データマネタイゼーション市場：コンポーネント（ツール、サービス）、データタイプ（顧客データ、財務データ）、ビジネス機能、デプロイメントタイプ、組織サイズ、産業分野、地域別 - 2027年までの世界予測

Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type, Organization Size, Industry Vertical and Region - Global Forecast to 2027

データマネタイゼーション市場の規模は、2022年の29億米ドルから2027年には73億米ドルへと、予測期間中に19.5%の複合年間成長率（CAGR）で成長すると予測されています。データ生成量の増加やデータストレージの低... もっと見る

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サマリー

データマネタイゼーション市場の規模は、2022年の29億米ドルから2027年には73億米ドルへと、予測期間中に19.5%の複合年間成長率（CAGR）で成長すると予測されています。データ生成量の増加やデータストレージの低コスト化、高度な分析や可視化の急速な普及などが、データ収益化市場の成長を促す要因として挙げられます。
サービスは、効果的なデータメンテナンス戦略を適用することで、組織のコスト削減を支援します。
サービスは、データ収益化ソフトウェアのライフサイクルの不可欠な部分を形成しています。サービスは、実装と統合、トレーニングとコンサルティング、製品のアップグレード、サポートとメンテナンスなど、ソフトウェアの展開から管理に至るまで、ソフトウェアの機能性を支援します。データ収益化ツールやソリューションの複雑な性質が、データ収益化サービスの需要を高めると予想されます。このセクションでカバーされるサービスは、コンサルティング、サポートとメンテナンス、実装です。これらのサービスは、企業がデータ収益化ツールを自社施設やクラウドに容易に導入できるよう支援します。
コンサルティングサービスを利用して新たな収益や利益源を生み出す新たな機会を捉えることができることが、コンサルティング型データマネタイゼーションサービスの採用を促進する主な要因となっている
サービスプロバイダーは、既存のデータから追加の収益源を認識するための新しい方法論を導入する際に、クライアントを支援するコンサルティングサービスを提供しています。したがって、顧客は膨大なデータセットを使って新製品の基盤を構築し、それをデータ・インテリジェンスの恩恵を受ける他の企業に利益を得て販売することができます。
データマネタイゼーションツールにより、企業は収益性を判断し、ビジネスセグメントを分析することができます。
財務データは、企業の財務取引に関連する過去と現在のデータで構成されています。これらの取引には、収入、支出、銀行残高、契約、その他の財務データが含まれます。社内外のソースや特殊なオンライン取引を通じて貴重な財務データが増加していることから、財務データの収益化の採用が進むと予想されます。
ブランドエクイティを向上させるためにデータ主導のマーケティングキャンペーンを実施するニーズの高まりが、データマネタイゼーション市場の成長を促す主な要因となっています。
データは、マーケティングキャンペーン、コンテンツ、プログラム、従業員などのパフォーマンスを評価する方法を提供します。売上高のような表面的なデータは、製品のパフォーマンスを提供することが可能です。企業は、販売・マーケティングデータを活用して、特定の市場から製品を撤退させたり、市場で新製品を開発したりする際の意思決定を行うことができます。データは、組織内のあらゆる部門の震源地である。データは即時の意思決定を容易にし、革新的な製品への道を開く。
クラウドベースのデータ収益化ツールは迅速な導入を可能にするため、クラウドベースのデータ収益化ツールの採用が進むと予想されます。
最近では、データ主導の意思決定や高度な分析の導入が進んでいるため、企業はデータ収益化ソリューションを採用するようになりました。中小企業では、コストの削減、ハードウェア保守のための人員不要、迅速かつ効率的な成果、完全な柔軟性と拡張性などの主な利点から、クラウド導入型の採用に大きく動いており、その結果、運用費（OPEX）と資本支出を削減することができます。
組織のデータ管理に関連する政府のコンプライアンスや規制要件の必要性から、中小企業におけるデータマネタイゼーションの採用が進むと考えられます。
市場競争の激化により、中小企業はデータマネタイゼーションツールやサービスに投資し、大量のデータプールから洞察を得てビジネスの成長を図ることが推奨されています。大企業と比較して、中小企業はリソース不足に直面しており、資産と要件のコスト最適化のために、複雑な問題を解決する費用対効果の高い方法を必要としています。
メディア・エンターテイメント業界におけるデータの収益化は、ビジネス全体の中で特に重要であり、より高いRoIを実現することが期待されています。
メディア・エンターテイメント業界は、従来のコンテンツ中心の世界から顧客中心の世界へと劇的に変化しています。そのため、顧客の好みを理解し、顧客の需要を予測することが、効率的なコンテンツ管理、財務パフォーマンス、収益性にとって重要になっています。業界各社は、顧客の利便性に応えるため、サブスクリプション・サービスからマルチチャネルでの提供へと、ソリューション提供形態を変化させています。したがって、このような場合、顧客のメディア嗜好と関連する行動を包括的に理解することが、市場で成功するための鍵となります。データ収益化ツールおよびサービスは、メディアおよびエンターテイメント企業が新たな市場機会を特定し、パーソナライズされたユーザー体験を提供し、新たな顧客ニーズに対応するのに役立ちます。

