Summary

Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain the world’s largest luxury market, despite widening income inequality. The southern states, with robust economies and affordable living, are set to attract domestic and international migrants, boosting population growth.

Euromonitor's US: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope
Key findings
Key drivers affecting consumers in the US in 2023
How developments today shape consumer of tomorrow
With a sustained immigrant influx, the US to become a majority-minority country by 2045
The rising prevalence of chronic diseases drives consumers to focus on vitamin supplements
Gen Z to emerge as a large and highly diverse consumer group by 2040
New York to remain the largest city, while the southern population is set to grow the fastest
Opportunities for growth
GameFlo unveils engaging card game, featuring players from diverse backgrounds
Singletons continue to dominate, while immigration boost multigenerational living
Owning a house in a safe, suburban area is a top priority for American households
Seniors and women to remain the key decision-makers in US households
Streaming platform usage on the rise in the US as consumers spend more time at home
Rocket Homes launches AI-driven Apple CarPlay feature to boost homeownership
Even with lower inflation, permanently higher prices drive consumer cost-consciousness
High levels of debt lead to financial worries, but Millennials still lead in spending intentions
Seniors lead the top income bracket due to smart financial planning and accumulated wealth
Healthcare leads consumer spending, unlike other developed counties with public healthcare
Nuuly, a clothing rental service for younger, less affluent consumers, becomes profitable
Key findings consumer survey
Superior taste drives Baby Boomers to pay more, while Gen Z prioritises health benefits
Bargain hunting helps US consumers maintain their spending even at times of uncertainty
Younger US consumers lag behind their older counterparts in eco-friendly activities
High financial dependency among young adults amplifies consumer financial concerns
Work-life balance suffers in the US due to career-focused culture
DS Smith introduces Shop.able carriers to enhance sustainable packaging affordability