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 メキシコのメガトレンドMegatrends in Mexico 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがメキシコでどのように顕... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがメキシコでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Mexicoレポートでは、国内の消費者支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends Framework Digital Living is shaping Mexico’s consumers values and behaviours Convenience Rappi to introduce ultra-fast delivery service in Mexico Mexicans rely on digital tech to facilitate everyday tasks Consumers seek more flexible travel and work arrangements Shoppers enjoy the immediacy of stores versus ordering online Online shoppers appreciate the flexibility and variety of e-stores Younger consumers seek more convenient alternatives to cooking from scratch Digital living Mexican start-up kAI launches smart personal assistant and AI-powered task manager Millennials lead the way in digital tech use Consumers continue to be concerned about data privacy Millennials are the most receptive to personalised offers Mexicans turn to people they know for recommendations Consumers expect a return to face-to-face activity post-pandemic Diversity and inclusion Marias Gamesa’s “Imperfect Motherhood” campaign pays homage to mothers Gen X and Gen Z are the most likely to voice their opinions online Millennials are the most politically active cohort Mexicans are paying more attention to inclusivity Consumers are holding companies and brands to account Experience more Porsche launches its “Porsche Now” experience in Mexico City Socialising, both in person and online, is crucial for Mexicans Mexicans enjoy an all-inclusive holiday experience Millennials are the most eager for tailored experiences Personalisation Sky México launches Sky+, an AI-powered personalised streamed entertainment service Consumers weigh up data protection concerns with a desire for personalised offers Millennials value the opportunity to express themselves Premiumisation Cargill relaunches Pingo dog food brand in Mexico with a more premium positioning Aspirational consumers seek unique products and services Millennials feel the most financially secure Quality stands out as a key priority when it comes to home care Pursuit of value TJX partners with Grupo Axo to develop off-price fashion retail in Mexico Mexican consumers are price sensitive Shoppers continued to be impacted by the cost-of-living crisis Frugal consumers join the repurposing movement Mexicans expect to save more in future Shopper reinvented Oxxo convenience stores introduce contactless payments Young consumers trust celebrity-endorsed brands Stores are still the preferred option for most types of purchase Mexicans are more likely than globally to follow brands on social media Millennials start to embrace social commerce Sustainable living Neko makes solar energy accessible to consumers and small businesses Mexicans want to play a part in protecting the planet Older consumers are the most eager to recycle and repair Water conservation is a crucial issue in drought-prone Mexico Mexicans take political and social issues seriously Eco-conscious consumers favour biodegradable and recyclable packaging Wellness Functional sports drink Prime Hydration celebrates its Mexican launch Meditation is a highly popular way to relieve stress Mexicans are linking health and wellness with better nutrition Consumers continue to be concerned about personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in Mexico. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends Framework Digital Living is shaping Mexico’s consumers values and behaviours Convenience Rappi to introduce ultra-fast delivery service in Mexico Mexicans rely on digital tech to facilitate everyday tasks Consumers seek more flexible travel and work arrangements Shoppers enjoy the immediacy of stores versus ordering online Online shoppers appreciate the flexibility and variety of e-stores Younger consumers seek more convenient alternatives to cooking from scratch Digital living Mexican start-up kAI launches smart personal assistant and AI-powered task manager Millennials lead the way in digital tech use Consumers continue to be concerned about data privacy Millennials are the most receptive to personalised offers Mexicans turn to people they know for recommendations Consumers expect a return to face-to-face activity post-pandemic Diversity and inclusion Marias Gamesa’s “Imperfect Motherhood” campaign pays homage to mothers Gen X and Gen Z are the most likely to voice their opinions online Millennials are the most politically active cohort Mexicans are paying more attention to inclusivity Consumers are holding companies and brands to account Experience more Porsche launches its “Porsche Now” experience in Mexico City Socialising, both in person and online, is crucial for Mexicans Mexicans enjoy an all-inclusive holiday experience Millennials are the most eager for tailored experiences Personalisation Sky México launches Sky+, an AI-powered personalised streamed entertainment service Consumers weigh up data protection concerns with a desire for personalised offers Millennials value the opportunity to express themselves Premiumisation Cargill relaunches Pingo dog food brand in Mexico with a more premium positioning Aspirational consumers seek unique products and services Millennials feel the most financially secure Quality stands out as a key priority when it comes to home care Pursuit of value TJX partners with Grupo Axo to develop off-price fashion retail in Mexico Mexican consumers are price sensitive Shoppers continued to be impacted by the cost-of-living crisis Frugal consumers join the repurposing movement Mexicans expect to save more in future Shopper reinvented Oxxo convenience stores introduce contactless payments Young consumers trust celebrity-endorsed brands Stores are still the preferred option for most types of purchase Mexicans are more likely than globally to follow brands on social media Millennials start to embrace social commerce Sustainable living Neko makes solar energy accessible to consumers and small businesses Mexicans want to play a part in protecting the planet Older consumers are the most eager to recycle and repair Water conservation is a crucial issue in drought-prone Mexico Mexicans take political and social issues seriously Eco-conscious consumers favour biodegradable and recyclable packaging Wellness Functional sports drink Prime Hydration celebrates its Mexican launch Meditation is a highly popular way to relieve stress Mexicans are linking health and wellness with better nutrition Consumers continue to be concerned about personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
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