2022年、データマネタイゼーション市場を支配するのは北米
北米には、米国とカナダという2つの主要経済国が存在するため、同地域におけるデータ収益化ツールの採用が進むと予想されます。また、同地域のBFSIや小売などの最終用途産業は、顧客体験の向上と販売サイクルの短縮に注力しており、これが予測期間中の市場を牽引すると見られています。同地域では、インサイトを重視する企業の間でデータ収益化ツールやサービスが他の地域と比較して急速に普及していることから、データ収益化ソリューションの採用率は北米で最も高くなると予想されます。この地域は、ビッグデータ、機械学習、情報科学、ハイパフォーマンスコンピューティングなどの高度な分析ソリューションと実践のための革新的なイニシアチブをいち早く採用し、開催地となっています。大手企業を含むほとんどのデータマネタイゼーションベンダーは、システムインテグレーター、ディストリビューター、リセラーを通じて、この地域に直接または間接的に進出しています。

二次調査で収集したいくつかのセグメントとサブセグメントの市場規模を決定し検証する過程で、キーパーソンに対して広範な一次インタビューを実施した。主要参加者のプロフィールの内訳は以下の通りである。
- 企業タイプ別ティアI：28%、ティアII：20%、ティアIII：52
- 役職別Cレベル：40％、Dレベル：29％、その他：31％。31%
- 地域別北米：42％、欧州：35％、APAC:15%, 行: 8
本レポートでは、以下の主要ベンダーのプロフィールを掲載しています。
1.マイクロソフト (米国)
2.オラクル(米)
3.セールスフォース(US)
4.SAS（米）
5.TIBCO(米国)
6.IBM
7.Qlik (US)
8.SAP (ドイツ)
9.ルッカー (アメリカ)
10.ThoughtSpot (米国)
11.Sisense (US)
12.Domo (米国)
13.アクセンチュア（アイルランド）
14.バーチュサ（米国）
15.インフォシス（インド）
16.1010データ(米国)
調査対象範囲
本レポートでは、データ収益化市場をコンポーネント（ツール、サービス）、データタイプ、ビジネス機能、展開タイプ（オンプレミス、クラウド）、組織規模（中小企業、大企業）、業種、地域別に分類しています。コンポーネントには、ツールおよびサービスが含まれます。サービスに基づいて、市場はサポートとメンテナンス、コンサルティング、インテグレーション、インプリメンテーションに区分されます。データの種類に基づき、市場は顧客データ、財務データ、製品データ、サプライヤーデータに区分される。ビジネス機能に基づき、市場はセールス＆マーケティング、サプライチェーン・マネジメント、オペレーション、ファイナンス、その他に分類されます。展開タイプに基づき、オンプレミスとクラウドに区分されます。また、組織規模に基づき、中小企業、大企業に区分される。データマネタイゼーションツールを利用する業種としては、BFSI、通信、メディア・エンターテインメント、エネルギー・公共事業、輸送・物流、IT、小売・消費財、メディア・エンターテインメント、医療・生命科学、製造、その他の業種が挙げられます。
データマネタイゼーション市場の地理的分析は、5つの主要地域に広がっています。北米、欧州、アジア太平洋地域、中東・アフリカ、中南米です。

レポート購入の主なメリット

本レポートは、データマネタイゼーション市場の市場リーダー/新規参入者に、データマネタイゼーション市場全体とサブセグメントの収益数値の最も近い近似値に関する情報を提供するのに役立ちます。本レポートは、利害関係者が競争環境を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察力を得るのに役立ちます。また、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

