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英国のメガトレンドMegatrends in the UK 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドのそれぞれの概要と、各トレンドが英国でどのように... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドのそれぞれの概要と、各トレンドが英国でどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in the UKレポートは、英国の消費者支出に影響を与える要因を分析している。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience and technology will continue to shape UK lifestyles Convenience Uber Eats innovates with pick and pack service for grocery deliveries Consumers yearn for a less complicated life Employees are looking for better work-life balance Millennials prefer online shopping E-commerce offers shoppers more flexibility Younger consumers seek more convenient meal solutions Digital living AI-powered “roomscrolling” app Jitty expands to central London Consumers use advanced tech to enhance their experiences More than half of consumers are averse to targeted advertisements Millennials will share their data, provided it is carefully managed Consumers lack trust in company ads Face-to-face activity is expected to increase post-pandemic Diversity and inclusion Specsavers makes children’s glasses range more inclusive Higher share of consumers tend to express their opinions on social media Millennials invest time and money in good causes Most British feel comfortable in their skin Consumers start to hold companies to account Experience more Boots’ new beauty concept store offers a range of experiences Consumers return to cultural venues in the aftermath of the pandemic Relaxation and personal safety are key considerations for holidaymakers Millennials are eager to make memories Personalisation Tailored dog meal provider Marleybones set for expansion Millennials are the most open to targeted offers British are less keen than global counterparts on tailored experiences Premiumisation Nescafé invests in an indulgent coffee collection Millennials are eager to stand out from the crowd Shoppers are become more discerning about their purchases Nutrition and taste are the top attributes in food Pursuit of value Morrisons launches price-matching scheme in bid to rival discounters Consumers shop around more as budgets are squeezed Millennials feel the least vulnerable Consumers embrace the circular economy Gen Z are the thriftiest cohort Shopper reinvented Tesco expands its online offering with new third-party marketplace Millennials place their trust in celebrity endorsements Shoppers buy more online, but still prefer physical stores for clothing Social media platforms emerge as the latest shopping channel Younger generations are the most active on social media Sustainable living Marks & Spencer expands its “Refilled” scheme for own label home care products Mindful consumerism is on the rise Baby boomers are the keenest recyclers Reducing food waste and plastic are top priorities Citizens are turning to social media to voice their opinions Consumers want packaging that can be recycled Wellness Social media influencer launches innovative symbiotic supplement for gut health Consumers focus on holistic ways to alleviate stress Millennials turn to supplements that promote good health Consumers continue to take precautions post-pandemic Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the UK. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience and technology will continue to shape UK lifestyles Convenience Uber Eats innovates with pick and pack service for grocery deliveries Consumers yearn for a less complicated life Employees are looking for better work-life balance Millennials prefer online shopping E-commerce offers shoppers more flexibility Younger consumers seek more convenient meal solutions Digital living AI-powered “roomscrolling” app Jitty expands to central London Consumers use advanced tech to enhance their experiences More than half of consumers are averse to targeted advertisements Millennials will share their data, provided it is carefully managed Consumers lack trust in company ads Face-to-face activity is expected to increase post-pandemic Diversity and inclusion Specsavers makes children’s glasses range more inclusive Higher share of consumers tend to express their opinions on social media Millennials invest time and money in good causes Most British feel comfortable in their skin Consumers start to hold companies to account Experience more Boots’ new beauty concept store offers a range of experiences Consumers return to cultural venues in the aftermath of the pandemic Relaxation and personal safety are key considerations for holidaymakers Millennials are eager to make memories Personalisation Tailored dog meal provider Marleybones set for expansion Millennials are the most open to targeted offers British are less keen than global counterparts on tailored experiences Premiumisation Nescafé invests in an indulgent coffee collection Millennials are eager to stand out from the crowd Shoppers are become more discerning about their purchases Nutrition and taste are the top attributes in food Pursuit of value Morrisons launches price-matching scheme in bid to rival discounters Consumers shop around more as budgets are squeezed Millennials feel the least vulnerable Consumers embrace the circular economy Gen Z are the thriftiest cohort Shopper reinvented Tesco expands its online offering with new third-party marketplace Millennials place their trust in celebrity endorsements Shoppers buy more online, but still prefer physical stores for clothing Social media platforms emerge as the latest shopping channel Younger generations are the most active on social media Sustainable living Marks & Spencer expands its “Refilled” scheme for own label home care products Mindful consumerism is on the rise Baby boomers are the keenest recyclers Reducing food waste and plastic are top priorities Citizens are turning to social media to voice their opinions Consumers want packaging that can be recycled Wellness Social media influencer launches innovative symbiotic supplement for gut health Consumers focus on holistic ways to alleviate stress Millennials turn to supplements that promote good health Consumers continue to take precautions post-pandemic Leverage the power of megatrends to shape your strategy today
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