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ナイジェリアにおけるコンシューマーヘルスConsumer Health in Nigeria COVID-19危機は、2021年のナイジェリアの消費者健康市場の発展に引き続き影響を及ぼしました。ビタミンと栄養補助食品は、COVID-19の脅威に直面して、免疫系の機能を強化すると考えられている製品への継続的な関... もっと見る
サマリーCOVID-19危機は、2021年のナイジェリアの消費者健康市場の発展に引き続き影響を及ぼしました。ビタミンと栄養補助食品は、COVID-19の脅威に直面して、免疫系の機能を強化すると考えられている製品への継続的な関心によって需要が強化されたカテゴリーの1つです。一方、鎮痛剤、特にアセトアミノフェンは、コビッド19の症状を緩和するための製品への需要により、引き続き売上が強化された。しかしながらEuromonitor Internationalの調査レポート「ナイジェリアの消費者健康」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。2026年までの予測では、市場がどのように変化していくかを示しています。 製品をカバーしています。アレルギーケア、ハーブ/伝統的製品、OTC、小児用コンシューマーヘルス、スポーツ栄養、ビタミンおよび栄養補助食品、体重管理およびウェルビーイング。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * コンシューマーヘルス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年後を予測することで、市場がどのように発展していくかを見極めることができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Consumer Health in NigeriaEuromonitor International February 2022 List Of Contents And Tables CONSUMER HEALTH IN NIGERIA EXECUTIVE SUMMARY Consumer health in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for consumer health? MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021 MARKET DATA Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format: % Value 2016-2021 Table 9 Distribution of Consumer Health by Format and Category: % Value 2021 Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026 APPENDIX OTC registration and classification NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows: Vitamins and dietary supplements registration and classification Self-medication/self-care and preventative medicine Switches DISCLAIMER DEFINITIONS SOURCES Summary 1 Research Sources ANALGESICS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Analgesics continues to lead Increasing availability and affordability boost sales of analgesics Emzor Pharmaceutical Industries maintains top spot PROSPECTS AND OPPORTUNITIES Challenging economy poses a threat to the growth of analgesics Acetaminophen and topical analgesics/anaesthetic set to remain key Companies focus on aggressive marketing in response to strong competition CATEGORY DATA Table 12 Sales of Analgesics by Category: Value 2016-2021 Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Analgesics: % Value 2017-2021 Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026 COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifestyles changes and self-medication trend boosting demand Chemists/pharmacies remains the most popular channel for cough, cold and allergy (hay fever) remedies Industry players introduce new products to remain competitive PROSPECTS AND OPPORTUNITIES Revival of socialising to lead to spread of colds and flu High birth rate set to support demand for paediatric cough/cold remedies Growing population and environmental factors to drive sales CATEGORY DATA Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026 DIGESTIVE REMEDIES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales decline across most categories Local players continue to lead Chemists/pharmacies channel continues to dominate distribution PROSPECTS AND OPPORTUNITIES Unhealthy lifestyles and poor diets expected to fuel category growth Players in the industry expect to develop their distribution networks in order to expand their customer bases Sales are expected to be led by innovation - particularly within antacids CATEGORY DATA Table 24 Sales of Digestive Remedies by Category: Value 2016-2021 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026 DERMATOLOGICALS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Numerous opportunities for market growth Environmental factors drive sale of paediatric dermatologicals Neimeth International Pharmaceuticals leads dermatologicals PROSPECTS AND OPPORTUNITIES Topical antifungals expected to continue to lead sales High birth rate will continue to drive demand for nappy (diaper) rash remedies. Competition expected to intensify as brands focus on innovation, consumer awareness and channel expansion CATEGORY DATA Table 30 Sales of Dermatologicals by Category: Value 2016-2021 Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026 WOUND CARE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Wound care registers retail volume decline in 2021 Chemists and drugstores lead channel distribution sales Beiersdorf AG leads sales PROSPECTS AND OPPORTUNITIES Competition expected to intensify as new entrants emerge Demand for traditional herbal remedies expected to affect wound care sales Rising prevalence of chronic diseases expected to increase demand for wound care CATEGORY DATA Table 36 Sales of Wound Care by Category: Value 2016-2021 Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Wound Care: % Value 2017-2021 Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026 VITAMINS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for vitamins boosted by COVID-19 Government campaigns create favourable market for vitamins Local players lead sales PROSPECTS AND OPPORTUNITIES E-commerce in strong position for further development Demand for single vitamins expected to increase over the forecast period Industry players to focus on aggressive marketing and promotional activities to compete CATEGORY DATA Table 68 Sales of Vitamins by Category: Value 2016-2021 Table 69 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 70 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 71 NBO Company Shares of Vitamins: % Value 2017-2021 Table 72 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 73 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026 DIETARY SUPPLEMENTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Self-medication and availability support dietary supplements demand Forever Living leads category E-commerce and direct selling offer potential for expansion PROSPECTS AND OPPORTUNITIES Strong performance expected during the