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1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 MARKET DEFINITION 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 MARKET SCOPE 27
1.3.1 MARKET SEGMENTATION 27
1.3.2 REGIONS COVERED 28
1.3.3 YEARS CONSIDERED FOR THE STUDY 28
1.4 CURRENCY CONSIDERED 29
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021 29
1.5 STAKEHOLDERS 29
1.6 SUMMARY OF CHANGES 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
FIGURE 1 DATA MONETIZATION MARKET: RESEARCH DESIGN 31
2.1.1 SECONDARY DATA 32
2.1.2 PRIMARY DATA 32
2.1.2.1 Breakup of primary profiles 33
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 33
2.1.2.2 Key industry insights 33
2.2 MARKET BREAKUP AND DATA TRIANGULATION 34
FIGURE 3 DATA TRIANGULATION 34
2.3 MARKET SIZE ESTIMATION 35
FIGURE 4 DATA MONETIZATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 35
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF DATA MONETIZATION FROM VENDORS 36
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF DATA MONETIZATION VENDORS 37
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): DATA MONETIZATION MARKET 38
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION 38
2.4 COMPANY EVALUATION MATRIX METHODOLOGY 39
FIGURE 9 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 39
2.5 STARTUP/SME EVALUATION MATRIX METHODOLOGY 40
FIGURE 10 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 40
2.6 ASSUMPTIONS FOR THE STUDY 41
2.7 LIMITATIONS OF THE STUDY 41
3 EXECUTIVE SUMMARY 42
FIGURE 11 DATA MONETIZATION MARKET: GLOBAL SNAPSHOT, 2020-2027 42
FIGURE 12 TOP-GROWING SEGMENTS IN THE DATA MONETIZATION MARKET 43
FIGURE 13 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 44
FIGURE 14 INTEGRATION AND IMPLEMENTATION SERVICE TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 44
FIGURE 15 FINANCE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 45
FIGURE 16 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 45
FIGURE 17 CUSTOMER DATA SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 46
FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 46
FIGURE 19 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD 47
FIGURE 20 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 48
4 PREMIUM INSIGHTS 50
4.1 BRIEF OVERVIEW OF DATA MONETIZATION MARKET 50
FIGURE 21 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE DATA MONETIZATION MARKET DURING THE FORECAST PERIOD 50
4.2 DATA MONETIZATION MARKET, BY COMPONENT, 2022 VS. 2027 50
FIGURE 22 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027 50
4.3 DATA MONETIZATION MARKET, BY SERVICES, 2022 VS. 2027 51
FIGURE 23 INTEGRATION AND IMPLEMENTATION SERVICE TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027 51
4.4 DATA MONETIZATION MARKET, BY DATA TYPE, 2022 VS. 2027 51
FIGURE 24 CUSTOMER DATA SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027 51
4.5 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE, 2022 VS. 2027 51
FIGURE 25 ON-PREMISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027 51
4.6 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027 52
FIGURE 26 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027 52
4.7 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION, 2022 VS. 2027 52
FIGURE 27 FINANCE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027 52
4.8 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL, 2022 VS. 2027 53
FIGURE 28 TELECOMUNICATION VERTICAL TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027 53
4.9 DATA MONETIZATION MARKET—INVESTMENT SCENARIO 53
FIGURE 29 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS 53
5 MARKET OVERVIEW AND INDUSTRY TRENDS 54
5.1 INTRODUCTION 54
5.2 MARKET DYNAMICS 54
FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DATA MONETIZATION MARKET 54
5.2.1 DRIVERS 55
5.2.1.1 Increase in volume of data generation and lower cost of data storage 55
5.2.1.2 Rapid adoption of advanced analytics and visualization 55
5.2.1.3 Increase in use of external data sources 55
5.2.1.4 Growth in the adoption of data-driven decision-making 55
5.2.1.5 Rise in business data volume and variety 56
5.2.2 RESTRAINTS 56
5.2.2.1 Varying structure of regulatory policies 56
5.2.2.2 Lack of 0rganizational capabilities and cultural barriers 56
5.2.3 OPPORTUNITIES 57
5.2.3.1 Increasing need to create insights from a pool of data 57
5.2.3.2 Rising adoption of AI for data processing 57
5.2.4 CHALLENGES 57
5.2.4.1 Quality of data collected by organizations for monetization 57
5.2.4.2 Privacy and security concerns 58
5.2.4.3 Increase in complexities in data structures 58
5.3 ECOSYSTEM 59
FIGURE 31 DATA MONETIZATION MARKET: ECOSYSTEM 59
5.4 SUPPLY CHAIN ANALYSIS 60
FIGURE 32 DATA MONETIZATION MARKET: SUPPLY CHAIN 60
5.5 TYPES OF DATA MONETIZATION 61
FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION 61
5.5.1 DIRECT DATA MONETIZATION 61
5.5.2 INDIRECT DATA MONETIZATION 62
5.6 TECHNOLOGICAL ANALYSIS 62
5.6.1 DATA AS A SERVICE 62
5.6.2 INSIGHT AS A SERVICE 62
5.6.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE 62
5.6.4 EMBEDDED ANALYTICS 62
5.7 COVID-19 DRIVEN MARKET DYNAMICS 63
5.7.1 DRIVERS AND OPPORTUNITIES 63
5.7.2 RESTRAINTS AND CHALLENGES 64
5.8 PATENT ANALYSIS 64
FIGURE 34 NUMBER OF PATENTS PUBLISHED, 2012–2022 65
FIGURE 35 TOP FIVE PATENT OWNERS (GLOBAL) 65
TABLE 2 TOP TEN PATENT APPLICANTS (UNITED STATES) 65

