights 34
2.2 BASE NUMBER CALCULATION 35
2.2.1 SUPPLY-SIDE ANALYSIS 35
2.2.2 DEMAND-SIDE ANALYSIS 35
2.3 GROWTH FORECAST 35
2.3.1 SUPPLY SIDE 35
2.3.2 DEMAND SIDE 36
2.4 MARKET SIZE ESTIMATION 36
2.4.1 BOTTOM-UP APPROACH 37
2.4.2 TOP-DOWN APPROACH 37
2.5 DATA TRIANGULATION 38
2.6 RESEARCH ASSUMPTIONS 39
2.7 GROWTH FORECAST 39
2.8 RISK ASSESSMENT 40
2.9 FACTOR ANALYSIS 40
3 EXECUTIVE SUMMARY 41
4 PREMIUM INSIGHTS 45
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN THERMOPLASTIC
POLYURETHANE ADHESIVE MARKET 45
4.2 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE 45
4.3 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY 46
4.4 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY COUNTRY 46
5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
5.2.1 DRIVERS 48
5.2.1.1 Rising demand for TPU adhesives as durable and flexible bonding solutions in automotive sector 48
5.2.1.2 Excellent adhesion to diverse materials (leather, metals,
plastics, and fabrics) 48
5.2.2 RESTRAINTS 49
5.2.2.1 Availability of low-cost alternatives (acrylic and epoxy adhesives) 49
5.2.2.2 High viscosity associated with thermoplastic hotmelt adhesives 49
5.2.3 OPPORTUNITIES 50
5.2.3.1 Development of bio-based TPU adhesives for environmentally conscious industries and sectors 50
5.2.3.2 Integration of TPU adhesives into smart textiles and wearables
to enhance bonding and flexibility 50
5.2.4 CHALLENGES 51
5.2.4.1 Complex manufacturing processes requiring specialized
expertise and equipment 51
5.3 IMPACT OF GENERATIVE AI/AI ON THERMOPLASTIC POLYURETHANE
ADHESIVE MARKET 51
5.3.1 MATERIAL INNOVATION AND OPTIMIZATION 52
5.3.2 ENHANCEMENT OF PRODUCT CUSTOMIZATION 52
5.3.3 ENHANCEMENT OF MANUFACTURING EFFICIENCY 52
5.3.4 QUALITY CONTROL 52
5.3.5 FORECASTING & PLANNING 53
5.3.6 COST REDUCTION AND RISK MANAGEMENT 53
6 INDUSTRY TRENDS 54
6.1 INTRODUCTION 54
6.2 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 54
6.3 SUPPLY CHAIN ANALYSIS 55
6.4 INVESTMENT AND FUNDING SCENARIO 57
6.5 PRICING ANALYSIS 58
6.5.1 AVERAGE SELLING PRICE TREND, BY REGION 58
6.5.2 AVERAGE SELLING PRICE TREND, BY TYPE 59
6.5.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE 59
6.6 ECOSYSTEM ANALYSIS 60
6.7 TECHNOLOGY ANALYSIS 62
6.7.1 KEY TECHNOLOGIES 62
6.7.2 COMPLEMENTARY TECHNOLOGIES 63
6.7.3 ADJACENT TECHNOLOGIES 64
6.8 PATENT ANALYSIS 64
6.8.1 METHODOLOGY 64
6.8.2 GRANTED PATENTS 64
6.8.2.1 Patent publication trends 65
6.8.3 INSIGHTS 65
6.8.4 LEGAL STATUS 65
6.8.5 JURISDICTION ANALYSIS 66
6.8.6 TOP APPLICANTS 67
6.9 TRADE ANALYSIS 69
6.9.1 IMPORT SCENARIO (HS CODE 350691) 69
6.9.2 EXPORT SCENARIO (HS CODE 350691) 70
6.10 KEY CONFERENCES AND EVENTS, 2025 71
6.11 TARIFFS, STANDARDS, AND REGULATORY LANDSCAPE 71
6.11.1 TARIFF ANALYSIS 71
6.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND
OTHER ORGANIZATIONS 72
6.11.3 STANDARDS AND REGULATIONS 75
6.12 PORTER’S FIVE FORCES ANALYSIS 75
6.12.1 THREAT OF NEW ENTRANTS 77
6.12.2 THREAT OF SUBSTITUTES 77
6.12.3 BARGAINING POWER OF SUPPLIERS 77
6.12.4 BARGAINING POWER OF BUYERS 78
6.12.5 INTENSITY OF COMPETITIVE RIVALRY 78
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA 79
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 79
6.13.2 BUYING CRITERIA 80
6.14 MACROECONOMIC OUTLOOK 80
6.14.1 GDP TRENDS AND FORECASTS, BY COUNTRY 81
