拡張現実市場：技術（AR、VR、MR）、提供（ハードウェア、ソフトウェア）、デバイスタイプ（ARデバイス、VRデバイス、MRデバイス）、用途（消費者、商業、企業、自動車）、地域別 - 2028年までの世界予測

Extended Reality Market by Technology (AR, VR, MR), Offering (Hardware, Software), Device Type (AR Devices, VR Devices, MR Devices), Application (Consumer, Commercial, Enterprises, Automotive) and Region - Global Forecast to 2028

拡張現実市場は、2023年の401億米ドルから2028年には1115億米ドルに達すると予測され、2023年から2028年までの年平均成長率は22.7%である。拡張現実市場の成長を促す主な要因としては、手頃な価格のVR機器の入手... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2023年4月20日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	284	258	英語

日本語のページは自動翻訳を利用し作成しています。

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拡張現実市場は、2023年の401億米ドルから2028年には1115億米ドルに達すると予測され、2023年から2028年までの年平均成長率は22.7%である。拡張現実市場の成長を促す主な要因としては、手頃な価格のVR機器の入手可能性、エンターテインメントやゲーム産業における拡張現実の需要の増加、ヘルスケア分野における拡張現実の採用の急増などが挙げられます。さらに、航空宇宙・防衛分野での拡張現実技術の組み込み要件や、5G技術の継続的な開発により、拡張現実市場の市場関係者に十分な成長機会を提供することが期待されています。

予測期間中、MRテクノロジー分野が最も高いCAGRを記録すると予想される
MR技術分野は、予測期間中に最も高いCAGRを記録すると思われます。MR市場は、マイクロソフトが提供するHoloLensによって支配されています。しかし、Meta Platforms, Inc.、HTC Corporation、Google、Apple Inc.など、他の企業も自社製品でMR市場に参入しています。例えば、Magic Leap, Inc.は、消費者、商業、企業向けのアプリケーション用に特別に設計されたXRヘッドセットであるMagic Leap 2を提供しています。2023年1月には、HTC Corporationが、ゲーム、生産性、フィットネスなどの消費者向けアプリケーション向けに設計されたMRヘッドセット、VIVE XR Eliteを発売しました。

2023年、拡張現実感市場でVR機器分野が最大シェアを占める見込み
2023年、VRデバイスセグメントは拡張現実市場で最大のシェアを占め、予測期間中も同様の成長パターンを示すと予想されます。このセグメントの成長は、ゲーム、商業、企業、航空宇宙・防衛など、さまざまな用途のエンドユーザーの間でVRヘッドマウントディスプレイ（HMD）の需要が高まっていることに起因します。ソニーグループ株式会社、Meta Platform, Inc.、HTC Corporation、Samsung Electronics Co., Ltd.、Microsoft、Googleなどの主要プレーヤーが提供するHMDは、ユーザーから圧倒的な反響を得ている。例えば、2022年6月、ソニーグループ株式会社は、「プレイステーション 5」のハードウェアの累計販売台数が2170万台、「プレイステーション 4」のハードウェアの累計販売台数が1億1720万台以上であったと報告しています。
予測期間中、アジア太平洋地域が最も高いCAGRを占めると予想される
アジア太平洋地域の拡張現実市場は、日本、中国、韓国におけるこの技術の採用の増加により、今後数年間で大きな成長を遂げると予測されています。中国と日本は、この地域の経済大国である。インドでは、デジタル化が急速に進んでいます。同国では、スマートフォンやタブレットの利用率が非常に高い。例えば、India Brand Equity Foundation（IBEF）によると、2021年のインドにおけるスマートフォン出荷額は1億7300万米ドルで、2020年から14％増加した。
NVH試験市場の主要参加者のプロファイルの内訳-。
- 企業タイプ別Tier1：25％、Tier2：35％、Tier3：40％。
- 指名タイプ別Cレベル：35％、ディレクター：25％、その他：40
- 地域タイプ別北米：14％、欧州：29％、アジア太平洋地域：43％、その他の地域：14

拡張現実市場の主要プレーヤーは、Microsoft（米国）、ソニーグループ株式会社（日本）、Meta Platforms, Inc（米国）、HTC Corporation（台湾）、Google（米国）などです。

調査対象
本レポートでは、拡張現実市場を技術、提供、デバイスタイプ、アプリケーション、地域に基づいてセグメント化し、その規模を予測します。また、市場成長に影響を与える促進要因、阻害要因、機会、課題についても包括的にレビューしています。また、市場の量的側面に加え、質的側面もカバーしています。

