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イギリスにおける消費者の価値観と行動Consumer Values and Behaviour in the United Kingdom 本レポートは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドと英国における購買・消費習慣を関連づけたものです。 ユーロモニターの「イギリスの消費者価値観と行動」レポー... もっと見る
サマリー本レポートは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドと英国における購買・消費習慣を関連づけたものです。ユーロモニターの「イギリスの消費者価値観と行動」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者価値観市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次ScopeConsumer values and behaviour in the United Kingdom Consumers have lower preference than global counterparts for branded goods Millennials more interested in product engagement, personalisation and experiences Millennials are more willing to spend money to save time UK consumers have a less positive outlook than their global counterparts Shift to more activities in-person not as anticipated as global average Younger generations more optimistic about their future but expect to work more Levels of community engagement not as high as global average Half of UK respondents feel that climate change will have more impact in future All cohorts feel strongly that climate change will impact their lives more High frequency of exercising at home across all generations UK households mostly concerned about energy efficiency Outside space considered crucial when considering home purchase Eating home-cooked food more popular than other options Low levels of barriers to cooking at home in the UK Lack of time across younger generations biggest barrier to cooking at home Consumers focus on the health benefits of the foods they eat Work-life balance more sought-after than being able to work from home Job security the biggest priority during uncertain economic times Nearly half of consumers looking for ways to simplify their lives 70% of Generation Z regularly socialise online with their friends Shopping as a leisure activity remains popular Generation Z most active leisure shoppers Going out for a walk or a hike by far the most popular exercise 35% of millennials cycle for exercise weekly Meditation is high up on the list of stress reduction activities Consumers have higher trust in recycling labels than other claims Baby boomers more actively engaged with activities to have a positive impact on the planet Over half of respondents would rather repair than replace items 30% of consumers will boycott brands that do not share their social or political beliefs Much higher percentage of UK consumers are focused on finding bargains Older generations more likely to look for bargains Circular economy gaining ground as consumers choose to buy used items Generation X more willing to buy second-hand or previously-owned items Consumers purchase products on their laptop rather than smartphone Younger generations more confident to purchase BPC items on their smartphone Very few consumers intend to decrease spending on health and wellness Generation Z focus increased spending on health and wellness Low expectations to increase overall spending over the next 12 months UK consumers not as interested in cultivating their personal brand online Millennials more likely to share their data to receive personalised offers Online interactions with companies or brands lower than global average Younger generations more willing to “follow” or “like” a company’s media post Banking services/health and fitness apps most frequent mobile activities Millennials use their mobile device more often to make an in-store payment
SummaryThis report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the United Kingdom. Table of ContentsScopeConsumer values and behaviour in the United Kingdom Consumers have lower preference than global counterparts for branded goods Millennials more interested in product engagement, personalisation and experiences Millennials are more willing to spend money to save time UK consumers have a less positive outlook than their global counterparts Shift to more activities in-person not as anticipated as global average Younger generations more optimistic about their future but expect to work more Levels of community engagement not as high as global average Half of UK respondents feel that climate change will have more impact in future All cohorts feel strongly that climate change will impact their lives more High frequency of exercising at home across all generations UK households mostly concerned about energy efficiency Outside space considered crucial when considering home purchase Eating home-cooked food more popular than other options Low levels of barriers to cooking at home in the UK Lack of time across younger generations biggest barrier to cooking at home Consumers focus on the health benefits of the foods they eat Work-life balance more sought-after than being able to work from home Job security the biggest priority during uncertain economic times Nearly half of consumers looking for ways to simplify their lives 70% of Generation Z regularly socialise online with their friends Shopping as a leisure activity remains popular Generation Z most active leisure shoppers Going out for a walk or a hike by far the most popular exercise 35% of millennials cycle for exercise weekly Meditation is high up on the list of stress reduction activities Consumers have higher trust in recycling labels than other claims Baby boomers more actively engaged with activities to have a positive impact on the planet Over half of respondents would rather repair than replace items 30% of consumers will boycott brands that do not share their social or political beliefs Much higher percentage of UK consumers are focused on finding bargains Older generations more likely to look for bargains Circular economy gaining ground as consumers choose to buy used items Generation X more willing to buy second-hand or previously-owned items Consumers purchase products on their laptop rather than smartphone Younger generations more confident to purchase BPC items on their smartphone Very few consumers intend to decrease spending on health and wellness Generation Z focus increased spending on health and wellness Low expectations to increase overall spending over the next 12 months UK consumers not as interested in cultivating their personal brand online Millennials more likely to share their data to receive personalised offers Online interactions with companies or brands lower than global average Younger generations more willing to “follow” or “like” a company’s media post Banking services/health and fitness apps most frequent mobile activities Millennials use their mobile device more often to make an in-store payment
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野（消費財）の最新刊レポートEuromonitor International社の消費者ライフスタイル分野での最新刊レポート本レポートと同じKEY WORD（consumer）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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