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中国のメガトレンドMegatrends in China 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが中国でどのように顕在化した... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが中国でどのように顕在化したかについての洞察を提供しています。EuromonitorのMegatrends in Chinaレポートは、中国の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience will remain a priority, supported by digital innovation Convenience Airmeter breaks down cooking barriers for Chinese consumers with pasta recipe kits Millennials are most willing to invest money to save time Chinese aspire to achieve better balance between work and leisure Gen Z values instant gratification when making in-store purchases Gen Z prioritises customisation opportunities when shopping online Consumers look for more convenient meal solutions Digital living OPPO launches China’s first AI-enabled phone Smart technology helps to speed up everyday tasks Internet users are protective of their personal data Elder consumers are the most open to receiving targeted offers online Personal recommendation remains the top source of information Consumers expect more face-to-face activity in future Diversity and inclusion LUX aims to empower Chinese women through baby-naming campaign Chinese are more reserved about expressing their opinions publicly The sense of community is strong among the Chinese Millennials are the most comfortable with expressing their identity Brand trust is important to Chinese consumers Experience more Lego promotes creative play with immersive experience stores Socialising is important to Chinese, both online and offline Chinese travellers are placing greater importance on immersing themselves in local cultures In-person moments are the most appreciated Personalisation DeRucci’s AI-enabled mattress allows users to personalise sleep Younger consumers are more cautious about sharing their personal data Millennials are more likely to look for personalised experiences Premiumisation Freshippo launches new high-end format with premium private label Consumers seek simplicity and uniqueness Shoppers become more discerning Consumers pay more attention to health claims Pursuit of value Discount shopping app Pinduoduo enjoys meteoric growth Gen X are among the most frugal shoppers China remains sheltered from global cost-of-living crisis Repurposing movement gains traction Consumers plan to spend more on food and drink Shopper reinvented Alibaba uses generative AI to optimise the Tmall shopping experience Celebrity endorsements hold much sway with Chinese consumers Shift towards e-commerce affects all sectors, with notable exception of large appliances Social commerce is highly popular Millennials are the most likely to shop via social media platforms Sustainable living Resale platform Idle Fish drives repurposing movement Conscious consumerism is on the rise Sustainability plays a growing role in product choice Chinese still lag behind rest of world in adopting greener lifestyles Consumers are starting to hold brands to account Consumers show a preference for recyclable packaging Wellness Mistine upgrades sun protection formula in response to consumers’ safety concerns Increase in sleep disorders drives demand for sleeping aids Consumers increase their use of health tech Consumers continue to pay attention to personal safety Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in China. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience will remain a priority, supported by digital innovation Convenience Airmeter breaks down cooking barriers for Chinese consumers with pasta recipe kits Millennials are most willing to invest money to save time Chinese aspire to achieve better balance between work and leisure Gen Z values instant gratification when making in-store purchases Gen Z prioritises customisation opportunities when shopping online Consumers look for more convenient meal solutions Digital living OPPO launches China’s first AI-enabled phone Smart technology helps to speed up everyday tasks Internet users are protective of their personal data Elder consumers are the most open to receiving targeted offers online Personal recommendation remains the top source of information Consumers expect more face-to-face activity in future Diversity and inclusion LUX aims to empower Chinese women through baby-naming campaign Chinese are more reserved about expressing their opinions publicly The sense of community is strong among the Chinese Millennials are the most comfortable with expressing their identity Brand trust is important to Chinese consumers Experience more Lego promotes creative play with immersive experience stores Socialising is important to Chinese, both online and offline Chinese travellers are placing greater importance on immersing themselves in local cultures In-person moments are the most appreciated Personalisation DeRucci’s AI-enabled mattress allows users to personalise sleep Younger consumers are more cautious about sharing their personal data Millennials are more likely to look for personalised experiences Premiumisation Freshippo launches new high-end format with premium private label Consumers seek simplicity and uniqueness Shoppers become more discerning Consumers pay more attention to health claims Pursuit of value Discount shopping app Pinduoduo enjoys meteoric growth Gen X are among the most frugal shoppers China remains sheltered from global cost-of-living crisis Repurposing movement gains traction Consumers plan to spend more on food and drink Shopper reinvented Alibaba uses generative AI to optimise the Tmall shopping experience Celebrity endorsements hold much sway with Chinese consumers Shift towards e-commerce affects all sectors, with notable exception of large appliances Social commerce is highly popular Millennials are the most likely to shop via social media platforms Sustainable living Resale platform Idle Fish drives repurposing movement Conscious consumerism is on the rise Sustainability plays a growing role in product choice Chinese still lag behind rest of world in adopting greener lifestyles Consumers are starting to hold brands to account Consumers show a preference for recyclable packaging Wellness Mistine upgrades sun protection formula in response to consumers’ safety concerns Increase in sleep disorders drives demand for sleeping aids Consumers increase their use of health tech Consumers continue to pay attention to personal safety Leverage the power of megatrends to shape your strategy today
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