Summary

The global decision intelligence market is valued at USD 13.3 billion in 2024 and is estimated to reach USD 50.1 billion in 2030, registering a CAGR of 24.7% during the forecast period. Decision intelligence integrates data, analytics, and AI to optimize outcomes by evaluating scenarios, weighing potential outcomes, and selecting the best option based on data-driven insights. It improves decision-making efficiency, reduces risks, and increases collaboration by streamlining processes and leveraging advanced analytics. Decision intelligence drives better outcomes in a rapidly evolving business landscape by enhancing decision accuracy, improving operational efficiency through automation, and fostering team collaboration. Embracing decision intelligence methodologies empowers organizations to make informed decisions across various functions, improving agility, innovation, and competitive advantages in today's dynamic business environment.
“By offering, the platform segment is projected to hold the largest market size during the forecast period.”
Platforms are experiencing significant growth in the decision intelligence market, driven by AI integration, automation, and scalable analytics capabilities. These platforms leverage advanced algorithms, machine learning, and natural language processing to extract actionable insights from vast datasets. They enable businesses to streamline decision-making processes, optimize resource allocation, and improve operational efficiency. Cloud-based solutions offer flexibility, scalability, and real-time analytics, empowering organizations to make data-driven decisions swiftly. Integrated dashboards and visualization tools enhance data interpretation, fostering team collaboration and alignment. Platform growth in decision intelligence underscores the importance of agile, data-centric approaches in modern business strategies.
“By type, decision support system is registered to grow at the highest CAGR during the forecast period.”
The adoption of DSS in the decision intelligence market is driven by several key factors. Businesses recognize the importance of data-driven decision-making processes, prompting the need for sophisticated systems that can analyze vast datasets. Technological advancements, particularly in AI, ML, and data analytics, have facilitated the development of these systems, enabling organizations to gain valuable insights for informed decision-making. Additionally, competitive pressures compel companies to make quick and well-informed decisions to maintain their edge in the market. As businesses grow in complexity, decision support systems help manage the increasing number of variables and factors involved in decision-making. Cost reduction is also a significant driver, as DSS can automate processes and minimize errors associated with manual analysis. Furthermore, decision support systems ensure compliance with industry regulations in regulated industries, such as finance and healthcare, by providing evidence-based decision-making processes. Adopting DSS in the decision intelligence market is essential for organizations to stay competitive, make better decisions, and navigate the complexities of today's business landscape effectively.
“Asia Pacific is projected to witness the highest CAGR during the forecast period.”
The Asia-Pacific (APAC) region significantly impacts the Decision Intelligence market through its rapid adoption of advanced analytics, machine learning, and AI technologies. Key industries such as finance, healthcare, and retail leverage data-driven insights to enhance decision-making processes and gain competitive advantages. APAC's growing digital transformation initiatives, coupled with the increasing adoption of cloud computing and big data analytics platforms, fuel the demand for Decision Intelligence solutions. The region's emphasis on optimizing operational efficiencies, improving customer experiences, and achieving business scalability drives substantial investments and innovations in the Decision Intelligence market across diverse sectors.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the decision intelligence market.
 By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
 By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
 By Region: North America: 45%, Europe: 20%, Asia Pacific: 30%, RoW: 5%
Major vendors offering decision intelligence solution and services across the globe are IBM (US), Oracle (US), Intel (US), Microsoft (US), Google (US), TCS (INDIA), DOMO(US), Board International (Switzerland), Provenir (New Jersey), Pyramid Analytics (Netherlands), 4CAST(Israel), H20.ai(CA), Remi.AI (Australia), Quantellia (US), Peak.AI (UK), DIWO(US), Cerebra (US), Clarifai (US), FLYR LABS(US), Metaphacts (Germany), Systems Technology Group (US), Paretos(Germany), Course5i(US), Telius (US), Evolution Analytics (US), HyperFinity (UK), Aera Technology (US), Quantexa (UK), Urbint(US), PlanningForce(Belgium), EY(UK).
Research Coverage
The market study covers decision intelligence across segments. It aims at estimating the market size and the growth potential across different segments, such as offering, type, business functions, verticals, and region. It includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for decision intelligence and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

• Analysis of key drivers (Advent of ML and AI helping various industries to maximize potential of decision intelligence, Increasing need to lower risks associated with human decisions), restraints (Information overload and dependence on decision support systems, Inability to quantify RoI), opportunities (Surge in developments of big data technology for actionable business intelligence, Elimination of mistakes and biases from the decision-making process to boost the adoption of decision intelligence technology), and challenges (Integration of data from data silos, Security of data and concerns on privacy to hinder widespread adoption of decision intelligence) influencing the growth of the decision intelligence market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the decision intelligence market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the decision intelligence market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in decision intelligence market strategies; the report also helps stakeholders understand the pulse of the decision intelligence market and provides them with information on key market drivers, restraints, challenges, and opportunities.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Oracle (US), Intel (US), Microsoft (US), Google (US), TCS (INDIA), among others in the decision intelligence market.