5.9 CASE STUDY ANALYSIS 66
5.9.1 CASE STUDY 1: TO IMPROVE THE ACCURACY OF CUSTOMER CHURN PREDICTION THROUGH NEW MODELS, AND ALSO IMPROVE THE DATA MONETIZATION INITIATIVE 66
5.9.2 CASE STUDY 2: TO UTILIZE THE AVAILABLE DATA AND GAIN A COMPETITIVE ADVANTAGE IN THE MARKET 67
5.9.3 CASE STUDY 3: TO ENHANCE THE SAFETY AND MANAGE THE HUGE AMOUNT OF DATA GENERATED BY KEY PERFORMANCE INDICATORS (KPIS) USED FOR CONSTANT REPORTING ON SAFETY 67
5.9.4 CASE STUDY 4: TO PROVIDE A COMPLETE VIEW OF BUSINESS PERFORMANCE AND SHARE THE INFORMATION WITH ITS EMPLOYEES IN REAL-TIME ACROSS FINANCE, HCM, WORKFORCE MANAGEMENT, AND ASSET MANAGEMENT DEPARTMENTS. 68
5.9.5 CASE STUDY 5: TO FIND OUT INEFFICIENCIES IN THE HEALTHCARE CHAIN ON A PER PATIENT BASIS 68
5.10 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET 69
TABLE 3 PRICING ANALYSIS: DATA MONETIZATION MARKET 69
5.11 TARIFF AND REGULATORY LANDSCAPE 70
5.11.1 REGULATIONS 70
5.11.1.1 North America 70
5.11.1.2 Europe 71
5.11.1.3 Asia Pacific 71
5.11.1.4 Middle East and South Africa 71
5.11.1.5 Latin America 71
6 DATA MONETIZATION MARKET, BY COMPONENT 72
6.1 INTRODUCTION 73
FIGURE 36 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 73
TABLE 4 DATA MONETIZATION MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 73
TABLE 5 DATA MONETIZATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION) 73
6.1.1 COMPONENT: DATA MONETIZATION MARKET DRIVERS 74
6.1.2 COMPONENT: COVID-19 IMPACT 74
6.2 TOOLS 74
TABLE 6 TOOLS: DATA MONETIZATION MARKET, BY REGION,
2016–2020 (USD MILLION) 75
TABLE 7 TOOLS: DATA MONETIZATION MARKET, BY REGION,
2021–2027 (USD MILLION) 75
6.3 SERVICES 75
FIGURE 37 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 76
TABLE 8 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE,
2016–2020 (USD MILLION) 76
TABLE 9 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE,
2021–2027 (USD MILLION) 76
TABLE 10 SERVICES: DATA MONETIZATION MARKET, BY REGION,
2016–2020 (USD MILLION) 77
TABLE 11 SERVICES: DATA MONETIZATION MARKET, BY REGION,
2021–2027 (USD MILLION) 77
6.3.1 SUPPORT AND MAINTENANCE 77
TABLE 12 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 78
TABLE 13 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 78
6.3.2 CONSULTING 78
TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 78
TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 79
6.3.3 IMPLEMENTATION AND INTEGRATION 79
TABLE 16 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 79
TABLE 17 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 80
7 DATA MONETIZATION MARKET, BY DATA TYPE 81
7.1 INTRODUCTION 82
FIGURE 38 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 82
TABLE 18 DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 82
TABLE 19 DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 83
7.1.1 DATA TYPE: DATA MONETIZATION MARKET DRIVERS 83
7.1.2 DATA TYPE: COVID-19 IMPACT 83
7.2 CUSTOMER DATA 83
TABLE 20 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 84
TABLE 21 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 84
7.3 PRODUCT DATA 84
TABLE 22 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 85
TABLE 23 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 85
7.4 FINANCIAL DATA 85
TABLE 24 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 86
TABLE 25 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 86
7.5 SUPPLIER DATA 86
TABLE 26 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 87
TABLE 27 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 87
8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION 88
8.1 INTRODUCTION 89
FIGURE 39 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR
DURING THE FORECAST PERIOD 89
TABLE 28 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2016–2020 (USD MILLION) 89
TABLE 29 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2021–2027 (USD MILLION) 90
8.1.1 BUSINESS FUNCTION: DATA MONETIZATION MARKET DRIVERS 90
8.1.2 BUSINESS FUNCTION: COVID-19 IMPACT 90
8.2 SALES AND MARKETING 90
TABLE 30 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 91
TABLE 31 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 91
8.3 SUPPLY CHAIN MANAGEMENT 91
TABLE 32 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 92
TABLE 33 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION) 92
8.4 OPERATIONS 92
TABLE 34 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 93
TABLE 35 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 93
8.5 FINANCE 93
TABLE 36 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 94
TABLE 37 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 94
8.6 OTHERS 94
TABLE 38 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 95
TABLE 39 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 95
9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE 96
9.1 INTRODUCTION 97
FIGURE 40 CLOUD DEPLOYMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 97
TABLE 40 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 97
TABLE 41 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE,
2021–2027 (USD MILLION) 97
9.1.1 DEPLOYMENT TYPE: DATA MONETIZATION MARKET DRIVERS 98
9.1.2 DEPLOYMENT TYPE: COVID-19 IMPACT 98
9.2 CLOUD 98
TABLE 42 CLOUD: DATA MONETIZATION MARKET, BY REGION,
2016–2020 (USD MILLION) 99
TABLE 43 CLOUD: DATA MONETIZATION MARKET, BY REGION,
2021–2027 (USD MILLION) 99
9.3 ON-PREMISES 99
TABLE 44 ON-PREMISES: DATA MONETIZATION MARKET, BY REGION,
2016–2020 (USD MILLION) 100
TABLE 45 ON-PREMISES: DATA MONETIZATION MARKET, BY REGION,
2021–2027 (USD MILLION) 100
10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE 101
10.1 INTRODUCTION 102
FIGURE 41 SMALL AND MEDIUM-SIZED ENTERPRISES(SMES) TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 102
TABLE 46 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 102
TABLE 47 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2021–2027 (USD MILLION) 103
10.1.1 ORGANIZATION SIZE: DATA MONETIZATION MARKET DRIVERS 103
10.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 103
10.2 LARGE ENTERPRISES 103
TABLE 48 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 104
TABLE 49 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 104
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES 104
TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 105
TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 105
11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL 106
11.1 INTRODUCTION 107
FIGURE 42 TELECOMMUNICATION VERTICAL EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 107
TABLE 52 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL,
2016–2020 (USD MILLION) 107
TABLE 53 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL,
2021–2027 (USD MILLION) 108
11.1.1 INDUSTRY VERTICAL: DATA MONETIZATION MARKET DRIVERS 108
11.1.2 INDUSTRY VERTICAL: COVID-19 IMPACT 108
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 109
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, REGION, 2016–2020 (USD MILLION) 109
TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 110
11.3 TELECOMMUNICATION 110
TABLE 56 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 110
TABLE 57 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027(USD MILLION) 111
11.4 CONSUMER GOODS AND RETAIL 111
TABLE 58 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 111
TABLE 59 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION) 112
11.5 INFORMATION TECHNOLOGY 112
TABLE 60 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 112
TABLE 61 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION) 113
11.6 HEALTHCARE 113
TABLE 62 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 113
TABLE 63 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 114
11.7 MANUFACTURING 114
TABLE 64 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 114
TABLE 65 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 115
11.8 MEDIA AND ENTERTAINMENT 115
TABLE 66 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 115
TABLE 67 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION) 116
11.9 TRANSPORTATION AND LOGISTICS 116
TABLE 68 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 116
TABLE 69 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION) 117
11.10 ENERGY AND UTILITIES 117
TABLE 70 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 117
TABLE 71 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 118
11.11 OTHERS 118
TABLE 72 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 119
TABLE 73 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION) 119

