スイスの高級品Luxury Goods in Switzerland スイス経済は2024年、GDP成長率が低水準にとどまる中、緩やかな回復を見せた。これは消費マインドに追い風となったが、多くの消費者は必需品以外の支出を控えめにしている。2024年の高級品の業績はこの傾向を反映... もっと見る
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サマリースイス経済は2024年、GDP成長率が低水準にとどまる中、緩やかな回復を見せた。これは消費マインドに追い風となったが、多くの消費者は必需品以外の支出を控えめにしている。2024年の高級品の業績はこの傾向を反映し、ほとんどのカテゴリーで成長は限定的となったが、消費者が物質的な商品よりも体験に消費意欲を示したため、体験型の高級品が際立った業績を残した。このような状況にもかかわらず、個人向け高級品の伸びは鈍化している。ユーロモニター・インターナショナルの調査レポート「スイスの高級品」は、国レベルの高級品市場の規模と形状に関する包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因と、消費者のショッピングパターンの発展とともに高級品小売業に与える影響について戦略的な分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品体験型ラグジュアリー、高級ワイン/シャンパン&スピリッツ、パーソナルラグジュアリー、プレミアム&ラグジュアリーカー データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * 高級品市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Luxury Goods in SwitzerlandEuromonitor International November 2024 List Of Contents And Tables LUXURY GOODS IN SWITZERLAND EXECUTIVE SUMMARY Luxury goods in 2024: The big picture 2024 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2019-2024 Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024 Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023 Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024 Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Consumers favour luxury hotels offering special experiences and a chance to unwind and relax Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury Consumers value experience and ethics over status PROSPECTS AND OPPORTUNITIES An improving global economy should benefit experiential luxury Sustainable luxury set to become an important differentiating factor New openings aligned with evolving trends present strong growth opportunities for luxury hotels CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2019-2024 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024 Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029 FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Economic pressures and a changing approach to alcohol consumption limits volume growth Healthy living trend shapes demand for alcoholic drinks Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients PROSPECTS AND OPPORTUNITIES Positive outlook for fine wines/champagne and spirits but challenges remain Healthy living trend hangs over the future of the alcoholic drinks industry Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029 PREMIUM AND LUXURY CARS IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars Little change in the competitive landscape due to established brand loyalty Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious PROSPECTS AND OPPORTUNITIES Changing trends and behaviours expected to influence the future of premium and luxury cars Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period The future of electric vehicles under scrutiny as consumers remain sceptical CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2019-2024 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029 PERSONAL LUXURY IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) benefits from premiumisation. Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses Luxury jewellery sales stall due to economic pressures Luxury leather goods benefits from tourism recovery Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024 Innovation keeps luxury timepieces ticking but volume growth slows Digitisation eats away at sales of luxury writing instruments and stationery Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services PROSPECTS AND OPPORTUNITIES Growth of personal luxury to remain moderate over the forecast period New technologies expected to open up new growth opportunities Growing sustainability trend to present challenges and opportunities CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2019-2024 Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024 Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023 Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023 Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024 Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
SummarySwitzerland’s economy has seen a moderate recovery in 2024 with low GDP growth. This provided a boost to consumer confidence although many consumers remain conservative in their non-essential spending. The performance of luxury goods has reflected this trend in 2024 with limited growth in most categories, although experiential luxury has been the standout performer as consumers have shown a growing willingness to spend on experiences over material goods. Despite this, personal luxury products su... Table of ContentsLuxury Goods in SwitzerlandEuromonitor International November 2024 List Of Contents And Tables LUXURY GOODS IN SWITZERLAND EXECUTIVE SUMMARY Luxury goods in 2024: The big picture 2024 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2019-2024 Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024 Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023 Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024 Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Consumers favour luxury hotels offering special experiences and a chance to unwind and relax Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury Consumers value experience and ethics over status PROSPECTS AND OPPORTUNITIES An improving global economy should benefit experiential luxury Sustainable luxury set to become an important differentiating factor New openings aligned with evolving trends present strong growth opportunities for luxury hotels CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2019-2024 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024 Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029 FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Economic pressures and a changing approach to alcohol consumption limits volume growth Healthy living trend shapes demand for alcoholic drinks Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients PROSPECTS AND OPPORTUNITIES Positive outlook for fine wines/champagne and spirits but challenges remain Healthy living trend hangs over the future of the alcoholic drinks industry Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029 PREMIUM AND LUXURY CARS IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars Little change in the competitive landscape due to established brand loyalty Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious PROSPECTS AND OPPORTUNITIES Changing trends and behaviours expected to influence the future of premium and luxury cars Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period The future of electric vehicles under scrutiny as consumers remain sceptical CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2019-2024 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029 PERSONAL LUXURY IN SWITZERLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) benefits from premiumisation. Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses Luxury jewellery sales stall due to economic pressures Luxury leather goods benefits from tourism recovery Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024 Innovation keeps luxury timepieces ticking but volume growth slows Digitisation eats away at sales of luxury writing instruments and stationery Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services PROSPECTS AND OPPORTUNITIES Growth of personal luxury to remain moderate over the forecast period New technologies expected to open up new growth opportunities Growing sustainability trend to present challenges and opportunities CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2019-2024 Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024 Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023 Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023 Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024 Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
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よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International(ユーロモニターインターナショナル)は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
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