Summary

The AI PC market is projected to grow from USD 50.61 billion in 2024 to USD 231.30 billion by 2030, growing at a CAGR of 28.82% during the forecast period. Increasing integration of Al PCs with cloud platforms for enhanced computing power and storage is driving the market growth. Cloud services from giant companies like Microsoft and Google are being offered so that heavy computations can be offloaded to the cloud, thereby making Al accessible and scalable. the AI PCs are interoperable with cloud platforms to fully take advantage of increased computing power, thus offering it possibilities that may include real-time data processing, training machine learning models, and high-performance computing, through offloading intensive computations to the cloud while still enabling efficient local execution.
“X86 compute architecture segment of the AI PC market is expected to hold significant market share during the forecast period.”
The x86 compute architecture segment is likely to hold a significant market share in the forecast period for AI PCs, because of its dominance on both personal and enterprise computing. The x86 architecture has a vast ecosystem of both hardware and software. It supports most operating systems in addition to Windows, Linux, and macOS, as well as many AI development tools, libraries, and frameworks like TensorFlow, PyTorch, and OpenAI. Hence, it is considered to be an extremely reliable and versatile pick for AI workloads from data processing and AI model training up to everyday computing tasks.
“The US is expected to hold the largest market size in the North America region during the forecast period.”
The companies, such as Microsoft, Apple, NVIDIA, and Intel, are leading technology companies present in the US and provide the foundation for AI-enhanced PCs development and adoption. The U.S. government is significantly investing in AI research and development and venture capital firms are highly providing venture financing for AI application development. In addition, efforts to enhance AI research and development, especially in the high-tech and defense industries, are further propelling the demand for the AI PC market.

• By Company Type: Tier 1 – 40%, Tier 2 – 40%, and Tier 3 – 20%
• By Designation: Directors– 40%, Managers –40%, and Others – 20%
• By Region: North America –40%, Europe – 30%, Asia Pacific– 20%, and RoW – 10%
Apple Inc. (US), Dell Inc. (US), HP Development Company, L.P. (US), Lenovo (China), ASUSTeK Computer Inc. (Taiwan), Intel Corporation (US), Advanced Micro Devices, Inc. (US), NVIDIA Corporation (US), Acer Inc. (Taiwan), and Microsoft (US) are some of the key players in the AI PC market.
The study includes an in-depth competitive analysis of these key players in the AI PC market, with their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the AI PC market by product (Desktop/Notebook, Workstations), by end user (Consumer, Enterprise), by Operating system (Windows, macOS, Others), by compute type (GPU, NPU), by compute architecture (X86, ARM), by price (less than USD 1200, USD 1200 and above) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI PC market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; partnerships, agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the AI PC market. Competitive analysis of upcoming startups in the AI PC market ecosystem is covered in this report.
Reasons to buy this report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AI PC market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of key drivers (Enterprise and Professional sectors are driving the demand- the increasing necessity to make a data- driven approach towards decision-making, and automation is fueling the demand for Al powered PCs in the enterprise sector), restraints (Skills gap and workforce readiness), opportunities (Increasing commercial adoption of AI PCs), and challenges (High Costs of AI-optimized Hardware) influencing the growth of the AI PC market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI PC market
• Market Development: Comprehensive information about lucrative markets – the report analyses the AI PC market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI PC market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Apple Inc. (US), Dell Inc. (US), HP Development Company, L.P. (US), Lenovo (China), ASUSTeK Computer Inc. (Taiwan), Intel Corporation (US), Advanced Micro Devices, Inc. (US), NVIDIA Corporation (US), Acer Inc. (Taiwan), Microsoft (US) among others in AI PC market.

