Summary

Europe Nutrition And Supplements Market Growth & Trends

The Europe nutrition and supplements market size is expected to reach USD 124.46 billion by 2030, registering a CAGR of 6.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing inclination of the European population towards fitness and health is a key factor driving the market. The demand for enriched foods, functional foods, and nutritional supplements across European countries has also risen. The newfound interest in preventative health using supplementation and functional foods has also contributed significantly to the growth.

The high prevalence of diseases like diabetes, cardiovascular diseases, and other chronic diseases has urged people to follow a healthier lifestyle and incorporate nutrient-rich food, using nutritional supplements as well as immunity-boosting supplements. The COVID-19 pandemic resulted in a sudden spike in this department. The sales reached exponentially high values as compared to previous years and this was a key factor driving the market.

Sports nutrition and other nutritional supplements have been gaining a lot of popularity in recent years. Fitness and well-being have become a priority for combating lifestyle diseases and leading healthy lives. Holistic nutrition has also been in trend and is also contributing to the growth of the European market. With the opening of new fitness centers and gyms post COVID restrictions, the engagement in sports activities is increasing and has also led to the increased consumption of sports nutrition supplements like protein shakes and weight loss products, thus significantly contributing to the market growth.

The functional foods and beverages product segment consisting of probiotics, omega-3, and others dominated the market in 2024. The rise in demand for these products has been largely due to their multifarious benefits and their promotion on social media platforms through influencers and fitness enthusiasts. The sports nutrition category has been gaining a lot of traction owing to an increase in interest in maintaining a healthy and active lifestyle as a preventative measure to avoid lifestyle diseases. As per Europa, the physically active population across Europe was about 54% in the recent Eurobarometer survey. This has been a key factor fueling the growth of the European market.

Powder formulation was the largest segment in 2024. High product density in the European market, ease of consumption, and benefits of high absorption rates are fueling the growth in the segment. The majority of the sports nutrition segment has product offerings in powder formulation, which has also contributed significantly to the growth. The capsules segment is expected to witness lucrative growth in the forecast period due to the advantages like low chances of GI tract irritability, ease of consumption, and unlike powder formulations, doses can be changed as per needs.

The adult consumer group segment dominated the market in 2024. The growing interest in health and fitness and a keen interest in avoiding potential lifestyle diseases have been the key growth drivers. The adult population’s susceptibility to developing disorders and diseases has also led to the increased consumption of supplements, thus driving the segment. The geriatric consumer group segment is expected to grow owing to the need for nutrient supplementation for combating deficiencies and maintaining a healthy diet. These have been key factors fueling the growth of the market in Europe.

The brick-and-mortar sales channel segment dominated the industry for nutrition and supplements and held a revenue share in 2024. The pandemic saw a massive spike in the sales of nutrition supplements through both online and retail sales. The majority of the consumers have been shifting towards online purchases of supplements. This paradigm shift has made the e-commerce platform the fastest-growing channel for distribution in Europe. The key market player strategies for increasing sales have been towards using online sales channels to reach a wider population base, which eventually has contributed to the growth of the nutrition supplements market.

The rest of Europe had the largest revenue share in 2024. Countries like Sweden and Norway are increasingly becoming leading markets for nutritional supplements and associated products. Increasing demand for veganism and natural foods has been leading the market towards growth. Other countries the U.K., Germany, and Italy have also been registering increasing demand for nutritional supplements. The Italian population has been increasingly using dietary supplements and the interest in functional foods has risen. Due to this, the sales have skyrocketed, resulting in a massive growth of the market in the country. The increase in the number of elderly people in these countries and the rising demand for dietary supplements and functional foods as a means to a healthy lifestyle have been the key factors fostering the growth of the market.