レポートを購入する理由
本レポートは、拡張現実市場全体と関連セグメントの最も近い概算収益に関する情報を提供し、本市場のマーケットリーダー/新規参入者に役立つことでしょう。本レポートは、関係者が競争環境を理解し、市場での地位を強化し、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、機会、および課題に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
- 主要な促進要因（教育分野および産業トレーニングにおける拡張現実の急増、医療分野における拡張現実の急増、娯楽およびゲーム産業における拡張現実の需要の増加、手頃な価格のVRデバイスの入手、XR技術の採用増加をもたらす「ズーム疲れ」の増加）、阻害要因（拡張現実デバイスの高いインストールおよびメンテナンスコスト）の分析、拡張現実デバイスの過度な使用は健康問題を引き起こす）、機会（自動車およびエンタープライズ分野での拡張現実の採用、航空宇宙・防衛分野での拡張現実技術の組み込み要件、5G技術の継続的発展、世界の旅行・観光産業の成長）、拡張現実市場の成長に影響を与える課題（ディスプレイの遅延と視野の制限、消費者のプライバシー保持のため）。
- 製品開発/イノベーション：拡張現実市場における今後の技術、研究開発活動、新製品発売に関する詳細な洞察。
- 市場開拓：有利な市場に関する包括的な情報 - 当レポートは、様々な地域にわたる拡張現実市場を分析しています。
- 市場の多様化：拡張現実市場における新製品、未開拓の地域、最近の開発、投資に関する詳細な情報
- 競合他社の評価：マイクロソフト（米国）、ソニーグループ（日本）、Meta Platforms, Inc（米国）、HTC Corporation（台湾）、Google（米国）などの主要企業の市場シェア、成長戦略、製品ラインアップを詳細に評価します。

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1 INTRODUCTION 24
1.1 STUDY OBJECTIVES 24
1.2 MARKET DEFINITION 24
1.2.1 INCLUSIONS AND EXCLUSIONS 25
1.3 STUDY SCOPE 25
1.3.1 MARKETS COVERED 25
FIGURE 1 EXTENDED REALITY MARKET SEGMENTATION 26
1.3.2 YEARS CONSIDERED 26
1.4 CURRENCY CONSIDERED 27
1.5 UNITS CONSIDERED 27
1.6 STAKEHOLDERS 27
1.7 SUMMARY OF CHANGES 27
1.7.1 RECESSION IMPACT 28
2 RESEARCH METHODOLOGY 29
2.1 RESEARCH DATA 29
FIGURE 2 EXTENDED REALITY MARKET: RESEARCH DESIGN 30
2.1.1 SECONDARY AND PRIMARY RESEARCH 31
2.1.2 SECONDARY DATA 31
2.1.2.1 Secondary sources 32
2.1.2.2 List of key secondary sources 32
2.1.3 PRIMARY DATA 33
2.1.3.1 Primary interviews with experts 33
2.1.3.2 Breakdown of primaries 33
2.1.3.3 Key data from primary sources 34
2.1.3.4 Key industry insights 34
2.2 MARKET SIZE ESTIMATION 35
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS 35
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF EXTENDED REALITY MARKET 36
2.2.1 BOTTOM-UP APPROACH 36
2.2.1.1 Estimating market size using bottom-up analysis (demand side) 36
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
2.2.2.1 Estimating market size using top-down approach (supply side) 37
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38

