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インドにおける清涼飲料水


Soft Drinks in India

2021年、インドは2020年とは異なり、全国的なロックダウンを行わなかった。デルタ型変種による第二波の際に、COVID-19の拡散を抑制するために、国内のほとんどの州政府が局所的なロックダウンを実施したのです。... もっと見る

 

 

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Euromonitor International
ユーロモニターインターナショナル
2022年2月7日 US$1,375
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サマリー

2021年、インドは2020年とは異なり、全国的なロックダウンを行わなかった。デルタ型変種による第二波の際に、COVID-19の拡散を抑制するために、国内のほとんどの州政府が局所的なロックダウンを実施したのです。州政府が実施した規制は散発的で、2020年に見られたような厳しいものではありませんでした。しかし、戸締まりとそれに伴う移動の制限により、家庭外消費の回復が妨げられた。第2波は3月中旬に始まり、4月下旬から5月上旬まで続いた。

Euromonitor Internationalの「インドのソフトドリンク」レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供しています。最新の小売販売データ(2017-2021年)を提供しており、成長を牽引するセクターを特定することが可能です。主要企業や主要ブランドを特定し、市場に影響を与える主要要因(法律、流通、パッケージ、価格設定問題など)の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品アジアスペシャリティドリンク、ボトルウォーター、炭酸飲料、濃縮飲料、エナジードリンク、ジュース、RTDコーヒー、RTDティー、スポーツドリンク。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 清涼飲料水市場の詳細なイメージを得ることができる。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年後を予測し、市場の発展予測を評価します。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Soft Drinks in India
Euromonitor International
February 2022

List Of Contents And Tables

SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
APPENDIX
Fountain sales in India
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Localised lockdowns overlap with the carbonates consumption season, hindering out of home sales
Home seclusion and access to refrigeration appliances aid off-trade recovery, but on-trade continues to face issues
Carbonates continue to see a steady decline in sugar content
PROSPECTS AND OPPORTUNITIES
Stakeholders in carbonates seek tax reduction
Carbonates expected to become crowded on the back of e-commerce and the reach it provides for regional brands
The rise of new variants and the resultant uncertainty will continue to impact recovery
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 40 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 43 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 45 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
JUICE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice witnesses higher at-home consumption, but subsequent COVID-19 waves continue to derail on-trade recovery
Companies focus on communicating the immunity message through the packaging to improve sales
Leading players continue to focus on last-mile delivery through e-commerce
PROSPECTS AND OPPORTUNITIES
On-trade will remain a significant casualty of the pandemic, taking a few more years to reach pre-pandemic levels
100% juice is an area of opportunity; however, not without its own set of challenges
Labelling specifications for sweeteners will help consumers differentiate between gimmicks and actual healthy products
CATEGORY DATA
Table 47 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 48 Off-trade Sales of Juice by Category: Value 2016-2021
Table 49 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 50 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 53 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 54 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 56 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Challenges in terms of access to clean drinking water in India
E-commerce comes to the rescue for bottled water companies targeting institutional sales in hospitality and aviation
Counterfeit bottled water represents a challenge for legitimate players
PROSPECTS AND OPPORTUNITIES
New variants of COVID-19, subsequent waves of infection and resultant lockdowns will continue to impact recovery
Health awareness will be a crucial factor contributing to growth in post-pandemic India
Sikkim’s ban on bottled water does not bode well for the category
CATEGORY DATA
Table 59 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 60 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of outdoor events, particularly sports events, prevents high per capita consumption
The perception of sports drinks being harmful and non-essential and the threat from substitutes are roadblocks
Coca-Cola India struggles to compete with the dominant leader, PepsiCo India Holdings
PROSPECTS AND OPPORTUNITIES
Government initiatives and the pandemic bring focus to the importance of being fit
Time is ripe for the introduction of healthier variants
Increasing health awareness may result in a shift to bottled water
CATEGORY DATA
Table 71 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 72 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduction in consumption occasions continues to hamper off-trade penetration and growth
Energy drinks remains heavily underpenetrated due to caffeine concerns and price
Red Bull dominates on the back of its partnerships and new product launches
PROSPECTS AND OPPORTUNITIES
India’s demographic expected to remain attractive for companies operating in energy drinks
Products with natural or healthier ingredients expected to be demanded
Caffeine concerns may limit the growth potential of energy drinks
CATEGORY DATA
Table 83 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 84 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce acts as both boon and bane for companies, particularly partnerships with hyperlocal delivery players
Leader Pioma Industries focuses on fortifying its products
Ayurvedic products focus on ingredients and increased e-commerce availability
PROSPECTS AND OPPORTUNITIES
Communication will continue to be focused on functional references
Brands promoting Ayurveda expected to do well in the forecast period
Versatility and rural areas set to underpin growth in concentrates
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 97 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 99 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 100 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 101 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 102 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 103 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 104 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 105 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea does not witness a channel shift to the off-trade
COVID-19 pandemic results in the rise of home-grown kombucha players in India
Hindustan Unilever remains dominant but loses share to smaller competitors
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea set to witness substantial growth during the forecast period
On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
Potential for increased sales of healthier variants
CATEGORY DATA
Table 110 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 111 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN INDIA
2021 DEVELOPMENTS
ASIAN SPECIALITY DRINKS IN INDIA
2021 DEVELOPMENTS

