Summary

The wearable technology market is projected to grow from USD 70.30 billion in 2024 and is projected to reach USD 152.82 billion by 2029; it is expected to grow at a CAGR of 16.8% from 2024 to 2029 due to the growing consumer preference for sleek and compact devices in fitness and healthcare applications
“Growing need of smartwatches in healthcare and fitness sector to boost the market growth of wristwear segment”
The wristwear segment market was valued at USD 26,96 billion in 2023 and is estimated to reach USD 70.14 billion by 2029, registering a CAGR of 17.1% during the forecast period. The smartwatch is a wearable technology device that is very similar to a wristwatch or any other time-keeping device. This enables the wearer to answer phone calls received on their mobile phones, read email and text messages, get a weather report, listen to music, dictate email or text messages, or ask a digital assistant a question. Currently, smartwatches are majorly used in fitness applications. Companies such as Apple Inc. (US) and Fitbit Inc. (US) launched application platforms for their smartwatch users. The smartwatch comes equipped with various high-level sensors which are capable of measuring health parameters such as heartbeat rate, calories burned, distance travelled, and steps taken. All such data is captured by the application developed by the respective company. Thus, with the help of smartwatches, people can keep track of their overall health to monitor their fitness. Samsung Group (South Korea), Fitbit, Inc. (US), LG (South Korea), Sony Corporation (Japan), and Apple Inc. (US) are the major players in the smartwatch market.
“Market for on-device AI in operation segment is projected to hold for largest share during the forecast timeline.”
Artificial intelligence algorithms and processing are directly integrated into wearable devices in on-device Al. This leads to real-time data analysis, personal experience, and functionality improvements that are not reliant on cloud computing or other external server operations. Using specialized hardware components and advanced algorithms, on-device Al interprets and analyses user data locally; thus, everything functions fast with no latency within daily routines for users. The key characteristics of on-device Al are the fast processing of data, local data handling to ensure privacy, it can function even if a wearable is offline, and it results in low latency, which causes faster response rates and provides a better user experience. Further, Al chipsets improve the on-device Al functions in wearable technology by ensuring machine learning and neural network processing for quick insights into data. Moreover, edge computing technology allows wearable devices to execute Al operations at the device end with lesser latency and reduced dependency on the server.
“Market for non-textile wearables type holds for largest market share during the forecast period.”
Non-textile wearables are a type of electronic device and are designed to be worn on the body, but are not integrated into fabric or textiles. Devices such as smartwatches, fitness trackers, smart glasses, and hearing aids offer various functionalities, including health monitoring, communication, and connectivity. These wearables are made from plastics, metal or silicon. These contain technologies like processors, sensors and wireless communication modules. Enhancing the user experience through data collection and relying on textile integration are the main purposes of these non-textile wearables. Factors like these will boost the non-textile wearable market in the wearable technology market.
“North America is expected to have the highest market share during the forecast period.”
The North America is a major hub for technological innovations and an early adopter of new technologies. Factors such as the presence of major companies in the region, the increasing demand for wearable devices (fitness bands and activity trackers), and the growing popularity of devices based on AR and VR technologies are driving the growth of the market in this region. Some of the major companies operating in the wearable technology market in North America are Apple Inc. (US), Garmin Ltd. (US), Google Inc. (US), and Microsoft (US).
In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the wearable technology marketplace. The break-up of the profile of primary participants in the Wearable technology market:
• By Company Type: Tier 1 – 38%, Tier 2 – 28%, and Tier 3 – 34%
• By Designation: C Level – 40%, Director Level – 30%, Others-30%
• By Region: North America – 35%, Europe – 35%, Asia Pacific – 20%, ROW- 10%
Apple Inc. (US), Garmin Ltd. (US), SAMSUMG (South Korea), Sony Group Corporation (Japan), Huawei Technologies Co., Ltd. (China), LG Electronics (South Korea), Alphabet Inc. (US), Microsoft (US), Lenovo (Hong Kong), Meta (US), Amazon.com, Inc (US), Xiaomi (China), OPPO (China), and Imagine Marketing Limited (India) are some of the key players in the Wearable Technology Market.