12 DATA MONETIZATION MARKET, BY REGION 120
12.1 INTRODUCTION 121
FIGURE 43 ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 121
TABLE 74 DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 121
TABLE 75 DATA MONETIZATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION) 122
12.2 NORTH AMERICA 122
12.2.1 NORTH AMERICA: DATA MONETIZATION MARKET DRIVERS 122
12.2.2 NORTH AMERICA: COVID-19 IMPACT 123
FIGURE 44 NORTH AMERICA: MARKET SNAPSHOT 124
TABLE 76 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 124
TABLE 77 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION) 125
TABLE 78 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 125
TABLE 79 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 125
TABLE 80 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 126
TABLE 81 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 126
TABLE 82 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 126
TABLE 83 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 127
TABLE 84 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 127
TABLE 85 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 127
TABLE 86 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 127
TABLE 87 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 128
TABLE 88 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 128
TABLE 89 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 129
TABLE 90 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 129
TABLE 91 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION) 129
12.2.3 UNITED STATES 130
TABLE 92 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 130
TABLE 93 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION) 130
TABLE 94 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 130
TABLE 95 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 131
TABLE 96 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 131
TABLE 97 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 131
TABLE 98 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 132
TABLE 99 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 132
TABLE 100 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 132
TABLE 101 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 133
TABLE 102 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 133
TABLE 103 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 133
TABLE 104 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020(USD, MILLION) 134
TABLE 105 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 134
12.2.4 CANADA 135
TABLE 106 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 135
TABLE 107 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION) 136
TABLE 108 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 136
TABLE 109 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 136
TABLE 110 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 136
TABLE 111 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 137
TABLE 112 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 137
TABLE 113 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 137
TABLE 114 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 138
TABLE 115 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2021–2027 (USD MILLION) 138
TABLE 116 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 138
TABLE 117 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 138
TABLE 118 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 139
TABLE 119 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 139
12.3 EUROPE 140
12.3.1 EUROPE: DATA MONETIZATION MARKET DRIVERS 140
12.3.2 EUROPE: COVID-19 IMPACT 140
TABLE 120 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 141
TABLE 121 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION) 141
TABLE 122 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 141
TABLE 123 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 141
TABLE 124 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 142
TABLE 125 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 142
TABLE 126 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 142
TABLE 127 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 143
TABLE 128 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 143
TABLE 129 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2021–2027 (USD MILLION) 143
TABLE 130 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 143
TABLE 131 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2021–2027 (USD MILLION) 144
TABLE 132 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2016–2020 (USD MILLION) 144
TABLE 133 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2021–2027 (USD MILLION) 145
TABLE 134 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 145
TABLE 135 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION) 145
12.3.3 UNITED KINGDOM 146
12.3.4 GERMANY 146
12.3.5 FRANCE 146
12.3.6 REST OF EUROPE 146

12.4 ASIA PACIFIC 147
12.4.1 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS 147
12.4.2 ASIA PACIFIC: COVID-19 IMPACT 147
FIGURE 45 ASIA PACIFIC: MARKET SNAPSHOT 148
TABLE 136 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 148
TABLE 137 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION) 149
TABLE 138 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 149
TABLE 139 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 149
TABLE 140 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 149
TABLE 141 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 150
TABLE 142 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020(USD MILLION) 150
TABLE 143 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 150
TABLE 144 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 151
TABLE 145 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 151
TABLE 146 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 151
TABLE 147 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 151
TABLE 148 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 152
TABLE 149 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 152
TABLE 150 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 153
TABLE 151 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION) 153
12.4.3 AUSTRALIA AND NEW ZEALAND 153
12.4.4 CHINA 153
12.4.5 JAPAN 154
12.4.6 SINGAPORE 154
12.4.7 REST OF ASIA PACIFIC 154

12.5 MIDDLE EAST AND AFRICA 154
12.5.1 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS 155
12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 155
TABLE 152 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 155
TABLE 153 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY COMPONENT, 2021–2027 (USD MILLION) 155
TABLE 154 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION) 156
TABLE 155 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY SERVICE, 2021–2027 (USD MILLION) 156
TABLE 156 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DATA TYPE, 2016–2020 (USD MILLION) 156
TABLE 157 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DATA TYPE, 2021–2027 (USD MILLION) 157
TABLE 158 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 157
TABLE 159 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 157
TABLE 160 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 158
TABLE 161 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 158
TABLE 162 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 158
TABLE 163 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 158
TABLE 164 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020(USD MILLION) 159
TABLE 165 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 159
TABLE 166 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 160
TABLE 167 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION) 160
12.5.3 KINGDOM OF SAUDI ARABIA 160
12.5.4 UNITED ARAB EMIRATES 160
12.5.5 SOUTH AFRICA 161
12.5.6 REST OF MIDDLE EAST AND AFRICA 161
12.6 LATIN AMERICA 161
12.6.1 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS 161
12.6.2 LATIN AMERICA: COVID-19 IMPACT 162
TABLE 168 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 162
TABLE 169 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION) 162
TABLE 170 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 162
TABLE 171 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2021–2027 (USD MILLION) 163
TABLE 172 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2020 (USD MILLION) 163
TABLE 173 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2021–2027 (USD MILLION) 163
TABLE 174 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 164
TABLE 175 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION) 164
TABLE 176 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 164
TABLE 177 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 165
TABLE 178 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 165
TABLE 179 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 165
TABLE 180 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 166
TABLE 181 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION) 166
TABLE 182 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 167
TABLE 183 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION) 167
12.6.3 BRAZIL 167
12.6.4 MEXICO 167
12.6.5 REST OF LATIN AMERICA 168
13 COMPETITIVE LANDSCAPE 169
13.1 INTRODUCTION 169
FIGURE 46 MARKET EVALUATION FRAMEWORK 169
13.2 MARKET SHARE ANALYSIS 170
FIGURE 47 MARKET SHARE ANALYSIS OF COMPANIES IN THE DATA MONETIZATION MARKET 170
13.3 MARKET RANKING 170
FIGURE 48 MARKET RANKING IN 2021 170
13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS 171
FIGURE 49 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS,
2017-2021 171
13.5 KEY MARKET DEVELOPMENTS 171
13.5.1 NEW LAUNCHES 171
TABLE 184 DATA MONETIZATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019-2022 171
TABLE 185 DATA MONETIZATION MARKET: DEALS, 2019-2020 173

13.6 COMPANY EVALUATION QUADRANT 175
13.6.1 STARS 175
13.6.2 EMERGING LEADERS 176
13.6.3 PERVASIVE PLAYERS 176
13.6.4 PARTICIPANTS 176
FIGURE 50 DATA MONETIZATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021 177
14 COMPANY PROFILES 178
14.1 INTRODUCTION 178
14.2 KEY COMPANIES 178
(Business overview, Products/solutions/services offered, Recent Developments, MNM view)*
14.2.1 MICROSOFT 178
TABLE 186 MICROSOFT: BUSINESS OVERVIEW 179
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT 179
TABLE 187 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 180
TABLE 188 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 181
TABLE 189 MICROSOFT: DEALS 183
14.2.2 ORACLE 185
TABLE 190 ORACLE: BUSINESS OVERVIEW 185
FIGURE 52 ORACLE: COMPANY SNAPSHOT 186
TABLE 191 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186
TABLE 192 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 187
TABLE 193 ORACLE: DEALS 188
14.2.3 SALESFORCE 189
TABLE 194 SALESFORCE: BUSINESS OVERVIEW 189
FIGURE 53 SALESFORCE: COMPANY SNAPSHOT 190
TABLE 195 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 190
TABLE 196 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 191
TABLE 197 SALESFORCE: DEALS 192
14.2.4 SAS 194
TABLE 198 SAS: BUSINESS OVERVIEW 194
TABLE 199 SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 194
TABLE 200 SAS: DEALS 195
14.2.5 TIBCO SOFTWARE 197
TABLE 201 TIBCO SOFTWARE: BUSINESS OVERVIEW 197
TABLE 202 TIBCO SOFTWARE: SOLUTIONS/SERVICES OFFERED 197
TABLE 203 TIBCO SOFTWARE: PRODUCT LAUNCHES 198
TABLE 204 TIBCO SOFTWARE: DEALS 198
14.2.6 IBM 200
TABLE 205 IBM: BUSINESS OVERVIEW 200
FIGURE 54 IBM: COMPANY SNAPSHOT 201
TABLE 206 IBM: SOLUTIONS OFFERED 201
TABLE 207 IBM: PRODUCT LAUNCHES 202
14.2.7 QLIK 203
TABLE 208 QLIK: BUSINESS OVERVIEW 203
TABLE 209 QLIK: SOLUTIONS OFFERED 203
TABLE 210 QLIK: DEALS 204
14.2.8 SAP 205
TABLE 211 SAP: BUSINESS OVERVIEW 205
FIGURE 55 SAP: COMPANY SNAPSHOT 206
TABLE 212 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 206
TABLE 213 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 207
TABLE 214 SAP: DEALS 207
14.2.9 LOOKER 208
TABLE 215 LOOKER: BUSINESS OVERVIEW 208
TABLE 216 LOOKER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 208
TABLE 217 LOOKER: PRODUCT LAUNCHES AND ENHANCEMENTS 209
TABLE 218 LOOKER: DEALS 210
14.2.10 THOUGHTSPOT 212
TABLE 219 THOUGHTSPOT: BUSINESS OVERVIEW 212
TABLE 220 THOUGHTSPOT: PRODUCTS/SOLUTION/SOLUTIONS OFFERED 212
TABLE 221 THOUGHTSPOT: PRODUCT LAUNCHES 213
TABLE 222 THOUGHTSPOT: DEALS 213
14.2.11 SISENSE 214
TABLE 223 SISENSE: BUSINESS OVERVIEW 214
TABLE 224 SISENSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 214
TABLE 225 SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS 215
TABLE 226 SISENSE: DEALS 216
14.2.12 DOMO 217
TABLE 227 DOMO: BUSINESS OVERVIEW 217
FIGURE 56 DOMO: COMPANY SNAPSHOT 218
TABLE 228 DOMO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 219
TABLE 229 DOMO: PRODUCT LAUNCHES AND ENHANCEMENTS 220
TABLE 230 DOMO: DEALS 221
14.2.13 ACCENTURE 223
14.2.14 VIRTUSA 223
14.2.15 INFOSYS 224
14.2.16 1010DATA 225
14.2.17 INFOR 225
14.2.18 RELTIO 226
14.2.19 DATAROBOT 226
14.2.20 OPENWAVE MOBILITY 227
14.2.21 NETSCOUT 227
14.2.22 ADASTRA 228
14.2.23 OPTIVA 228
14.2.24 NESS 229
14.2.25 COMVIVA 230
14.3 STARTUP/SME PROFILES 231
14.3.1 MONETIZE 231
14.3.2 ELEVONDATA 231
14.3.3 EMU ANALYTICS 232
14.3.4 NARRATIVE 232
*Details on Business overview, Products/solutions/services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

