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ルーマニアのティッシュ＆ハイジーンTissue and Hygiene in Romania COVID-19危機の後、ルーマニア人は衛生や健康・ウェルネスへの強いこだわりを持ち続けました。このため、ティッシュと衛生用品は 2022 年も成長を記録した。ルーマニアの消費者は、健康へのリスクがないと認識さ... もっと見る
サマリーCOVID-19危機の後、ルーマニア人は衛生や健康・ウェルネスへの強いこだわりを持ち続けました。このため、ティッシュと衛生用品は 2022 年も成長を記録した。ルーマニアの消費者は、健康へのリスクがないと認識される高品質な製品に引き寄せられた。原材料の高騰は、この年にティッシュメーカーが直面した主な課題であった。エネルギー価格の高騰は事態をさらに悪化させ、ティッシュメーカーを圧迫した。Euromonitor Internationalのルーマニアのティッシュと衛生レポートでは、国レベルの市場規模と形について包括的なガイドを提供します。2018年から2022年の最新の小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 対象製品家庭用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用成人失禁、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュとハイジーン市場の詳細な情報を得ることができます； * 成長分野を特定し、変化を促す要因を特定します； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展していくかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を後押しする信頼できる情報資源を開発する独自の能力をもっています。 目次Tissue and Hygiene in RomaniaEuromonitor International April 2023 List Of Contents And Tables TISSUE AND HYGIENE IN ROMANIA EXECUTIVE SUMMARY Tissue and hygiene in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2017-2022 Table 2 Infant Population 2017-2022 Table 3 Female Population by Age 2017-2022 Table 4 Total Population by Age 2017-2022 Table 5 Households 2017-2022 Table 6 Forecast Infant Population 2022-2027 Table 7 Forecast Female Population by Age 2022-2027 Table 8 Forecast Total Population by Age 2022-2027 Table 9 Forecast Households 2022-2027 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Another year of growth Focusing on educating the consumer More CSR initiatives PROSPECTS AND OPPORTUNITIES Ongoing premiumisation Towards an eco-friendlier consumer Good prospects for private labels CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022 Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027 NAPPIES/DIAPERS/PANTS IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Rising value sales Pampers keeps innovating Online retailing becomes more relevant PROSPECTS AND OPPORTUNITIES Focusing on product quality Private labels to gain ground Sustainable products to become more visible CATEGORY DATA Table 51 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022 Table 52 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022 Table 53 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022 Table 54 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022 Table 55 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027 Table 56 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027 RETAIL ADULT INCONTINENCE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Ageing of the population helps sales Strong unit price growth in 2022 Ongoing product diversification PROSPECTS AND OPPORTUNITIES Prices to keep increasing Threats from other product categories Positive prospects for online sales CATEGORY DATA Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022 Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022 Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022 Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027 Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027 RETAIL TISSUE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Retail tissue becoming more expensive Daring marketing raises eyebrows Private labels occupy a more central place PROSPECTS AND OPPORTUNITIES Looming supply chain issues Sustainable brands to be more successful Manufacturers investing in energy saving CATEGORY DATA Table 38 Retail Sales of Tissue by Category: Value 2017-2022 Table 39 Retail Sales of Tissue by Category: % Value Growth 2017-2022 Table 40 NBO Company Shares of Retail Tissue: % Value 2018-2022 Table 41 LBN Brand Shares of Retail Tissue: % Value 2019-2022 Table 42 Forecast Retail Sales of Tissue by Category: Value 2022-2027 Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027 AWAY-FROM-HOME TISSUE AND HYGIENE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation slows down recovery of away-from-home tissue Positive performance of away-from-home hygiene Customisable products in demand PROSPECTS AND OPPORTUNITIES Inflation will be the main threat Eco trend increasingly visible Rising number of nursing homes translates into rising away-from-home hygiene CATEGORY DATA Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022 Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022 Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022 Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022 Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022 Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027 Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027 WIPES IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Another year of strong growth Brand owners’ portfolios are becoming more varied Europack Media retains lead despite continued share decline PROSPECTS AND OPPORTUNITIES Bright future for wipes Potential brand extensions Sustainability and health impact CATEGORY DATA Table 32 Retail Sales of Wipes by Category: Value 2017-2022 Table 33 Retail Sales of Wipes by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Retail Wipes: % Value 2018-2022 Table 35 LBN Brand Shares of Retail Wipes: % Value 2019-2022 Table 36 Forecast Retail Sales of Wipes by Category: Value 2022-2027 Table 37 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