The study includes an in-depth competitive analysis of these key players in the wearable technology market, with their company profiles, recent developments, and key market strategies. Research Coverage: This research report categorizes the wearable technology market by product (wristwear, head mounted display, smart clothing, exoskeletons, eyewear, smart rings, smart helmets, smart jewelry, wearable camera, earwear, others), by component (power supply components, positioning and, networking components, sensing components, control components, display & optoelectronic components, memory components, interface components, and sensors), by type (wearable smart textile, wearable products & device), by operation (on-device AI, cloud-based AI), by distribution channel (offline, online), by application (consumer electronics, healthcare, industrial, logistics, sports & fitness, others), by use case (gaming, fashion, education, industrial) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the wearable technology market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. New product & service launches, mergers and acquisitions, and recent developments associated with the wearable technology market. Competitive analysis of upcoming startups in the wearable technology market ecosystem is covered in this report.
Reasons to buy this report The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall wearable technology market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Key benefits of buying the report:
• Analysis of key drivers (Increasing growth prospects of next-generation displays in wearable devices; Growing consumer preference for sleek and compact devices in fitness and healthcare applications; Rising popularity of IoT and connected devices ; Augmented reality integration in wearables enhances immersive, context-aware experiences; Hands-free banking and payments enhance convenience and security for customers), restraints (Limited battery life; Security vulnerabilities in wearable-to-network connections pose data protection challenges), opportunities (Demand for wearables that integrate all computing requirements in one compact device; Adoption of wearables in multiple applications; Data-driven performance optimization in sports through real-time monitoring of athlete metrics; Growing integration of AR/VR and affordable designs is providing opportunities for wearable technology market growth) and challenges (Demand for continuous developments in devices; Unaddressed regulatory issues and vulnerability of healthcare information; Achieving long-term, sustainable customer engagement) influencing the growth of the wearable technology market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Wearable technology market.
• Market Development: Comprehensive information about lucrative markets – the report analysis the Wearable technology market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the wearable technology market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading Apple Inc. (US), SAMSUMG (South Korea), Xiaomi (China), Garmin Ltd. (US), Huawei Technologies Co., Ltd. (China), Imagine Marketing Limited (India), Sony Corporation (Japan), LG Electronics (South Korea), Alphabet Inc. (US), Microsoft (US), Lenovo (Hong Kong), Meta (US), Amazon.com, Inc (US), and OPPO (China) among others in the wearable technology market.

