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フランスのメガトレンドMegatrends in France この調査レポートは、EuromonitorのInnovationプラットフォームのデータを分析し、ベルギーの製品イノベーションに関する貴重な洞察を提供しています。本レポートは美容、健康、家庭カテゴリーをカバーし、新ブラ... もっと見る
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サマリーこの調査レポートは、EuromonitorのInnovationプラットフォームのデータを分析し、ベルギーの製品イノベーションに関する貴重な洞察を提供しています。本レポートは美容、健康、家庭カテゴリーをカバーし、新ブランドとサブブランドの発売活動のレベルを示している。ユーロモニターの「フランスのメガトレンド」レポートは、フランスの消費者支出に影響を与える要因を分析している。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework The search for convenience will continue to shape French lifestyles Convenience Ochama introduces pick-up points and a next-day delivery service in France French consumers seek an easier life Employees aim for a better work-life balance Shoppers enjoy the immediacy of physical stores E-commerce is driven by the need for convenience Gen Z turn to meal kits to save cooking time Digital living Carrefour trials palm payments in Paris store Millennials are most likely to own an in-home virtual assistant device Consumers pay greater attention to data privacy Millennials are less concerned about sharing personal data The French are most likely to seek the opinions of friends and family Consumers expect more online activity in future Diversity and inclusion Orange uses deepfake imagery to challenge gender bias in sport The French are eager to voice their opinions on issues that matter to them Millennials are the most charitable cohort French consumers embrace inclusivity Millennials hold brands to account Experience more Lacoste banks on gaming and personalisation with its UNDW3 NFT loyalty card Day trips remain popular French enjoy outdoor experiences Consumers demand greater customisation Personalisation Bricorama’s AI assistant provides customised painting recommendations Consumers weigh up data concerns against desire for tailored offers Younger consumers seek unique and personalised experiences Premiumisation Air France offers “signature” dishes to premium economy passengers for the first time The French appreciate premium and customised features Hyper-personalisation gains traction Taste and quality are key for French consumers Pursuit of value Carrefour launches low-cost, Brazil-style cash-and-carry chain Shoppers are looking for ways to get more value for their money Older consumers see their incomes squeezed French consumers reject the throwaway culture Gen Z are the thriftiest cohort Shopper reinvented Franprix rolls out AI-powered shopping carts for efficiency and personalisation Brand trust is most important to Millennials Consumers prefer using the internet for travel bookings and second-hand shopping S-commerce is starting to gain traction Gen Z lead the way in brand engagement Sustainable living Luxury resale pioneer Vestiaire Collective bans fast fashion brands from its platform Consumers want to play their part in protecting the environment Gen Z tend to pay more attention to sustainably-produced products Energy conservation is crucial to French consumers French take voting more seriously than their global counterparts Consumers look for packaging that is recyclable or biodegradable Wellness Heura brings pop-up meat-free “butchers” to France Consumers employ mindfulness techniques for stress relief Millennials turn to supplements to enhance health Consumers are more informed about health and safety issues Leverage the power of megatrends to shape your strategy today
SummaryThis report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework The search for convenience will continue to shape French lifestyles Convenience Ochama introduces pick-up points and a next-day delivery service in France French consumers seek an easier life Employees aim for a better work-life balance Shoppers enjoy the immediacy of physical stores E-commerce is driven by the need for convenience Gen Z turn to meal kits to save cooking time Digital living Carrefour trials palm payments in Paris store Millennials are most likely to own an in-home virtual assistant device Consumers pay greater attention to data privacy Millennials are less concerned about sharing personal data The French are most likely to seek the opinions of friends and family Consumers expect more online activity in future Diversity and inclusion Orange uses deepfake imagery to challenge gender bias in sport The French are eager to voice their opinions on issues that matter to them Millennials are the most charitable cohort French consumers embrace inclusivity Millennials hold brands to account Experience more Lacoste banks on gaming and personalisation with its UNDW3 NFT loyalty card Day trips remain popular French enjoy outdoor experiences Consumers demand greater customisation Personalisation Bricorama’s AI assistant provides customised painting recommendations Consumers weigh up data concerns against desire for tailored offers Younger consumers seek unique and personalised experiences Premiumisation Air France offers “signature” dishes to premium economy passengers for the first time The French appreciate premium and customised features Hyper-personalisation gains traction Taste and quality are key for French consumers Pursuit of value Carrefour launches low-cost, Brazil-style cash-and-carry chain Shoppers are looking for ways to get more value for their money Older consumers see their incomes squeezed French consumers reject the throwaway culture Gen Z are the thriftiest cohort Shopper reinvented Franprix rolls out AI-powered shopping carts for efficiency and personalisation Brand trust is most important to Millennials Consumers prefer using the internet for travel bookings and second-hand shopping S-commerce is starting to gain traction Gen Z lead the way in brand engagement Sustainable living Luxury resale pioneer Vestiaire Collective bans fast fashion brands from its platform Consumers want to play their part in protecting the environment Gen Z tend to pay more attention to sustainably-produced products Energy conservation is crucial to French consumers French take voting more seriously than their global counterparts Consumers look for packaging that is recyclable or biodegradable Wellness Heura brings pop-up meat-free “butchers” to France Consumers employ mindfulness techniques for stress relief Millennials turn to supplements to enhance health Consumers are more informed about health and safety issues Leverage the power of megatrends to shape your strategy today
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