2.3 DATA TRIANGULATION 38
FIGURE 7 DATA TRIANGULATION 38
2.4 RESEARCH ASSUMPTIONS 39
FIGURE 8 RESEARCH ASSUMPTIONS 39
2.5 RESEARCH LIMITATIONS 40
2.6 RISK ASSESSMENT 40
TABLE 1 RISK FACTOR ANALYSIS 40
2.7 FORECASTING ASSUMPTIONS 41
2.8 IMPACT OF RECESSION ON EXTENDED REALITY MARKET 42
3 EXECUTIVE SUMMARY 43
3.1 OVERVIEW OF IMPACT OF RECESSION ON EXTENDED REALITY MARKET 44
3.1.1 GLOBAL ECONOMY OUTLOOK 44
3.1.2 PRE-RECESSION SCENARIO 44
3.1.3 POST-RECESSION SCENARIO 44
FIGURE 9 GROWTH PROJECTION OF EXTENDED REALITY MARKET IN PRE- AND POST-RECESSION SCENARIOS 45
FIGURE 10 AR TECHNOLOGY SEGMENT LED EXTENDED REALITY MARKET FROM 2023 TO 2028 45
FIGURE 11 SOFTWARE OFFERING SEGMENT TO CAPTURE LARGER SIZE OF EXTENDED REALITY MARKET IN 2023 46
FIGURE 12 AUTOMOTIVE SEGMENT EXPECTED TO GROW AT HIGHEST CAGR FROM 2023 TO 2028 47
FIGURE 13 NORTH AMERICA HELD LARGEST SHARE OF EXTENDED REALITY MARKET IN 2022 48
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN EXTENDED REALITY MARKET 49
FIGURE 14 INCREASING DEMAND FOR EXTENDED REALITY DEVICES IN ASIA PACIFIC TO FUEL MARKET GROWTH 49
4.2 EXTENDED REALITY MARKET, BY TECHNOLOGY 49
FIGURE 15 AR TECHNOLOGY SEGMENT TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 49
4.3 EXTENDED REALITY MARKET, BY OFFERING 50
FIGURE 16 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER SIZE OF EXTENDED REALITY MARKET DURING FORECAST PERIOD 50
4.4 EXTENDED REALITY MARKET, BY DEVICE TYPE 50
FIGURE 17 VR DEVICES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028 50
4.5 EXTENDED REALITY MARKET, BY APPLICATION 51
FIGURE 18 CONSUMER ELECTRONICS SEGMENT LIKELY TO CAPTURE MAJOR SIZE OF EXTENDED REALITY MARKET BY 2028 51
4.6 EXTENDED REALITY MARKET, BY REGION 51
FIGURE 19 ASIA PACIFIC TO CAPTURE LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028 51
4.7 EXTENDED REALITY MARKET, BY COUNTRY 52
FIGURE 20 CHINA TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 52
5 MARKET OVERVIEW 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN EXTENDED REALITY MARKET 53
5.2.1 DRIVERS 54
5.2.1.1 Surging deployment of extended reality in education sector and industrial training 54
5.2.1.2 Increasing adoption of extended reality in healthcare sector 54
5.2.1.3 Rising demand for extended reality in entertainment and gaming sectors 55
5.2.1.4 Availability of affordable VR devices 55
5.2.1.5 Increasing ‘zoom fatigue’ resulting in rising adoption of XR technologies 56
FIGURE 22 IMPACT ANALYSIS OF DRIVERS ON EXTENDED REALITY MARKET 57
5.2.2 RESTRAINTS 57
5.2.2.1 High installation and maintenance costs of extended reality devices 57
5.2.2.2 Health issues caused by excessive use of extended reality devices 57
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS ON EXTENDED REALITY MARKET 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Adoption of extended reality in automotive and enterprise sectors 58
5.2.3.2 Requirement of incorporation of extended reality technology in aerospace & defense sector 59
5.2.3.3 Continuous developments in 5G technology 59
5.2.3.4 Growth of global travel & tourism industry 60
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES ON EXTENDED REALITY MARKET 60
5.2.4 CHALLENGES 61
5.2.4.1 Display latency and limited field of view 61
5.2.4.2 Maintenance of consumer privacy 61
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES ON EXTENDED REALITY MARKET 62
5.3 VALUE CHAIN ANALYSIS 62
FIGURE 26 VALUE CHAIN ANALYSIS: EXTENDED REALITY MARKET 62
FIGURE 27 EXTENDED REALITY MARKET: VALUE CHAIN ANALYSIS OF SOFTWARE PROVIDERS 63
5.4 ECOSYSTEM ANALYSIS 64
FIGURE 28 ECOSYSTEM 64
TABLE 2 EXTENDED REALITY MARKET: ECOSYSTEM 65
5.5 PORTER’S FIVE FORCES ANALYSIS 66
TABLE 3 EXTENDED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS 66
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS 67
5.5.1 INTENSITY OF COMPETITIVE RIVALRY 67
5.5.2 THREAT OF SUBSTITUTES 68
5.5.3 BARGAINING POWER OF BUYERS 68
5.5.4 BARGAINING POWER OF SUPPLIERS 68
5.5.5 THREAT OF NEW ENTRANTS 68
5.6 TECHNOLOGY ANALYSIS 69
5.6.1 VR MICRODISPLAYS 69
5.6.1.1 LOMID project 69
5.6.1.2 Kopin’s VR HMD microdisplay 69
5.6.2 MONITOR-BASED AR TECHNOLOGY 70
5.6.2.1 Mobile AR technology 70
TABLE 4 USE CASES OF MOBILE AR 71
5.6.3 NEAR-EYE-BASED TECHNOLOGY 71
5.6.4 WEBAR 71
TABLE 5 USE CASES OF WEBAR 72
5.7 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 72
FIGURE 30 REVENUE SHIFTS IN EXTENDED REALITY MARKET 72
5.8 KEY STAKEHOLDERS AND BUYING CRITERIA 73
5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS 73
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS 73
TABLE 6 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS (%) 73
5.8.2 BUYING CRITERIA 74
FIGURE 32 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS 74
TABLE 7 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS 74
5.9 CASE STUDY ANALYSIS 75
5.9.1 GATE AUGMENTED REALITY PLATFORM TO OFFER HIGH LEVEL OF WORK STANDARDIZATION IN PHARMACEUTICAL INDUSTRY 75
5.9.2 AWS TO HELP VOLKSWAGEN GROUP SPEED UP PREPARING 3D DATA AND REMOTE RENDERING PROCESS 76
5.9.3 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING COVID-19 USING VUFORIA STUDIO 76
5.9.4 JOINING FORCES OF ELLICOM AND OVA TO TAKE IMMERSIVE LEARNING TO NEXT LEVEL 77
5.9.5 OFFERING SURGICAL TRAINING EXPERIENCES IN VIRTUAL REALITY 77
5.10 PRICING ANALYSIS 77
5.10.1 AVERAGE SELLING PRICE (ASP) TREND OF PRODUCTS OFFERED BY KEY PLAYERS 77
TABLE 8 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS 78
FIGURE 33 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS 78
TABLE 9 AVERAGE SELLING PRICE OF SDKS OFFERED BY KEY PLAYERS 79
FIGURE 34 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS 79
5.11 PATENT ANALYSIS 80
TABLE 10 KEY PATENTS FROM 2019 TO 2022 80
TABLE 11 TOP 20 PATENT OWNERS, 2013–2022 83
FIGURE 35 TOP 10 PATENT APPLICANTS, 2013–2022 84
FIGURE 36 PATENTS GRANTED WORLDWIDE, 2013–2022 84
5.12 TRADE ANALYSIS 85
5.12.1 IMPORT SCENARIO 85
TABLE 12 IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION) 85
FIGURE 37 IMPORT DATA, BY COUNTRY, 2017–2022 86
5.12.2 EXPORT SCENARIO 86
TABLE 13 EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION) 86
FIGURE 38 EXPORT DATA, BY COUNTRY, 2017–2021 87
5.13 KEY CONFERENCES & EVENTS, 2023–2024 87
TABLE 14 EXTENDED REALITY MARKET: DETAILED LIST OF CONFERENCES & EVENTS 87
5.14 TARIFF ANALYSIS AND REGULATORY FRAMEWORK 88
5.14.1 TARIFF ANALYSIS 88
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
5.14.2.1 North America 89
5.14.2.2 Europe 89
5.14.3 STANDARDS 90
6 TYPES OF EXTENDED REALITY DEVICES 91
6.1 INTRODUCTION 91
FIGURE 39 TYPES OF EXTENDED REALITY DEVICES 91
6.2 MOBILE EXTENDED REALITY DEVICES 91
6.2.1 SMARTPHONE EXTENDED REALITY DEVICES 91
6.2.2 STANDALONE EXTENDED REALITY DEVICES 92
6.3 PC-TETHERED EXTENDED REALITY DEVICES 92
7 APPLICATIONS OF EXTENDED REALITY SOLUTIONS BY DIFFERENT ENTERPRISES 93
7.1 INTRODUCTION 93
FIGURE 40 DIFFERENT TYPES OF ENTERPRISES USING EXTENDED REALITY SOLUTIONS 93
7.2 SMALL ENTERPRISES 93
7.3 MID-SIZED ENTERPRISES 94
7.4 LARGE ENTERPRISES 95