The COVID-19 pandemic has immensely contributed to the growth of the nutrition and supplements market in Europe. Western Europe, which was highly impacted due to COVID, along with other regions saw a monumental increase in sales of immune-boosting supplements, vitamins, and other nutrition supplements. A survey conducted by the Italian Association of Health Products Manufacturers and Distributors showed a peak in online sales, amounting to $1.17 billion during the pandemic.

Europe Nutrition And Supplements Market Report Highlights

• The functional foods and beverages product segment accounted for the largest revenue share of 48.90% in 2024. The demand for these products has risen significantly owing to a shift in people’s consciousness toward health

• The powder segment held the largest revenue share of over 38.12% in 2024. The wide range of products available in the powder form for consumption across all age groups is driving this segment

• Adults held the largest revenue share in the European nutrition and supplements industry in 2024 owing to an increase in awareness regarding health as well as the adoption of nutrient supplementation to avoid lifestyle or deficiency-related diseases

• The e-commerce sales channel segment is expected to emerge as the fastest-growing segment over the forecast period owing to strategic initiatives undertaken by companies to boost product sales

• The rest of Europe including countries like Sweden and Norway is leading the market. Italy, the U.K., and Germany are among other countries with the increasing consumption and demand for nutrition supplements across Europe

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1.1. Segment Definitions
1.1.1.1. Product Segment
1.1.1.2. Formulation Segment
1.1.1.3. Sales Channel Segment
1.1.1.4. Consumer Group Segment
1.2. Regional Scope
1.3. Estimates and Forecast Timeline
1.4. Research Methodology
1.5. Information Procurement
1.5.1. Purchased Database
1.5.2. GVR’s Internal Database
1.5.3. Secondary Sources
1.5.4. Primary Research
1.6. Information or Data Analysis:
1.6.1. Data Analysis Models
1.7. Market Formulation & Validation
1.8. Model Details
1.8.1. Commodity Flow Analysis
1.9. List of Secondary Sources
1.10. List of Abbreviations
1.11. Objective
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.1.1. Rising consumer interests in active living
3.2.1.2. Increasing disposable income
3.2.1.3. Easy accessibility to this nutrition and supplements
3.2.2. Market Restraint Analysis
3.2.2.1. Presence of counterfeit products in the market
3.3. Industry Analysis Tools
3.3.1. Porter’s Five Forces Analysis
3.3.2. PESTEL Analysis
3.3.3. COVID-19 Impact Analysis
Chapter 4. Product Business Analysis
4.1. Product Segment Dashboard
4.2. Europe Nutrition and Supplement Market Product Movement Analysis
4.3. Europe Nutrition and Supplement Market Size & Trend Analysis, by Product, 2018 to 2030 (USD Million)
4.4. Sports nutrition
4.4.1. Sports nutrition market, 2018 - 2030 (USD Million)
4.4.2. Sports supplements
