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フィリピンのメガトレンドMegatrends in the Philippines 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがフィリピンでどのように... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがフィリピンでどのように顕在化したかについての洞察を提供しています。ユーロモニターの「フィリピンのメガトレンド」レポートは、フィリピンの消費支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses can harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends Framework Faster paced lifestyles will make convenience among key priorities for tech-savvy Filipinos Convenience New ride hailing app PeekUp focuses on convenience, availability and fair pricing Technological innovation helps to free up time for busy Filipinos Long commute times make local transport a necessity Being able to view and feel items remains crucial for older shoppers Consumers enjoy the flexibility and choice of online shopping Filipinos are looking for more convenient meal options Digital living Rakuten Viber partners with Share Treats to offer a unique online gifting experience Filipinos’ use of digital technology exceeds global average in most areas Consumers are paying more attention to data privacy Gen Z is navigating the balance between maintaining anonymity and sharing data online Filipinos rely more on personal recommendations than on brand messages Consumers expect more face-to-face interactions in future Diversity and inclusion GCash highlights the financial challenges facing para-athletes Filipinos have a strong community spirit Most consumers feel their identity is embraced Filipinos value trustworthy companies and brands Experience more Kalaro launches “e-sports super-app”, with opportunities for monetisation Filipinos enjoy spending time with friends and family Consumers prioritise safety and relaxation when on holiday Younger consumers are keen on unique and virtual experiences Personalisation BPI and Personetics use AI-powered analytics to offer customers tailored financial advice Young Filipinos are eager to promote their online persona The desire for uniqueness and convenience is driving the personalisation trend Premiumisation Haier launches new range of high-tech appliances with smart features Consumers are prepared to spend money to make their lives easier Filipinos become more discerning as incomes rise Consumers favour healthy ingredients and high-quality products Pursuit of value Hard discounter Dali Discount set for further expansion Filipino shoppers are keen to get the best value for money Consumer confidence is being hit by rising living costs Repurposing movement grows in a bid to cut costs Most consumers intend to save more money Shopper reinvented TikTok Shop Mall offers an authentic and high-quality shopping experience Consumers place high importance on brand trust In-store shopping is still preferred, despite e-commerce growth Consumers are engaging more with brands via social media Millennials are the most likely to interact with brands Sustainable living L’Oréal and Watsons launch joint green initiative in the Philippines Filipinos have a growing sense of responsibility towards the environment Recycling is a top priority Filipinos are highly concerned about plastic and food waste management Wellness The Nutrifizz range of sugar-free, sparkling prebiotic drinks offers gut health benefits Massage is the most common form of relaxation Consumers take a greater interest in health supplements Filipinos remain alert to personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the Philippines. Table of ContentsScopeBusinesses can harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends Framework Faster paced lifestyles will make convenience among key priorities for tech-savvy Filipinos Convenience New ride hailing app PeekUp focuses on convenience, availability and fair pricing Technological innovation helps to free up time for busy Filipinos Long commute times make local transport a necessity Being able to view and feel items remains crucial for older shoppers Consumers enjoy the flexibility and choice of online shopping Filipinos are looking for more convenient meal options Digital living Rakuten Viber partners with Share Treats to offer a unique online gifting experience Filipinos’ use of digital technology exceeds global average in most areas Consumers are paying more attention to data privacy Gen Z is navigating the balance between maintaining anonymity and sharing data online Filipinos rely more on personal recommendations than on brand messages Consumers expect more face-to-face interactions in future Diversity and inclusion GCash highlights the financial challenges facing para-athletes Filipinos have a strong community spirit Most consumers feel their identity is embraced Filipinos value trustworthy companies and brands Experience more Kalaro launches “e-sports super-app”, with opportunities for monetisation Filipinos enjoy spending time with friends and family Consumers prioritise safety and relaxation when on holiday Younger consumers are keen on unique and virtual experiences Personalisation BPI and Personetics use AI-powered analytics to offer customers tailored financial advice Young Filipinos are eager to promote their online persona The desire for uniqueness and convenience is driving the personalisation trend Premiumisation Haier launches new range of high-tech appliances with smart features Consumers are prepared to spend money to make their lives easier Filipinos become more discerning as incomes rise Consumers favour healthy ingredients and high-quality products Pursuit of value Hard discounter Dali Discount set for further expansion Filipino shoppers are keen to get the best value for money Consumer confidence is being hit by rising living costs Repurposing movement grows in a bid to cut costs Most consumers intend to save more money Shopper reinvented TikTok Shop Mall offers an authentic and high-quality shopping experience Consumers place high importance on brand trust In-store shopping is still preferred, despite e-commerce growth Consumers are engaging more with brands via social media Millennials are the most likely to interact with brands Sustainable living L’Oréal and Watsons launch joint green initiative in the Philippines Filipinos have a growing sense of responsibility towards the environment Recycling is a top priority Filipinos are highly concerned about plastic and food waste management Wellness The Nutrifizz range of sugar-free, sparkling prebiotic drinks offers gut health benefits Massage is the most common form of relaxation Consumers take a greater interest in health supplements Filipinos remain alert to personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
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