8 EXTENDED REALITY MARKET, BY TECHNOLOGY 96
8.1 INTRODUCTION 97
FIGURE 41 EXTENDED REALITY MARKET, BY TECHNOLOGY 97
TABLE 15 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 97
FIGURE 42 AR TECHNOLOGY SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 98
TABLE 16 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 98
8.2 AR TECHNOLOGY 99
8.2.1 MARKER-BASED AR TECHNOLOGY 99
8.2.1.1 Passive markers 100
8.2.1.1.1 Use computer vision methods for recognition 100
8.2.1.2 Active markers 100
8.2.1.2.1 Use LEDs to track objects 100
8.2.2 MARKERLESS AR TECHNOLOGY 100
8.2.2.1 Model-based tracking 100
8.2.2.1.1 Used to track position and orientation of physical objects in real time 100
8.2.2.2 Image processing-based tracking 101
8.2.2.2.1 Requires optical scanners or cameras to process images 101
8.2.3 ANCHOR-BASED AR TECHNOLOGY 101
8.2.3.1 Used to overlay virtual images in real space 101
TABLE 17 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 101
FIGURE 43 EXTENDED REALITY MARKET IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR FROM 2023 TO 2028 102
TABLE 18 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 102
TABLE 19 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 103
TABLE 20 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 103
TABLE 21 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 103
TABLE 22 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 104
TABLE 23 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 104
TABLE 24 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 104
TABLE 25 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION) 105
TABLE 26 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION) 105

