Summary

In 2023, all categories of colour cosmetics in Austria experienced robust current value growth with the premium and mass segments both benefitting. Inflation continued to push up prices resulting in weaker volume sales in 2023. Premium lip products and facial make-up exhibited the most dynamic growth driven by the ongoing premiumisation trend with indulgent and luxurious lipsticks gaining appeal. In facial make up, premiumisation is most evident in foundation/concealer where higher-end offerings...

Euromonitor International's Colour Cosmetics in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Colour Cosmetics in Austria
Euromonitor International
August 2024

List Of Contents And Tables

COLOUR COSMETICS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colour cosmetics experiences robust performance
Growth in colour cosmetics sets/kits
Rise in demand for affordable luxuries
PROSPECTS AND OPPORTUNITIES
Positive outlook for colour cosmetics
Consumers seek out cosmetics with added benefits
Product innovation set to drive developments
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources