Summary

The global education and learning analytics market size reached US$ 35.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 128.6 Billion by 2032, exhibiting a growth rate (CAGR) of 14.9% during 2024-2032.

Education and learning analytics refers to the measurement, collection, analysis and reporting of data about learners for optimizing their education experience. It is a combination of educational research, assessment sciences, statistics, visualization, data sciences, artificial intelligence (AI) and sociotechnical system thinking for human-centered design. These tools are used for designing curriculum for the students and are also utilized by corporate organizations for developing strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.

Education and Learning Analytics Market Trends:
Significant growth in the education industry and the increasing adoption of machine learning (ML) systems are among the key factors creating a positive outlook for the market. In line with this, the widespread utilization of various software-based systems, such as virtual learning environment (VLE), learning management system (LMS), student information system and library management systems, are also driving the market growth. The proliferation of e-learning technologies, such as mobile learning devices, student information systems, lecture capturing and learning management tools, have enabled the learners to obtain more valuable insights from the conventional education systems and enhance their productivity. Various technological advancements, such as the development of digital platforms for schools and university campuses to consolidate student data and analyze their performance, are also contributing to the market growth. Other factors, including the increasing awareness regarding the utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals, are expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global education and learning analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on analytics type, application, component, deployment mode and end user.

Breakup by Analytics Type:

• Descriptive
• Predictive
• Prescriptive

Breakup by Application:
• People Acquisition and Retention
• Curriculum Development and Intervention Management
• Performance Management
• Budget and Finance Management
• Operations Management
• Others

Breakup by Component:
• Software
• Services

Breakup by Deployment Mode:
• On-premises
• Cloud-based

Breakup by End User:
• Academic Institutions
• Enterprises

Breakup by Region:

• North America
o United States
o Canada
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
• Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
• Latin America
o Brazil
o Mexico
o Others
• Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co.

Key Questions Answered in This Report
1. What was the size of the global education and learning analytics market in 2023?
2. What is the expected growth rate of the global education and learning analytics market during 2024-2032?
3. What are the key factors driving the global education and learning analytics market?
4. What has been the impact of COVID-19 on the global education and learning analytics market?
5. What is the breakup of the global education and learning analytics market based on the analytics type?
6. What is the breakup of the global education and learning analytics market based on the application?
7. What is the breakup of the global education and learning analytics market based on component?
8. What is the breakup of the global education and learning analytics market based on the deployment mode?
9. What is the breakup of the global education and learning analytics market based on the end user?
10. What are the key regions in the global education and learning analytics market?
11. Who are the key players/companies in the global education and learning analytics market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Education and Learning Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Analytics Type
6.1 Descriptive
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Predictive
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Prescriptive
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Application
7.1 People Acquisition and Retention
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Curriculum Development and Intervention Management
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Performance Management
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Budget and Finance Management
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Operations Management
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Component
8.1 Software
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Services
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Deployment Mode
9.1 On-premises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Cloud-based
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by End User
10.1 Academic Institutions
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Enterprises
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Alteryx Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.2 Blackboard Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 SWOT Analysis
16.3.3 G-Cube
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Inetsoft Technology Corp.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Information Builders Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 iSpring Solutions Inc.
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 MicroStrategy Incorporated
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Saba Software Inc. (Cornerstone OnDemand Inc.)
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
16.3.11 Yellowfin Business Intelligence Co.
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Education and Learning Analytics Market: Major Drivers and Challenges
Figure 2: Global: Education and Learning Analytics Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Education and Learning Analytics Market: Breakup by Analytics Type (in %), 2023
Figure 4: Global: Education and Learning Analytics Market: Breakup by Application (in %), 2023
Figure 5: Global: Education and Learning Analytics Market: Breakup by Component (in %), 2023
Figure 6: Global: Education and Learning Analytics Market: Breakup by Deployment Mode (in %), 2023
Figure 7: Global: Education and Learning Analytics Market: Breakup by End User (in %), 2023
Figure 8: Global: Education and Learning Analytics Market: Breakup by Region (in %), 2023
Figure 9: Global: Education and Learning Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 10: Global: Education and Learning Analytics (Descriptive) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Education and Learning Analytics (Descriptive) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Education and Learning Analytics (Predictive) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Education and Learning Analytics (Predictive) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Education and Learning Analytics (Prescriptive) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Education and Learning Analytics (Prescriptive) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Education and Learning Analytics (People Acquisition and Retention) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Education and Learning Analytics (People Acquisition and Retention) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Education and Learning Analytics (Curriculum Development and Intervention Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Education and Learning Analytics (Curriculum Development and Intervention Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Education and Learning Analytics (Performance Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Education and Learning Analytics (Performance Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Education and Learning Analytics (Budget and Finance Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Education and Learning Analytics (Budget and Finance Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Education and Learning Analytics (Operations Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Education and Learning Analytics (Operations Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Education and Learning Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Education and Learning Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Education and Learning Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Education and Learning Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Education and Learning Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Education and Learning Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Global: Education and Learning Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Global: Education and Learning Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Global: Education and Learning Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Global: Education and Learning Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Global: Education and Learning Analytics (Academic Institutions) Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Global: Education and Learning Analytics (Academic Institutions) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Global: Education and Learning Analytics (Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Global: Education and Learning Analytics (Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: North America: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: North America: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: United States: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: United States: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Canada: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Canada: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Asia Pacific: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Asia Pacific: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: China: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: China: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Japan: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Japan: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: India: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: India: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: South Korea: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: South Korea: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Australia: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Australia: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Indonesia: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Indonesia: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Others: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Others: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Europe: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Europe: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Germany: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Germany: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: France: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: France: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: United Kingdom: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: United Kingdom: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Italy: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Italy: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Spain: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Spain: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Russia: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Russia: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Others: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Others: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Latin America: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Latin America: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 80: Brazil: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 81: Brazil: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 82: Mexico: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 83: Mexico: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 84: Others: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 85: Others: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Middle East and Africa: Education and Learning Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 87: Middle East and Africa: Education and Learning Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 88: Global: Education and Learning Analytics Industry: SWOT Analysis
Figure 89: Global: Education and Learning Analytics Industry: Value Chain Analysis
Figure 90: Global: Education and Learning Analytics Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Education and Learning Analytics Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Education and Learning Analytics Market Forecast: Breakup by Analytics Type (in Million US$), 2024-2032
Table 3: Global: Education and Learning Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 4: Global: Education and Learning Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
Table 5: Global: Education and Learning Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
Table 6: Global: Education and Learning Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 7: Global: Education and Learning Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 8: Global: Education and Learning Analytics Market Structure
Table 9: Global: Education and Learning Analytics Market: Key Players