サマリー

ホームケアは、2022年、すべてのカテゴリーで2桁の力強い小売電流値の伸びを示しました。これは、コロナウイルス（COVID-19）の大流行時の自宅待機政策による2020年の需要急増が要因となっています。しかし、インフレ環境は、高インフレ率、通貨切り下げによる影響、上昇...などの特徴を持つ、小売の現行品売上高が急増した主な理由である。

ユーロモニター・インターナショナルのエジプトのホームケア市場レポートでは、全国レベルの市場規模と形状について包括的なガイドを提供します。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Home Care in Egypt
Euromonitor International
January 2023

List Of Contents And Tables

HOME CARE IN EGYPT
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Automatic detergents sees retail volume sales continue to grow at the expense of hand wash detergents
Liquid detergents continues to gain traction
Fabric softeners sees retail volume growth despite price increases
PROSPECTS AND OPPORTUNITIES
E-commerce’s contribution to sales of laundry products is set to rise
The use of concentrated detergents may be slowed by price and legislation
Automatic detergents to continue to make gains from hand wash detergents
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for hand dishwashing regains momentum
Promotions help automatic dishwashing maintain positive retail volume sales trajectory
E-commerce emerges in hand dishwashing and automatic dishwasher detergents
PROSPECTS AND OPPORTUNITIES
Efficiency and environmental factors to play a larger role
The competition is expected to intensify in hand dishwashing
Automatic dishwashing to continue to gain traction via e-commerce
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surface care sees retail volume sales growth despite elevated prices
Kitchen cleaners benefits from multi-use potential, while other categories grow more organically
E-commerce gains momentum as an alternative channel for local brands and consumers
PROSPECTS AND OPPORTUNITIES
Upward retail sales trajectory anticipated
Multi-purpose cleaners to benefit from practical, flexible, economy and affordability perceptions
Heightened health and hygiene awareness to push a demand for more natural, less toxic options
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach’s versatility ensures demand in 2022
Local brands dominate bleach
Pouch packaging revives
PROSPECTS AND OPPORTUNITIES
Conventional use and demographic trends to favour bleach
E-commerce suffers from a lack of competitive advantages
Inflation and raw material costs to exert upward pressure on prices
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care’s performance is restricted as consumers prioritise purchases in a tough economic climate
Toilet liquids/foam players leverage affordability and availability to grow retail volume sales
E-commerce remains a marginal channel in toilet care
PROSPECTS AND OPPORTUNITIES
Health awareness, affordability and population growth to be the main sales drivers of toilet care products
E-commerce and social media to play more significant roles in toilet liquids
Manufacturers to invest in added-value features and functions
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
The category maintains positive retail volume sales growth due to the performances of shoe and furniture polishes
Furniture care trend ensures residual demand for furniture polish but high prices and import constraints hit metal polish
Popularity of tiled floors and shift to economical alternatives reduce potential demand for floor polish
PROSPECTS AND OPPORTUNITIES
Demographic trends and environmental and lifestyle factors to push sales of furniture polish and shoe polish
E-commerce to remain a weak channel for polishes
Polishes face competition from alternatives
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Affordability underpins residual preference for the spray/aerosol format
Glade continues to dominate, although more affordable brands are on the rise
Spray/aerosol air fresheners and local brands penetrate e-commerce
PROSPECTS AND OPPORTUNITIES
Affordability to remain a key sales driver for air care as the variety of brands and products increases
Emerging demand for natural, toxin-free air fresheners, but consumer purchasing power remains under pressure
Stronger environmental focus could open the way for concentrated spray/aerosol air fresheners
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Air Care: % Value 2018-2022
Table 64 LBN Brand Shares of Air Care: % Value 2019-2022
Table 65 Forecast Sales of Air Care by Category: Value 2022-2027
Table 66 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
The demand for home insecticides stabilises while rising prices spur retail value growth
Raid dominates electric insecticides as the competition fades away
Insecticides coils continues to grow demand although safety concerns remain
PROSPECTS AND OPPORTUNITIES
Urbanisation and a growing insect population to stimulate sales of home insecticides
Spray/aerosol to dominate as consumers appreciate its effectiveness against a broad spectrum of insects
Proximity of store-based retailers and lack of price advantage hinder e-commerce
CATEGORY DATA
Table 67 Sales of Home Insecticides by Category: Value 2017-2022
Table 68 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 70 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 71 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 72 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027