6.15 CASE STUDY ANALYSIS 81
6.15.1 SYNTHESIS AND OPTIMIZATION OF DUAL-CURING THERMOPLASTIC POLYURETHANE HOTMELT ADHESIVE FOR SEAMLESS BONDING
IN TEXTILES INDUSTRY 81
6.15.2 TPU-ASSISTED ADHESIVE PDMS FILM FOR VERSATILE BONDING
IN DRY AND UNDERWATER ENVIRONMENTS 82
 
7 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE 83
7.1 INTRODUCTION 84
7.2 HOTMELT ADHESIVES 86
7.2.1 OUTSTANDING ADHESIVE PROPERTIES, FAST SETTING TIME,
AND VERSATILITY TO DRIVE DEMAND 86
7.3 SOLVENT-BASED ADHESIVES 86
7.3.1 HIGH ELASTICITY AND LOW-TEMPERATURE RESISTANCE TO PROPEL DEMAND 86
7.4 WATER-BASED ADHESIVES 87
7.4.1 LOWER CARBON FOOTPRINT, HIGHER FLEXIBILITY AND STRENGTH,
AND ABRASION RESISTANCE TO FUEL DEMAND 87
7.5 OTHER TYPES 87
7.5.1 HYDROPHOBIC ADHESIVES 87
7.5.2 UV-CURABLE ADHESIVES 88
8 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY FORM 89
8.1 INTRODUCTION 90
8.2 GRANULAR 91
8.2.1 EASE OF HANDLING, FAST SETTING TIME, AND STRONG BONDING CAPABILITIES TO DRIVE DEMAND 91
8.3 POWDER 91
8.3.1 ABILITY TO FORM STRONG BOND WITHOUT USE OF EXTRA SOLVENTS
OR COMPLICATED CURING PROCESSES TO FUEL DEMAND 91
8.4 LIQUID 92
8.4.1 HIGH STRENGTH, THERMAL STABILITY, AND SUSTAINABILITY FOR
MODERN MANUFACTURING TO PROPEL DEMAND 92
9 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY 93
9.1 INTRODUCTION 94
9.2 PACKAGING 96
9.2.1 RISING CONSUMER PREFERENCE FOR SUSTAINABLE PACKAGING
TO BOOST DEMAND 96
9.3 AUTOMOTIVE 97
9.3.1 ABILITY TO PROVIDE STRONG, DURABLE BONDS WITHOUT ADDING SIGNIFICANT WEIGHT TO DRIVE DEMAND 97
9.4 BUILDING & CONSTRUCTION 97
9.4.1 ENHANCEMENT OF BUILDING MATERIAL PERFORMANCE WITH SUPERIOR BONDING STRENGTH TO FUEL DEMAND 97
9.5 ELECTRONICS 98
9.5.1 ELECTRICAL INSULATION AND MOISTURE RESISTANCE FEATURES
TO DRIVE DEMAND 98
9.6 CONSUMER GOODS 98
9.6.1 EXCELLENT ADHESION TO VARIOUS MATERIALS, INCLUDING FABRICS, LEATHER, RUBBER, PLASTICS, AND METALS, TO DRIVE DEMAND 98
9.7 TEXTILES 99
9.7.1 SEAMLESS TEXTILE BONDING WITHOUT COMPROMISING FABRIC’S SOFTNESS, STRETCHABILITY, OR BREATHABILITY TO FUEL DEMAND 99
9.8 OTHER END-USE INDUSTRIES 100
9.8.1 MEDICAL & HEALTHCARE 100
9.8.2 AEROSPACE 100
10 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY REGION 101
10.1 INTRODUCTION 102
10.2 ASIA PACIFIC 104
10.2.1 CHINA 110
10.2.1.1 Rising automobile production to drive demand 110
10.2.2 JAPAN 112
10.2.2.1 High manufacturing of advanced robotics and consumer
electronics to fuel demand 112
10.2.3 INDIA 114
10.2.3.1 Increased production of sports shoes and performance
apparel to boost demand 114
10.2.4 SOUTH KOREA 116
10.2.4.1 Increased investments in R&D for high-quality materials
to drive market 116
10.2.5 REST OF ASIA PACIFIC 118
10.3 NORTH AMERICA 120
10.3.1 US 125
10.3.1.1 Rising demand for sustainable packaging with expanding
e-commerce industry to drive market 125
10.3.2 CANADA 127
10.3.2.1 Rising demand for durable adhesives in construction industry
to drive market 127
10.3.3 MEXICO 129
10.3.3.1 Emergence as manufacturing hub to drive demand 129
10.4 EUROPE 132
10.4.1 GERMANY 138
10.4.1.1 Presence of leading TPU adhesive manufacturers and expanding automotive sector to fuel market growth 138
10.4.2 ITALY 140
10.4.2.1 Booming fashion and textile industries to drive market 140
10.4.3 FRANCE 142
10.4.3.1 Presence of large automotive, industrial manufacturing,