ページTOPに戻る

Table of Contents

1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS & EXCLUSIONS 35
1.3 STUDY SCOPE 36
1.3.1 MARKET SEGMENTATION 36
1.3.2 REGIONS COVERED 36
1.4 YEARS CONSIDERED 37
1.5 CURRENCY CONSIDERED 37
TABLE 1 USD EXCHANGE RATE, 2020–2023 37
1.6 STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 38
1.7.1 IMPACT OF RECESSION 38
2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
FIGURE 1 DECISION INTELLIGENCE MARKET: RESEARCH DESIGN 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 40
TABLE 2 PRIMARY INTERVIEWS 40
2.1.2.1 Breakup of primary profiles 41
2.1.2.2 Key insights from industry experts 41
2.2 DATA TRIANGULATION 42
FIGURE 2 DATA TRIANGULATION 42
2.3 MARKET SIZE ESTIMATION 43
FIGURE 3 DECISION INTELLIGENCE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 43
2.3.1 TOP-DOWN APPROACH 43
2.3.2 BOTTOM-UP APPROACH 44
FIGURE 4 APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORMS/SOLUTIONS/SERVICES IN DECISION INTELLIGENCE MARKET 44
FIGURE 5 APPROACH 2 (BOTTOM-UP; SUPPLY SIDE): COLLECTIVE REVENUE OF PLATFORMS/SOLUTIONS/SERVICES IN MARKET 45
FIGURE 6 APPROACH 3 (BOTTOM-UP; SUPPLY SIDE): COLLECTIVE REVENUE FROM PLATFORMS/SOLUTIONS/SERVICES OF DECISION INTELLIGENCE MARKET 46
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF DECISION INTELLIGENCE MARKET THROUGH OVERALL SPENDING 46
 
2.4 MARKET FORECAST 47
TABLE 3 FACTOR ANALYSIS 47
2.5 RESEARCH ASSUMPTIONS 48
2.6 LIMITATIONS 49
2.7 IMPACT OF RECESSION ON GLOBAL DECISION INTELLIGENCE MARKET 50
3 EXECUTIVE SUMMARY 51
TABLE 4 DECISION INTELLIGENCE MARKET AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y) 52
TABLE 5 DECISION INTELLIGENCE MARKET AND GROWTH RATE, 2024–2030 (USD MILLION, Y-O-Y) 52
FIGURE 8 PLATFORMS SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024 52
FIGURE 9 INTEGRATED SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 10 CLOUD DEPLOYMENT MODE TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 11 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 12 CONSULTING SERVICES SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024 54
FIGURE 13 DECISION AUTOMATION SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024 54
FIGURE 14 MARKETING & SALES SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024 55
FIGURE 15 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024 55
FIGURE 16 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 56
4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY VENDORS IN DECISION INTELLIGENCE MARKET 57
FIGURE 17 GROWING ADVENT OF MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE TO PROPEL MARKET 57
4.2 OVERVIEW OF RECESSION IN DECISION INTELLIGENCE MARKET 57
FIGURE 18 DECISION INTELLIGENCE MARKET TO WITNESS A MINOR DECLINE IN Y-O-Y GROWTH IN 2024 57
4.3 DECISION INTELLIGENCE MARKET: TOP THREE BUSINESS FUNCTIONS 58
FIGURE 19 MARKETING & SALES SEGMENT TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 58
4.4 DECISION INTELLIGENCE MARKET, BY OFFERING AND KEY VERTICAL, 2024 58
FIGURE 20 PLATFORMS AND BFSI SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARES IN 2024 58
4.5 DECISION INTELLIGENCE MARKET, BY REGION, 2024 59
FIGURE 21 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2024 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 22 DECISION INTELLIGENCE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
5.2.1 DRIVERS 61
5.2.1.1 Advent of ML and AI helping various industries to maximize potential 61
5.2.1.2 Increase in need to lower risks associated with human decisions 61
5.2.2 RESTRAINTS 61
5.2.2.1 Information overload and dependence on decision support systems 61
5.2.2.2 Inability to quantify RoI 62
5.2.3 OPPORTUNITIES 62
5.2.3.1 Surge in developments of big data technology for actionable business intelligence 62
5.2.3.2 Elimination of mistakes and biases from decision-making process to boost adoption of decision intelligence technology 62
5.2.4 CHALLENGES 63
5.2.4.1 Extraction of data from data silos 63
5.2.4.2 Concerns about security and privacy of data 63
5.3 EVOLUTION 64
FIGURE 23 DECISION INTELLIGENCE MARKET EVOLUTION 64
5.4 ECOSYSTEM ANALYSIS 66
FIGURE 24 KEY PLAYERS IN DECISION INTELLIGENCE MARKET ECOSYSTEM 66
TABLE 6 ROLE OF PLAYERS IN DECISION INTELLIGENCE MARKET ECOSYSTEM 66
5.4.1 SOLUTION PROVIDERS 67
5.4.2 SERVICE PROVIDERS 68
5.4.3 PLATFORM PROVIDERS 68
5.4.4 END USERS 68
5.4.5 REGULATORY BODIES 68
5.5 CASE STUDY ANALYSIS 69
5.5.1 FACULTY AI LEVERAGED AI TO ENHANCE MILITARY CAPABILITIES AND PROTECT CITIZENS 69
5.5.2 BIGBEAR.AI SUPPORTED DOD IN ACHIEVING DECISION ADVANTAGE THROUGH AI-POWERED ANALYTICS 69
5.5.3 HUMANA USED IBM WATSON ASSISTANT TO ADDRESS CUSTOMER QUERIES 70
5.5.4 COCA-COLA USED IBM WATSON SERVICES FOR CORE MACHINE LEARNING TO IDENTIFY EQUIPMENT ISSUES, DIAGNOSE PROBLEMS, AND TROUBLESHOOT REPAIRS 70
5.5.5 FREEANDSINGLE GENERATED 5× MORE VALUE FROM EXISTING USER BASE WITH PEAK.AI 71
5.5.6 PYRAMID ANALYTICS HELPED BROWARD COUNTY AVIATION’S FORT LAUDERDALE-HOLLYWOOD INTERNATIONAL AIRPORT TAKE DECISION INTELLIGENCE TO NEW HEIGHTS 72
5.5.7 CLEARSENSE IMPROVED HEALTHCARE OPERATIONS THROUGH DATA ANALYSIS WITH SMARTVIEW 72
5.6 SUPPLY CHAIN ANALYSIS 73
FIGURE 25 SUPPLY/VALUE CHAIN ANALYSIS 73
5.7 REGULATORY LANDSCAPE 74
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
5.7.1.1 North America 76
5.7.1.1.1 US 76
5.7.1.1.2 Canada 77
5.7.1.2 Europe 77
5.7.1.3 Asia Pacific 77
5.7.1.3.1 China 77
5.7.1.3.2 India 77
5.7.1.4 Middle East & Africa 77
5.7.1.4.1 UAE 78
5.7.1.4.2 KSA 78
5.7.1.4.3 Israel 78
5.7.1.5 Latin America 78
5.7.1.5.1 Brazil 78
5.7.1.5.2 Mexico 78
5.8 PATENT ANALYSIS 78
5.8.1 METHODOLOGY 78
5.8.2 PATENTS FILED, BY DOCUMENT TYPE 79
TABLE 12 PATENTS FILED, 2013–2023 79
5.8.3 INNOVATION AND PATENT APPLICATIONS 79
FIGURE 26 PATENTS GRANTED, 2013–2023 79
5.8.4 TOP 10 APPLICANTS IN DECISION INTELLIGENCE MARKET 80
FIGURE 27 TOP 10 APPLICANTS IN DECISION INTELLIGENCE MARKET, 2013–2023 80
FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023 80
TABLE 13 TOP 20 PATENT OWNERS IN DECISION INTELLIGENCE MARKET, 2013–2023 80
TABLE 14 LIST OF PATENTS GRANTED IN DECISION INTELLIGENCE MARKET, 2021–2023 81
5.9 TECHNOLOGICAL ANALYSIS 84
5.9.1 KEY TECHNOLOGIES 84
5.9.1.1 Artificial Intelligence (AI) 84
5.9.1.2 Big data 85
5.9.1.3 Cybersecurity 85
5.9.2 ADJACENT TECHNOLOGIES 85
5.9.2.1 Blockchain 85
5.9.2.2 IoT 86
5.9.3 COMPLEMENTARY TECHNOLOGIES 86
5.9.3.1 NLP 86
5.9.3.2 Cloud computing 86
5.9.3.3 Digital twins 87
5.10 PORTER’S FIVE FORCES ANALYSIS 88
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS 88
TABLE 15 DECISION INTELLIGENCE MARKET: PORTER’S FIVE FORCES ANALYSIS 88
5.10.1 THREAT OF NEW ENTRANTS 89
5.10.2 THREAT OF SUBSTITUTES 89
5.10.3 BARGAINING POWER OF SUPPLIERS 89
5.10.4 BARGAINING POWER OF BUYERS 89
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 89
5.11 KEY STAKEHOLDERS & BUYING CRITERIA 90
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 90
FIGURE 30 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 90
TABLE 16 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VERTICALS 90
5.11.2 BUYING CRITERIA 91
FIGURE 31 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 91
TABLE 17 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 91
5.12 TECHNOLOGY ROADMAP OF DECISION INTELLIGENCE MARKET 91
TABLE 18 SHORT-TERM ROADMAP (UP TO 2027) 92
TABLE 19 LONG-TERM ROADMAP (UP TO 2030) 92
5.13 BUSINESS MODELS OF DECISION INTELLIGENCE MARKET 93
TABLE 20 BUSINESS MODELS OF DECISION INTELLIGENCE MARKET 93
5.14 IMPACT OF DECISION INTELLIGENCE ON ENVIRONMENT, SOCIAL, AND GOVERNANCE INITIATIVES 94
5.15 KEY CONFERENCES & EVENTS 94
TABLE 21 DECISION INTELLIGENCE MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2024–2025 94
5.16 INVESTMENT AND FUNDING SCENARIO 95
FIGURE 32 DECISION INTELLIGENCE MARKET: INVESTMENT LANDSCAPE, 2017–2022 96
5.17 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
FIGURE 33 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
5.18 PRICING ANALYSIS 97
5.18.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY APPLICATION 97
FIGURE 34 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY APPLICATION 97
TABLE 22 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY APPLICATION 97
5.18.2 INDICATIVE PRICING ANALYSIS, BY DECISION INTELLIGENCE PLATFORM VENDOR 98
TABLE 23 DECISION INTELLIGENCE PLATFORM: INDICATIVE PRICING LEVELS OF DECISION INTELLIGENCE PLATFORM, BY OFFERING 98
6 DECISION INTELLIGENCE MARKET, BY OFFERING 99
6.1 INTRODUCTION 100
6.1.1 OFFERINGS: DECISION INTELLIGENCE MARKET DRIVERS 100
FIGURE 35 SOLUTIONS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 100
TABLE 24 DECISION INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 101
TABLE 25 DECISION INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD MILLION) 101
6.2 PLATFORMS 101
6.2.1 PLATFORMS TO OFFER SCALABILITY AND FLEXIBILITY, ADAPT TO GROWING ORGANIZATIONAL NEEDS, AND SUPPORT VARIOUS DEPLOYMENT OPTIONS 101
TABLE 26 PLATFORMS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 102
TABLE 27 PLATFORMS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 102
6.3 SOLUTIONS 102
6.3.1 OPTIMIZATION OF RESOURCE ALLOCATION AND NEED TO MAKE INFORMED DECISIONS TO DRIVE MARKET 102
FIGURE 36 INTEGRATED SOLUTIONS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 103
TABLE 28 SOLUTIONS: DECISION INTELLIGENCE MARKET, BY INTEGRATION LEVEL, 2019–2023 (USD MILLION) 103
TABLE 29 SOLUTIONS: DECISION INTELLIGENCE MARKET, BY INTEGRATION LEVEL, 2024–2030 (USD MILLION) 103
6.3.2 BY INTEGRATION LEVEL 103
6.3.2.1 Integrated solutions 103
TABLE 30 INTEGRATED SOLUTIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 104
TABLE 31 INTEGRATED SOLUTIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 104
6.3.2.2 Standalone solutions 104
TABLE 32 STANDALONE SOLUTIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 105
TABLE 33 STANDALONE SOLUTIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 105
6.3.3 BY DEPLOYMENT MODE 105
FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 106
TABLE 34 SOLUTIONS: DECISION INTELLIGENCE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 106
TABLE 35 SOLUTIONS: DECISION INTELLIGENCE MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION) 106
6.3.3.1 On-premises 107
6.3.3.1.1 Handling sensitive data, maintaining control over data security, and ensuring compliance with regulations to propel market 107
TABLE 36 ON-PREMISES: DECISION INTELLIGENCE SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION) 107
TABLE 37 ON-PREMISES: DECISION INTELLIGENCE SOLUTIONS MARKET, BY REGION, 2024–2030 (USD MILLION) 107
6.3.3.2 Cloud 108
6.3.3.2.1 Need for seamless integration with other applications and enhancement of agility and scalability for efficient decision-making to contribute to market growth 108
TABLE 38 CLOUD: DECISION INTELLIGENCE SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION) 108
TABLE 39 CLOUD: DECISION INTELLIGENCE SOLUTIONS MARKET, BY REGION, 2024–2030 (USD MILLION) 108
6.4 SERVICES 109
6.4.1 DECISION INTELLIGENCE SERVICES TO EVALUATE CURRENT PROCESSES, IDENTIFY IMPROVEMENT AREAS, AND DEVISE IMPLEMENTATION STRATEGIES 109
FIGURE 38 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 109
TABLE 40 DECISION INTELLIGENCE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 110
TABLE 41 DECISION INTELLIGENCE MARKET, BY SERVICE, 2024–2030 (USD MILLION) 110
TABLE 42 SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 110
TABLE 43 SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 110
6.4.2 PROFESSIONAL SERVICES 111
FIGURE 39 CONSULTING SERVICES SEGMENT TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 111
TABLE 44 DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 111
TABLE 45 DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 112
TABLE 46 PROFESSIONAL SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 112
TABLE 47 PROFESSIONAL SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 112
6.4.2.1 Consulting services 113
TABLE 48 CONSULTING SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 49 CONSULTING SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 113
6.4.2.2 Deployment & integration services 114
TABLE 50 DEPLOYMENT & INTEGRATION SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 114
TABLE 51 DEPLOYMENT & INTEGRATION SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 114
6.4.2.3 Support & maintenance services 115
TABLE 52 SUPPORT & MAINTENANCE SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 115
TABLE 53 SUPPORT & MAINTENANCE SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 115
6.4.3 MANAGED SERVICES 116
TABLE 54 MANAGED SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 116
TABLE 55 MANAGED SERVICES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 116
7 DECISION INTELLIGENCE MARKET, BY TYPE 117
7.1 INTRODUCTION 118
