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ギリシャのホームケアHome Care in Greece 2022年は、インフレ率の上昇と流行前の消費行動の再開が主要なトレンドとなり、ギリシャのホームケアは、現行単価の急騰により売上高の減少がある程度緩和されたものの、両要因により数量が減少しました。インフ... もっと見る
サマリー2022年は、インフレ率の上昇と流行前の消費行動の再開が主要なトレンドとなり、ギリシャのホームケアは、現行単価の急騰により売上高の減少がある程度緩和されたものの、両要因により数量が減少しました。インフレは大幅な値上げにつながり、エネルギーや燃料価格の上昇に伴う家計所得の減少とともに、現地の消費者は価格に敏感になっているだけでなく、...この調査レポートはギリシャのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in GreeceEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN GREECE EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Price hikes affect volume sales of powder detergents in 2022 Sustainability is influencing category developments Larger pack sizes gain market share as local consumers seek value for money PROSPECTS AND OPPORTUNITIES Sales of laundry sanitisers and textile disinfectants are set to collapse over the forecast period Liquids and capsules will see increased penetration in laundry care The sustainability trend is set to gather pace in the coming years CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation and the resumption of pre-pandemic consumer behaviour lead to a decline Innovation lies in unique claims, packaging and fragrance The green trend continues to thrive in Greece despite a gloomy economic climate PROSPECTS AND OPPORTUNITIES Short to medium term outlook for automatic dishwashing is threatened by a decline in disposable incomes Fragrance and packaging innovation and the green trend to gather pace Plant-based washing liquid from Planet opens a new segment CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Household disinfectants in Greece witness losses as COVID-19 fears fade Inflation and the resumption of pre-pandemic consumer behaviour lead to decline in surface care in 2022 Sustainability is influencing developments, especially in packaging PROSPECTS AND OPPORTUNITIES Post-COVID rearrangements in the competitive landscape are expected ‘Green’ brands will likely gain retail share Trigger sprays will drive growth in surface care over the forecast period CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from its affordable profile during accelerating inflation Klinex maintains its category dominance in 2022, albeit with some loss of share to private label Supermarkets and hypermarkets gain share thanks to wide range of products across the price spectrum PROSPECTS AND OPPORTUNITIES Maturity and post-pandemic behaviour will affect future growth potential of bleach Low investment from manufacturers will reflect category maturity Environmental concerns may pose a threat to bleach in the coming years CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Maturity and price sensitivity hinders growth in toilet care in 2022 Developments slow down as category reaches maturity Competition with bleach hinders growth for toilet liquids/foam PROSPECTS AND OPPORTUNITIES Rim blocks will remain the best performers in a category in decline Fragrance and design will drive developments in ITBs over the forecast period Competition with bleach will hinder growth in toilet liquids CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Shoe polish receives a boost in 2022 as local consumers return to pre-pandemic levels of activity Metal, floor and furniture polishes are impacted by shifts in design and home decor Sarantis consolidates its leading position in 2022 thanks to broad portfolio and investment PROSPECTS AND OPPORTUNITIES Shift from formal to casual footwear will hinder shoe polish sales Camel will remain category leader for the foreseeable future Floor, metal and furniture polishes expected to see sales collapse in the coming years CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Rising inflation takes its toll on retail value and volume sales in air care in 2022 Seasonality and the resumption of pre-pandemic consumer behaviour further impact the category Premiumisation drives new product development in air care PROSPECTS AND OPPORTUNITIES Bleak outlook for air care as price-conscious Greek consumers rein in spending Environmental concerns will impact spray/aerosol air fresheners as low growth potential discourages investment Competition from economy alternatives will pose a threat to branded air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Low temperatures in 2022 impact sales of home insecticides Players vie for share as inflation impacts purchasing power Aroxol prevails once again thanks to investment in new product range PROSPECTS AND OPPORTUNITIES Green products set gain visibility in home insecticides in the coming years Dual use products will continue to drive growth in spray/aerosol insecticides Price increases will impact category performance, leading to a decline in investment CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryRising inflation and the resumption of pre-pandemic consumer behaviour were the key trends in 2022, with