SummaryFollowing the COVID-19 crisis, Romanians retained a strong preoccupation with hygiene and health and wellness. This contributed to tissue and hygiene registering another year of growth in 2022. Romanian consumers gravitated towards high quality products that were perceived to pose no risks to their health. The rising price of raw materials was the main challenge facing retail tissue manufacturers during the year. The all-time high energy prices only made matters worse, putting pressure on manufa... Table of ContentsTissue and Hygiene in RomaniaEuromonitor International April 2023 List Of Contents And Tables TISSUE AND HYGIENE IN ROMANIA EXECUTIVE SUMMARY Tissue and hygiene in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2017-2022 Table 2 Infant Population 2017-2022 Table 3 Female Population by Age 2017-2022 Table 4 Total Population by Age 2017-2022 Table 5 Households 2017-2022 Table 6 Forecast Infant Population 2022-2027 Table 7 Forecast Female Population by Age 2022-2027 Table 8 Forecast Total Population by Age 2022-2027 Table 9 Forecast Households 2022-2027 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Another year of growth Focusing on educating the consumer More CSR initiatives PROSPECTS AND OPPORTUNITIES Ongoing premiumisation Towards an eco-friendlier consumer Good prospects for private labels CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022 Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027 NAPPIES/DIAPERS/PANTS IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Rising value sales Pampers keeps innovating Online retailing becomes more relevant PROSPECTS AND OPPORTUNITIES Focusing on product quality Private labels to gain ground Sustainable products to become more visible CATEGORY DATA Table 51 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022 Table 52 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022 Table 53 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022 Table 54 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022 Table 55 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027 Table 56 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027 RETAIL ADULT INCONTINENCE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Ageing of the population helps sales Strong unit price growth in 2022 Ongoing product diversification PROSPECTS AND OPPORTUNITIES Prices to keep increasing Threats from other product categories Positive prospects for online sales CATEGORY DATA Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022 Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022 Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022 Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027 Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027 RETAIL TISSUE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Retail tissue becoming more expensive Daring marketing raises eyebrows Private labels occupy a more central place PROSPECTS AND OPPORTUNITIES Looming supply chain issues Sustainable brands to be more successful Manufacturers investing in energy saving CATEGORY DATA Table 38 Retail Sales of Tissue by Category: Value 2017-2022 Table 39 Retail Sales of Tissue by Category: % Value Growth 2017-2022 Table 40 NBO Company Shares of Retail Tissue: % Value 2018-2022 Table 41 LBN Brand Shares of Retail Tissue: % Value 2019-2022 Table 42 Forecast Retail Sales of Tissue by Category: Value 2022-2027 Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027 AWAY-FROM-HOME TISSUE AND HYGIENE IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation slows down recovery of away-from-home tissue Positive performance of away-from-home hygiene Customisable products in demand PROSPECTS AND OPPORTUNITIES Inflation will be the main threat Eco trend increasingly visible Rising number of nursing homes translates into rising away-from-home hygiene CATEGORY DATA Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022 Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022 Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022 Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022 Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022 Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027 Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027 WIPES IN ROMANIA KEY DATA FINDINGS 2022 DEVELOPMENTS Another year of strong growth Brand owners’ portfolios are becoming more varied Europack Media retains lead despite continued share decline PROSPECTS AND OPPORTUNITIES Bright future for wipes Potential brand extensions Sustainability and health impact CATEGORY DATA Table 32 Retail Sales of Wipes by Category: Value 2017-2022 Table 33 Retail Sales of Wipes by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Retail Wipes: % Value 2018-2022 Table 35 LBN Brand Shares of Retail Wipes: % Value 2019-2022 Table 36 Forecast Retail Sales of Wipes by Category: Value 2022-2027 Table 37 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
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Euromonitor International社の組織と衛生分野での最新刊レポート本レポートと同じKEY WORD（tissue）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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