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Table of Contents

1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 30
1.3 STUDY SCOPE 30
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 30
1.3.2 INCLUSIONS AND EXCLUSIONS 31
1.3.3 YEARS CONSIDERED 33
1.4 CURRENCY CONSIDERED 33
1.5 UNIT CONSIDERED 33
1.6 LIMITATIONS 33
1.7 STAKEHOLDERS 34
1.8 SUMMARY OF CHANGES 34
2 RESEARCH METHODOLOGY 35
2.1 RESEARCH DATA 35
2.1.1 SECONDARY AND PRIMARY RESEARCH 36
2.1.2 SECONDARY DATA 37
2.1.2.1 List of key secondary sources 38
2.1.2.2 Key data from secondary sources 38
2.1.3 PRIMARY DATA 39
2.1.3.1 List of primary interview participants 39
2.1.3.2 Breakdown of primaries 39
2.1.3.3 Key data from primary sources 40
2.1.3.4 Key industry insights 41
2.2 MARKET SIZE ESTIMATION METHODOLOGY 41
2.2.1 BOTTOM-UP APPROACH 42
2.2.1.1 Approach to arrive at market size using bottom-up analysis
(demand side) 42
2.2.2 TOP-DOWN APPROACH 43
2.2.2.1 Approach to arrive at market size using top-down analysis
(supply side) 43
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 44
2.4 RESEARCH ASSUMPTIONS 45
2.5 RESEARCH LIMITATIONS 46
2.6 RISK ANALYSIS 46
3 EXECUTIVE SUMMARY 47
 
4 PREMIUM INSIGHTS 51
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WEARABLE TECHNOLOGY MARKET 51
4.2 WEARABLE TECHNOLOGY MARKET, BY PRODUCT 51
4.3 WEARABLE TECHNOLOGY MARKET, BY TYPE 52
4.4 WEARABLE TECHNOLOGY MARKET, BY OPERATION 52
4.5 WEARABLE TECHNOLOGY MARKET IN NORTH AMERICA,
BY WRISTWEAR TYPE AND COUNTRY 53
4.6 WEARABLE TECHNOLOGY MARKET, BY APPLICATION 53
4.7 WEARABLE TECHNOLOGY MARKET, BY COUNTRY 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 56
5.2.1 DRIVERS 56
5.2.1.1 Rapid advances in flexible display technology 56
5.2.1.2 Growing consumer preference for sleek and compact devices 57
5.2.1.3 Rising popularity of IoT devices 57
5.2.1.4 Burgeoning demand for augmented reality wearables 58
5.2.1.5 Increasing reliance on hands-free banking and payment solutions 59
5.2.2 RESTRAINTS 60
5.2.2.1 Limited battery life 60
5.2.2.2 Security vulnerabilities 60
5.2.3 OPPORTUNITIES 61
5.2.3.1 Rising demand for compact devices to address computing and monitoring needs 61
5.2.3.2 Increasing preference for remote patient monitoring 61
5.2.3.3 Growing focus on real-time monitoring of athletes 62
5.2.3.4 Increasing access to immersive technologies 62
5.2.4 CHALLENGES 63
5.2.4.1 Changing customer expectations 63
5.2.4.2 Regulatory issues and vulnerability of healthcare information 63
5.2.4.3 Maintaining long-term customer engagement 64
5.3 VALUE CHAIN ANALYSIS 64
5.4 ECOSYSTEM ANALYSIS 66
5.5 INVESTMENT AND FUNDING SCENARIO 68
5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 68
5.7 PRICING ANALYSIS 69
5.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT 70
5.7.2 AVERAGE SELLING PRICE TREND, BY PRODUCT 72
5.7.3 AVERAGE SELLING PRICE TREND, BY REGION 72
 
5.8 TECHNOLOGY ANALYSIS 74
5.8.1 KEY TECHNOLOGIES 74
5.8.1.1 Optical sensors 74
5.8.1.2 Accelerometers 75
5.8.2 COMPLEMENTARY TECHNOLOGIES 75
5.8.2.1 Internet of Things (IoT) 75
5.8.3 ADJACENT TECHNOLOGIES 75
5.8.3.1 Flexible electronics 75
5.9 IMPACT OF AI/GEN AI ON WEARABLE TECHNOLOGY MARKET 76