4.4.2.1. Sports supplements market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.2. Protein supplements
4.4.2.2.1. Protein supplements market, 2018 - 2030 (USD Million)
4.4.2.2.2. Egg protein
4.4.2.2.2.1. Egg protein market, 2018 - 2030 (USD Million)
4.4.2.2.3. Soy protein
4.4.2.2.3.1. Soy protein market, 2018 - 2030 (USD Million)
4.4.2.2.4. Pea protein
4.4.2.2.4.1. Pea protein market, 2018 - 2030 (USD Million)
4.4.2.2.5. Lentil protein
4.4.2.2.5.1. Lentil protein market, 2018 - 2030 (USD Million)
4.4.2.2.6. Hemp protein
4.4.2.2.6.1. Hemp protein market, 2018 - 2030 (USD Million)
4.4.2.2.7. Casein
4.4.2.2.7.1. Casein market, 2018 - 2030 (USD Million)
4.4.2.2.8. Quinoa protein
4.4.2.2.8.1. Quinoa protein market, 2018 - 2030 (USD Million)
4.4.2.2.9. Whey protein
4.4.2.2.9.1. Whey protein market, 2018 - 2030 (USD Million)
4.4.2.2.9.2. Whey protein isolate
4.4.2.2.9.2.1. Whey protein isolate market, 2018 - 2030 (USD Million)
4.4.2.2.9.3. Whey protein concentrate
4.4.2.2.9.3.1. Whey protein concentrate market, 2018 - 2030 (USD Million)
4.4.2.3. Vitamins
4.4.2.3.1. Vitamins market, 2018 - 2030 (USD Million)
4.4.2.4. Minerals
4.4.2.4.1. Minerals market, 2018 - 2030 (USD Million)
4.4.2.4.2. Calcium
4.4.2.4.2.1. Calcium market, 2018 - 2030 (USD Million)
4.4.2.4.3. Potassium
4.4.2.4.3.1. Potassium market, 2018 - 2030 (USD Million)
4.4.2.4.4. Magnesium
4.4.2.4.4.1. Magnesium market, 2018 - 2030 (USD Million)
4.4.2.4.5. Iron
4.4.2.4.5.1. Iron market, 2018 - 2030 (USD Million)
4.4.2.4.6. Zinc
4.4.2.4.6.1. Zinc market, 2018 - 2030 (USD Million)
4.4.2.5. Amino acids
4.4.2.5.1. Amino acids market, 2018 - 2030 (USD Million)
4.4.2.5.2. BCAA
4.4.2.5.2.1. BCAA market, 2018 - 2030 (USD Million)
4.4.2.5.3. Arginine
4.4.2.5.3.1. Arginine market, 2018 - 2030 (USD Million)
4.4.2.5.4. Aspartate
4.4.2.5.4.1. Aspartate market, 2018 - 2030 (USD Million)
4.4.2.5.5.1. Glutamine market, 2018 - 2030 (USD Million)
4.4.2.5.6. Beta alanine
4.4.2.5.6.1. Beta alanine market, 2018 - 2030 (USD Million)
4.4.2.5.7. Creatine
4.4.2.5.7.1. Creatine market, 2018 - 2030 (USD Million)
4.4.2.5.8. L-carnitine
4.4.2.5.8.1. L-carnitine market, 2018 - 2030 (USD Million)
4.4.2.6. Probiotics
4.4.2.6.1. Probiotics market, 2018 - 2030 (USD Million)
4.4.2.7. Omega -3 fatty acids
4.4.2.7.1. Omega -3 fatty acids market, 2018 - 2030 (USD Million)
4.4.2.8. Carbohydrates
4.4.2.8.1. Carbohydrates market, 2018 - 2030 (USD Million)
4.4.2.8.2. Maltodextrin
4.4.2.8.2.1. Maltodextrin market, 2018 - 2030 (USD Million)
4.4.2.8.3. Dextrose
4.4.2.8.3.1. Dextrose market, 2018 - 2030 (USD Million)
4.4.2.9. Detox supplements
4.4.2.9.1. Detox supplements market, 2018 - 2030 (USD Million)
4.4.2.10. Electrolytes
4.4.2.10.1. Electrolytes market, 2018 - 2030 (USD Million)
4.4.2.11. Others
4.4.2.11.1. Others market, 2018 - 2030 (USD Million)
4.4.3. Sports drinks
4.4.3.1. Sports drinks market, 2018 - 2030 (USD Million)
4.4.3.2. Isotonic
4.4.3.2.1. Isotonic market, 2018 - 2030 (USD Million)
4.4.3.3. Hypotonic
4.4.3.3.1. Hypotonic market, 2018 - 2030 (USD Million)