both factors leading to volume losses in home care in Greece, although losses in current value sales were mitigated to some extent from steep increases in current unit prices. Inflation is translating to significant price hikes and this, together with the decline in household incomes amid rising energy and fuel prices is resulting in local consumers not only becoming more price sensitive but... Table of ContentsHome Care in GreeceEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN GREECE EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Price hikes affect volume sales of powder detergents in 2022 Sustainability is influencing category developments Larger pack sizes gain market share as local consumers seek value for money PROSPECTS AND OPPORTUNITIES Sales of laundry sanitisers and textile disinfectants are set to collapse over the forecast period Liquids and capsules will see increased penetration in laundry care The sustainability trend is set to gather pace in the coming years CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation and the resumption of pre-pandemic consumer behaviour lead to a decline Innovation lies in unique claims, packaging and fragrance The green trend continues to thrive in Greece despite a gloomy economic climate PROSPECTS AND OPPORTUNITIES Short to medium term outlook for automatic dishwashing is threatened by a decline in disposable incomes Fragrance and packaging innovation and the green trend to gather pace Plant-based washing liquid from Planet opens a new segment CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Household disinfectants in Greece witness losses as COVID-19 fears fade Inflation and the resumption of pre-pandemic consumer behaviour lead to decline in surface care in 2022 Sustainability is influencing developments, especially in packaging PROSPECTS AND OPPORTUNITIES Post-COVID rearrangements in the competitive landscape are expected ‘Green’ brands will likely gain retail share Trigger sprays will drive growth in surface care over the forecast period CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from its affordable profile during accelerating inflation Klinex maintains its category dominance in 2022, albeit with some loss of share to private label Supermarkets and hypermarkets gain share thanks to wide range of products across the price spectrum PROSPECTS AND OPPORTUNITIES Maturity and post-pandemic behaviour will affect future growth potential of bleach Low investment from manufacturers will reflect category maturity Environmental concerns may pose a threat to bleach in the coming years CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Maturity and price sensitivity hinders growth in toilet care in 2022 Developments slow down as category reaches maturity Competition with bleach hinders growth for toilet liquids/foam PROSPECTS AND OPPORTUNITIES Rim blocks will remain the best performers in a category in decline Fragrance and design will drive developments in ITBs over the forecast period Competition with bleach will hinder growth in toilet liquids CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Shoe polish receives a boost in 2022 as local consumers return to pre-pandemic levels of activity Metal, floor and furniture polishes are impacted by shifts in design and home decor Sarantis consolidates its leading position in 2022 thanks to broad portfolio and investment PROSPECTS AND OPPORTUNITIES Shift from formal to casual footwear will hinder shoe polish sales Camel will remain category leader for the foreseeable future Floor, metal and furniture polishes expected to see sales collapse in the coming years CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Rising inflation takes its toll on retail value and volume sales in air care in 2022 Seasonality and the resumption of pre-pandemic consumer behaviour further impact the category Premiumisation drives new product development in air care PROSPECTS AND OPPORTUNITIES Bleak outlook for air care as price-conscious Greek consumers rein in spending Environmental concerns will impact spray/aerosol air fresheners as low growth potential discourages investment Competition from economy alternatives will pose a threat to branded air care CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN GREECE KEY DATA FINDINGS 2022 DEVELOPMENTS Low temperatures in 2022 impact sales of home insecticides Players vie for share as inflation impacts purchasing power Aroxol prevails once again thanks to investment in new product range PROSPECTS AND OPPORTUNITIES Green products set gain visibility in home insecticides in the coming years Dual use products will continue to drive growth in spray/aerosol insecticides Price increases will impact category performance, leading to a decline in investment CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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