サマリー

COVID-19危機の後、ルーマニア人は衛生や健康・ウェルネスへの強いこだわりを持ち続けました。このため、ティッシュと衛生用品は 2022 年も成長を記録した。ルーマニアの消費者は、健康へのリスクがないと認識される高品質な製品に引き寄せられた。原材料の高騰は、この年にティッシュメーカーが直面した主な課題であった。エネルギー価格の高騰は事態をさらに悪化させ、ティッシュメーカーを圧迫した。

Euromonitor Internationalのルーマニアのティッシュと衛生レポートでは、国レベルの市場規模と形について包括的なガイドを提供します。2018年から2022年の最新の小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

対象製品家庭用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用成人失禁、総合ティッシュと衛生用品。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ティッシュとハイジーン市場の詳細な情報を得ることができます；
* 成長分野を特定し、変化を促す要因を特定します；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展していくかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を後押しする信頼できる情報資源を開発する独自の能力をもっています。

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目次

Tissue and Hygiene in Romania
Euromonitor International
April 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN ROMANIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another year of growth
Focusing on educating the consumer
More CSR initiatives
PROSPECTS AND OPPORTUNITIES
Ongoing premiumisation
Towards an eco-friendlier consumer
Good prospects for private labels
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising value sales
Pampers keeps innovating
Online retailing becomes more relevant
PROSPECTS AND OPPORTUNITIES
Focusing on product quality
Private labels to gain ground
Sustainable products to become more visible
CATEGORY DATA
Table 51 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 52 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 55 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ageing of the population helps sales
Strong unit price growth in 2022
Ongoing product diversification
PROSPECTS AND OPPORTUNITIES
Prices to keep increasing
Threats from other product categories
Positive prospects for online sales
CATEGORY DATA
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RETAIL TISSUE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail tissue becoming more expensive
Daring marketing raises eyebrows
Private labels occupy a more central place
PROSPECTS AND OPPORTUNITIES
Looming supply chain issues
Sustainable brands to be more successful
Manufacturers investing in energy saving
CATEGORY DATA
Table 38 Retail Sales of Tissue by Category: Value 2017-2022
Table 39 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 42 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation slows down recovery of away-from-home tissue
Positive performance of away-from-home hygiene
Customisable products in demand
PROSPECTS AND OPPORTUNITIES
Inflation will be the main threat
Eco trend increasingly visible
Rising number of nursing homes translates into rising away-from-home hygiene
CATEGORY DATA
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
WIPES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another year of strong growth
Brand owners’ portfolios are becoming more varied
Europack Media retains lead despite continued share decline
PROSPECTS AND OPPORTUNITIES
Bright future for wipes
Potential brand extensions
Sustainability and health impact
CATEGORY DATA
Table 32 Retail Sales of Wipes by Category: Value 2017-2022
Table 33 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 36 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027