4.4.3.4. Hypertonic
4.4.3.4.1. Hypertonic market, 2018 - 2030 (USD Million)
4.4.4. Sports foods
4.4.4.1. Sports foods market, 2018 - 2030 (USD Million)
4.4.4.2. Protein bars
4.4.4.2.1. Protein bars market, 2018 - 2030 (USD Million
4.4.4.3. Energy bars
4.4.4.3.1. Energy bars market, 2018 - 2030 (USD Million)
4.4.4.4. Protein gel
4.4.4.4.1. Protein gel market, 2018 - 2030 (USD Million)
4.4.5. Meal replacement products
4.4.5.1. Meal replacement products market, 2018 - 2030 (USD Million)
4.4.6. Weight loss product
4.4.6.1. Weight loss product market, 2018 - 2030 (USD Million)
4.5. Fat burners
4.5.1. Fat burners market, 2018 - 2030 (USD Million)
4.5.2. Green tea
4.5.2.1. Green tea market, 2018 - 2030 (USD Million)
4.5.3. Fiber
4.5.3.1. Fiber market, 2018 - 2030 (USD Million)
4.5.4. Protein
4.5.4.1. Protein market, 2018 - 2030 (USD Million)
4.5.5. Green coffee
4.5.5.1. Green coffee market, 2018 - 2030 (USD Million)
4.5.6. Others
4.5.6.1. Others market, 2018 - 2030 (USD Million)
4.6. Dietary supplements
4.6.1. Dietary supplements market, 2018 - 2030 (USD Million)
4.6.2. Vitamins
4.6.2.1. Vitamins market, 2018 - 2030 (USD Million)
4.6.2.2. Multivitamin
4.6.2.2.1. Multivitamin market, 2018 - 2030 (USD Million)
4.6.2.3. Vitamin A
4.6.2.3.1. Vitamin A market, 2018 - 2030 (USD Million)
4.6.2.4. Vitamin B
4.6.2.4.1. Vitamin B market, 2018 - 2030 (USD Million)
4.6.2.5. Vitamin C
4.6.2.5.1. Vitamin C market, 2018 - 2030 (USD Million)
4.6.2.6. Vitamin D
4.6.2.6.1. Vitamin D market, 2018 - 2030 (USD Million)
4.6.2.7. Vitamin E
4.6.2.7.1. Vitamin E market, 2018 - 2030 (USD Million)
4.6.3. Minerals
4.6.3.1. Minerals market, 2018 - 2030 (USD Million)
4.6.4. Enzymes
4.6.4.1. Enzymes market, 2018 - 2030 (USD Million)
4.6.5. Amino acids
4.6.5.1. Amino acids market, 2018 - 2030 (USD Million)
4.6.6. Conjugated linoleic acids
4.6.6.1. Conjugated linoleic acids market, 2018 - 2030 (USD Million)
4.6.7. Others
4.6.7.1. Others market, 2018 - 2030 (USD Million)
4.7. Functional foods and beverages
4.7.1. Functional foods and beverages market, 2018 - 2030 (USD Million)
4.7.2. Probiotics
4.7.2.1. Probiotics market, 2018 - 2030 (USD Million)
4.7.3. Omega -3
4.7.3.1. Omega -3 market, 2018 - 2030 (USD Million)
4.7.4. Others
4.7.4.1. Others market, 2018 - 2030 (USD Million)
Chapter 5. Formulation Business Analysis
5.1. Formulation Segment Dashboard
5.2. Europe Nutrition and Supplement Market Formulation Movement Analysis
5.3. Europe Nutrition and Supplement Market Size & Trend Analysis, by Formulation, 2018 to 2030 (USD Million)
5.4. Tablets
5.4.1. Tablets Market, 2018 - 2030 (USD Million)
5.5. Capsules
5.5.1. Capsules Market, 2018 - 2030 (USD Million)
5.6. Powder
5.6.1. Powder Market, 2018 - 2030 (USD Million)
5.7. Softgels
5.7.1. Softgels Market, 2018 - 2030 (USD Million)
5.8. Liquid
5.8.1. Liquid Market, 2018 - 2030 (USD Million)
5.9. Others
5.9.1. Others Market, 2018 - 2030 (USD Million)
Chapter 6. Application Business Analysis
6.1. Application Segment Dashboard