8.3 VR TECHNOLOGY 105
8.3.1 NON-IMMERSIVE 106
8.3.1.1 Can be experienced on wide range of devices 106
8.3.2 SEMI-IMMERSIVE AND FULLY IMMERSIVE 106
8.3.2.1 More expensive than non-immersive systems 106
TABLE 27 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019–2022 (USD MILLION) 107
FIGURE 44 SEMI-IMMERSIVE AND FULLY IMMERSIVE SEGMENT OF VR TECHNOLOGY TO REGISTER HIGHER CAGR FROM 2023 TO 2028 107
TABLE 28 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 108
TABLE 29 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 108
TABLE 30 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 108
TABLE 31 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 109
TABLE 32 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 109
TABLE 33 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 109
TABLE 34 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 110
TABLE 35 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 110
TABLE 36 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 110
TABLE 37 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION) 111
TABLE 38 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION) 111
8.4 MR TECHNOLOGY 111
8.4.1 HOLOGRAPHIC TECHNOLOGY 111
8.4.1.1 Can place digital content in real world 111
8.4.2 IMMERSIVE TECHNOLOGY 112
8.4.2.1 Creates sense of presence by hiding physical world and replacing it with digital experience 112
TABLE 39 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 112
TABLE 40 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 112
TABLE 41 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 113
TABLE 42 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 113
TABLE 43 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 113
TABLE 44 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 114
TABLE 45 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION) 114
TABLE 46 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION) 114
TABLE 47 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION) 115
TABLE 48 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION) 115
9 EXTENDED REALITY MARKET, BY OFFERING 116
9.1 INTRODUCTION 117
FIGURE 45 EXTENDED REALITY MARKET, BY OFFERING 117
TABLE 49 EXTENDED REALITY MARKET, BY OFFERING, 2019–2022 (USD MILLION) 117
FIGURE 46 SOFTWARE SEGMENT TO HOLD LARGER SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 118
TABLE 50 EXTENDED REALITY MARKET, BY OFFERING, 2023–2028 (USD MILLION) 118
9.2 HARDWARE 119
9.2.1 SENSORS 119
9.2.1.1 Help detect motion, velocity, magnetic field, and presence of objects 119
9.2.1.2 Accelerometers 119
9.2.1.3 Gyroscopes 119
9.2.1.4 Magnetometers 120
9.2.1.5 Proximity sensors 120
9.2.2 SEMICONDUCTOR COMPONENTS 120
9.2.2.1 Controllers and processors among core components in extended reality devices 120
9.2.2.2 Controllers and processors 120
9.2.2.3 Integrated circuits 121
9.2.3 DISPLAYS AND PROJECTORS 121
9.2.3.1 To hold significant share of extended reality hardware market 121
9.2.4 POSITION TRACKERS 121
9.2.4.1 Help maintain position accuracy in extended reality devices 121
9.2.5 CAMERAS 122
9.2.5.1 Form crucial components to measure depth and amplitude of objects 122
9.2.6 OTHERS 122
TABLE 51 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 123
FIGURE 47 DISPLAYS AND PROJECTORS TO DOMINATE EXTENDED REALITY HARDWARE MARKET IN 2023 123
TABLE 52 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 124

9.3 SOFTWARE 124
9.3.1 SOFTWARE DEVELOPMENT KITS 124
9.3.1.1 Provide tools to design, create, and test AR, VR, and MR experiences 124
9.3.2 CLOUD-BASED SERVICES 125
9.3.2.1 Support high-resolution graphics 125
TABLE 53 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 126
TABLE 54 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 126
TABLE 55 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 127
TABLE 56 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 127
TABLE 57 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 128
TABLE 58 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 128
10 EXTENDED REALITY MARKET, BY DEVICE TYPE 129
10.1 INTRODUCTION 130
FIGURE 48 EXTENDED REALITY MARKET, BY DEVICE TYPE 130
TABLE 59 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 130
FIGURE 49 AR DEVICES SEGMENT TO GROW AT HIGHEST CAGR FROM 2023 TO 2028 130
TABLE 60 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 131
TABLE 61 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (THOUSAND UNITS) 131
TABLE 62 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (THOUSAND UNITS) 132
10.2 AR DEVICES 132
10.2.1 HEAD-MOUNTED DISPLAYS (HMDS) 132
10.2.1.1 Show integrated images of real and virtual environments 132
10.2.1.2 AR smart glasses 133
10.2.1.2.1 Adopted by companies to improve work efficiency 133
10.2.1.3 Smart helmets 133
10.2.1.3.1 Used in construction sector to optimize workflow 133
TABLE 63 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION) 133
TABLE 64 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION) 134
TABLE 65 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 134
FIGURE 50 ENTERPRISES SEGMENT TO DOMINATE AR DEVICES MARKET IN 2023 134
TABLE 66 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 135
10.2.2 HEADS-UP DISPLAYS (HUDS) 135
10.2.2.1 To be widely used for different applications in future 135
TABLE 67 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 136
TABLE 68 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 136
10.3 VR DEVICES 137
TABLE 69 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION) 137
TABLE 70 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION) 137
10.3.1 HEAD-MOUNTED DISPLAYS (HMDS) 137
10.3.1.1 Increasing being used in gaming and entertainment applications 137
TABLE 71 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 138
TABLE 72 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138
10.3.2 PROJECTORS AND DISPLAY WALLS 139
10.3.2.1 Offer new growth avenues for VR hardware manufacturers 139
TABLE 73 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 139
TABLE 74 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140
10.3.3 GESTURE-TRACKING DEVICES 140
10.3.3.1 To play crucial role in healthcare and gaming applications 140
10.3.3.2 Data gloves 140
10.3.3.3 Others 140
TABLE 75 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 141
TABLE 76 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 141
10.4 MR DEVICES 141
10.4.1 PLACE OBJECTS OR VIRTUAL BEINGS INTO PHYSICAL SITUATIONS FOR USERS 141
TABLE 77 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 142
TABLE 78 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 142
11 EXTENDED REALITY MARKET, BY APPLICATION 143
11.1 INTRODUCTION 144
FIGURE 51 EXTENDED REALITY MARKET, BY APPLICATION 144
TABLE 79 EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 144
FIGURE 52 CONSUMER SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 145
TABLE 80 EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 145

