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イタリアにおける消費者の価値観と行動Consumer Values and Behaviour in Italy 本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとイタリアでの購買・消費習慣を結びつけています。 ユーロモニターのイタリアの消費者価値観と行動に関するレ... もっと見る
サマリー本レポートでは、消費者の信念や価値観を反映した日常の習慣や行動を視覚的に探り、行動トレンドとイタリアでの購買・消費習慣を結びつけています。ユーロモニターのイタリアの消費者価値観と行動に関するレポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者価値観市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次ScopeConsumer values and behaviour in Italy Italians highly interested in trying new products and services Generation Z highly interested in trying new products and services Millennials and Generation X have more faith in their long-term investments Italian consumer outlook less positive than global average Lower levels of expectation that more activities will shift to in-person in future Younger generations positive about the future but expect to work more Expectations for more community engagement in future lower than global average Outlook on the impact of climate change on par with global average Young more engaged with their community but worry about impact of climate change Italians do not work or study at home as often as global counterparts High costs driving consumers to value energy-efficient homes above other features Experience of pandemic drives even greater desire for outside space Out of home or food delivery much less popular than home cooking Finding time and inclination biggest barriers to home cooking Time constraints impact younger cohorts’ ability to cook Consumers expect their food choices to have healthy ingredients Italians want jobs that give them more freedom to manage their lives Earning a high salary more important to Generation Z than job security Getting back to a simpler lifestyle high on the agenda for Italians High levels of regular online socialising among all generations Shopping remains the most frequent leisure activity in Italy Leisure shopping appeals to all generations, especially Generation Z Getting out and walking and hiking most popular form of exercise Nearly 50% of Millennials run or jog for exercise every week Italians focus on herbal remedies for reducing stress A third of Italians strongly agree they are worried about climate change High percentage of consumers trying to reduce food waste Consumers prefer to avoid buying new when they can repair broken items Baby Boomers want to buy from brands that support their values Italians focus on looking for bargains when they shop Baby Boomers more likely to support locally-owned stores and locally-sourced products Italians not as attracted to strong or well-known brands as their global counterparts Generation Z consumers more willing to purchase previously-owned items Consumers still prefer to shop in-store for their beauty and personal care Younger generation more comfortable with ordering food on smartphone Pent-up demand for travel and holidays drives intentions to increase spending Generation Z overtake all other generations with intentions to increase spending Generation Z have ambitious intentions to save more over the next 12 months Cultivating a personal brand online or preferring to communicate online lower than average Generation Z most likely to share their data to receive personalised offers Italians less likely to buy something via a social media platform than global average Younger cohorts much more engaged with company social media feeds or posts Mobile banking most frequently accessed service on a mobile device Millennials are the most avid users of mobile banking services
SummaryThis report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Italy. Table of ContentsScopeConsumer values and behaviour in Italy Italians highly interested in trying new products and services Generation Z highly interested in trying new products and services Millennials and Generation X have more faith in their long-term investments Italian consumer outlook less positive than global average Lower levels of expectation that more activities will shift to in-person in future Younger generations positive about the future but expect to work more Expectations for more community engagement in future lower than global average Outlook on the impact of climate change on par with global average Young more engaged with their community but worry about impact of climate change Italians do not work or study at home as often as global counterparts High costs driving consumers to value energy-efficient homes above other features Experience of pandemic drives even greater desire for outside space Out of home or food delivery much less popular than home cooking Finding time and inclination biggest barriers to home cooking Time constraints impact younger cohorts’ ability to cook Consumers expect their food choices to have healthy ingredients Italians want jobs that give them more freedom to manage their lives Earning a high salary more important to Generation Z than job security Getting back to a simpler lifestyle high on the agenda for Italians High levels of regular online socialising among all generations Shopping remains the most frequent leisure activity in Italy Leisure shopping appeals to all generations, especially Generation Z Getting out and walking and hiking most popular form of exercise Nearly 50% of Millennials run or jog for exercise every week Italians focus on herbal remedies for reducing stress A third of Italians strongly agree they are worried about climate change High percentage of consumers trying to reduce food waste Consumers prefer to avoid buying new when they can repair broken items Baby Boomers want to buy from brands that support their values Italians focus on looking for bargains when they shop Baby Boomers more likely to support locally-owned stores and locally-sourced products Italians not as attracted to strong or well-known brands as their global counterparts Generation Z consumers more willing to purchase previously-owned items Consumers still prefer to shop in-store for their beauty and personal care Younger generation more comfortable with ordering food on smartphone Pent-up demand for travel and holidays drives intentions to increase spending Generation Z overtake all other generations with intentions to increase spending Generation Z have ambitious intentions to save more over the next 12 months Cultivating a personal brand online or preferring to communicate online lower than average Generation Z most likely to share their data to receive personalised offers Italians less likely to buy something via a social media platform than global average Younger cohorts much more engaged with company social media feeds or posts Mobile banking most frequently accessed service on a mobile device Millennials are the most avid users of mobile banking services
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