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ホームケアカテゴリは、消費者が戸締まりを経験し、自宅の衛生に注意を払ったCOVID-19の時代から大きな恩恵を受けた。パンデミック前と比較して、より高い衛生傾向が維持されている一方で、2021年から、そして2022年にはより強く、家庭外でのライフスタイルへの回帰が、売上を下押しする要因となっています。とはいえ、小規模事業者（地域の小規模店舗やカフェ、レストランのオーナーなど）は、小売チャネルを通じて洗浄剤を購入する傾向があります...

この調査レポートはポルトガルのホームケアを分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Home Care in Portugal
Euromonitor International
February 2023

List Of Contents And Tables

HOME CARE IN PORTUGAL
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value growth supported by higher unit prices, while volume slumps due to lower promotional and discounting activity
Scent boosters continue to gain penetration, with Lenor and Comfort leading the charge – despite entry from private label
Four-in-one options and eco-trends drive developments
PROSPECTS AND OPPORTUNITIES
Consumers expected to trade down due to economic uncertainty, albeit volume will likely pick up slightly
Liquid tablet detergents and scent boosters will continue to attract attention
Polarised environment between mass best-sellers and premium innovations, as players compete for shelf space
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value driven by inflation, while volume is flat due as consumers’ normal lifestyles resume
Automatic dishwashing fares better, due to dishwasher trend inspired by the era of the pandemic
Fairy maintains top places overall and in hand dishwashing, thanks to ongoing innovations
PROSPECTS AND OPPORTUNITIES
Will high energy consumption costs bring about the return of hand dishwashing?
Ongoing home-cooking trends will maintain support of sales
Private label will remain relevant, with an example of innovation coming from Continente ECO
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surface care sales are influenced by consumers’ spending power, with strong private label noted
Home care disinfectants continue to maintain consumer interest, as brands reposition their messages to suit the moving times
Mistolin sees ongoing success, while some brands which were fast-tracked due to new licensing laws have disappeared
PROSPECTS AND OPPORTUNITIES
Popular disposable wipes will start to face competition from modern and reusable options
Innovations in home disinfectants expected, from fragrances to natural ingredients and eco-friendly packaging
Ongoing omnichannel strategies needed, with a balance between online options and physical shelf space
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach returns to volume slumps following the atypical sales spike seen during the height of the pandemic
P&G’s Neoblanc maintains its leading place thanks to multiple category strengths
Private label significant in bleach due to consumer demographics
PROSPECTS AND OPPORTUNITIES
Bleach will continue to face challenges – although rising prices in other categories could help to support sales
Likely reduction of shelf space and available products in bleach over the forecast period
The rise of sustainability trends will continue to place downwards pressure on bleach
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care slumps in volume, with value supported by innovations and promotional activities
Sustainability trends reach toilet care, with numerous eco-friendly innovations
Rim liquids continue to lose popularity, although innovation in new formats is being seen
PROSPECTS AND OPPORTUNITIES
Toilet care sales will stabilise, with rim blocks remaining popular and being the area of strongest innovation
Private label anticipated to become more notable, in line with the growth of discounters
Old-fashioned variants such as toilet liquids/foam will continue to face challenges in light of competition from sophisticated products
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Polishes is an ailing category, due to its old-fashioned image and niche appeal
Shoe polish fares better, due to consumers’ return to out-of-home lifestyles
Leading brand Splendor benefits from Búfalo’s changed distribution
PROSPECTS AND OPPORTUNITIES
Polishes will continue to lose appeal over the forecast period, with no player investments expected
Even popular private labels see slumping sales in polishes
Shelf space for polishes will become increasingly limited
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care benefits from wide distribution through a variety of channels
Strong innovation in both new scents and more sustainable offers, with aromatherapy a key trend
Car air fresheners bounces back as consumers return to vehicular mobility
PROSPECTS AND OPPORTUNITIES
Lower consumer spending power will likely lead to a wider range of lower-priced options, as manufacturers continue to innovate overall
Ultimate reduction in car usage will suppress sales of car air fresheners
Private label set to increase shares due to ongoing economic challenges
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Air Care: % Value 2018-2022
Table 64 LBN Brand Shares of Air Care: % Value 2019-2022
Table 65 Forecast Sales of Air Care by Category: Value 2022-2027
Table 66 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Climatic conditions somewhat dampen necessity for home insecticides in 2022
Electric insecticides remains the most dynamic subcategory, with Raid maintaining its top place
Manufacturers aim to innovate despite strong legal limitations
PROSPECTS AND OPPORTUNITIES
Sales expected to remain flat and consistent, being dependent on seasonal conditions
Polarised trends expected, from discounting and promotional activities to more eco-friendly and premium products
E-commerce set to support sales, while medium-sized local retailers will cannibalise sales from hypermarkets and traditional small stores
CATEGORY DATA
Table 67 Sales of Home Insecticides by Category: Value 2017-2022
Table 68 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 70 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 71 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 72 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027