11.2 CONSUMER 146
11.2.1 GAMING 146
11.2.1.1 Enhances gaming interactivity and provides highly immersive experience to gamers 146
11.2.2 SPORTS AND ENTERTAINMENT 147
11.2.2.1 Sports 147
11.2.2.1.1 Enhances training and viewing experience for players and audience 147
11.2.2.2 Entertainment 148
11.2.2.2.1 Enhances viewing experience and interactivity of visitors in museums, theme parks, and exhibitions 148
TABLE 81 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 148
TABLE 82 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 149
TABLE 83 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 149
FIGURE 53 ASIA PACIFIC TO BE FASTEST-GROWING EXTENDED REALITY MARKET FROM 2023 TO 2028 149
TABLE 84 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 150
11.3 COMMERCIAL 150
11.3.1 RETAIL AND E-COMMERCE 150
11.3.1.1 Jewelry 151
11.3.1.1.1 Enables consumers to try jewelry before buying 151
11.3.1.2 Beauty and cosmetics 151
11.3.1.2.1 Virtual testing of cosmetic products to drive growth of extended reality market worldwide 151
11.3.1.3 Apparel fitting 152
11.3.1.3.1 Virtual trial rooms to attract customer attention 152
11.3.1.4 Grocery shopping 152
11.3.1.4.1 Provides personalized product tips to buyers during grocery shopping 152
11.3.1.5 Footwear 152
11.3.1.5.1 Virtual try-before-you-buy feature contributes to use of extended reality in footwear 152
11.3.1.6 Furniture and light designing 152
11.3.1.6.1 Reduced product exchange rates owing to use of extended reality in furniture and light designing 152
11.3.1.7 Advertisements and demonstration 153
11.3.1.7.1 Enables proper virtual demonstration of products 153
11.3.2 TRAVEL AND TOURISM 153
11.3.2.1 Used to enhance traveling experience of tourists 153