6.2. Europe Nutrition and Supplement Market Application Movement Analysis
6.3. Europe Nutrition and Supplement Market Size & Trend Analysis, by Application, 2018 to 2030 (USD Million)
6.4. Sports & Athletics
6.4.1. Sports & Athletics Market, 2018 - 2030 (USD Million)
6.5. General Health
6.5.1. General Health Market, 2018 - 2030 (USD Million)
6.6. Bone & Joint Health
6.6.1. Bone & Joint Health Market, 2018 - 2030 (USD Million)
6.7. Brain Health
6.7.1. Brain Health Market, 2018 - 2030 (USD Million)
6.8. Gastrointestinal Health
6.8.1. Gastrointestinal Health Market, 2018 - 2030 (USD Million)
6.9. Immune Health
6.9.1. Immune Health Market, 2018 - 2030 (USD Million)
6.10. Cardiovascular Health
6.10.1. Cardiovascular Health Market, 2018 - 2030 (USD Million)
6.11. Skin/Hair/Nails
6.11.1. Skin/Hair/Nails Market, 2018 - 2030 (USD Million)
6.12. Sexual Health
6.12.1. Sexual Health Market, 2018 - 2030 (USD Million)
6.13. Women’s Health
6.13.1. Women’s Health Market, 2018 - 2030 (USD Million)
6.14. Anti-aging
6.14.1. Anti-aging Market, 2018 - 2030 (USD Million)
6.15. Weight Management
6.15.1. Weight Management Market, 2018 - 2030 (USD Million)
6.16. Others
6.16.1. Others Market, 2018 - 2030 (USD Million)
Chapter 7. Sales Channel Business Analysis
7.1. Sales Channel Segment Dashboard
7.2. Europe Nutrition and Supplement Market Sales Channel Movement Analysis
7.3. Europe Nutrition and Supplement Market Size & Trend Analysis, by Sales Channel, 2018 to 2030 (USD Million)
7.4. Brick & mortar
7.4.1. Brick & mortar market, 2018 - 2030 (USD Million)
7.4.2. Direct selling
7.4.2.1. Direct selling market, 2018 - 2030 (USD Million)
7.4.3. Chemist/pharmacies
7.4.3.1. Chemist/pharmacies market, 2018 - 2030 (USD Million)
7.4.4. Health food shops
7.4.4.1. Health food shops market, 2018 - 2030 (USD Million)
7.4.5. Hyper markets
7.4.5.1. Hyper markets market, 2018 - 2030 (USD Million)
7.4.6. Supermarkets
7.4.6.1. Supermarkets market, 2018 - 2030 (USD Million)
7.5. E-commerce
7.5.1. E-commerce market, 2018 - 2030 (USD Million)
Chapter 8. Consumer Group Business Analysis
8.1. Consumer Group Segment Dashboard
8.2. Europe Nutrition and Supplement Market Consumer Group Movement Analysis
8.3. Europe Nutrition and Supplement Market Size & Trend Analysis, by Consumer Group, 2018 to 2030 (USD Million)
8.4. Europe nutrition and supplements market: consumer group movement analysis
8.5. Infants
8.5.1. Infants market, 2018 - 2030 (USD Million)
8.6. Children
8.6.1. Children market, 2018 - 2030 (USD Million)
8.7. Adults
8.7.1. Adults market, 2018 - 2030 (USD Million)
8.7.2. Age group 21-30
8.7.2.1. Age group 21-30 market, 2018 - 2030 (USD Million)
8.7.3. Age group 31-40
8.7.3.1. Age group 31-40 market, 2018 - 2030 (USD Million)
8.7.4. Age group 41-50
8.7.4.1. Age group 41-50 market, 2018 - 2030 (USD Million)
8.7.5. Age group 51-65
8.7.5.1. Age group 51-65 market, 2018 - 2030 (USD Million)
8.8. Geriatric
8.8.1. Geriatric market, 2018 - 2030 (USD Million)
8.9. Pregnant
8.9.1. Pregnant market, 2018 - 2030 (USD Million)