7.1.1 TYPES: DECISION INTELLIGENCE MARKET DRIVERS 118
FIGURE 40 DECISION SUPPORT SYSTEMS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 118
TABLE 56 DECISION INTELLIGENCE MARKET, BY TYPE, 2019–2023 (USD MILLION) 119
TABLE 57 DECISION INTELLIGENCE MARKET, BY TYPE, 2024–2030 (USD MILLION) 119
7.2 DECISION AUTOMATION 119
7.2.1 NEED TO REDUCE ERRORS, ENSURE CONSISTENCY IN DECISION OUTCOMES, AND ENHANCE OVERALL DECISION QUALITY WHILE MINIMIZING OPERATIONAL COSTS TO SPUR MARKET GROWTH 119
TABLE 58 DECISION AUTOMATION: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 120
TABLE 59 DECISION AUTOMATION: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 120
7.3 DECISION AUGMENTATION 120
7.3.1 GROWING DEMAND FOR DATA-CENTRIC DECISION-MAKING SOLUTIONS AND NEED FOR AGILE DECISION-MAKING PROCESSES TO PROPEL MARKET 120
TABLE 60 DECISION AUGMENTATION: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 121
TABLE 61 DECISION AUGMENTATION: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 121
7.4 DECISION SUPPORT SYSTEMS (DSS) 121
7.4.1 NEED FOR SOPHISTICATED SYSTEMS AND COMPLIANCE WITH INDUSTRY REGULATIONS IN REGULATED INDUSTRIES TO DRIVE MARKET 121
TABLE 62 DECISION SUPPORT SYSTEMS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 63 DECISION SUPPORT SYSTEMS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 122
8 DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION 123
8.1 INTRODUCTION 124
8.1.1 BUSINESS FUNCTIONS: DECISION INTELLIGENCE MARKET DRIVERS 124
FIGURE 41 SALES & MARKETING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 125
TABLE 64 DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 125
TABLE 65 DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2024–2030 (USD MILLION) 125
8.2 MARKETING & SALES 126
8.2.1 DECISION INTELLIGENCE TO PROVIDE PREDICTIVE INSIGHTS, OPTIMIZE DECISION-MAKING PROCESSES, AND ENHANCE OVERALL BUSINESS PERFORMANCE 126
TABLE 66 MARKETING & SALES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 126
TABLE 67 MARKETING & SALES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 126
8.2.2 BRAND PERFORMANCE 127
8.2.3 PROMOTION/INCENTIVE OPTIMIZATION 127
8.2.4 CUSTOMER SEGMENTATION 127
8.2.5 MULTICHANNEL ANALYSIS 127
8.2.6 OTHER MARKETING & SALES FUNCTIONS 128
8.3 FINANCE & ACCOUNTING 128
8.3.1 NEED TO MAKE INFORMED AND IMPACTFUL DECISIONS TO DRIVE SUSTAINABLE GROWTH AND PROFITABILITY 128
TABLE 68 FINANCE & ACCOUNTING: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 128
TABLE 69 FINANCE & ACCOUNTING: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 129
8.3.2 FINANCIAL PLANNING & ANALYSIS 129
8.3.3 COST OPTIMIZATION & MANAGEMENT 129
8.3.4 TAX PLANNING & OPTIMIZATION 129
8.3.5 OTHER FINANCE & ACCOUNTING FUNCTIONS 130
8.4 HUMAN RESOURCES 130
8.4.1 DECISION INTELLIGENCE IN HUMAN RESOURCES TO AMPLIFY ORGANIZATIONAL EFFICACY, NURTURE EMPLOYEE CONTENTMENT, AND FUEL SUSTAINABLE GROWTH THROUGH JUDICIOUS DECISION-MAKING 130
TABLE 70 HUMAN RESOURCES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 130
TABLE 71 HUMAN RESOURCES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 131
8.4.2 EMPLOYEE RETENTION 131
8.4.3 WORKFORCE ALLOCATION OPTIMIZATION 131
8.4.4 SKILL ASSESSMENT 131
8.4.5 OTHER HUMAN RESOURCE FUNCTIONS 132
8.5 OPERATIONS 132
8.5.1 DECISION INTELLIGENCE TO PROCESS LARGE AMOUNTS OF DATA, IMPROVE DECISION-MAKING PROCESSES, AND DEMOCRATIZE ANALYTICS BY MERGING SOCIAL SCIENCE WITH DATA SCIENCE 132
TABLE 72 OPERATIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 132
TABLE 73 OPERATIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 133
8.5.2 ROOT CAUSE ANALYSIS 133
8.5.3 DEMAND FORECASTING 133
8.5.4 SUPPLIER PERFORMANCE 133
8.5.5 OTHER OPERATIONAL FUNCTIONS 134
8.6 RESEARCH & DEVELOPMENT 134
8.6.1 DECISION INTELLIGENCE TO FOCUS ON FORWARD-LOOKING, DATA-DRIVEN DECISIONS, UTILIZING AI TOOLS AND HUMAN EXPERTISE TO MITIGATE UNCERTAINTY PROCESS 134
TABLE 74 RESEARCH & DEVELOPMENT: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 134
TABLE 75 RESEARCH & DEVELOPMENT: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 135
8.6.2 IDEA EVALUATION 135
8.6.3 RESOURCE ALLOCATION 135
8.6.4 PROJECT PRIORITIZATION 135
8.6.5 PORTFOLIO MANAGEMENT 136
8.6.6 OTHER RESEARCH & DEVELOPMENT FUNCTIONS 136
9 DECISION INTELLIGENCE MARKET, BY VERTICAL 137
