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チュニジアの在宅介護Home Care in Tunisia チュニジアでは、2022年もホームケアは数量ベースでプラス成長を続けましたが、そのペースは前年より緩やかでした。売上は、COVID-19の流行時ほど厳しくない清掃体制の正常化によって抑制されました。このため、... もっと見る
サマリーチュニジアでは、2022年もホームケアは数量ベースでプラス成長を続けましたが、そのペースは前年より緩やかでした。売上は、COVID-19の流行時ほど厳しくない清掃体制の正常化によって抑制されました。このため、漂白剤や家庭用消毒剤など、強力な除菌効果を持つ製品への需要が減少しました。これは、特に家庭用消毒剤が力強い伸びを示した2020年とは著しく対照的でした。この調査レポートはチュニジアのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in TunisiaEuromonitor International February 2023 List Of Contents And Tables HOME CARE IN TUNISIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care remains undeveloped Steady demand in 2022, with automatic detergents outpacing their hand wash counterparts in terms of growth Lilas leapfrogs into first place PROSPECTS AND OPPORTUNITIES Ongoing economic uncertainty will see consumers trade down to cheaper products Sluggish performance for fabric softeners Local Lilas brand looks to garner further share CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Hand dishwashing sees sluggish performance, as local manufacturers tap into consumers’ growing preference for cheaper brands Automatic dishwashing leads growth, supported by increased penetration of modern appliances, with domestic brands and private label gaining importance International players focus on environmentally friendly offerings PROSPECTS AND OPPORTUNITIES Improved outlook expected, driven by automatic dishwashing products Price sensitivity will shape new product development Lilas is expected to become the hand dishwashing leader over the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Unremarkable growth in 2022, thanks to restoration of pre-pandemic cleaning regimes Bathroom cleaners see continued strong demand Local players prove to be more recession-proof PROSPECTS AND OPPORTUNITIES Healthy growth expected, in line with greater focus on hygiene, but consumers will expect low prices Niche products will broaden their appeal Change in shopping habits will encourage international investment CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS A decrease in demand after the pandemic Combination of low unit prices and versatility ensures widespread usage Lilas grows its share, following investment in new product development and promotions PROSPECTS AND OPPORTUNITIES Demand for informal bleach is set to fade, despite its lower pricing Domestic players will continue to lead sales CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care products remain out of reach to many consumers Liquids/foam continue to account for bulk of sales Domestic brand Choc dominates toilet care amid increasing competition from international brands PROSPECTS AND OPPORTUNITIES Low household incomes will restrict further expansion Evolving shopping habits set to improve consumer awareness and build sales Further expansion of local brands CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Return to office-based working gives boost to shoe polish, but other products have niche appeal International brands lead sales Modern grocery retailers remain key distribution channel PROSPECTS AND OPPORTUNITIES Polishes will continue to have niche appeal Casualisation of footwear trends could have negative impact on shoe polish sales Further scope for polishes with added-value benefits, with domestic companies increasing their presence CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Ongoing urbanisation trends boost sales of air care in 2022 Spray and aerosol air fresheners continue to dominate sales, but liquid formulations see the fastest growth Air Wick continues to dominate sales PROSPECTS AND OPPORTUNITIES Usage will remain concentrated among wealthier households, but increase in local production will widen the consumer base Natural air care products will begin to emerge Lilas is expected to expand into air care CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Waste crisis supports growing home insecticide consumption Aerosols continue to dominate sales, but electric devices see growing demand Lilas leapfrogs Diptox to become leading brand in 2022 PROSPECTS AND OPPORTUNITIES Robust growth expected, driven by continued waste disposal issues in urban centres Chemical-free products will grow in popularity Domestic players to dominate sales CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryHome care continued its positive growth trend in volume terms in Tunisia in 2022, albeit at a slower rate than the previous year. Sales were supressed by the normalisation of cleaning regimes, which were less rigorous than during the height of the COVID-19 pandemic. This led to a reduction in demand for products with aggressive sanitising properties, notably, bleach and home care disinfectants. This was in marked contrast to 2020, when home care disinfectants, in particular, saw dynamic growth i... Table of ContentsHome Care in TunisiaEuromonitor International February 2023 List Of Contents And Tables HOME CARE IN TUNISIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care remains undeveloped Steady demand in 2022, with automatic detergents outpacing their hand wash counterparts in terms of growth Lilas leapfrogs into first place PROSPECTS AND OPPORTUNITIES Ongoing economic uncertainty will see consumers trade down to cheaper products Sluggish performance for fabric softeners Local Lilas brand looks to garner further share CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Hand dishwashing sees sluggish performance, as local manufacturers tap into consumers’ growing preference for cheaper brands Automatic dishwashing leads growth, supported by increased penetration of modern appliances, with domestic brands and private label gaining importance International players focus on environmentally friendly offerings PROSPECTS AND OPPORTUNITIES Improved outlook expected, driven by automatic dishwashing products Price sensitivity will shape new product development Lilas is expected to become the hand dishwashing leader over the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Unremarkable growth in 2022, thanks to restoration of pre-pandemic cleaning regimes Bathroom cleaners see continued strong demand Local players prove to be more recession-proof PROSPECTS AND OPPORTUNITIES Healthy growth expected, in line with greater focus on hygiene, but consumers will expect low prices Niche products will broaden their appeal Change in shopping habits will encourage international investment CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS A decrease in demand after the pandemic Combination of low unit prices and versatility ensures widespread usage Lilas grows its share, following investment in new product development and promotions PROSPECTS AND OPPORTUNITIES Demand for informal bleach is set to fade, despite its lower pricing Domestic players will continue to lead sales CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care products remain out of reach to many consumers Liquids/foam continue to account for bulk of sales Domestic brand Choc dominates toilet care amid increasing competition from international brands PROSPECTS AND OPPORTUNITIES Low household incomes will restrict further expansion Evolving shopping habits set to improve consumer awareness and build sales Further expansion of local brands CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Return to office-based working gives boost to shoe polish, but other products have niche appeal International brands lead sales Modern grocery retailers remain key distribution channel PROSPECTS AND OPPORTUNITIES Polishes will continue to have niche appeal Casualisation of footwear trends could have negative impact on shoe polish sales Further scope for polishes with added-value benefits, with domestic companies increasing their presence CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Ongoing urbanisation trends boost sales of air care in 2022 Spray and aerosol air fresheners continue to dominate sales, but liquid formulations see the fastest growth Air Wick continues to dominate sales PROSPECTS AND OPPORTUNITIES Usage will remain concentrated among wealthier households, but increase in local production will widen the consumer base Natural air care products will begin to emerge Lilas is expected to expand into air care CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN TUNISIA KEY DATA FINDINGS 2022 DEVELOPMENTS Waste crisis supports growing home insecticide consumption Aerosols continue to dominate sales, but electric devices see growing demand Lilas leapfrogs Diptox to become leading brand in 2022 PROSPECTS AND OPPORTUNITIES Robust growth expected, driven by continued waste disposal issues in urban centres Chemical-free products will grow in popularity Domestic players to dominate sales CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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