 

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Summary

In 2021, India did not have a nationwide lockdown, unlike in 2020. Most of the state governments in the country implemented localised lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by the state governments were scattered and less severe than those seen in 2020. However, the lockdowns and resultant limitations on movement hampered the recovery of out of home consumption. The second wave started in mid-March and continued unti...

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Soft Drinks in India
Euromonitor International
February 2022

List Of Contents And Tables

SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
APPENDIX
Fountain sales in India
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Localised lockdowns overlap with the carbonates consumption season, hindering out of home sales
Home seclusion and access to refrigeration appliances aid off-trade recovery, but on-trade continues to face issues
Carbonates continue to see a steady decline in sugar content
PROSPECTS AND OPPORTUNITIES
Stakeholders in carbonates seek tax reduction
Carbonates expected to become crowded on the back of e-commerce and the reach it provides for regional brands
The rise of new variants and the resultant uncertainty will continue to impact recovery
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 40 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 43 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 45 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
JUICE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice witnesses higher at-home consumption, but subsequent COVID-19 waves continue to derail on-trade recovery
Companies focus on communicating the immunity message through the packaging to improve sales
Leading players continue to focus on last-mile delivery through e-commerce
PROSPECTS AND OPPORTUNITIES
On-trade will remain a significant casualty of the pandemic, taking a few more years to reach pre-pandemic levels
100% juice is an area of opportunity; however, not without its own set of challenges
Labelling specifications for sweeteners will help consumers differentiate between gimmicks and actual healthy products
CATEGORY DATA
Table 47 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 48 Off-trade Sales of Juice by Category: Value 2016-2021
Table 49 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 50 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 53 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 54 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 56 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Challenges in terms of access to clean drinking water in India
E-commerce comes to the rescue for bottled water companies targeting institutional sales in hospitality and aviation
Counterfeit bottled water represents a challenge for legitimate players
PROSPECTS AND OPPORTUNITIES
New variants of COVID-19, subsequent waves of infection and resultant lockdowns will continue to impact recovery
Health awareness will be a crucial factor contributing to growth in post-pandemic India
Sikkim’s ban on bottled water does not bode well for the category
CATEGORY DATA
Table 59 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 60 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of outdoor events, particularly sports events, prevents high per capita consumption
The perception of sports drinks being harmful and non-essential and the threat from substitutes are roadblocks
Coca-Cola India struggles to compete with the dominant leader, PepsiCo India Holdings
PROSPECTS AND OPPORTUNITIES
Government initiatives and the pandemic bring focus to the importance of being fit
Time is ripe for the introduction of healthier variants
Increasing health awareness may result in a shift to bottled water
CATEGORY DATA
Table 71 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 72 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduction in consumption occasions continues to hamper off-trade penetration and growth
Energy drinks remains heavily underpenetrated due to caffeine concerns and price
Red Bull dominates on the back of its partnerships and new product launches
PROSPECTS AND OPPORTUNITIES
India’s demographic expected to remain attractive for companies operating in energy drinks
Products with natural or healthier ingredients expected to be demanded
Caffeine concerns may limit the growth potential of energy drinks
CATEGORY DATA
Table 83 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 84 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce acts as both boon and bane for companies, particularly partnerships with hyperlocal delivery players
Leader Pioma Industries focuses on fortifying its products
Ayurvedic products focus on ingredients and increased e-commerce availability
PROSPECTS AND OPPORTUNITIES
Communication will continue to be focused on functional references
Brands promoting Ayurveda expected to do well in the forecast period
Versatility and rural areas set to underpin growth in concentrates
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 97 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 99 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 100 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 101 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 102 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 103 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 104 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 105 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea does not witness a channel shift to the off-trade
COVID-19 pandemic results in the rise of home-grown kombucha players in India
Hindustan Unilever remains dominant but loses share to smaller competitors
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea set to witness substantial growth during the forecast period
On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
Potential for increased sales of healthier variants
CATEGORY DATA
Table 110 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 111 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN INDIA
2021 DEVELOPMENTS
ASIAN SPECIALITY DRINKS IN INDIA
2021 DEVELOPMENTS

 

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