11.3.3 E-LEARNING 154
11.3.3.1 Enables interactive learning experience for students 154
TABLE 85 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 154
TABLE 86 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 154
TABLE 87 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 155
FIGURE 54 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR COMMERCIAL DURING FORECAST PERIOD 155
TABLE 88 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 155
11.4 ENTERPRISES (MANUFACTURING) 156
11.4.1 AIDS ENTERPRISES IN PROVIDING IMPROVED TRAINING TO THEIR WORKFORCE BY VISUALIZING CONTENT 156
TABLE 89 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 156
TABLE 90 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 157
TABLE 91 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 157
FIGURE 55 ENTERPRISES APPLICATION IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 157
TABLE 92 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 158
11.5 HEALTHCARE 158
11.5.1 SURGERIES 159
11.5.1.1 Help save lives and treat patients seamlessly irrespective of severity of issues 159
11.5.2 FITNESS MANAGEMENT 159
11.5.2.1 Helps add interactivity and fun to workouts 159
11.5.3 PATIENT MANAGEMENT 160
11.5.3.1 Remote consulting feature drives use of extended reality in patient management 160
11.5.4 PHARMACY MANAGEMENT 160
11.5.4.1 Enables improved scheduling of medicine flow 160
11.5.5 MEDICAL TRAINING AND EDUCATION 160
11.5.5.1 Enrich learning experience for students 160
11.5.6 OTHERS 161
TABLE 93 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 161
FIGURE 56 AR DEVICES SEGMENT OF HEALTHCARE APPLICATION TO REGISTER HIGHEST CAGR FROM 2023 TO 2028 162
TABLE 94 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 162
TABLE 95 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 163
TABLE 96 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 163
11.6 AEROSPACE AND DEFENSE 163
11.6.1 SIMULATION TRAINING TO BE KEY FACTOR FOR ADOPTION OF EXTENDED REALITY IN AEROSPACE AND DEFENSE APPLICATIONS 163
TABLE 97 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 164
TABLE 98 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 165
TABLE 99 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 165
FIGURE 57 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION FROM 2023 TO 2028 165
TABLE 100 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 166
11.7 ENERGY 166
11.7.1 XR TECHNOLOGY HELPS ENSURE SAFETY IN OIL AND GAS INDUSTRY 166
TABLE 101 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 167
TABLE 102 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 167
TABLE 103 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 167
TABLE 104 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 167
11.8 AUTOMOTIVE 168
11.8.1 LIKELY TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD 168
TABLE 105 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 169
TABLE 106 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 169
TABLE 107 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 170
TABLE 108 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 170
11.9 OTHERS 170
11.9.1 TELECOMMUNICATIONS/IT DATA CENTERS 170
11.9.2 AGRICULTURE 171
11.9.3 REAL ESTATE 171
11.9.4 GEOSPATIAL MINING 171
11.9.5 TRANSPORTATION AND LOGISTICS 172
11.9.6 CONSTRUCTION 172
11.9.7 PUBLIC SAFETY 172
TABLE 109 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 173
TABLE 110 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 173
TABLE 111 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 173
TABLE 112 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 173
12 EXTENDED REALITY MARKET, BY REGION 174
12.1 INTRODUCTION 175
FIGURE 58 EXTENDED REALITY MARKET, BY REGION 175
TABLE 113 EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 175
FIGURE 59 ASIA PACIFIC TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028 176
TABLE 114 EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 176
12.2 NORTH AMERICA 177
FIGURE 60 NORTH AMERICA: EXTENDED REALITY MARKET SNAPSHOT 178
TABLE 115 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 178
TABLE 116 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 179
TABLE 117 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 179
TABLE 118 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 180
TABLE 119 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 180
TABLE 120 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 180
12.2.1 IMPACT OF RECESSION ON NORTH AMERICA 181
12.2.2 US 181
12.2.2.1 Surging use of extended reality technology for marketing and promotional campaigns to contribute to market growth 181
12.2.3 CANADA 182
12.2.3.1 Increasing investments in cutting-edge technologies to fuel market growth 182
12.2.4 MEXICO 182
12.2.4.1 Evolving industrial sector to drive market growth 182
12.3 EUROPE 182
FIGURE 61 EUROPE: EXTENDED REALITY MARKET SNAPSHOT 184
TABLE 121 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 184
TABLE 122 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 185
TABLE 123 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 185
FIGURE 62 AUTOMOTIVE SEGMENT TO GROW AT HIGHEST CAGR IN EXTENDED REALITY MARKET IN EUROPE FROM 2023 TO 2028 185
TABLE 124 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 186
TABLE 125 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 186
TABLE 126 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 187
12.3.1 GERMANY 187
12.3.1.1 Surging adoption of new technologies in manufacturing sector to aid market growth 187
12.3.2 UK 187
12.3.2.1 Increasing focus on digitization to drive market growth 187
12.3.3 FRANCE 188
12.3.3.1 Increasing adoption of extended reality in retail sector to enhance market growth 188
12.3.4 REST OF EUROPE 189
12.4 ASIA PACIFIC 189
FIGURE 63 ASIA PACIFIC: EXTENDED REALITY MARKET SNAPSHOT 190
TABLE 127 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 190
TABLE 128 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 191
TABLE 129 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 191
FIGURE 64 AUTOMOTIVE SEGMENT TO HOLD LARGEST SHARE OF EXTENDED REALITY MARKET IN ASIA PACIFIC FROM 2023 TO 2028 191
TABLE 130 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 192
TABLE 131 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 192
TABLE 132 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 193
12.4.1 CHINA 193
12.4.1.1 Rising number of local players producing extended reality devices to propel market 193
12.4.2 JAPAN 194
12.4.2.1 Flourishing healthcare sector to fuel market growth 194
12.4.3 SOUTH KOREA 194
12.4.3.1 Ongoing digital revolution in industrial sector to drive market 194
12.4.4 INDIA 195
12.4.4.1 Increasing awareness related to advanced technologies to play crucial role in market growth 195
12.4.5 REST OF ASIA PACIFIC 196
12.5 REST OF THE WORLD 196
TABLE 133 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 196
TABLE 134 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 197
TABLE 135 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 197
TABLE 136 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 197
TABLE 137 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 198
TABLE 138 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 198
12.5.1 MIDDLE EAST AND AFRICA 198
12.5.1.1 Flourishing oil and gas and mining sectors to fuel demand for extended reality devices 198
12.5.2 SOUTH AMERICA 199
12.5.2.1 Growing consumer sector to drive market growth 199
13 COMPETITIVE LANDSCAPE 200
13.1 OVERVIEW 200
13.2 MARKET EVALUATION FRAMEWORK 200
TABLE 139 STRATEGIES ADOPTED BY KEY EXTENDED REALITY SOLUTION MANUFACTURERS 200
13.2.1 PRODUCT PORTFOLIO 201
13.2.2 REGIONAL FOCUS 201
13.2.3 MANUFACTURING FOOTPRINT 201
13.2.4 ORGANIC/INORGANIC STRATEGIES 201
13.3 MARKET SHARE ANALYSIS, 2022 201
FIGURE 65 MARKET SHARE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2022 201
TABLE 140 MARKET SHARE ANALYSIS OF TOP FIVE COMPANIES, 2022 201
13.4 REVENUE ANALYSIS: TOP FIVE COMPANIES, 2018–2022 203
FIGURE 66 FIVE-YEAR REVENUE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2018–2022 203
TABLE 141 TOP FIVE AR DEVICE MANUFACTURING COMPANIES, 2022 204
TABLE 142 TOP FIVE VR DEVICE MANUFACTURING COMPANIES, 2022 204
TABLE 143 TOP FIVE MR DEVICE MANUFACTURING COMPANIES, 2022 205
13.5 COMPANY EVALUATION QUADRANT, 2022 205
13.5.1 STARS 205
13.5.2 EMERGING LEADERS 205
13.5.3 PERVASIVE PLAYERS 205
13.5.4 PARTICIPANTS 206
FIGURE 67 COMPANY EVALUATION QUADRANT, 2022 206
13.6 STARTUPS/SMES EVALUATION QUADRANT, 2022 207
13.6.1 PROGRESSIVE COMPANIES 207
13.6.2 RESPONSIVE COMPANIES 207
13.6.3 DYNAMIC COMPANIES 207
13.6.4 STARTING BLOCKS 207
FIGURE 68 EXTENDED REALITY MARKET (GLOBAL) STARTUPS/SMES EVALUATION QUADRANT, 2022 208
13.7 COMPANY FOOTPRINT 209
TABLE 144 COMPANY TECHNOLOGY FOOTPRINT 209
TABLE 145 COMPANY OFFERING FOOTPRINT 210
TABLE 146 COMPANY REGION FOOTPRINT 211
TABLE 147 COMPANY OVERALL FOOTPRINT 212
13.8 COMPETITIVE SCENARIOS AND TRENDS 213
13.8.1 PRODUCT LAUNCHES 213
TABLE 148 PRODUCT LAUNCHES, 2020–2023 213
13.8.2 DEALS 215
TABLE 149 DEALS, 2020–2023 215
13.8.3 OTHERS 217
TABLE 150 OTHERS, 2020–2023 217