forecast period Direct selling to boost sales during the forecast period Paediatric dietary supplements continues to be dominated by local players CATEGORY DATA Table 42 Sales of Dietary Supplements by Category: Value 2016-2021 Table 43 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 44 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 45 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 46 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 47 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026 WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growing concerns about obesity Edmark leads weight management and wellbeing Slimming teas remains the second largest category in weight management and wellbeing PROSPECTS AND OPPORTUNITIES Rising obesity rates and bad eating habits are expected to drive value growth during the forecast period Direct sales expected to be a key channel for growth during the forecast period Meal replacement expected to lead sales over the forecast period CATEGORY DATA Table 49 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 50 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 52 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 53 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 54 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026 SPORTS NUTRITION IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sports nutrition remains a niche category International players lead sales E-commerce is gaining traction and allowing businesses to reach out to customers. PROSPECTS AND OPPORTUNITIES Increasing health-awareness likely to fuel growth in sports nutrition post-COVID-19 Consumer awareness campaign can fuel significant sales HERBAL/TRADITIONAL PRODUCTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Herbal/traditional products account for the lion share of consumer health value sales Aggressive marketing initiatives increase consumer awareness Local players are up against an invasion of low-quality imported herbal/traditional products PROSPECTS AND OPPORTUNITIES Positive outlook for herbal/traditional treatments Competition from unpackaged alternatives set to act as a persistent constraint on demand for packaged traditional/herbal products Direct selling is predicted to be a prominent growth channel for herbal/traditional products CATEGORY DATA Table 55 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026 PAEDIATRIC CONSUMER HEALTH IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 encourages parents to seek to strengthen their children's immune systems Local players dominate sales Parents rely on OTC medications due to a lack of affordable health care PROSPECTS AND OPPORTUNITIES Vitamins expected to see notable growth during the forecast period. High birth rate expected to boost sales Common to purchase limited amounts of products when needed CATEGORY DATA Table 61 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021 Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021 Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
SummaryThe COVID-19 crisis continued to affect the development of the Nigerian consumer health market in 2021. Vitamins and dietary supplements were amongst the categories to see demand bolstered by the ongoing interest in products believed to enhance the functioning of the immune system in the face of the threat from COVID-19. At the same time, analgesics, particularly acetaminophen, continued to see sales strengthened by the demand for products to alleviate the symptoms of COVID-19. However, challeng... Table of ContentsConsumer Health in NigeriaEuromonitor International February 2022 List Of Contents And Tables CONSUMER HEALTH IN NIGERIA EXECUTIVE SUMMARY Consumer health in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for consumer health? MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021 MARKET DATA Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format: % Value 2016-2021 Table 9 Distribution of Consumer Health by Format and Category: % Value 2021 Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026 APPENDIX OTC registration and classification NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows: Vitamins and dietary supplements registration and classification Self-medication/self-care and preventative medicine Switches DISCLAIMER DEFINITIONS SOURCES Summary 1 Research Sources ANALGESICS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Analgesics continues to lead Increasing availability and affordability boost sales of analgesics Emzor Pharmaceutical Industries maintains top spot PROSPECTS AND OPPORTUNITIES Challenging economy poses a threat to the growth of analgesics Acetaminophen and topical analgesics/anaesthetic set to remain key Companies focus on aggressive marketing in response to strong competition CATEGORY DATA Table 12 Sales of Analgesics by Category: Value 2016-2021 Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Analgesics: % Value 2017-2021 Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026 COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifestyles changes and self-medication trend boosting demand Chemists/pharmacies remains the most popular channel for cough, cold and allergy (hay fever) remedies Industry players introduce new products to remain competitive PROSPECTS AND OPPORTUNITIES Revival of socialising to lead to spread of colds and flu High birth rate set to support demand for paediatric cough/cold remedies Growing population and environmental factors to drive sales CATEGORY DATA Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026 DIGESTIVE REMEDIES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales decline across most categories Local players continue to lead Chemists/pharmacies channel continues to dominate distribution PROSPECTS AND OPPORTUNITIES Unhealthy