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スイスの高級品


Luxury Goods in Switzerland

スイス経済は2024年、GDP成長率が低水準にとどまる中、緩やかな回復を見せた。これは消費マインドに追い風となったが、多くの消費者は必需品以外の支出を控えめにしている。2024年の高級品の業績はこの傾向を反映... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2024年11月14日 US$1,325
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41 英語

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サマリー

スイス経済は2024年、GDP成長率が低水準にとどまる中、緩やかな回復を見せた。これは消費マインドに追い風となったが、多くの消費者は必需品以外の支出を控えめにしている。2024年の高級品の業績はこの傾向を反映し、ほとんどのカテゴリーで成長は限定的となったが、消費者が物質的な商品よりも体験に消費意欲を示したため、体験型の高級品が際立った業績を残した。このような状況にもかかわらず、個人向け高級品の伸びは鈍化している。

ユーロモニター・インターナショナルの調査レポート「スイスの高級品」は、国レベルの高級品市場の規模と形状に関する包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因と、消費者のショッピングパターンの発展とともに高級品小売業に与える影響について戦略的な分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。

対象製品体験型ラグジュアリー、高級ワイン/シャンパン&スピリッツ、パーソナルラグジュアリー、プレミアム&ラグジュアリーカー

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* 高級品市場の詳細な把握;
* 成長分野を特定し、変化を促す要因を特定する;
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する;
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。


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目次

Luxury Goods in Switzerland
Euromonitor International
November 2024

List Of Contents And Tables

LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers favour luxury hotels offering special experiences and a chance to unwind and relax
Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury
Consumers value experience and ethics over status
PROSPECTS AND OPPORTUNITIES
An improving global economy should benefit experiential luxury
Sustainable luxury set to become an important differentiating factor
New openings aligned with evolving trends present strong growth opportunities for luxury hotels
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and a changing approach to alcohol consumption limits volume growth
Healthy living trend shapes demand for alcoholic drinks
Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients
PROSPECTS AND OPPORTUNITIES
Positive outlook for fine wines/champagne and spirits but challenges remain
Healthy living trend hangs over the future of the alcoholic drinks industry
Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars
Little change in the competitive landscape due to established brand loyalty
Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious
PROSPECTS AND OPPORTUNITIES
Changing trends and behaviours expected to influence the future of premium and luxury cars
Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period
The future of electric vehicles under scrutiny as consumers remain sceptical
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear) benefits from premiumisation.
Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses
Luxury jewellery sales stall due to economic pressures
Luxury leather goods benefits from tourism recovery
Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024
Innovation keeps luxury timepieces ticking but volume growth slows
Digitisation eats away at sales of luxury writing instruments and stationery
Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services
PROSPECTS AND OPPORTUNITIES
Growth of personal luxury to remain moderate over the forecast period
New technologies expected to open up new growth opportunities
Growing sustainability trend to present challenges and opportunities
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

 

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Summary

Switzerland’s economy has seen a moderate recovery in 2024 with low GDP growth. This provided a boost to consumer confidence although many consumers remain conservative in their non-essential spending. The performance of luxury goods has reflected this trend in 2024 with limited growth in most categories, although experiential luxury has been the standout performer as consumers have shown a growing willingness to spend on experiences over material goods. Despite this, personal luxury products su...

Euromonitor International's Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Luxury Goods in Switzerland
Euromonitor International
November 2024

List Of Contents And Tables

LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers favour luxury hotels offering special experiences and a chance to unwind and relax
Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury
Consumers value experience and ethics over status
PROSPECTS AND OPPORTUNITIES
An improving global economy should benefit experiential luxury
Sustainable luxury set to become an important differentiating factor
New openings aligned with evolving trends present strong growth opportunities for luxury hotels
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and a changing approach to alcohol consumption limits volume growth
Healthy living trend shapes demand for alcoholic drinks
Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients
PROSPECTS AND OPPORTUNITIES
Positive outlook for fine wines/champagne and spirits but challenges remain
Healthy living trend hangs over the future of the alcoholic drinks industry
Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars
Little change in the competitive landscape due to established brand loyalty
Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious
PROSPECTS AND OPPORTUNITIES
Changing trends and behaviours expected to influence the future of premium and luxury cars
Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period
The future of electric vehicles under scrutiny as consumers remain sceptical
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear) benefits from premiumisation.
Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses
Luxury jewellery sales stall due to economic pressures
Luxury leather goods benefits from tourism recovery
Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024
Innovation keeps luxury timepieces ticking but volume growth slows
Digitisation eats away at sales of luxury writing instruments and stationery
Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services
PROSPECTS AND OPPORTUNITIES
Growth of personal luxury to remain moderate over the forecast period
New technologies expected to open up new growth opportunities
Growing sustainability trend to present challenges and opportunities
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

 

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