5.9.1 INTRODUCTION 76
5.9.2 TOP USE CASES 77
5.9.2.1 Health & fitness tracking 77
5.9.2.2 Remote patient monitoring 77
5.9.2.3 Smart clothing & e-textiles 77
5.9.2.4 Wearable payment systems 77
5.9.2.5 Personal safety & emergency response 77
5.9.2.6 Smart jewelry 77
5.10 PORTER’S FIVE FORCES ANALYSIS 78
5.10.1 BARGAINING POWER OF SUPPLIERS 79
5.10.2 BARGAINING POWER OF BUYERS 79
5.10.3 THREAT OF NEW ENTRANTS 79
5.10.4 THREAT OF SUBSTITUTES 79
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 80
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 80
5.11.2 BUYING CRITERIA 81
5.12 CASE STUDY 81
5.12.1 SAMSUNG ALLOWS USERS TO EXPERIENCE S9’S ARCORE CAPABILITIES THOUGH VRAI’S INTERACTIVE AR CAMERA AND SAMPLE MARKERS 81
5.12.2 BMW REVOLUTIONIZES OPERATIONS WITH XR TECHNOLOGY INTEGRATION 82
5.12.3 VEE WEAR SOFTWARE PLATFORM ENHANCES SMARTWATCHES BY ENSURING ULTRA-FAST CUSTOMIZATION 82
5.12.4 HEALTHCARE AND TELEMATICS SECTORS ADOPT WEARABLE TECHNOLOGY TO IMPROVE PERSONAL WELL-BEING AND SAFETY 82
5.12.5 HEALTHCARE AND TELEMATICS SECTORS ENHANCE SAFETY THROUGH INNOVATIVE WEARABLE TECHNOLOGY SOLUTIONS 83
5.13 TRADE ANALYSIS 83
5.13.1 IMPORT SCENARIO (HS CODE 910212) 83
5.13.2 EXPORT SCENARIO (HS CODE 910212) 84
 
5.14 TARIFF AND REGULATORY LANDSCAPE 85
5.14.1 TARIFF ANALYSIS 85
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
5.14.3 STANDARDS 89
5.15 PATENT ANALYSIS 90
5.16 KEY CONFERENCES AND EVENTS, 2024–2026 95
6 TYPES OF WEARABLE TECHNOLOGY 97
6.1 INTRODUCTION 97
6.2 COMPUTING 97
6.3 DISPLAY 97
6.4 NETWORKING 98
6.5 POSITIONING 99
7 CONNECTIVITY SOLUTIONS FOR WEARABLES 100
7.1 INTRODUCTION 100
7.2 WI-FI 100
7.3 BLUETOOTH 101
7.4 CELLULAR 101
7.5 NEAR-FIELD COMMUNICATION 102
8 VERTICALS USING WEARABLE TECHNOLOGY 103
8.1 INTRODUCTION 103
8.2 GAMING 103
8.3 FASHION 104
8.4 EDUCATION 104
8.5 INDUSTRIAL 105
9 DISTRIBUTION CHANNELS OF WEARABLES 106
9.1 INTRODUCTION 106
9.2 OFFLINE 106
9.3 ONLINE 106
10 WEARABLE TECHNOLOGY COMPONENTS 107
10.1 INTRODUCTION 107
10.2 BATTERIES 107
10.3 POSITIONING & NETWORKING CHIPS 108
10.4 CONTROLLERS 108
10.5 DISPLAYS & OPTOELECTRONICS 109
10.6 MEMORY DEVICES 109
 
10.7 INPUT/OUTPUT INTERFACE 109
10.7.1 MICROPHONES & MICROSPEAKERS 110
10.7.2 TOUCH SENSORS 110
10.8 SENSORS 110
10.8.1 ACCELEROMETERS 111
10.8.2 MAGNETOMETERS 111
10.8.3 GYROSCOPES 112
10.8.4 INERTIAL SENSORS 112
10.8.5 MOTION SENSORS 112
10.8.6 PRESSURE & FORCE SENSORS 112
10.8.7 TEMPERATURE & HUMIDITY SENSORS 113
10.8.8 MEDICAL-BASED SENSORS 113
10.8.9 IMAGE SENSORS 113
11 WEARABLE TECHNOLOGY MARKET, BY PRODUCT 114
11.1 INTRODUCTION 115
11.2 WRISTWEAR 118
11.2.1 SMARTWATCHES 121
11.2.1.1 Increasing focus on health monitoring to boost segmental growth 121
11.2.2 FITNESS TRACKERS 124
11.2.2.1 Rising emphasis on active lifestyle to improve health to fuel segmental growth 124
11.3 HEAD-MOUNTED DISPLAYS 127
11.3.1 AUGMENTED REALITY 130
11.3.1.1 Growing adoption in geolocation and education applications to contribute to segmental growth 130
11.3.2 VIRTUAL REALITY 132
11.3.2.1 Increasing deployment in motion pictures and video games to boost segmental growth 132
11.3.3 OTHER HEAD-MOUNTED DISPLAYS 133
11.4 SMART CLOTHING & FOOTWEAR 134
11.4.1 SMART SHOES 136
11.4.1.1 Growing adoption to capture biomechanical signals to monitor footsteps to drive market 136