and chemical sectors to boost market growth 142
10.4.4 UK 144
10.4.4.1 High focus on environmental sustainability and circular economy principles to drive market 144
10.4.5 SPAIN 146
10.4.5.1 Increasing commitment to sustainability and waste reduction
to fuel market growth 146
10.4.6 RUSSIA 148
10.4.6.1 Rising infrastructure development to boost market growth 148
10.4.7 REST OF EUROPE 150
10.5 MIDDLE EAST & AFRICA 152
10.5.1 GCC COUNTRIES 152
10.5.1.1 Saudi Arabia 158
10.5.1.1.1 Growing market for sustainable, high-performance consumer goods materials with Vision 2030 initiatives
to drive demand 158
10.5.1.2 UAE 160
10.5.1.2.1 Strategic location and economic diversification to
drive market 160
10.5.1.3 Rest of GCC countries 162
10.5.2 SOUTH AFRICA 163
10.5.2.1 Growing use of TPU adhesives in automotive industry to drive market 163
10.5.3 REST OF MIDDLE EAST & AFRICA 165
10.6 SOUTH AMERICA 167
10.6.1 ARGENTINA 172
10.6.1.1 High focus on economic modernization to drive demand 172
10.6.2 BRAZIL 174
10.6.2.1 Rising footwear manufacturing to spur demand 174
10.6.3 REST OF SOUTH AMERICA 176
11 COMPETITIVE LANDSCAPE 178
11.1 INTRODUCTION 178
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 178
11.3 MARKET SHARE ANALYSIS 181
11.4 REVENUE ANALYSIS 184
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 185
11.5.1 STARS 185
11.5.2 EMERGING LEADERS 185
11.5.3 PERVASIVE PLAYERS 185
11.5.4 PARTICIPANTS 185
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 187
11.5.5.1 Company footprint 187
11.5.5.2 Type footprint 188
11.5.5.3 Form footprint 188
11.5.5.4 End-use industry footprint 189
11.5.5.5 Region footprint 190
 
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 190
11.6.1 PROGRESSIVE COMPANIES 190
11.6.2 RESPONSIVE COMPANIES 190
11.6.3 DYNAMIC COMPANIES 191
11.6.4 STARTING BLOCKS 191
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 192
11.6.5.1 Detailed list of key startups/SMEs 192
11.6.5.2 Competitive benchmarking of key startups/SMEs 193
11.7 BRAND/PRODUCT COMPARATIVE ANALYSIS 195
11.8 COMPANY VALUATION AND FINANCIAL METRICS 196
11.9 COMPETITIVE SCENARIO 197
11.9.1 PRODUCT LAUNCHES 197
11.9.2 DEALS 198
11.9.3 EXPANSIONS 199
11.9.4 OTHERS 200
12 COMPANY PROFILES 201
12.1 KEY PLAYERS 201
12.1.1 BASF 201
12.1.1.1 Business overview 201
12.1.1.2 Products/Solutions/Services offered 202
12.1.1.3 Recent developments 203
12.1.1.3.1 Expansions 203
12.1.1.4 MnM view 203
12.1.1.4.1 Key strengths/Right to win 203
12.1.1.4.2 Strategic choices 203
12.1.1.4.3 Weaknesses/Competitive threats 203
12.1.2 THE LUBRIZOL CORPORATION 204
12.1.2.1 Business overview 204
12.1.2.2 Products/Solutions/Services offered 205
12.1.2.3 Recent developments 205
12.1.2.3.1 Product launches 205
12.1.2.3.2 Expansions 206
12.1.2.4 MnM view 206
12.1.2.4.1 Key strengths/Right to win 206
12.1.2.4.2 Strategic choices 207
12.1.2.4.3 Weaknesses/Competitive threats 207
12.1.3 COVESTRO AG 208
12.1.3.1 Business overview 208
12.1.3.2 Products/Solutions/Services offered 209
12.1.3.3 Recent developments 210
12.1.3.3.1 Expansions 210
12.1.3.3.2 Others 210
12.1.3.4 MnM view 211
12.1.3.4.1 Key strengths/Right to win 211
12.1.3.4.2 Strategic choices 211
12.1.3.4.3 Weaknesses/Competitive threats 211
12.1.4 HUNTSMAN INTERNATIONAL LLC 212
12.1.4.1 Business overview 212
