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ノルウェーのホームケアHome Care in Norway ホームケア製品の需要は、2020年と2021年前半のCOVID-19流行の最盛期よりも厳しくない、流行前の掃除と除菌体制に戻ったことを受けて、2022年も減少を続けました。新型インフルエンザの症状が軽く、入院率も低か... もっと見る
サマリーホームケア製品の需要は、2020年と2021年前半のCOVID-19流行の最盛期よりも厳しくない、流行前の掃除と除菌体制に戻ったことを受けて、2022年も減少を続けました。新型インフルエンザの症状が軽く、入院率も低かったため、全体的にノルウェー国民はウイルスに接触することに不安を感じませんでした。これとは対照的に、2020年には、ホームケア製品の売上が数量ベースで健全な伸びを示し、その原動力となったのは、...この調査レポートはノルウェーのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in NorwayEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN NORWAY EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Continuing downward trend for laundry care amid rising energy costs Consumers shift towards liquid detergents, which are perceived as being more convenient Sustainability is key trend within packaging PROSPECTS AND OPPORTUNITIES Sluggish performance for laundry care, amid ongoing economic uncertainty Sustainability will continue to shape new product development Ongoing shift away from powder detergents CATEGORY INDICATORS Table 60 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 61 Sales of Laundry Care by Category: Value 2017-2022 Table 62 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 63 Sales of Laundry Aids by Category: Value 2017-2022 Table 64 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 65 Sales of Laundry Detergents by Category: Value 2017-2022 Table 66 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 68 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 69 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 70 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 71 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 72 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 73 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 74 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for dishwashing products continues to fall, due to decline in frequency of home cooking and concerns over energy costs Manufacturers continue to address consumers’ environmental concerns Orkla remains dominant in dishwashing, as its eco-friendly Klar brand makes strides PROSPECTS AND OPPORTUNITIES Uncertain economic outlook to dampen demand for dishwashing products Automatic dishwashing tablets are set to drive demand, due to their perceived greater convenience Sustainability will remain key in terms of new product development, although consumers will demand tangible performance benefits CATEGORY INDICATORS Table 11 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 12 Sales of Dishwashing by Category: Value 2017-2022 Table 13 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 14 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 15 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 16 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Demand restricted by return to pre-pandemic cleaning behaviours Manufacturers focus on making cleaning less of a chore Refill packs meet sustainability concerns PROSPECTS AND OPPORTUNITIES Normalisation of cleaning regimes will dampen demand for surface care Inflationary pressures will squeeze consumer spending power Players will need to respond to consumer’s increasing concerns over personal health and sustainability issues CATEGORY DATA Table 18 Sales of Surface Care by Category: Value 2017-2022 Table 19 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 22 NBO Company Shares of Surface Care: % Value 2018-2022 Table 23 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 24 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 25 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 26 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 27 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Outdated bleach registers decline in sales in 2022 Consumers continue to shift away from bleach to surface care due to sustainability concerns Bleach lacks innovation and product differentiation in 2022 PROSPECTS AND OPPORTUNITIES Old-fashioned image of bleach will contribute to further decline in sales, although it will retain a place in the cleaning repertoires of older consumers Health and environmental concerns will limit demand Consolidated competitive landscape will compound lack of innovation during the forecast period CATEGORY DATA Table 28 Sales of Bleach: Value 2017-2022 Table 29 Sales of Bleach: % Value Growth 2017-2022 Table 30 NBO Company Shares of Bleach: % Value 2018-2022 Table 31 LBN Brand Shares of Bleach: % Value 2019-2022 Table 32 Forecast Sales of Bleach: Value 2022-2027 Table 33 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Further decline in demand for toilet care in 2022 Continued focus on preventative health Innovation focuses on more sustainable and convenient packaging PROSPECTS AND OPPORTUNITIES Challenging economic outlook will dampen sales of toilet care products Enhanced cleaning regimes in the aftermath of COVID-19 could benefit toilet care sales Sustainable innovation will accelerate during the forecast period CATEGORY DATA Table 34 Sales of Toilet Care by Category: Value 2017-2022 Table 35 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 36 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 37 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 38 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 39 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Multifunctional home care trend presents challenges for polish manufacturers Growing popularity of cheap, low-maintenance