11.4.2 SMART VESTS 137
11.4.2.1 Mounting demand for wearables devices to monitor health metrics to accelerate segmental growth 137
11.4.3 OTHER SMART CLOTHING & FOOTWEAR 137
11.5 SMART GLASSES 138
11.5.1 RISING USAGE IN ENTERPRISE AND HEALTHCARE APPLICATIONS TO FOSTER SEGMENTAL GROWTH 138
11.5.2 BASIC 140
11.5.3 ADVANCED 140
 
11.6 SMART RINGS 141
11.6.1 INCREASING AVAILABILITY OF HEALTH TRACKING AND BUDGET-FRIENDLY OPTIONS TO AUGMENT SEGMENTAL GROWTH 141
11.7 WEARABLE CAMERAS 143
11.7.1 RISING EMPHASIS ON IDENTIFYING HAZARDS AND OVERSEEING OPERATIONS REMOTELY TO BOOST SEGMENTAL GROWTH 143
11.8 EARWEAR 145
11.8.1 NOISE CANCELLATION AND VOICE RECOGNITION FEATURES TO CONTRIBUTE TO SEGMENTAL GROWTH 145
11.9 EXOSKELETONS 148
11.9.1 INCREASING ADOPTION IN LOGISTICS, CONSTRUCTION, AND OTHER APPLICATIONS TO ACCELERATE SEGMENTAL GROWTH 148
11.10 OTHER PRODUCTS 151
12 WEARABLE TECHNOLOGY MARKET, BY TYPE 155
12.1 INTRODUCTION 156
12.2 WEARABLE SMART TEXTILES 157
12.2.1 ABILITY TO COMMUNICATE, TRANSFORM, AND CONDUCT ENERGY TO AUGMENT SEGMENTAL GROWTH 157
12.2.2 ACTIVE 157
12.2.3 PASSIVE 157
12.2.4 ULTRA-SMART 158
12.3 NON-TEXTILE WEARABLES 158
12.3.1 EMPHASIS ON ENHANCING USER EXPERIENCE THROUGH DATA COLLECTION AND INTERACTION TO EXPEDITE SEGMENTAL GROWTH 158
13 WEARABLE TECHNOLOGY MARKET, BY OPERATION 159
13.1 INTRODUCTION 160
13.2 AI-BASED 161
13.2.1 ON-DEVICE AI 163
13.2.1.1 Real-time data processing and privacy protection to contribute to segmental growth 163
13.2.2 CLOUD-BASED AI 165
13.2.2.1 Ease of implementation and cost-effectiveness to drive market 165
13.3 CONVENTIONAL 167
13.3.1 RISING DEMAND FOR CONVENTIONAL WEARABLES OFFERING SIMPLIFIED, RELIABLE FUNCTIONALIY TO FUEL SEGMENTAL GROWTH 167
14 WEARABLE TECHNOLOGY MARKET, BY APPLICATION 170
14.1 INTRODUCTION 171
14.2 CONSUMER ELECTRONICS 173
14.2.1 INCREASING FOCUS ON TRACKING FITNESS ACTIVITIES TO ACCELERATE SEGMENTAL GROWTH 173
14.2.2 FITNESS & SPORTS 173
 
14.2.3 INFOTAINMENT & MULTIMEDIA 173
14.2.4 GARMENTS & FASHION 174
14.2.5 MULTIFUNCTION 174
14.3 HEALTHCARE 175
14.3.1 RISING ADOPTION OF WEARABLE DEVICES TO CHECK VITAL SIGNS AND MONITOR PATIENTS REMOTELY TO BOOST SEGMENTAL GROWTH 175
14.3.2 CLINICAL 176
14.3.3 NON-CLINICAL 176
14.4 ENTERPRISE & INDUSTRIAL 177
14.4.1 INCREASING INTEGRATION OF WEARABLES WITH MOBILE DEVICES TO ENHANCE PRODUCTIVITY TO FUEL SEGMENTAL GROWTH 177
14.4.2 LOGISTICS, PACKAGING & WAREHOUSE 177
14.4.3 OTHER ENTERPRISE & INDUSTRIAL APPLICATIONS 177
14.5 OTHER APPLICATIONS 178
15 WEARABLE TECHNOLOGY MARKET, BY REGION 179
15.1 INTRODUCTION 180
15.2 NORTH AMERICA 181
15.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 185
15.2.2 US 186
15.2.2.1 Burgeoning demand for fitness and health monitoring devices to expedite market growth 186
15.2.3 CANADA 186
15.2.3.1 Increasing research and development of advanced sensors to foster market growth 186
15.2.4 MEXICO 187
15.2.4.1 Rising deployment of health monitoring solutions to manage chronic diseases to boost market growth 187
15.3 EUROPE 188
15.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 191
15.3.2 UK 192
15.3.2.1 Rising aging population and advances in healthcare technologies to bolster market growth 192
15.3.3 GERMANY 193