12.1.4.2 Products/Solutions/Services offered 213
12.1.4.3 Recent developments 214
12.1.4.3.1 Others 214
12.1.4.4 MnM view 214
12.1.4.4.1 Key strengths/Right to win 214
12.1.4.4.2 Strategic choices 215
12.1.4.4.3 Weaknesses/Competitive threats 215
12.1.5 WANHUA 216
12.1.5.1 Business overview 216
12.1.5.2 Products/Solutions/Services offered 217
12.1.5.3 Recent developments 218
12.1.5.3.1 Product launches 218
12.1.5.3.2 Deals 218
12.1.5.3.3 Others 219
12.1.5.4 MnM view 219
12.1.5.4.1 Key strengths/Right to win 219
12.1.5.4.2 Strategic choices 219
12.1.5.4.3 Weaknesses/Competitive threats 219
12.1.6 HENKEL AG & CO. KGAA 220
12.1.6.1 Business overview 220
12.1.6.2 Products/Solutions/Services offered 221
12.1.6.3 Recent developments 222
12.1.6.3.1 Expansions 222
12.1.6.4 MnM view 222
12.1.6.4.1 Key strengths/Right to win 222
12.1.6.4.2 Strategic choices 223
12.1.6.4.3 Weaknesses/Competitive threats 223
12.1.7 H.B. FULLER 224
12.1.7.1 Business overview 224
12.1.7.2 Products/Solutions/Services offered 225
12.1.7.3 MnM view 226
12.1.7.3.1 Key strengths/Right to win 226
12.1.7.3.2 Strategic choices 226
12.1.7.3.3 Weaknesses/Competitive threats 226
 
12.1.8 DIC CORPORATION 227
12.1.8.1 Business overview 227
12.1.8.2 Products/Solutions/Services offered 228
12.1.8.3 MnM view 229
12.1.8.3.1 Key strengths/Right to win 229
12.1.8.3.2 Strategic choices 229
12.1.8.3.3 Weaknesses/Competitive threats 229
12.1.9 SHANDONG INOV POLYURETHANE CO., LTD. 230
12.1.9.1 Business overview 230
12.1.9.2 Products/Solutions/Services offered 230
12.1.9.3 MnM view 231
12.1.9.3.1 Key strengths/Right to win 231
12.1.9.3.2 Strategic choices 231
12.1.9.3.3 Weaknesses/Competitive threats 231
12.1.10 ARKEMA 232
12.1.10.1 Business overview 232
12.1.10.2 Products/Solutions/Services offered 233
12.1.10.3 Recent developments 234
12.1.10.3.1 Others 234
12.1.10.4 MnM view 234
12.1.10.4.1 Key strengths/Right to win 234
12.1.10.4.2 Strategic choices 234
12.1.10.4.3 Weaknesses/Competitive threats 234
12.1.11 NANPAO RESINS CHEMICAL GROUP 235
12.1.11.1 Business overview 235
12.1.11.2 Products/Solutions/Services offered 236
12.1.11.3 MnM view 237
12.1.11.3.1 Key strengths/Right to win 237
12.1.11.3.2 Strategic choices 237
12.1.11.3.3 Weaknesses/Competitive threats 237
12.1.12 HUAFON 238
12.1.12.1 Business overview 238
12.1.12.2 Products/Solutions/Services offered 238
12.1.12.3 MnM view 239
12.1.12.3.1 Key strengths/Right to win 239
12.1.12.3.2 Strategic choices 239
12.1.12.3.3 Weaknesses/Competitive threats 239
12.2 OTHER PLAYERS 240
12.2.1 GERLINGER INDUSTRIES GMBH 240
12.2.2 GREAT EASTERN RESINS INDUSTRIAL CO. LTD. 241
12.2.3 MIRACLL CHEMICALS CO., LTD. 242
12.2.4 TAIWAN PU CORPORATION 243
12.2.5 TIANYANG NEW MATERIALS (SHANGHAI) TECHNOLOGY CO., LTD. 244
12.2.6 COATING P. MATERIALS CO., LTD. 245
12.2.7 GUANGDONG SUNTIP NEW MATERIAL CO., LTD. 246
12.2.8 SUNDOW POLYMERS CO., LTD. 247
12.2.9 DONGSUNG 248
12.2.10 YANTAI LINGHUA NEW MATERIAL CO., LTD. 249
12.2.11 XIAMEN KEYUAN PLASTIC CO., LTD 250
12.2.12 SUN YANG GLOBAL CO. LTD. 251
12.2.13 ABIFOR 252
12.2.14 EPAFLEX POLYURETHANES SPA 253
12.2.15 TAIWAN FREE RADICAL P.M. CO., LTD. 254
13 APPENDIX 255
13.1 DISCUSSION GUIDE 255
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 258
13.3 CUSTOMIZATION OPTIONS 260
13.4 RELATED REPORTS 260
13.5 AUTHOR DETAILS 261