9.1 INTRODUCTION 138
9.1.1 VERTICALS: DECISION INTELLIGENCE MARKET DRIVERS 138
FIGURE 42 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 138
TABLE 76 DECISION INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 139
TABLE 77 DECISION INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD MILLION) 139
9.2 BFSI 139
9.2.1 NEED FOR BANKS TO EXPAND THEIR CUSTOMER BASE, ENHANCE MARKET PRESENCE, AND BOOST REVENUE WHILE MINIMIZING COSTS TO PROPEL MARKET 139
TABLE 78 BANKING, FINANCIAL SERVICES, AND INSURANCE: USE CASES 140
TABLE 79 BFSI: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 141
TABLE 80 BFSI: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 141
TABLE 81 BFSI: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 141
TABLE 82 BFSI: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 142
9.2.2 ASSET & INVESTMENT MANAGEMENT 142
9.2.3 CUSTOMER SUPPORT 142
9.2.4 CREDIT DECISIONS 143
9.2.5 FRAUD DETECTION 143
9.2.6 INSURANCE PRODUCT & POLICY DESIGN 143
9.2.7 OTHER BFSI APPLICATIONS 144
9.3 RETAIL & ECOMMERCE 144
9.3.1 DECISION INTELLIGENCE TO OPTIMIZE PRICING STRATEGIES, ENHANCE POLICY FORMULATION, AND IMPROVE REVENUE 144
TABLE 83 RETAIL & ECOMMERCE: USE CASES 144
TABLE 84 RETAIL & ECOMMERCE: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 145
TABLE 85 RETAIL & ECOMMERCE: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 145
TABLE 86 RETAIL & ECOMMERCE: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 145
TABLE 87 RETAIL & ECOMMERCE: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 146
9.3.2 PERSONALIZED RECOMMENDATIONS 146
9.3.3 SUPPLY CHAIN MANAGEMENT 146
9.3.4 VIRTUAL ASSISTANT 147
9.3.5 OMNICHANNEL INTEGRATION 147
9.3.6 OTHER RETAIL & ECOMMERCE APPLICATIONS 147
9.4 HEALTHCARE & LIFE SCIENCES 148
9.4.1 DECISION INTELLIGENCE SOLUTIONS TO PROVIDE BETTER HEALTHCARE SYSTEM WITH LESSER DATA ISSUES 148
TABLE 88 HEALTHCARE & LIFE SCIENCES: USE CASES 148
TABLE 89 HEALTHCARE & LIFE SCIENCES: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 149
TABLE 90 HEALTHCARE & LIFE SCIENCES: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 149
TABLE 91 HEALTHCARE & LIFE SCIENCES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 149
TABLE 92 HEALTHCARE & LIFE SCIENCES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 150
9.4.2 MEDICAL IMAGING & DIAGNOSTICS 150
9.4.3 EMERGENCY SUPPORT 150
9.4.4 DRUG DISCOVERY & CLINICAL RESEARCH 151
9.4.5 TECHNICAL DIAGNOSIS & SUPPORT 151
9.4.6 OTHER HEALTHCARE & LIFE SCIENCES APPLICATIONS 151
9.5 TELECOMMUNICATIONS 152
9.5.1 DECISION INTELLIGENCE TO ENABLE HIGH-QUALITY DATA GOVERNANCE AND DATA-DRIVEN DECISION-MAKING FOR CUSTOMERS' BUSINESS ACTIVITIES 152
TABLE 93 TELECOMMUNICATIONS: USE CASES 152
TABLE 94 TELECOMMUNICATIONS: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 153
TABLE 95 TELECOMMUNICATIONS: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 153
TABLE 96 TELECOMMUNICATIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 153
TABLE 97 TELECOMMUNICATIONS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 154
9.5.2 AGENT SUPPORT & CUSTOMER SERVICES 154
9.5.3 SERVICE ASSURANCE 154
9.5.4 NETWORK ANALYSIS 155
9.5.5 SPECTRUM MANAGEMENT 155
9.5.6 OTHER TELECOMMUNICATION APPLICATIONS 155
9.6 ENERGY & UTILITIES 156
9.6.1 DECISION INTELLIGENCE SOLUTIONS TO ENHANCE UNDERSTANDING OF EXTERNAL FACTORS AFFECTING OPERATING PARAMETERS AND HELP REDUCE WASTE 156
TABLE 98 ENERGY & UTILITIES: USE CASES 156
TABLE 99 ENERGY & UTILITIES: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 157
TABLE 100 ENERGY & UTILITIES: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 157
TABLE 101 ENERGY & UTILITIES: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 157
TABLE 102 ENERGY & UTILITIES: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 158
9.6.2 PREDICTIVE MAINTENANCE 158
9.6.3 OUTAGE MANAGEMENT 158
9.6.4 BUSINESS PROCESS AUTOMATION 158
9.6.5 ENERGY MONITORING 159
9.6.6 OTHER ENERGY & UTILITY APPLICATIONS 159
9.7 MANUFACTURING 159
9.7.1 DECISION INTELLIGENCE TO TACKLE MANUFACTURING CHALLENGES WITH FASTER AND SMARTER DECISION-MAKING 159
TABLE 103 MANUFACTURING: USE CASES 160
TABLE 104 MANUFACTURING: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 160
