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比較的安定していた時期を除いて、アルゼンチン経済にとってインフレは数十年来の問題でした。

Euromonitor Internationalのアルゼンチンのホームケア市場レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Home Care in Argentina
Euromonitor International
January 2023

List Of Contents And Tables

HOME CARE IN ARGENTINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Laundry care is the biggest winner in 2022 as pandemic restrictions ease
Three key drivers trigger sales of standard liquid detergents
Unilever continues to dominate laundry care in Argentina in 2022
PROSPECTS AND OPPORTUNITIES
Standard liquid detergents for home dilution will lead the category over the forecast period
Concentrated liquid fabric softeners will become more competitive in the coming years
Laundry aids will be shaped by new lifestyles
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales decline in 2022 as pandemic restrictions lift
Inflation drives big price discrepancies among fewer products.
Giants Unilever and Procter & Gamble leave little room for other players
PROSPECTS AND OPPORTUNITIES
COVID-19 and environmental awareness present great opportunities for automatic dishwashing in the years ahead
Despite an optimistic outlook, price, space and lack of awareness will continue to constrain automatic dishwashing
Hand dishwashing current value share and unit price set to increase
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2016-2021
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of disinfectants and all-purpose cleaning wipes plummet as pandemic fears fade away
Less regular contact with surfaces impacts all subcategories within surface care in 2022
Unilever reigns in specific surface cleaners, but SC Johnson & Son has a more versatile portfolio
PROSPECTS AND OPPORTUNITIES
Disinfection will remain a key claim for surface care products, despite fears of contagion fading
All-purpose cleaning wipes offer scope for growth within surface care in the coming years
All-purpose cleaners benefit from affordability and versatility, but lack specific surface care attributes
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Disinfecting products lose relevance as pandemic fears fade, but bleach remains a popular multifunctional solution
Liquid and gel variants offer different specificity
Clorox remains the unrivalled player in the category in 2022
PROSPECTS AND OPPORTUNITIES
Ongoing preference for affordable, simple disinfecting solutions bodes well for bleach across the forecast period
Opportunities exist for new players to enter the category in the future, but Ayudín will remain synonymous with bleach in Argentina
Versatility and price limits gel bleach expansion when compared with liquid formats
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fewer local consumers at home led to a decline across toilet care in 2022
ITB blocks remained the biggest subcategory despite witnessing the sharpest fall
Multinational SC Johnson & Son leads in 2022 with popular brands
PROSPECTS AND OPPORTUNITIES
Toilet care will see steady growth over the forecast period as home working trends continue
In-cistern devices have an optimistic outlook thanks to recent expansion
Innovation within rim blocks through gel discs offers scope for category growth
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less regular contact with surfaces impacts all subcategories within polishes in 2022
Greater levels of activity outside the home was not enough to prevent a fall in sales of shoe polish
Very low competition in all product areas in polishes sees SC Johnson & Son dominate
PROSPECTS AND OPPORTUNITIES
Lifestyle changes will lead to a decline across polishes over the forecast period
Wood-like furniture still offers scope for furniture polish sales
Shoe polish brands may innovate to mitigate decline
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Aerosol disinfectants’ poor performance in 2022 impacted the entire category
Government policies discourage the use of cars, impacting sales of car air fresheners
SC Johnson & Son sees mixed performance in 2022, but remains category leader thanks the popularity of Glade
PROSPECTS AND OPPORTUNITIES
Aerosol fresheners will be boosted by home office increasing practice
New generations might help prevent more significant decline within electric air fresheners in the coming years
Brands’ increasing interest in aerosol disinfection shakes up the competitive landscape
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN ARGENTINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fewer mosquitoes due to lower average temperatures negatively impact the category in 2022
Local production of aerosols shielded the category from further price increases
No changes in SC Johnson’s category’s control
PROSPECTS AND OPPORTUNITIES
Consumer awareness of mosquito-related diseases will drive the category over the forecast period
Spray/aerosol will remain the most popular home insecticide format
Chemical-free insecticides stand as a minimal threat
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027