フランスにおける消費者の価値観と行動Consumer Values and Behaviour in France 本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとフランスにおける購買・消費習慣を結びつけています。 ユーロモニターの「フランスの消費者価値観と行動」レ... もっと見る
サマリー本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとフランスにおける購買・消費習慣を結びつけています。ユーロモニターの「フランスの消費者価値観と行動」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者価値観市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次ScopeConsumer values and behaviour in France French consumers appreciate personalisation over branding French consumers want personalised and tailored products and services Millennials and Generation Z prefer branded goods over alternatives French consumers have a less positive outlook than the global average French hesitant to shift more activities to in-person Younger generations have a more positive outlook on life French less positive about their future than their global counterparts are Outlook on the world more pessimistic than the global average Generation Z feel more positive about being more engaged with their community in future French regularly work and study from home less often than the global average Energy-efficient homes are important to French consumers Access to outside space most desirable feature for French households Preference for home-cooked meals far exceeds ready-to-eat food Time constraints are the biggest barrier to cooking at home Generation Z would rather be doing something other than cooking Millennials more likely to read nutrition labels on the foods they consume French want a strong work-life balance, but few want to work from home High salary a priority for all cohorts; older generations also want job security French consumers are looking for ways to simplify their lives Higher percentage of younger generations enjoy regular day trips High interest in shopping as a leisure activity, along with visits to the cinema Millennials more likely than other cohorts to go shopping for leisure Over half of respondents walk or hike for exercise at least weekly Group fitness and yoga most popular amongst millennials Herbal remedies for stress reduction most popular and above global average French consumers have most trust in recyclable labels Reducing food waste is top of the agenda for French consumers Energy-efficient products appeal to green consumers Generation X and baby boomers more likely to boycott brands that do not share their ethos Price is important, but consumers are buying less to afford better quality Older generations like to find bargains; baby boomers focus on quality and shopping local Consumers are economising by joining the circular economy Baby boomers will look for products with easy-to-understand labels French consumers enjoy their in-store beauty/personal care experiences Far lower levels of shopping using a smartphone among older generations Intentions to increase spend on travel and health/wellness most positive Baby boomers have much lower expectations to increase their spending than Generation Z Generation Z have high intentions of saving more over the coming months Consumers mindful about their online privacy but nearly a third will share to get offers Generation Z feel strongest that it is important to cultivate their online brand French consumers have lower levels of activity with brands/companies on social media Younger consumers more inclined to register their support online Using a mobile device for banking most frequent activity All generations regularly use online banking services on their mobile
SummaryThis report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in France. Table of ContentsScopeConsumer values and behaviour in France French consumers appreciate personalisation over branding French consumers want personalised and tailored products and services Millennials and Generation Z prefer branded goods over alternatives French consumers have a less positive outlook than the global average French hesitant to shift more activities to in-person Younger generations have a more positive outlook on life French less positive about their future than their global counterparts are Outlook on the world more pessimistic than the global average Generation Z feel more positive about being more engaged with their community in future French regularly work and study from home less often than the global average Energy-efficient homes are important to French consumers Access to outside space most desirable feature for French households Preference for home-cooked meals far exceeds ready-to-eat food Time constraints are the biggest barrier to cooking at home Generation Z would rather be doing something other than cooking Millennials more likely to read nutrition labels on the foods they consume French want a strong work-life balance, but few want to work from home High salary a priority for all cohorts; older generations also want job security French consumers are looking for ways to simplify their lives Higher percentage of younger generations enjoy regular day trips High interest in shopping as a leisure activity, along with visits to the cinema Millennials more likely than other cohorts to go shopping for leisure Over half of respondents walk or hike for exercise at least weekly Group fitness and yoga most popular amongst millennials Herbal remedies for stress reduction most popular and above global average French consumers have most trust in recyclable labels Reducing food waste is top of the agenda for French consumers Energy-efficient products appeal to green consumers Generation X and baby boomers more likely to boycott brands that do not share their ethos Price is important, but consumers are buying less to afford better quality Older generations like to find bargains; baby boomers focus on quality and shopping local Consumers are economising by joining the circular economy Baby boomers will look for products with easy-to-understand labels French consumers enjoy their in-store beauty/personal care experiences Far lower levels of shopping using a smartphone among older generations Intentions to increase spend on travel and health/wellness most positive Baby boomers have much lower expectations to increase their spending than Generation Z Generation Z have high intentions of saving more over the coming months Consumers mindful about their online privacy but nearly a third will share to get offers Generation Z feel strongest that it is important to cultivate their online brand French consumers have lower levels of activity with brands/companies on social media Younger consumers more inclined to register their support online Using a mobile device for banking most frequent activity All generations regularly use online banking services on their mobile
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