Chapter 9. Regional Business Analysis by Product, Application, Consumer Group, Formulation, Sales Channel
9.1. Europe nutrition and supplements market share by region, 2024 & 2030
9.2. Europe
9.2.1. Europe nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.2. UK
9.2.2.1. Key country dynamics
9.2.2.2. Competitive scenario
9.2.2.3. Regulatory framework
9.2.2.4. UK nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.3. Germany
9.2.3.1. Key country dynamics
9.2.3.2. Competitive scenario
9.2.3.3. Regulatory framework
9.2.3.4. Germany nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.4. France
9.2.4.1. Key country dynamics
9.2.4.2. Competitive scenario
9.2.4.3. Regulatory framework
9.2.4.4. France nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.5. Italy
9.2.5.1. Key country dynamics
9.2.5.2. Competitive scenario
9.2.5.3. Regulatory framework
9.2.5.4. Italy nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.6. Spain
9.2.6.1. Key country dynamics
9.2.6.2. Competitive scenario
9.2.6.3. Regulatory framework
9.2.6.4. Spain nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.7. Denmark
9.2.7.1. Key country dynamics
9.2.7.2. Competitive scenario
9.2.7.3. Regulatory framework
9.2.7.4. Denmark nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.8. Sweden
9.2.8.1. Key country dynamics
9.2.8.2. Competitive scenario
9.2.8.3. Regulatory framework
9.2.8.4. Sweden nutrition and supplements market, 2018 - 2030 (USD Million)
9.2.9. Norway
9.2.9.1. Key country dynamics
9.2.9.2. Competitive scenario
9.2.9.3. Regulatory framework
9.2.9.4. Norway nutrition and supplements market, 2018 - 2030 (USD Million)
Chapter 10. Competitive Landscape
10.1. Company Categorization
10.2. Strategy Mapping
10.3. Company Market Position Analysis, 2024
10.4. Company Profiles/Listing
10.4.1. Herbalife International of America, Inc.
10.4.1.1. Overview
10.4.1.2. Financial Performance
10.4.1.3. Product Benchmarking
10.4.1.4. Strategic Initiatives
10.4.2. Amway International
10.4.2.1. Overview
10.4.2.2. Financial Performance
10.4.2.3. Product Benchmarking
10.4.2.4. Strategic Initiatives
10.4.3. Bayer AG
10.4.3.1. Overview
10.4.3.2. Financial Performance
10.4.3.3. Product Benchmarking
10.4.3.4. Strategic Initiatives
10.4.4. Sanofi
10.4.4.1. Overview
10.4.4.2. Financial Performance
10.4.4.3. Product Benchmarking
10.4.4.4. Strategic Initiatives
10.4.5. Abbott
10.4.5.1. Overview
10.4.5.2. Financial Performance
10.4.5.3. Product Benchmarking
10.4.5.4. Strategic Initiatives
10.4.6. Nestle
10.4.6.1. Overview
10.4.6.2. Financial Performance
10.4.6.3. Product Benchmarking
10.4.6.4. Strategic Initiatives
10.4.7. Pfizer, Inc.
10.4.7.1. Overview
10.4.7.2. Financial Performance
10.4.7.3. Product Benchmarking
10.4.7.4. Strategic Initiatives
10.4.8. GNC Holdings, Inc.
10.4.8.1. Overview
10.4.8.2. Financial Performance
10.4.8.3. Product Benchmarking
10.4.8.4. Strategic Initiatives
10.4.9. Ground & Pound Supplements
10.4.9.1. Overview
10.4.9.2. Financial Performance
10.4.9.3. Product Benchmarking
10.4.9.4. Strategic Initiatives