アラブ首長国連邦のホームケアHome Care in the United Arab Emirates アラブ首長国連邦の消費者は、家計への圧力が高まる中、支出を管理するためにあらゆる合理化策を講じています。その方法とは、「買い控え」と「支払い控え」である。買い控えとは、ある製品やカテゴリーの購入量... もっと見る
サマリーアラブ首長国連邦の消費者は、家計への圧力が高まる中、支出を管理するためにあらゆる合理化策を講じています。その方法とは、「買い控え」と「支払い控え」である。買い控えとは、ある製品やカテゴリーの購入量を減らすこと、購入頻度を減らすこと、あるいは完全に購入を中止することを指します。また、より安価な流通経路で買い物をしたり、より手頃な価格の商品を選んだりすることで、お金を節約しようとしています。この調査レポートはアラブ首長国連邦のホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ(過去の日付範囲)を提供し、成長を促進する部門を特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由は? * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in the United Arab EmiratesEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN THE UNITED ARAB EMIRATES EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care maintains solid growth aided by stable economy and strong penetration of washing machines Retail e-commerce and promotions boost category sales Solid sales growth for private label within laundry care PROSPECTS AND OPPORTUNITIES Increasing awareness expected to drive demand for liquid detergents Growing consumer interest in sustainable brands CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Growing demand for automatic dishwashing in line with greater penetration of dishwashers Increasing demand for private label and local brands Consumers gravitate towards retail e-commerce, boosting category sales PROSPECTS AND OPPORTUNITIES Dishwashing additives expected to experience increasing demand Automatic dishwashing likely to remain dominated by international brands Manufacturers will continue to rely heavily on discounts and bulk deals CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Heightened hygiene awareness and hybrid working drive demand for surface care Players target consumers with promotions and discounts Multi-purpose options remain popular, although a shift to task-specific products is emerging PROSPECTS AND OPPORTUNITIES Surface care offers further potential for expansion Local players set to increase their presence as further price increases are expected Return to stronger growth for window/glass cleaners CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for bleach continues to be driven by heightened hygiene awareness despite concerns over chemicals Variety of pack types and prices appeal to wide target audience Targeted marketing and more convenient formats to attract consumers as surface care offers competition PROSPECTS AND OPPORTUNITIES Shifting consumer preferences expected to slow growth of bleach over forecast period Consumers expected to trade up due to scented variants such as Clorox Scentiva CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Product innovation fuels growth, particularly in toilet liquids/foam Players target consumers via retail e-commerce Promotions and price discounts remain a key focus for players PROSPECTS AND OPPORTUNITIES Pandemic’s lingering effects to continue supporting demand for toilet care Consumer lifestyle changes are anticipated to fuel growth over the forecast period Convenient rim blocks set to return to growth in the coming years CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Slow performance amid inflation as polishes considered non-essential purchase Greater consumer spend on lifestyle products combined with new product innovation drives demand for furniture polish Floor polish suffers from new flooring materials and alternative home care products PROSPECTS AND OPPORTUNITIES Low furniture replacement cycles could positively impact polish sales, while demand for shoe polish is expected to improve in line with greater mobility Demand for luxury furniture expected to boost metal polish Opportunities to explore new formats for furniture polish players CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Innovation supports demand for spray/aerosol air fresheners Players focus on scent and ingredients to attract consumers Retail e-commerce continues to penetrate air care in 2022 PROSPECTS AND OPPORTUNITIES Despite growth prospects, air care could see competition from substitute products Spray/aerosol air fresheners expected to retain overall popularity CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Increasing product diversity and price reductions support volume growth in 2022 Inflation bites electric insecticides and insecticide baits Further penetration of retail e-commerce as consumers search for more competitive prices PROSPECTS AND OPPORTUNITIES Urbanisation and hot weather expected contribute to further demand Private label expected to emerge in category over the forecast period The launch of more natural products expected to boost value growth in line with increasing eco-consciousness amongst consumers CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryConsumers in the United Arab Emirates are employing every possible rationalisation strategy to manage their expenditure as pressure on household budgets increases. They are taking two approaches: they are buying less and paying less. Buying less entails reducing the amount of a product or category purchased, purchasing it less frequently, or deciding to discontinue purchasing it altogether. They are also seeking to save money by shopping in lower-cost distribution channels, choosing more afforda... Table of ContentsHome Care in the United Arab EmiratesEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN THE UNITED ARAB EMIRATES EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care maintains solid growth aided by stable economy and strong penetration of washing machines Retail e-commerce and promotions boost category sales Solid sales growth for private label within laundry care PROSPECTS AND OPPORTUNITIES Increasing awareness expected to drive demand for liquid detergents Growing consumer interest in sustainable brands CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Growing demand for automatic dishwashing in line with greater penetration of dishwashers Increasing demand for private label and local brands Consumers gravitate towards retail e-commerce, boosting category sales PROSPECTS AND OPPORTUNITIES Dishwashing additives expected to experience increasing demand Automatic dishwashing likely to remain dominated by international brands Manufacturers will continue to rely heavily on discounts and bulk deals CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Heightened hygiene awareness and hybrid working drive demand for surface care Players target consumers with promotions and discounts Multi-purpose options remain popular, although a shift to task-specific products is emerging PROSPECTS AND OPPORTUNITIES Surface care offers further potential for expansion Local players set to increase their presence as further price increases are expected Return to stronger growth for window/glass cleaners CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for bleach continues to be driven by heightened hygiene awareness despite concerns over chemicals Variety of pack types and prices appeal to wide target audience Targeted marketing and more convenient formats to attract consumers as surface care offers competition PROSPECTS AND OPPORTUNITIES Shifting consumer preferences expected to slow growth of bleach over forecast period Consumers expected to trade up due to scented variants such as Clorox Scentiva CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Product innovation fuels growth, particularly in toilet liquids/foam Players target consumers via retail e-commerce Promotions and price discounts remain a key focus for players PROSPECTS AND OPPORTUNITIES Pandemic’s lingering effects to continue supporting demand for toilet care Consumer lifestyle changes are anticipated to fuel growth over the forecast period Convenient rim blocks set to return to growth in the coming years CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Slow performance amid inflation as polishes considered non-essential purchase Greater consumer spend on lifestyle products combined with new product innovation drives demand for furniture polish Floor polish suffers from new flooring materials and alternative home care products PROSPECTS AND OPPORTUNITIES Low furniture replacement cycles could positively impact polish sales, while demand for shoe polish is expected to improve in line with greater mobility Demand for luxury furniture expected to boost metal polish Opportunities to explore new formats for furniture polish players CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Innovation supports demand for spray/aerosol air fresheners Players focus on scent and ingredients to attract consumers Retail e-commerce continues to penetrate air care in 2022 PROSPECTS AND OPPORTUNITIES Despite growth prospects, air care could see competition from substitute products Spray/aerosol air fresheners expected to retain overall popularity CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN THE UNITED ARAB EMIRATES KEY DATA FINDINGS 2022 DEVELOPMENTS Increasing product diversity and price reductions support volume growth in 2022 Inflation bites electric insecticides and insecticide baits Further penetration of retail e-commerce as consumers search for more competitive prices PROSPECTS AND OPPORTUNITIES Urbanisation and hot weather expected contribute to further demand Private label expected to emerge in category over the forecast period The launch of more natural products expected to boost value growth in line with increasing eco-consciousness amongst consumers CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International(ユーロモニターインターナショナル)は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
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