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ベトナムのメガトレンドMegatrends in Vietnam 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがベトナムでどのように顕在... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがベトナムでどのように顕在化したかについての洞察を提供しています。EuromonitorのMegatrends in Vietnamレポートでは、ベトナムの消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Time-pressed consumers will prioritise convenience Convenience Nestlé’s ready-to-serve liquid coffee combines convenience and tradition Vietnam’s busy consumers are ready to invest money to save time Tech-savvy consumers value smart home functionality Shoppers like the better guarantees offered by physical stores Online shoppers value the ability to research items more thoroughly Vietnamese seek time-saving alternatives to home cooking Digital living MoMo integrates its payment solutions into Grab’s super-app Vietnamese exceed global average in many forms of tech use Consumers pay greater attention to data privacy Millennials most actively manage their data online Vietnamese have greater trust in personal recommendations than in brand messages Consumers expect more face-to-face interactions in future Diversity and inclusion New initiative from CARE/Mastercard offers support for Vietnam’s female entrepreneurs Vietnamese are more willing to donate to non-profits as part of their social good activities Vietnamese people have a strong community spirit Most consumers feel that their identity is accepted Brand trust is crucial for shoppers Experience more Škoda unveils new auto experience centre in Hanoi Vietnamese are especially fond of day trips Consumers aim to feel safe and relaxed when on holiday Millennials are the most enthusiastic about tailored experiences Personalisation Masan expands loyalty programme to provide more targeted offerings Social media-loving Vietnamese are conscious of their online image Eagerness for self-expression drives personalisation trend Premiumisation Vissan’s “Clean Meat Festival” aims to gain consumers’ trust in branded fresh meat Consumers seek uniqueness and convenience Shoppers become more discerning as incomes rise Vietnamese favour foods with health-focused attributes Pursuit of value Budget ride hailing platform Cudidi benefits both passengers and drivers Vietnamese shoppers are thrifty, though not bargain-orientated Consumer confidence is hit by rising living costs Repurposing movement grows among conscious consumers Young people are the most conscious of the need to save money Shopper reinvented Livestreaming platform GoStream receives funding for further expansion Celebrities are highly influential in Vietnam Most types of product are still purchased in store, despite e-commerce shift Vietnamese shoppers enjoy engaging with brands Gen Z embrace social media as a shopping channel Sustainable living VM Style promotes sustainability through clothes recycling initiative Vietnamese consumers have a strong sense of responsibility Consumers pay more attention to the environmental impact of their purchases Lowering plastics use is the top environmental priority Companies’ ethical practices come under the spotlight Consumers support packaging that is recyclable or compostable Wellness Morinaga’s MNFV launches functional products tailored to Vietnamese market Mindfulness activities are considered important for mental wellbeing Vietnamese take a keen interest in physical fitness Consumers remain alert to issues of personal safety Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Vietnam. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Time-pressed consumers will prioritise convenience Convenience Nestlé’s ready-to-serve liquid coffee combines convenience and tradition Vietnam’s busy consumers are ready to invest money to save time Tech-savvy consumers value smart home functionality Shoppers like the better guarantees offered by physical stores Online shoppers value the ability to research items more thoroughly Vietnamese seek time-saving alternatives to home cooking Digital living MoMo integrates its payment solutions into Grab’s super-app Vietnamese exceed global average in many forms of tech use Consumers pay greater attention to data privacy Millennials most actively manage their data online Vietnamese have greater trust in personal recommendations than in brand messages Consumers expect more face-to-face interactions in future Diversity and inclusion New initiative from CARE/Mastercard offers support for Vietnam’s female entrepreneurs Vietnamese are more willing to donate to non-profits as part of their social good activities Vietnamese people have a strong community spirit Most consumers feel that their identity is accepted Brand trust is crucial for shoppers Experience more Škoda unveils new auto experience centre in Hanoi Vietnamese are especially fond of day trips Consumers aim to feel safe and relaxed when on holiday Millennials are the most enthusiastic about tailored experiences Personalisation Masan expands loyalty programme to provide more targeted offerings Social media-loving Vietnamese are conscious of their online image Eagerness for self-expression drives personalisation trend Premiumisation Vissan’s “Clean Meat Festival” aims to gain consumers’ trust in branded fresh meat Consumers seek uniqueness and convenience Shoppers become more discerning as incomes rise Vietnamese favour foods with health-focused attributes Pursuit of value Budget ride hailing platform Cudidi benefits both passengers and drivers Vietnamese shoppers are thrifty, though not bargain-orientated Consumer confidence is hit by rising living costs Repurposing movement grows among conscious consumers Young people are the most conscious of the need to save money Shopper reinvented Livestreaming platform GoStream receives funding for further expansion Celebrities are highly influential in Vietnam Most types of product are still purchased in store, despite e-commerce shift Vietnamese shoppers enjoy engaging with brands Gen Z embrace social media as a shopping channel Sustainable living VM Style promotes sustainability through clothes recycling initiative Vietnamese consumers have a strong sense of responsibility Consumers pay more attention to the environmental impact of their purchases Lowering plastics use is the top environmental priority Companies’ ethical practices come under the spotlight Consumers support packaging that is recyclable or compostable Wellness Morinaga’s MNFV launches functional products tailored to Vietnamese market Mindfulness activities are considered important for mental wellbeing Vietnamese take a keen interest in physical fitness Consumers remain alert to issues of personal safety Leverage the power of megatrends to shape your strategy today
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