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台湾の高級品Luxury Goods in Taiwan 2021年中にやや減少した高級品小売定価売上は、2022年に力強く回復した。パンデミックの最悪期は過ぎたようで、政府は様々なクーポン券を配布して人々にお金を使うように促した。COVID-19の規制緩和に反応し、裁... もっと見る
サマリー2021年中にやや減少した高級品小売定価売上は、2022年に力強く回復した。パンデミックの最悪期は過ぎたようで、政府は様々なクーポン券を配布して人々にお金を使うように促した。COVID-19の規制緩和に反応し、裁量支出を大幅に増やした現地消費者もおり、いわゆるリベンジ消費の度合いもあった。ユーロモニター・インターナショナルの台湾の高級品に関するレポートは、国レベルでの高級品市場の規模と形態に関する包括的なガイドを提供します。最新の小売販売データを提供し、成長を牽引するセクターを特定することができます。主要企業や主要ブランドを特定し、市場に影響を与える主要な要因や消費者の買い物パターンの発展とともに高級品小売業への影響について戦略的な分析を行っています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品体験型ラグジュアリー、高級ワイン/シャンパン/スピリッツ、パーソナルラグジュアリー、プレミアム、高級車。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 高級品市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後の市場予測を行い、今後の市場発展を予測します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Luxury Goods in TaiwanEuromonitor International August 2022 List Of Contents And Tables LUXURY GOODS IN TAIWAN EXECUTIVE SUMMARY Luxury goods in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2017-2022 Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022 Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021 Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022 Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Occupancy rates at luxury hotels begin to recover, average room rates fall Luxury hotels pivot to foodservice and events like weddings Staycation packages target specific consumer groups PROSPECTS AND OPPORTUNITIES Recovery will pick up steam in 2023 Both intra- and inter-industry collaboration will deepen Themed rooms and even hotels will proliferate CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2017-2022 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022 Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027 FINE WINES/CHAMPAGNE AND SPIRITS IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Luxury spirits dominate, but local consumers are gradually becoming more comfortable with fine wines Rare vintage spirits increasingly regarded as an investment Limited editions go down well PROSPECTS AND OPPORTUNITIES Strong performance of fine wines will more than offset luxury brandy decline The Macallan seeks to terminate the tyranny of vintage in luxury spirits Health and wellness trend could lead more local consumers to favour quality over quantity CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027 PREMIUM AND LUXURY CARS IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Sales growth limited by supply-chain issues Mercedes-Benz, BMW and Lexus dominate Electric cars a growing presence PROSPECTS AND OPPORTUNITIES Electric cars set to go mainstream Cars are becoming an increasingly hard sell to younger consumers Niche super premium brands will continue to prosper CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2017-2022 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027 PERSONAL LUXURY IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) Luxury eyewear Luxury jewellery Luxury leather goods Luxury wearables Luxury timepieces Luxury writing instruments and stationery Super premium beauty and personal care PROSPECTS AND OPPORTUNITIES The consumer base for personal luxury is diversifying Bricks-and-mortar will remain dominant Limited editions will proliferate, particularly in luxury timepieces CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2017-2022 Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022 Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021 Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021 Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022 Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
SummaryHaving declined slightly during 2021, retail constant value sales of luxury goods rebounded strongly in 2022. The worst of the pandemic appears to have passed, and the government has encouraged people to spend money by giving out various vouchers. There was a degree of so-called revenge spending, as some local consumers reacted to the easing of COVID-19 restrictions by significantly increasing their discretionary spending. Table of ContentsLuxury Goods in TaiwanEuromonitor International August 2022 List Of Contents And Tables LUXURY GOODS IN TAIWAN EXECUTIVE SUMMARY Luxury goods in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2017-2022 Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022 Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021 Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022 Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Occupancy rates at luxury hotels begin to recover, average room rates fall Luxury hotels pivot to foodservice and events like weddings Staycation packages target specific consumer groups PROSPECTS AND OPPORTUNITIES Recovery will pick up steam in 2023 Both intra- and inter-industry collaboration will deepen Themed rooms and even hotels will proliferate CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2017-2022 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022 Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027 FINE WINES/CHAMPAGNE AND SPIRITS IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Luxury spirits dominate, but local consumers are gradually becoming more comfortable with fine wines Rare vintage spirits increasingly regarded as an investment Limited editions go down well PROSPECTS AND OPPORTUNITIES Strong performance of fine wines will more than offset luxury brandy decline The Macallan seeks to terminate the tyranny of vintage in luxury spirits Health and wellness trend could lead more local consumers to favour quality over quantity CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027 PREMIUM AND LUXURY CARS IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Sales growth limited by supply-chain issues Mercedes-Benz, BMW and Lexus dominate Electric cars a growing presence PROSPECTS AND OPPORTUNITIES Electric cars set to go mainstream Cars are becoming an increasingly hard sell to younger consumers Niche super premium brands will continue to prosper CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2017-2022 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027 PERSONAL LUXURY IN TAIWAN KEY DATA FINDINGS 2022 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) Luxury eyewear Luxury jewellery Luxury leather goods Luxury wearables Luxury timepieces Luxury writing instruments and stationery Super premium beauty and personal care PROSPECTS AND OPPORTUNITIES The consumer base for personal luxury is diversifying Bricks-and-mortar will remain dominant Limited editions will proliferate, particularly in luxury timepieces CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2017-2022 Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022 Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021 Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021 Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022 Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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