TABLE 105 MANUFACTURING: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 160
TABLE 106 MANUFACTURING: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 161
TABLE 107 MANUFACTURING: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 161
9.7.2 PERFORMANCE MONITORING & CONTROL 161
9.7.3 QUALITY CONTROL 162
9.7.4 GENERATIVE DESIGN 162
9.7.5 PRODUCTION YIELD OPTIMIZATION 162
9.7.6 OTHER MANUFACTURING APPLICATIONS 162
9.8 GOVERNMENT 163
9.8.1 DECISION INTELLIGENCE TO HELP POLICYMAKERS ANALYZE LARGE DATASETS OF DIFFERENT POLICY OPTIONS, ALLOCATE RESOURCES EFFICIENTLY BASED ON DATA-DRIVEN INSIGHTS, AND MITIGATE RISKS 163
TABLE 108 GOVERNMENT: USE CASES 163
TABLE 109 GOVERNMENT: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 164
TABLE 110 GOVERNMENT: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 164
TABLE 111 GOVERNMENT: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 165
TABLE 112 GOVERNMENT: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 165
9.8.2 UNIFYING DATA 165
9.8.3 AI-POWERED CHATBOTS 166
9.8.4 POLICYMAKING 166
9.8.5 AUTOMATING INCIDENT RESPONSE 166
9.8.6 TARGETED RESOURCE ALLOCATION 166
9.8.7 IMPROVED CITIZEN SERVICES 167
9.8.8 OTHER GOVERNMENT APPLICATIONS 167
9.9 DEFENSE 167
9.9.1 DECISION INTELLIGENCE TO AID IN ENHANCING INTEROPERABILITY AND COALITION 167
TABLE 113 DEFENSE: USE CASES 168
TABLE 114 DEFENSE: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 169
TABLE 115 DEFENSE: DECISION INTELLIGENCE MARKET, BY APPLICATION, 2024–2030 (USD MILLION) 169
TABLE 116 DEFENSE: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 170
TABLE 117 DEFENSE: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 170
9.9.2 TARGET RECOGNITION 170
9.9.3 COMMAND & CONTROL SYSTEMS 171
9.9.4 INTELLIGENCE & SURVEILLANCE 171
9.9.5 MISSION PLANNING 171
9.9.6 EMERGENCY MANAGEMENT 171
9.9.7 OTHER DEFENSE APPLICATIONS 172
9.10 OTHER VERTICALS 172
TABLE 118 OTHER VERTICALS: DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 173
TABLE 119 OTHER VERTICALS: DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 173
10 DECISION INTELLIGENCE MARKET, BY REGION 174
10.1 INTRODUCTION 175
FIGURE 43 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD 175
FIGURE 44 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD 176
TABLE 120 DECISION INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD MILLION) 176
TABLE 121 DECISION INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD MILLION) 177
10.2 NORTH AMERICA 177
10.2.1 NORTH AMERICA: DECISION INTELLIGENCE MARKET DRIVERS 177
10.2.2 NORTH AMERICA: RECESSION IMPACT 178
FIGURE 45 NORTH AMERICA: DECISION INTELLIGENCE MARKET SNAPSHOT 178
TABLE 122 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 179
TABLE 123 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD MILLION) 179
TABLE 124 NORTH AMERICA: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2019–2023 (USD MILLION) 179
TABLE 125 NORTH AMERICA: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2024–2030 (USD MILLION) 179
TABLE 126 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 180
TABLE 127 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY SERVICE, 2024–2030 (USD MILLION) 180
TABLE 128 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 180
TABLE 129 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 180
TABLE 130 NORTH AMERICA: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 181
TABLE 131 NORTH AMERICA: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION) 181
TABLE 132 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY TYPE, 2019–2023 (USD MILLION) 181
TABLE 133 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY TYPE, 2024–2030 (USD MILLION) 181
TABLE 134 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 182
TABLE 135 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2024–2030 (USD MILLION) 182
TABLE 136 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 182
TABLE 137 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD MILLION) 183
TABLE 138 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 183
TABLE 139 NORTH AMERICA: DECISION INTELLIGENCE MARKET, BY COUNTRY, 2024–2030 (USD MILLION) 183
10.2.3 US 184
10.2.3.1 Rapid advancements in AI and ML and rise of sophisticated predictive analytics and prescriptive insights to spur market growth 184