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Table of Contents

Summary

The data monetization market size is expected to grow from USD 2.9 billion in 2022 to USD 7.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 19.5% during the forecast period. The increase in volume of data generation and lower cost of data storage, rapid adoption of advanced analytics and visualization are a few factors driving the growth of the data monetization market.
The services can help organizations reduce costs by applying effective data maintenance strategies
Services form an integral part of the data monetization software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The complex nature of data monetization tools and solutions is expected to boost the demand for data monetization services. The services covered in this section are consulting, support and maintenance, and implementation. These services assist organizations in easily deploying data monetization tools on their premises or cloud.
The capability to capture emerging opportunities to generate new revenue and profit streams using consulting services is the major factor driving the adoption of consulting data monetization services
Service providers offer consulting services to help their clients in implementing new methodologies for recognizing additional revenue streams from the existing data. Thus, clients can use massive data sets to build a foundation for new products that they can then sell at a profit to other companies, which would benefit from data intelligence
Data monetization tools enable companies to determine their revenue and profitability and analyze their business segments.
Financial data constitutes of historical and current data related to financial transactions of enterprises. These transactions include income, expenses, bank balance, contracts, and other financial data. The increasing amount of valuable financial data through internal and external sources and special online transactions is expected to boost the adoption of financial data monetization.
The increasing need to launch data-driven marketing campaigns to improve brand equity is the major factor driving the data monetization market growth
Data provides a way to evaluate the performance of marketing campaigns, content, programs, and employees, among others. Surface-level data such as sales figures is capable of providing product performance. Companies can utilize sales and marketing data to make decisions about exiting a product from a particular market and developing new products in the market. Data is the epicenter of every department in an organization. It facilitates immediate decision-making and paves the way for innovative products.
Cloud-based data monetization tools offer quick implementation, which is expected to drive the adoption of cloud-based data monetization tools.
In recent times, due to the increased adoption of data-driven decision-making and advanced analytics, organizations have started to adopt data monetization solutions. SMEs are majorly moving toward the adoption of the cloud deployment type, due to its major benefits such as lower costs, no requirement of manpower for hardware maintenance, faster and efficient results, and complete flexibility and scalability, which result in reduced Operational Expenditure (OPEX) and CAPEX.
The need for government compliance and regulatory requirements related to managing organizational data would increase the adoption of data monetization among SMEs.
The intense competitive market scenario has encouraged the SMEs to invest in data monetization tools and services, and derive insights from a large pool of data for their business growth. As compared to large enterprises, the SMEs face resource crunch and require cost-effective methods to solve complexities for better cost optimization of their assets and requirements.
Data monetization in the media and entertainment industry has a specific importance in the overall business operations and is expected to deliver a higher RoI
The media and entertainment industry vertical is witnessing a dramatic shift from the traditional content-centric world to the customer-centric world. Thus, understanding customer preferences and anticipating customers’ demand have become important for efficient content management, financial performance, and profitability. The industry players are changing their solution offering patterns, from subscription services to multi-channel availability, to cater to customers’ convenience. Thus, in such cases, a comprehensive understanding of customers’ media preferences and related behavior is the key to succeed in the market. Data monetization tools and services help media and entertainment organizations identify new market opportunities, provide personalized user experience, and meet the emerging customer needs.

North America to dominate the data monetization market in 2022
The presence of two major economies in North America: the US and Canada are expected to boost the adoption of data monetization tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. The adoption of the data monetization solution is expected to be the highest in North America due to the rapid adoption of data monetization tools and services among insight-intensive enterprises in this region as compared to other regions. The region is an early adopter and host to innovative initiatives for advanced analytics solutions and practices, such as big data, machine learning, information science, and high-performance computing. Most of data monetization vendors, including major players, have direct or indirect presence in this region via system integrators, distributors, and resellers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
• By Company Type: Tier I: 28%, Tier II: 20%, and Tier III: 52%
• By Designation: C-Level: 40%, D-Level: 29%, and Others: 31%
• By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%
The report profiles the following key vendors:
1. Microsoft Corporation (US)
2. Oracle(US)
3. Salesforce(US)
4. SAS (US)
5. TIBCO (US)
6. IBM (US)
7. Qlik (US)
8. SAP (Germany)
9. Looker (US)
10. ThoughtSpot (US)
11. Sisense (US)
12. Domo (US)
13. Accenture (Ireland)
14. Virtusa (US)
15. Infosys (India)
16. 1010Data(US)
Research Coverage
The report segments the data monetization market by component(tools and services), data types, business function, deployment type(on-premises, cloud), organization size (SMEs, large enterprises), vertical, and regions. The component segment includes tools and services. Based on services, the market is segmented into support and maintenance, consulting, integration and implementation. Based on data types, the market is segmented into customer, financial, product, supplier data. Based on business function, the market is segmented into sales and marketing, supply chain management, operations, finance, and others. Based on deployment type, the maket is segmented into on-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using data monetization tools include BFSI, telecommunication, media and entertainment, energy and utilities, transportation and logistics, IT, retail and consumer goods, media and entertainment, healthcare and life sciences, and manufacturing and other industry vertical.
The geographic analysis of the data monetization market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the data monetization market with information on the closest approximations of the revenue numbers for the overall data monetization market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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