lifestyles and poor diets expected to fuel category growth Players in the industry expect to develop their distribution networks in order to expand their customer bases Sales are expected to be led by innovation - particularly within antacids CATEGORY DATA Table 24 Sales of Digestive Remedies by Category: Value 2016-2021 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026 DERMATOLOGICALS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Numerous opportunities for market growth Environmental factors drive sale of paediatric dermatologicals Neimeth International Pharmaceuticals leads dermatologicals PROSPECTS AND OPPORTUNITIES Topical antifungals expected to continue to lead sales High birth rate will continue to drive demand for nappy (diaper) rash remedies. Competition expected to intensify as brands focus on innovation, consumer awareness and channel expansion CATEGORY DATA Table 30 Sales of Dermatologicals by Category: Value 2016-2021 Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026 WOUND CARE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Wound care registers retail volume decline in 2021 Chemists and drugstores lead channel distribution sales Beiersdorf AG leads sales PROSPECTS AND OPPORTUNITIES Competition expected to intensify as new entrants emerge Demand for traditional herbal remedies expected to affect wound care sales Rising prevalence of chronic diseases expected to increase demand for wound care CATEGORY DATA Table 36 Sales of Wound Care by Category: Value 2016-2021 Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Wound Care: % Value 2017-2021 Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026 VITAMINS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for vitamins boosted by COVID-19 Government campaigns create favourable market for vitamins Local players lead sales PROSPECTS AND OPPORTUNITIES E-commerce in strong position for further development Demand for single vitamins expected to increase over the forecast period Industry players to focus on aggressive marketing and promotional activities to compete CATEGORY DATA Table 68 Sales of Vitamins by Category: Value 2016-2021 Table 69 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 70 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 71 NBO Company Shares of Vitamins: % Value 2017-2021 Table 72 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 73 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026 DIETARY SUPPLEMENTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Self-medication and availability support dietary supplements demand Forever Living leads category E-commerce and direct selling offer potential for expansion PROSPECTS AND OPPORTUNITIES Strong performance expected during the forecast period Direct selling to boost sales during the forecast period Paediatric dietary supplements continues to be dominated by local players CATEGORY DATA Table 42 Sales of Dietary Supplements by Category: Value 2016-2021 Table 43 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 44 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 45 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 46 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 47 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026 WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growing concerns about obesity Edmark leads weight management and wellbeing Slimming teas remains the second largest category in weight management and wellbeing PROSPECTS AND OPPORTUNITIES Rising obesity rates and bad eating habits are expected to drive value growth during the forecast period Direct sales expected to be a key channel for growth during the forecast period Meal replacement expected to lead sales over the forecast period CATEGORY DATA Table 49 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 50 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 52 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 53 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 54 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026 SPORTS NUTRITION IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sports nutrition remains a niche category International players lead sales E-commerce is gaining traction and allowing businesses to reach out to customers. PROSPECTS AND OPPORTUNITIES Increasing health-awareness likely to fuel growth in sports nutrition post-COVID-19 Consumer awareness campaign can fuel significant sales HERBAL/TRADITIONAL PRODUCTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Herbal/traditional products account for the lion share of consumer health value sales Aggressive marketing initiatives increase consumer awareness Local players are up against an invasion of low-quality imported herbal/traditional products PROSPECTS AND OPPORTUNITIES Positive outlook for herbal/traditional treatments Competition from unpackaged alternatives set to act as a persistent constraint on demand for packaged traditional/herbal products Direct selling is predicted to be a prominent growth channel for herbal/traditional products CATEGORY DATA Table 55 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026 PAEDIATRIC CONSUMER HEALTH IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 encourages parents to seek to strengthen their children's immune systems Local players dominate sales Parents rely on OTC medications due to a lack of affordable health care PROSPECTS AND OPPORTUNITIES Vitamins expected to see notable growth during the forecast period. High birth rate expected to boost sales Common to purchase limited amounts of products when needed CATEGORY DATA Table 61 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021 Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021 Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
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