15.3.3.1 Increasing investment in AI-based human-machine systems to augment market growth 193
15.3.4 FRANCE 193
15.3.4.1 Mounting demand for portable electronic devices to fuel market growth 193
15.3.5 REST OF EUROPE 194
 
15.4 ASIA PACIFIC 195
15.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 198
15.4.2 CHINA 199
15.4.2.1 Escalating adoption of advanced health monitoring solutions to boost market growth 199
15.4.3 JAPAN 199
15.4.3.1 Growing emphasis on health and well-being of aging population to drive market 199
15.4.4 SOUTH KOREA 200
15.4.4.1 Rising integration of advanced technologies into wearables to accelerate market growth 200
15.4.5 INDIA 200
15.4.5.1 Increasing tech-savvy population to contribute to market growth 200
15.4.6 REST OF ASIA PACIFIC 201
15.5 ROW 202
15.5.1 MACROECONOMIC OUTLOOK FOR ROW 205
15.5.2 SOUTH AMERICA 206
15.5.2.1 Increasing awareness about fitness and self-monitoring tools to accelerate market growth 206
15.5.3 MIDDLE EAST 206
15.5.3.1 Rising adoption of digital healthcare solutions to foster market growth 206
16 COMPETITIVE LANDSCAPE 208
16.1 OVERVIEW 208
16.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024 208
16.3 REVENUE ANALYSIS, 2019–2023 209
16.4 MARKET SHARE ANALYSIS, 2023 209
16.5 COMPANY VALUATION AND FINANCIAL METRICS, 2024 212
16.6 BRAND/PRODUCT COMPARISON 213
16.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 214
16.7.1 STARS 214
16.7.2 EMERGING LEADERS 214
16.7.3 PERVASIVE PLAYERS 214
16.7.4 PARTICIPANTS 214
16.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 216
16.7.5.1 Company footprint 216
16.7.5.2 Region footprint 217
16.7.5.3 Product footprint 218
16.7.5.4 Application footprint 219
 
16.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 220
16.8.1 PROGRESSIVE COMPANIES 220
16.8.2 RESPONSIVE COMPANIES 220
16.8.3 DYNAMIC COMPANIES 221
16.8.4 STARTING BLOCKS 221
16.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 222
16.8.5.1 Detailed list of key startups/SMEs 222
16.8.5.2 Competitive benchmarking of key startups/SMEs 223
16.9 COMPETITIVE SCENARIO 223
16.9.1 PRODUCT LAUNCHES 223
16.9.2 DEALS 225
17 COMPANY PROFILES 226
17.1 KEY PLAYERS 226
17.1.1 APPLE INC. 226
17.1.1.1 Business overview 226
17.1.1.2 Products/Solutions/Services offered 227
17.1.1.3 Recent developments 229
17.1.1.3.1 Product launches 229
17.1.1.3.2 Deals 230
17.1.1.4 MnM view 231
17.1.1.4.1 Key strengths/Right to win 231
17.1.1.4.2 Strategic choices 231
17.1.1.4.3 Weaknesses/Competitive threats 231
17.1.2 SAMSUNG 232
17.1.2.1 Business overview 232
17.1.2.2 Products/Solutions/Services offered 233
17.1.2.3 Recent developments 235
17.1.2.3.1 Product launches 235
17.1.2.3.2 Deals 236
17.1.2.3.3 Expansions 237
17.1.2.4 MnM view 237
17.1.2.4.1 Key strengths/Right to win 237
17.1.2.4.2 Strategic choices 237
17.1.2.4.3 Weaknesses/Competitive threats 237
17.1.3 XIAOMI 238
17.1.3.1 Business overview 238
17.1.3.2 Products/Solutions/Services offered 239
17.1.3.3 Recent developments 241
17.1.3.3.1 Product launches 241
17.1.3.3.2 Deals 241
 
17.1.3.4 MnM view 242
17.1.3.4.1 Key strengths/Right to win 242
17.1.3.4.2 Strategic choices 242
17.1.3.4.3 Weaknesses/Competitive threats 242
17.1.4 HUAWEI TECHNOLOGIES CO., LTD. 243
17.1.4.1 Business overview 243
17.1.4.2 Products/Solutions/Services offered 244