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Table of Contents

1 INTRODUCTION 20 1.1 STUDY OBJECTIVES 20 1.2 MARKET DEFINITION 20 1.3 STUDY SCOPE 21 1.3.1 MARKETS COVERED AND REGIONAL SCOPE 21 1.3.2 INCLUSIONS AND EXCLUSIONS 22 1.3.3 YEARS CONSIDERED 22 1.4 CURRENCY CONSIDERED 23 1.4.1 USD EXCHANGE RATES, 2020–2022 23 1.5 UNITS CONSIDERED 23 1.6 LIMITATIONS 23 1.7 STAKEHOLDERS 24 2 RESEARCH METHODOLOGY 25 2.1 RESEARCH DATA 25 2.1.1 SECONDARY DATA 26 2.1.1.1 List of major secondary sources 26 2.1.1.2 Key data from secondary sources 26 2.1.2 PRIMARY DATA 27 2.1.2.1 List of primary interview participants 27 2.1.2.2 Breakdown of primaries 27 2.1.2.3 Key data from primary sources 28 2.1.2.4 Key industry insights 29 2.1.3 SECONDARY AND PRIMARY RESEARCH 29 2.2 MARKET SIZE ESTIMATION 30 2.2.1 BOTTOM-UP APPROACH 31 2.2.1.1 Approach to estimate market size using bottom-up analysis (supply side) 31 2.2.2 TOP-DOWN APPROACH 32 2.2.2.1 Approach to estimate market size using top-down analysis (demand side) 32 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 34 2.4 RESEARCH ASSUMPTIONS 35 2.5 RISK ASSESSMENT 36 2.6 RESEARCH LIMITATIONS 36 3 EXECUTIVE SUMMARY 37   4 PREMIUM INSIGHTS 40 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI PC MARKET 40 4.2 AI PC MARKET, BY PRODUCT 40 4.3 AI PC MARKET, BY END USER 41 4.4 AI PC MARKET, BY PRICE 41 4.5 AI PC MARKET IN ASIA PACIFIC, BY COUNTRY AND END USER 42 4.6 AI PC MARKET, BY COUNTRY 42 5 MARKET OVERVIEW 43 5.1 INTRODUCTION 43 5.2 MARKET DYNAMICS 43 5.2.1 DRIVERS 44 5.2.1.1 Adoption of digital platforms 44 5.2.1.2 Advancements in GenAI and ML 44 5.2.1.3 Expanding gaming industry 45 5.2.2 RESTRAINTS 45 5.2.2.1 Shortage of qualified professionals 46 5.2.2.2 Requirement of specialized hardware components 46 5.2.3 OPPORTUNITIES 46 5.2.3.1 Increasing adoption in commercial sector 47 5.2.3.2 Integration into IoT ecosystem 47 5.2.4 CHALLENGES 48 5.2.4.1 High costs of AI-optimized hardware 48 5.3 SUPPLY CHAIN ANALYSIS 48 5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 51 5.5 ECOSYSTEM ANALYSIS 51 5.6 GLOBAL PC SHIPMENT FORECAST 53 5.7 PORTER'S FIVE FORCES ANALYSIS 53 5.7.1 THREAT OF NEW ENTRANTS 54 5.7.2 THREAT OF SUBSTITUTES 54 5.7.3 BARGAINING POWER OF SUPPLIERS 55 5.7.4 BARGAINING POWER OF BUYERS 55 5.7.5 INTENSITY OF COMPETITION RIVALRY 55 5.8 KEY STAKEHOLDERS AND BUYING CRITERIA 56 5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS 56 5.8.2 BUYING CRITERIA 57 5.9 CASE STUDY ANALYSIS 58 5.9.1 INTEL INTEGRATED AI INTO NEW GENERATION OF PCS THAT ENHANCED SPEED AND SECURITY 58 5.9.2 DELL WORKSTATIONS DEPLOYED NVIDIA GPUS THAT BOOSTED AI PERFORMANCE AND COMPUTATIONAL POWER 58 5.9.3 ACER DELIVERED TRAVELMATE SPIN B3 LAPTOPS TO VARIETAS THAT ENHANCED LEARNING EXPERIENCE 59 5.10 INVESTMENT AND FUNDING SCENARIO 59 5.11 TECHNOLOGY ANALYSIS 60 5.11.1 KEY TECHNOLOGIES 60 5.11.1.1 Edge AI 60 5.11.1.2 