TABLE 140 US: DECISION INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 184
TABLE 141 US: DECISION INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD MILLION) 184
TABLE 142 US: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2019–2023 (USD MILLION) 185
TABLE 143 US: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2024–2030 (USD MILLION) 185
TABLE 144 US: DECISION INTELLIGENCE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 185
TABLE 145 US: DECISION INTELLIGENCE MARKET, BY SERVICE, 2024–2030 (USD MILLION) 185
TABLE 146 US: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 186
TABLE 147 US: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 186
TABLE 148 US: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 186
TABLE 149 US: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION) 186
10.2.4 CANADA 187
10.2.4.1 Government initiatives to boost investments in decision intelligence to propel market 187
10.3 EUROPE 187
10.3.1 EUROPE: DECISION INTELLIGENCE MARKET DRIVERS 188
10.3.2 EUROPE: RECESSION IMPACT 188
TABLE 150 EUROPE: DECISION INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 188
TABLE 151 EUROPE: DECISION INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD MILLION) 189
TABLE 152 EUROPE: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2019–2023 (USD MILLION) 189
TABLE 153 EUROPE: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2024–2030 (USD MILLION) 189
TABLE 154 EUROPE: DECISION INTELLIGENCE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 189
TABLE 155 EUROPE: DECISION INTELLIGENCE MARKET, BY SERVICE, 2024–2030 (USD MILLION) 190
TABLE 156 EUROPE: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 190
TABLE 157 EUROPE: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 190
TABLE 158 EUROPE: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 190
TABLE 159 EUROPE: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION) 191
TABLE 160 EUROPE: DECISION INTELLIGENCE MARKET, BY TYPE, 2019–2023 (USD MILLION) 191
TABLE 161 EUROPE: DECISION INTELLIGENCE MARKET, BY TYPE, 2024–2030 (USD MILLION) 191
TABLE 162 EUROPE: DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 191
TABLE 163 EUROPE: DECISION INTELLIGENCE MARKET, BY BUSINESS FUNCTION, 2024–2030 (USD MILLION) 192
TABLE 164 EUROPE: DECISION INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 192
TABLE 165 EUROPE: DECISION INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD MILLION) 193
TABLE 166 EUROPE: DECISION INTELLIGENCE MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 193
TABLE 167 EUROPE: DECISION INTELLIGENCE MARKET, BY COUNTRY, 2024–2030 (USD MILLION) 193
10.3.3 GERMANY 194
10.3.3.1 Rise in tech advancements and growing demand for data-driven solutions to spur growth 194
TABLE 168 GERMANY: DECISION INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 194
TABLE 169 GERMANY: DECISION INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD MILLION) 195
TABLE 170 GERMANY: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2019–2023 (USD MILLION) 195
TABLE 171 GERMANY: DECISION INTELLIGENCE SOLUTIONS MARKET, BY INTEGRATION LEVEL, 2024–2030 (USD MILLION) 195
TABLE 172 GERMANY: DECISION INTELLIGENCE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 195
TABLE 173 GERMANY: DECISION INTELLIGENCE MARKET, BY SERVICE, 2024–2030 (USD MILLION) 196
TABLE 174 GERMANY: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 196
TABLE 175 GERMANY: DECISION INTELLIGENCE MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 196
TABLE 176 GERMANY: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 196
TABLE 177 GERMANY: DECISION INTELLIGENCE SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION) 197
10.3.4 UK 197
10.3.4.1 Recent advancements in technology and notable government initiatives to drive growth 197
10.3.5 FRANCE 198
10.3.5.1 Need for actionable insights facilitated by seamless integration of AI and ML into existing business intelligence frameworks to drive market 198
10.3.6 ITALY 198
10.3.6.1 Government initiatives to support growth of digital economy and foster innovation to propel market 198
10.3.7 SPAIN 199
10.3.7.1 Advancements in technology and increasing adoption of decision intelligence solutions to drive its demand 199
10.3.8 REST OF EUROPE 199