furniture, flooring and cutlery hinders need for task-specific polishes Sales of shoe polish stabilise, following return of pre-pandemic lifestyle patterns PROSPECTS AND OPPORTUNITIES Product substitution will hinder demand for polishes Shift towards more sustainable lifestyles could present growth opportunities for furniture and metal polish Hybrid work models will limit demand for shoe polish CATEGORY DATA Table 40 Sales of Polishes by Category: Value 2017-2022 Table 41 Sales of Polishes by Category: % Value Growth 2017-2022 Table 42 NBO Company Shares of Polishes: % Value 2018-2022 Table 43 LBN Brand Shares of Polishes: % Value 2019-2022 Table 44 Forecast Sales of Polishes by Category: Value 2022-2027 Table 45 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Air care is not viewed as essential by Norwegian consumers, who prefer scent-free or natural home aromas Candle air fresheners inject element of premiumisation Manufacturers attempt to add value through slow-release technology PROSPECTS AND OPPORTUNITIES In-home air treatment devices to place pressure on demand for air care during the forecast period Environmental concerns will add impetus to new product development Glade expected to retain its domination, leaving little scope for new entrants CATEGORY DATA Table 46 Sales of Air Care by Category: Value 2017-2022 Table 47 Sales of Air Care by Category: % Value Growth 2017-2022 Table 48 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 49 NBO Company Shares of Air Care: % Value 2018-2022 Table 50 LBN Brand Shares of Air Care: % Value 2019-2022 Table 51 Forecast Sales of Air Care by Category: Value 2022-2027 Table 52 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Stable demand in 2022 Chemical-based formulations are incompatible with environmental concerns Growing consumer focus on in-home air quality has negative impact on sales of spray/ aerosol insecticides PROSPECTS AND OPPORTUNITIES Players will need to alleviate consumers’ environmental and health concerns through the development of chemical-free products Competition from DIY alternatives will present a threat during the forecast period Preference for multifunctionality gives players an opportunity to grow value share CATEGORY DATA Table 53 Sales of Home Insecticides by Category: Value 2017-2022 Table 54 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 55 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 56 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 57 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 58 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 59 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryDemand for home care products continued to fall in 2022, following a return to pre-pandemic cleaning and sanitisation regimes, which were less rigorous than during the height of the COVID-19 outbreaks in 2020 and the first half of 2021. Overall, Norwegians felt less anxious about contacting the virus, thanks to the milder symptoms of new variants and low rates of hospitalisation. This was in marked contrast to 2020, when home care sales saw healthy growth in volume terms, driven by an increased... Table of ContentsHome Care in NorwayEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN NORWAY EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Continuing downward trend for laundry care amid rising energy costs Consumers shift towards liquid detergents, which are perceived as being more convenient Sustainability is key trend within packaging PROSPECTS AND OPPORTUNITIES Sluggish performance for laundry care, amid ongoing economic uncertainty Sustainability will continue to shape new product development Ongoing shift away from powder detergents CATEGORY INDICATORS Table 60 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 61 Sales of Laundry Care by Category: Value 2017-2022 Table 62 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 63 Sales of Laundry Aids by Category: Value 2017-2022 Table 64 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 65 Sales of Laundry Detergents by Category: Value 2017-2022 Table 66 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 68 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 69 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 70 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 71 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 72 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 73 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 74 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for dishwashing products continues to fall, due to decline in frequency of home cooking and concerns over energy costs Manufacturers continue to address consumers’ environmental concerns Orkla remains dominant in dishwashing, as its eco-friendly Klar brand makes strides PROSPECTS AND OPPORTUNITIES Uncertain economic outlook to dampen demand for dishwashing products Automatic dishwashing tablets are set to drive demand, due to their perceived greater convenience Sustainability will remain key in terms of new product development, although consumers will demand tangible performance benefits CATEGORY INDICATORS Table 11 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 12 Sales of Dishwashing by Category: Value 2017-2022 Table 13 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 14 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 15 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 16 