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Table of Contents

Summary

The extended reality market is projected to reach USD 111.5 billion by 2028 from USD 40.1 billion in 2023, at a CAGR of 22.7% from 2023 to 2028. The major factors driving the market growth of the extended reality market include availability of affordable VR devices, the increasing demand for extended reality in entertainment and gaming industry, and the surging adoption of extended reality in healthcare sector. Moreover, the requirement of incorporation of extended reality technology in aerospace & defense sector, and continuous developments in 5G technology are expected to provide ample growth opportunities for market players in the extended reality market.

MR technology segment is likely to register the highest CAGR during the forecast period
The MR technology segment is likely to register the highest CAGR during the forecast period. The MR market is dominated by HoloLens offered by Microsoft. However, there are also other companies, such as Meta Platforms, Inc., HTC Corporation, Google, and Apple Inc., entering the MR market with their products. For instance, Magic Leap, Inc. offers Magic Leap 2, an XR headset specially designed for consumer, commercial, and enterprises applications. In January 2023, HTC Corporation launched the VIVE XR Elite, an MR headset designed for consumer applications such as gaming, productivity, and fitness.

VR devices segment is expected to account for the largest share of the extended reality market in 2023
In 2023, the VR devices segment held the largest share of the extended reality market and is expected to exhibit a similar growth pattern during the forecast period. The growth of the segment is driven by the increased demand for VR head-mounted displays (HMDs) among end users for different applications, including gaming, commercial, enterprise, and aerospace & defense. HMDs offered by key players, including Sony Group Corporation, Meta Platform, Inc., HTC Corporation, Samsung Electronics Co., Ltd., Microsoft, and Google, have received an overwhelming response from users. For instance, in June 2022, Sony Group Corporation reported that 21.7 million cumulative hardware units of the PlayStation 5 and more than 117.2 million cumulative hardware units of PlayStation 4 were sold globally.
Asia Pacific is expected to account for the highest CAGR during the forecast period
The extended reality market in Asia Pacific is projected to witness significant growth in the next few years owing to the increased adoption of this technology in Japan, China, and South Korea. China and Japan are the economic powerhouses of the region. In India, digitalization is rapidly gaining traction. The use of smartphones and tablets is very high in the country. For instance, according to the India Brand Equity Foundation (IBEF), smartphone shipments in India in 2021 were valued at USD 173 million, which was a 14% increase from 2020.
The break-up of profile of primary participants in the NVH testing market-
• By Company Type: Tier 1 – 25%, Tier 2 – 35%, Tier 3 – 40%
• By Designation Type: C Level – 35%, Director Level – 25% , Others – 40%
• By Region Type: North America – 14%, Europe – 29%, Asia Pacific – 43%, Rest of the World – 14%

The major players of extended reality market are Microsoft (US), Sony Group Corporation (Japan), Meta Platforms, Inc. (US), HTC Corporation (Taiwan), and Google (US), among others.

Research Coverage
The report segments the extended reality market and forecast its size based on technology, offering, device type, application, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall extended reality market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:
• Analysis of key drivers (Surging deployment of extended reality in education sector and industrial training, surging adoption of extended reality in healthcare sector, increasing demand for extended reality in entertainment and gaming industry, availability of affordable VR devices, and increasing ‘Zoom fatigue’ resulting in rising adoption of XR technologies), restraints (high installation and maintenance costs of extended reality devices, excessive use of extended reality devices causes health issues), opportunities (adoption of extended reality in automotive and enterprise sector, requirement of incorporation of extended reality technology in aerospace & defense sector, continuous developments in 5G technology, growth of global travel and tourism industry), and challenges (display latency and limited field of view, to maintain consumer privacy) influencing the growth of the extended reality market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the extended reality market
• Market Development: Comprehensive information about lucrative markets – the report analyses the extended reality market across varied regions
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the extended reality market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Microsoft (US), Sony Group Corporation (Japan), Meta Platforms, Inc. (US), HTC Corporation (Taiwan), and Google (US).

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注文の手続きはどのようになっていますか?

1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。

お支払方法の方法はどのようになっていますか?

納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。

データリソース社はどのような会社ですか?

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（電子部品／半導体）の最新刊レポート

MarketsandMarkets社のSemiconductor and Electronics分野での最新刊レポート

本レポートと同じKEY WORD（device）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?