Processors used in AI PC 60 5.11.1.2.1 AMD ryzen AI processors 60 5.11.1.2.2 Apple's neural engine 60 5.11.1.2.3 Intel deep learning boost 60 5.11.1.2.4 Qualcomm's hexagon 61 5.11.1.2.5 NVIDIA GeForce and RTX GPUs 61 5.11.2 COMPLEMENTARY TECHNOLOGIES 61 5.11.2.1 High bandwidth memory 61 5.11.3 ADJACENT TECHNOLOGIES 61 5.11.3.1 Integration of AI accelerators 61 5.12 TRADE ANALYSIS 62 5.12.1 IMPORT DATA (HS CODE 847141) 62 5.12.2 EXPORT DATA (HS CODE 847141) 63 5.13 PATENT ANALYSIS 65 5.14 TARIFF AND REGULATORY LANDSCAPE 67 5.14.1 TARIFF ANALYSIS 67 5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 5.14.3 REGULATORY STANDARDS 73 5.15 KEY CONFERENCES AND EVENTS, 2024–2025 75 5.16 PRICING ANALYSIS 77 5.16.1 INDICATIVE PRICING OF KEY PLAYERS, BY PRODUCT, 2023 77 5.16.2 INDICATIVE PRICING OF DESKTOPS/NOTEBOOKS AND WORKSTATIONS, BY REGION, 2023 (USD) 78 6 AI PC MARKET, BY PRODUCT 79 6.1 INTRODUCTION 80 6.2 DESKTOP/NOTEBOOK 81 6.2.1 INTEGRATION OF NPUS AND ENHANCED GPUS TO OFFER LUCRATIVE GROWTH OPPORTUNITIES 81 6.3 WORKSTATION 83 6.3.1 ADOPTION OF AI IN FINANCE AND HEALTHCARE SECTORS TO DRIVE MARKET 83 7 AI PC MARKET, BY OPERATING SYSTEM 85 7.1 INTRODUCTION 86 7.2 WINDOWS 87 7.2.1 GROWING DEMAND FOR USER-FRIENDLY INTERFACE TO FUEL MARKET GROWTH 87 7.3 MACOS 87 7.3.1 EASY INTEGRATION OF ML MODELS INTO APPS TO ACCELERATE DEMAND 87 7.4 OTHERS 88 8 AI PC MARKET, BY COMPUTE ARCHITECTURE 89 8.1 INTRODUCTION 90 8.2 X86 91 8.2.1 ABILITY TO SUPPORT LARGE AMOUNT OF RAM TO BOOST DEMAND 91 8.3 ARM 91 8.3.1 RISING NEED TO MAINTAIN BALANCE BETWEEN POWER EFFICIENCY AND PROCESSING CAPABILITIES TO FUEL MARKET GROWTH 91 9 AI PC MARKET, BY COMPUTE TYPE 92 9.1 INTRODUCTION 93 9.2 GPU 94 9.2.1 ABILITY TO PROCESS LARGE MATRICES AND COMPLEX COMPUTATIONS IN AI ALGORITHMS TO DRIVE MARKET 94 9.3 NPU 94 9.3.1 RISING WORKLOAD IN DEEP LEARNING AND ML TO BOOST DEMAND 94 9.3.1.1 <40 tops 94 9.3.1.2 40–60 tops 94 10 AI PC MARKET, BY PRICE 95 10.1 INTRODUCTION 96 10.2 LESS THAN USD 1,200 97 10.2.1 INCREASING ADOPTION FOR LESS COMPLEX MODELS TO DRIVE MARKET 97 10.3 USD 1,200 AND ABOVE 97 10.3.1 GROWING ADOPTION AMONG RESEARCHERS TO FOSTER MARKET GROWTH 97 11 AI PC MARKET, BY END USER 99 11.1 INTRODUCTION 100 11.2 CONSUMER 101 11.2.1 GROWING POPULARITY OF ESPORTS AND VR TO BOOST DEMAND 101 11.3 ENTERPRISE 103 11.3.1 IMPROVED PRODUCTIVITY THROUGH WORKFLOW AUTOMATION AND INTELLIGENT DECISION-MAKING TO DRIVE MARKET 103 12 AI PC MARKET, BY REGION 106 12.1 INTRODUCTION 107 12.2 NORTH AMERICA 108 12.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 108 12.2.2 US 110 12.2.2.1 Government-led initiatives to boost AI development to foster market growth 110 12.2.3 CANADA 111 12.2.3.1 Growing emphasis on developing digital economy to fuel market growth 111 12.2.4 MEXICO 112 12.2.4.1 Increasing shift toward digital platforms to accelerate demand 112 12.3 EUROPE 113 12.