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オーストラリアにおける消費者のライフスタイルConsumer Lifestyles in Australia Consumer Lifestylesは、消費者の主要な態度や考え方、購買や消費習慣への影響に関する貴重な洞察を提供し、行動、嗜好、動機を定量化し、オーストラリアの幅広いトレンドと整合させます。 ユーロモニターの「... もっと見る
サマリーConsumer Lifestylesは、消費者の主要な態度や考え方、購買や消費習慣への影響に関する貴重な洞察を提供し、行動、嗜好、動機を定量化し、オーストラリアの幅広いトレンドと整合させます。ユーロモニターの「オーストラリアの消費者ライフスタイル」レポートは、国の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣類、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者概要市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Consumer landscape 2021Life priorities Australian consumers register greater appreciation of “me time” Time for favourite activities and with friends elevated Working time priorities important to Generation Z but friends come first Australians value standing out in the crowd and being seen as doing well Curated experiences appeal more to younger generations Consumers are less engaged with brands but like to try new products Enthusiasm for new products more apparent among middle generations Home life Connecting virtually more frequent than entertaining in the home Popularity of video games apparent among Generation Z along with exercising Good location, energy efficiency, outdoor space most coveted features Safety a key concern for all generations; baby boomers want energy efficiency Eating habits Australians more often cook at home, but ready-made options appeal Ready meals considered next best thing to home cooking O ver half of Australian consumers select low prices over other features Younger generations moving towards a meat-free diet Less than half of Australian respondents eat at the same time each day Generation Z most likely to vary their mealtimes and are the biggest snackers Working life Being able to work from home not as important as work-life balance All generations value jobs that allow for a strong work-life balance Generation Z want to be well paid but not have too many challenges Starting own company not a priority for Australians Flexible working hours appeal to younger generations Sustainable living Over 60% are trying to have a positive impact on the environment Millennials are most concerned about climate change Actions to conserve water higher than global average Baby boomers and their green behaviours ahead of other generations Using energy-efficient products key concern for Australian consumers Generation Z use of sustainable packaging is key green activity Australians more likely to buy from brands that share their ethos Baby boomers show their support for brands that align with their values Leisure habits Socialising online keeps Australians connected to friends and family All generations enjoy regular online socialising, including baby boomers Meeting up with friends and shopping most frequent in-person activities Socialising with friends in person key leisure activities for all generations As overseas travel remains difficult domestic trips become more popular Australian holidaymakers look for relaxation over shopping opportunities Baby boomers’ main concerns are going to a safe destination Health and wellness Women more likely to take health supplements/vitamins every day Solo exercises like walking and hiking most frequent routines Over 50% of Generation Z and millennials run or jog every week Herbal remedies not used as much for stress-reduction as globally All generations make good use of meditation to reduce stress Shopping habits Consumers show preference for locally-sourced products and services Younger generations focus on buying fewer but better-quality things Independent consumer reviews do not have as much influence as globally Friends and family are considered best for recommendations Better value not the driving force for use of subscription services Consumers do not shop in-store to see new products but to see and try Baby boomers more inclined to shop in-store for immediate purchase Australian consumers shop online for better prices and free shipping Best price trumps free shipping for all generations except Generation Z Technology Australians do not feel it as important to cultivate personal image online Baby boomers more sensitive to targeted ads based on their activities online Higher levels of gaming system consoles than global average Ownership of wired or wireless head/earphones not as high as globally Australians less likely to frequent health-related or medical sites Over 60% of Generation Z participate in online video gaming weekly
SummaryConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Australia Table of ContentsConsumer landscape 2021Life priorities Australian consumers register greater appreciation of “me time” Time for favourite activities and with friends elevated Working time priorities important to Generation Z but friends come first Australians value standing out in the crowd and being seen as doing well Curated experiences appeal more to younger generations Consumers are less engaged with brands but like to try new products Enthusiasm for new products more apparent among middle generations Home life Connecting virtually more frequent than entertaining in the home Popularity of video games apparent among Generation Z along with exercising Good location, energy efficiency, outdoor space most coveted features Safety a key concern for all generations; baby boomers want energy efficiency Eating habits Australians more often cook at home, but ready-made options appeal Ready meals considered next best thing to home cooking O ver half of Australian consumers select low prices over other features Younger generations moving towards a meat-free diet Less than half of Australian respondents eat at the same time each day Generation Z most likely to vary their mealtimes and are the biggest snackers Working life Being able to work from home not as important as work-life balance All generations value jobs that allow for a strong work-life balance Generation Z want to be well paid but not have too many challenges Starting own company not a priority for Australians Flexible working hours appeal to younger generations Sustainable living Over 60% are trying to have a positive impact on the environment Millennials are most concerned about climate change Actions to conserve water higher than global average Baby boomers and their green behaviours ahead of other generations Using energy-efficient products key concern for Australian consumers Generation Z use of sustainable packaging is key green activity Australians more likely to buy from brands that share their ethos Baby boomers show their support for brands that align with their values Leisure habits Socialising online keeps Australians connected to friends and family All generations enjoy regular online socialising, including baby boomers Meeting up with friends and shopping most frequent in-person activities Socialising with friends in person key leisure activities for all generations As overseas travel remains difficult domestic trips become more popular Australian holidaymakers look for relaxation over shopping opportunities Baby boomers’ main concerns are going to a safe destination Health and wellness Women more likely to take health supplements/vitamins every day Solo exercises like walking and hiking most frequent routines Over 50% of Generation Z and millennials run or jog every week Herbal remedies not used as much for stress-reduction as globally All generations make good use of meditation to reduce stress Shopping habits Consumers show preference for locally-sourced products and services Younger generations focus on buying fewer but better-quality things Independent consumer reviews do not have as much influence as globally Friends and family are considered best for recommendations Better value not the driving force for use of subscription services Consumers do not shop in-store to see new products but to see and try Baby boomers more inclined to shop in-store for immediate purchase Australian consumers shop online for better prices and free shipping Best price trumps free shipping for all generations except Generation Z Technology Australians do not feel it as important to cultivate personal image online Baby boomers more sensitive to targeted ads based on their activities online Higher levels of gaming system consoles than global average Ownership of wired or wireless head/earphones not as high as globally Australians less likely to frequent health-related or medical sites Over 60% of Generation Z participate in online video gaming weekly
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