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フランスにおける消費者の価値観と行動


Consumer Values and Behaviour in France

本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとフランスにおける購買・消費習慣を結びつけています。 ユーロモニターの「フランスの消費者価値観と行動」レ... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2022年8月23日 US$1,325
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら
59 英語

 

サマリー

本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとフランスにおける購買・消費習慣を結びつけています。

ユーロモニターの「フランスの消費者価値観と行動」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 消費者価値観市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定します。
* 競争環境、市場の主要プレーヤー、主要ブランドの理解。
* 5年後を予測することで、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Scope
Consumer values and behaviour in France
French consumers appreciate personalisation over branding
French consumers want personalised and tailored products and services
Millennials and Generation Z prefer branded goods over alternatives
French consumers have a less positive outlook than the global average
French hesitant to shift more activities to in-person
Younger generations have a more positive outlook on life
French less positive about their future than their global counterparts are
Outlook on the world more pessimistic than the global average
Generation Z feel more positive about being more engaged with their community in future
French regularly work and study from home less often than the global average
Energy-efficient homes are important to French consumers
Access to outside space most desirable feature for French households
Preference for home-cooked meals far exceeds ready-to-eat food
Time constraints are the biggest barrier to cooking at home
Generation Z would rather be doing something other than cooking
Millennials more likely to read nutrition labels on the foods they consume
French want a strong work-life balance, but few want to work from home
High salary a priority for all cohorts; older generations also want job security
French consumers are looking for ways to simplify their lives
Higher percentage of younger generations enjoy regular day trips
High interest in shopping as a leisure activity, along with visits to the cinema
Millennials more likely than other cohorts to go shopping for leisure
Over half of respondents walk or hike for exercise at least weekly
Group fitness and yoga most popular amongst millennials
Herbal remedies for stress reduction most popular and above global average
French consumers have most trust in recyclable labels
Reducing food waste is top of the agenda for French consumers
Energy-efficient products appeal to green consumers
Generation X and baby boomers more likely to boycott brands that do not share their ethos
Price is important, but consumers are buying less to afford better quality
Older generations like to find bargains; baby boomers focus on quality and shopping local
Consumers are economising by joining the circular economy
Baby boomers will look for products with easy-to-understand labels
French consumers enjoy their in-store beauty/personal care experiences
Far lower levels of shopping using a smartphone among older generations
Intentions to increase spend on travel and health/wellness most positive
Baby boomers have much lower expectations to increase their spending than Generation Z
Generation Z have high intentions of saving more over the coming months
Consumers mindful about their online privacy but nearly a third will share to get offers
Generation Z feel strongest that it is important to cultivate their online brand
French consumers have lower levels of activity with brands/companies on social media
Younger consumers more inclined to register their support online
Using a mobile device for banking most frequent activity
All generations regularly use online banking services on their mobile

 

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Summary

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in France.

Euromonitor's Consumer Values and Behaviour in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Scope
Consumer values and behaviour in France
French consumers appreciate personalisation over branding
French consumers want personalised and tailored products and services
Millennials and Generation Z prefer branded goods over alternatives
French consumers have a less positive outlook than the global average
French hesitant to shift more activities to in-person
Younger generations have a more positive outlook on life
French less positive about their future than their global counterparts are
Outlook on the world more pessimistic than the global average
Generation Z feel more positive about being more engaged with their community in future
French regularly work and study from home less often than the global average
Energy-efficient homes are important to French consumers
Access to outside space most desirable feature for French households
Preference for home-cooked meals far exceeds ready-to-eat food
Time constraints are the biggest barrier to cooking at home
Generation Z would rather be doing something other than cooking
Millennials more likely to read nutrition labels on the foods they consume
French want a strong work-life balance, but few want to work from home
High salary a priority for all cohorts; older generations also want job security
French consumers are looking for ways to simplify their lives
Higher percentage of younger generations enjoy regular day trips
High interest in shopping as a leisure activity, along with visits to the cinema
Millennials more likely than other cohorts to go shopping for leisure
Over half of respondents walk or hike for exercise at least weekly
Group fitness and yoga most popular amongst millennials
Herbal remedies for stress reduction most popular and above global average
French consumers have most trust in recyclable labels
Reducing food waste is top of the agenda for French consumers
Energy-efficient products appeal to green consumers
Generation X and baby boomers more likely to boycott brands that do not share their ethos
Price is important, but consumers are buying less to afford better quality
Older generations like to find bargains; baby boomers focus on quality and shopping local
Consumers are economising by joining the circular economy
Baby boomers will look for products with easy-to-understand labels
French consumers enjoy their in-store beauty/personal care experiences
Far lower levels of shopping using a smartphone among older generations
Intentions to increase spend on travel and health/wellness most positive
Baby boomers have much lower expectations to increase their spending than Generation Z
Generation Z have high intentions of saving more over the coming months
Consumers mindful about their online privacy but nearly a third will share to get offers
Generation Z feel strongest that it is important to cultivate their online brand
French consumers have lower levels of activity with brands/companies on social media
Younger consumers more inclined to register their support online
Using a mobile device for banking most frequent activity
All generations regularly use online banking services on their mobile

 

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