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 113 12.3.2 UK 115 12.3.2.1 Development of data centers to boost demand 115 12.3.3 GERMANY 116 12.3.3.1 Surging adoption of AI in automotive, manufacturing, and healthcare sectors to drive market 116 12.3.4 ITALY 117 12.3.4.1 Growing need for advanced data processing methods to offer lucrative growth opportunities 117 12.3.5 FRANCE 118 12.3.5.1 Increasing collaborations between academia, industry, and government to foster market growth 118 12.3.6 REST OF EUROPE 119 12.4 ASIA PACIFIC 120 12.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 120 12.4.2 CHINA 123 12.4.2.1 Rising initiatives to develop and deploy AI PCs to accelerate demand 123 12.4.3 JAPAN 124 12.4.3.1 Expanding data center infrastructure to offer lucrative growth opportunities 124 12.4.4 INDIA 125 12.4.4.1 Rising e-governance to offer lucrative growth opportunities 125 12.4.5 SOUTH KOREA 126 12.4.5.1 Government-led initiatives to boost AI infrastructure to drive market 126 12.4.6 REST OF ASIA PACIFIC 127 12.5 ROW 128 12.5.1 MACROECONOMIC OUTLOOK FOR ROW 128 12.5.2 MIDDLE EAST & AFRICA 130 12.5.2.1 Increasing demand for AI infrastructure to drive market 130 12.5.2.2 GCC countries 130 12.5.2.3 Rest of Middle East & Africa 131 12.5.3 SOUTH AMERICA 132 12.5.3.1 Rapid technological advancements to foster market growth 132   13 COMPETITIVE LANDSCAPE 133 13.1 OVERVIEW 133 13.2 STRATEGIES ADOPTED BY KEY PLAYERS, 2022–2024 133 13.3 REVENUE ANALYSIS OF KEY PLAYERS, 2021–2023 135 13.4 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2023 136 13.5 COMPANY VALUATION AND FINANCIAL METRICS 137 13.6 BRAND/PRODUCT COMPARISON 138 13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 139 13.7.1 STARS 139 13.7.2 EMERGING LEADERS 139 13.7.3 PERVASIVE PLAYERS 139 13.7.4 PARTICIPANTS 139 13.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 141 13.7.5.1 Company footprint 141 13.7.5.2 Product footprint 142 13.7.5.3 End user footprint 143 13.7.5.4 Operating system footprint 144 13.7.5.5 Compute type footprint 145 13.7.5.6 Price footprint 146 13.7.5.7 Region footprint 147 13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 148 13.8.1 PROGRESSIVE COMPANIES 148 13.8.2 RESPONSIVE COMPANIES 148 13.8.3 DYNAMIC COMPANIES 148 13.8.4 STARTING BLOCKS 148 13.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 150 13.8.5.1 Detailed list of key startups/SMEs 150 13.8.5.2 Competitive benchmarking of key startups/SMEs 151 13.9 COMPETITIVE SCENARIOS 152 13.9.1 PRODUCT LAUNCHES 152 13.9.2 DEALS 153 13.9.3 EXPANSIONS 154 13.9.4 OTHERS 155 14 COMPANY PROFILES 156 14.1 KEY PLAYERS 156 14.1.1 APPLE INC. 156 14.1.1.1 Business overview 156 14.1.1.2 Products/Solutions/Services offered 157 14.1.1.3 Recent developments 158 14.1.1.3.1 Product launches 158 14.1.1.3.2 Deals 159 14.1.1.4 MnM view 160 14.1.1.4.1 Key strengths/Right to win 160 14.1.1.4.2 Strategic choices 160 14.1.1.4.3 Weaknesses/Competitive