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Demand restricted by return to pre-pandemic cleaning behaviours Manufacturers focus on making cleaning less of a chore Refill packs meet sustainability concerns PROSPECTS AND OPPORTUNITIES Normalisation of cleaning regimes will dampen demand for surface care Inflationary pressures will squeeze consumer spending power Players will need to respond to consumer’s increasing concerns over personal health and sustainability issues CATEGORY DATA Table 18 Sales of Surface Care by Category: Value 2017-2022 Table 19 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 22 NBO Company Shares of Surface Care: % Value 2018-2022 Table 23 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 24 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 25 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 26 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 27 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Outdated bleach registers decline in sales in 2022 Consumers continue to shift away from bleach to surface care due to sustainability concerns Bleach lacks innovation and product differentiation in 2022 PROSPECTS AND OPPORTUNITIES Old-fashioned image of bleach will contribute to further decline in sales, although it will retain a place in the cleaning repertoires of older consumers Health and environmental concerns will limit demand Consolidated competitive landscape will compound lack of innovation during the forecast period CATEGORY DATA Table 28 Sales of Bleach: Value 2017-2022 Table 29 Sales of Bleach: % Value Growth 2017-2022 Table 30 NBO Company Shares of Bleach: % Value 2018-2022 Table 31 LBN Brand Shares of Bleach: % Value 2019-2022 Table 32 Forecast Sales of Bleach: Value 2022-2027 Table 33 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Further decline in demand for toilet care in 2022 Continued focus on preventative health Innovation focuses on more sustainable and convenient packaging PROSPECTS AND OPPORTUNITIES Challenging economic outlook will dampen sales of toilet care products Enhanced cleaning regimes in the aftermath of COVID-19 could benefit toilet care sales Sustainable innovation will accelerate during the forecast period CATEGORY DATA Table 34 Sales of Toilet Care by Category: Value 2017-2022 Table 35 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 36 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 37 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 38 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 39 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Multifunctional home care trend presents challenges for polish manufacturers Growing popularity of cheap, low-maintenance furniture, flooring and cutlery hinders need for task-specific polishes Sales of shoe polish stabilise, following return of pre-pandemic lifestyle patterns PROSPECTS AND OPPORTUNITIES Product substitution will hinder demand for polishes Shift towards more sustainable lifestyles could present growth opportunities for furniture and metal polish Hybrid work models will limit demand for shoe polish CATEGORY DATA Table 40 Sales of Polishes by Category: Value 2017-2022 Table 41 Sales of Polishes by Category: % Value Growth 2017-2022 Table 42 NBO Company Shares of Polishes: % Value 2018-2022 Table 43 LBN Brand Shares of Polishes: % Value 2019-2022 Table 44 Forecast Sales of Polishes by Category: Value 2022-2027 Table 45 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Air care is not viewed as essential by Norwegian consumers, who prefer scent-free or natural home aromas Candle air fresheners inject element of premiumisation Manufacturers attempt to add value through slow-release technology PROSPECTS AND OPPORTUNITIES In-home air treatment devices to place pressure on demand for air care during the forecast period Environmental concerns will add impetus to new product development Glade expected to retain its domination, leaving little scope for new entrants CATEGORY DATA Table 46 Sales of Air Care by Category: Value 2017-2022 Table 47 Sales of Air Care by Category: % Value Growth 2017-2022 Table 48 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 49 NBO Company Shares of Air Care: % Value 2018-2022 Table 50 LBN Brand Shares of Air Care: % Value 2019-2022 Table 51 Forecast Sales of Air Care by Category: Value 2022-2027 Table 52 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN NORWAY KEY DATA FINDINGS 2022 DEVELOPMENTS Stable demand in 2022 Chemical-based formulations are incompatible with environmental concerns Growing consumer focus on in-home air quality has negative impact on sales of spray/ aerosol insecticides PROSPECTS AND OPPORTUNITIES Players will need to alleviate consumers’ environmental and health concerns through the development of chemical-free products Competition from DIY alternatives will present a threat during the forecast period Preference for multifunctionality gives players an opportunity to grow value share CATEGORY DATA Table 53 Sales of Home Insecticides by Category: Value 2017-2022 Table 54 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 55 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 56 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 57 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 58 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 59 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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