17.1.4.3 Recent developments 245
17.1.4.3.1 Product launches 245
17.1.4.3.2 Deals 246
17.1.4.4 MnM view 246
17.1.4.4.1 Key strengths/Right to win 246
17.1.4.4.2 Strategic choices 246
17.1.4.4.3 Weaknesses/Competitive threats 246
17.1.5 IMAGINE MARKETING LIMITED 247
17.1.5.1 Business overview 247
17.1.5.2 Products/Solutions/Services offered 247
17.1.5.3 Recent developments 248
17.1.5.3.1 Product launches 248
17.1.5.3.2 Deals 248
17.1.5.4 MnM view 249
17.1.5.4.1 Key strengths/Right to win 249
17.1.5.4.2 Strategic choices 249
17.1.5.4.3 Weaknesses/Competitive threats 249
17.1.6 GARMIN LTD. 250
17.1.6.1 Business overview 250
17.1.6.2 Products/Solutions/Services offered 251
17.1.6.3 Recent developments 252
17.1.6.3.1 Product launches 252
17.1.6.3.2 Other developments 253
17.1.7 SONY CORPORATION 254
17.1.7.1 Business overview 254
17.1.7.2 Products/Solutions/Services offered 255
17.1.7.3 Recent developments 256
17.1.7.3.1 Deals 256
17.1.7.3.2 Expansions 256
17.1.8 LG ELECTRONICS 257
17.1.8.1 Business overview 257
17.1.8.2 Products/Solutions/Services offered 258
17.1.8.3 Recent developments 259
17.1.8.3.1 Deals 259
17.1.8.3.2 Expansions 260
17.1.9 ALPHABET INC. 261
17.1.9.1 Business overview 261
17.1.9.2 Products/Solutions/Services offered 262
17.1.9.3 Recent developments 263
17.1.9.3.1 Product launches 263
17.1.9.3.2 Deals 264
17.1.10 MICROSOFT 265
17.1.10.1 Business overview 265
17.1.10.2 Products/Solutions/Services offered 266
17.1.10.3 Recent developments 267
17.1.10.3.1 Product launches 267
17.1.10.3.2 Deals 269
17.1.11 LENOVO 270
17.1.11.1 Business overview 270
17.1.11.2 Products/Solutions/Services offered 271
17.1.11.3 Recent developments 273
17.1.11.3.1 Product launches 273
17.1.11.3.2 Deals 274
17.1.12 META 275
17.1.12.1 Business overview 275
17.1.12.2 Products/Solutions/Services offered 276
17.1.12.3 Recent developments 277
17.1.12.3.1 Product launches 277
17.1.12.3.2 Deals 277
17.1.13 AMAZON.COM, INC. 278
17.1.13.1 Business overview 278
17.1.13.2 Products/Solutions/Services offered 279
17.1.13.3 Recent developments 280
17.1.13.3.1 Product launches 280
17.1.14 OPPO 281
17.1.14.1 Business overview 281
17.1.14.2 Products/Solutions/Services offered 281
17.1.14.3 Recent developments 282
17.1.14.3.1 Product launches 282
17.1.14.3.2 Deals 283
17.2 OTHER PLAYERS 284
17.2.1 VUZIX 284
17.2.2 MOTOROLA MOBILITY LLC 285
17.2.3 INTELLITIX 286
17.2.4 INNOMINDS SOFTWARE INDIA PRIVATE LIMITED 286
17.2.5 COMAU 287
17.2.6 HYUNDAI MOTOR COMPANY 288
17.2.7 CYBERDYNE INC. 289
17.2.8 EKSO BIONICS 290
17.2.9 MCLEAR LTD. 291
17.2.10 JAKCOM TECHNOLOGY CO., LTD. 292
17.2.11 TOKEN 292
17.2.12 INFINEON TECHNOLOGIES AG 293
17.2.13 QUALCOMM TECHNOLOGIES, INC. 294
17.2.14 ADIDAS AG. 295
17.2.15 FOSSIL GROUP, INC. 296
17.2.16 LIFESENSE GROUP B.V. 296
17.2.17 DYNABOOK AMERICAS, INC. 297
17.2.18 OPTINVENT 297
17.2.19 SEIKO EPSON CORPORATION 298
17.2.20 HUMANE INC. 299
17.2.21 WHOOP 300
17.2.22 MOTIV INC. 301
17.2.23 BRAGI 301
17.2.24 MAGIC LEAP, INC. 302
17.2.25 CLIM8 SAS 303
17.2.26 PROGLOVE 304
17.2.27 BIOBEAT 305
17.2.28 MOOV INC. 306
18 APPENDIX 307
18.1 INSIGHTS FROM INDUSTRY EXPERTS 307
18.2 DISCUSSION GUIDE 308
18.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 312
18.4 CUSTOMIZATION OPTIONS 314
18.5 RELATED REPORTS 314
18.6 AUTHOR DETAILS 315