threats 160 14.1.2 DELL INC. 161 14.1.2.1 Business overview 161 14.1.2.2 Products/Solutions/Services offered 162 14.1.2.3 Recent developments 163 14.1.2.3.1 Product launches 163 14.1.2.3.2 Deals 164 14.1.2.3.3 Expansion 164 14.1.2.4 MnM view 165 14.1.2.4.1 Key strengths/Right to win 165 14.1.2.4.2 Strategic choices 165 14.1.2.4.3 Weaknesses/Competitive threats 165 14.1.3 LENOVO 166 14.1.3.1 Business overview 166 14.1.3.2 Products/Solutions/Services offered 167 14.1.3.3 Recent developments 168 14.1.3.3.1 Product launches 168 14.1.3.3.2 Deals 169 14.1.3.4 MnM view 169 14.1.3.4.1 Key strengths/Right to win 169 14.1.3.4.2 Strategic choices 170 14.1.3.4.3 Weaknesses/Competitive threats 170 14.1.4 HP DEVELOPMENT COMPANY, L.P. 171 14.1.4.1 Business overview 171 14.1.4.2 Products/Solutions/Services offered 172 14.1.4.3 Recent developments 173 14.1.4.3.1 Product launches 173 14.1.4.4 MnM view 173 14.1.4.4.1 Key strengths/Right to win 173 14.1.4.4.2 Strategic choices 173 14.1.4.4.3 Weaknesses/Competitive threats 173 14.1.5 ASUSTEK COMPUTER INC. 174 14.1.5.1 Business overview 174 14.1.5.2 Products/Solutions/Services offered 175 14.1.5.3 MnM view 176 14.1.5.3.1 Key strengths/Right to win 176 14.1.5.3.2 Strategic choices 177 14.1.5.3.3 Weaknesses/Competitive threats 177   14.1.6 INTEL CORPORATION 178 14.1.6.1 Business overview 178 14.1.6.2 Products/Solutions/Services offered 179 14.1.6.3 Recent developments 180 14.1.6.3.1 Product launches 180 14.1.6.3.2 Deals 181 14.1.6.3.3 Others 181 14.1.7 ADVANCED MICRO DEVICES, INC. 182 14.1.7.1 Business overview 182 14.1.7.2 Products/Solutions/Services offered 183 14.1.7.3 Recent developments 184 14.1.7.3.1 Product launches 184 14.1.7.3.2 Deals 185 14.1.7.3.3 Expansions 186 14.1.8 NVIDIA CORPORATION 187 14.1.8.1 Business overview 187 14.1.8.2 Products/Solutions/Services offered 188 14.1.8.3 Recent developments 189 14.1.8.3.1 Product launches 189 14.1.8.3.2 Deals 189 14.1.9 MICROSOFT 191 14.1.9.1 Business overview 191 14.1.9.2 Products/Solutions/Services offered 192 14.1.9.3 Recent developments 193 14.1.9.3.1 Deals 193 14.1.9.3.2 Others 193 14.1.10 ACER INC. 194 14.1.10.1 Business overview 194 14.1.10.2 Products/Solutions/Services offered 195 14.1.10.3 Recent developments 196 14.1.10.3.1 Product launches 196 14.2 OTHER PLAYERS 197 14.2.1 FUJITSU 197 14.2.2 HUAWEI TECHNOLOGIES CO., LTD. 198 14.2.3 GIGA-BYTE TECHNOLOGY CO., LTD. 199 14.2.4 MICRO-STAR INT'L CO., LTD. 200 14.2.5 SUPER MICRO COMPUTER, INC. 201 14.2.6 LAMBDA, INC. 202 14.2.7 IBM CORPORATION 203 14.2.8 BOXX 204 14.2.9 CORSAIR 205 14.2.10 PUGET SYSTEMS 206 14.2.11 RAZER INC. 207 14.2.12 SYSTEM76, INC. 208 14.2.13 GROQ, INC. 209 14.2.14 HAILO TECHNOLOGIES LTD 210 14.2.15 BLAIZE 211 15 APPENDIX 212 15.1 DISCUSSION GUIDE 212 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 215 15.3 CUSTOMIZATION OPTIONS 217 15.4 RELATED REPORTS 217 15.5 AUTHOR DETAILS 218