Summary

Overview
Saudi Arabia nutritional supplement market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030, growing at a CAGR of XX% during the forecast period 2023-2030.
Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements and other related products used to boost the nutritional content of the diet. Nutritional supplements are used for many purposes. They can be added to the diet to boost overall health and energy to provide immune system support and reduce the risks of illness and age-related conditions, to improve performance in athletic and mental activities and to support the healing process during illness and disease. However, most of these products are treated as food and not regulated as drugs.
Nutritional supplements are meant to complement a healthy diet, not replace it. If we’re in good health and can eat a wide variety of foods, likely don't need supplements. But sometimes, fortified foods and dietary supplements may help provide one or more nutrients. For example, women who are pregnant or hoping to conceive are advised to take prenatal vitamins that contain folic acid. A healthy diet is especially key in case of a medical condition.
Market Dynamics: Drivers
Increasing health consciousness
The increasing health consciousness in Saudi Arabia is expected to drive the market over the forecast period. Since the establishment of the modern Kingdom of Saudi Arabia, public health and disease control have been among the government’s top priorities. The health law in Saudi Arabia aims to provide comprehensive health care for all people in a fair and accessible manner.
Saudi Arabia, represented by the Ministry of Health (MoH), provides an integrated network of healthcare services covering all regions. Healthcare in the government medical facilities is provided for citizens for free and based on a new health strategy that meets the needs of the health sector. This advanced health consciousness in the region increases the demand for nutritional supplements due to their improved health benefits.
Apart from having a physiological effect that is marketed as a ‘dose’ like tablets, capsules and liquids, nutritional supplements contain substances like amino acids, herbs and enzymes that improve nutrient levels. The dietary supplement sector in Saudi Arabia is growing, possibly as a result of increasing population, income and the prevalence of non-communicable diseases. Food supplements or dietary supplements fall under the category of food in Saudi Arabia.
Further, the increasing prevalence of nutrition deficiency disorders such as protein-energy malnutrition, scurvy, rickets, beriberi, hypocalcemia, osteomalacia, vitamin K deficiency, pellagra, xerophthalmia and iron deficiency, increasing awareness on nutritional supplements, increasing demand for nutritional supplements for fitness and increasing aging population in the region are the factors expected to drive the market over the forecast period.
Restraints
Factors such as side effects associated with high doses of dietary supplements, supplements can also interact with other drugs in dangerous ways and the high cost of the nutritional supplements than natural source protein products are the factors expected to hamper the market.
Segment Analysis
The Saudi Arabia nutritional supplement market is segmented based on product type, form, age group and distribution channel.
The dietary supplements segment accounted for approximately 62.4% of the Saudi Arabia nutritional supplement market share
The dietary supplements segment is expected to hold the largest market share over the forecast period. The Dietary Supplement Health and Education Act (DSHEA) defines dietary supplements as products that contain one or more nutritional ingredients that help add nutritional value and supplement the diet.
The Saudi Arabia government has also launched several initiatives to promote healthy lifestyles and combat lifestyle diseases. These initiatives include awareness campaigns, regulations on unhealthy foods and the promotion of physical activity. Such efforts are likely to increase the demand for dietary supplements that can help prevent or manage lifestyle diseases.
For instance, according to Acta Scientific Nutritional Health, in Saudi Arabia, a recent study conducted on 351 young adults (aged 18 to 25 years) reported that 85.9% of females consumed dietary supplements compared with 13.9% of males.
Dietary supplements may be consumed for a variety of reasons, including protection against infection or health issues such as stress, osteoporosis, and neural tube defects during pregnancy. Alfawaz., et al. discovered that reasons for purchasing dietary supplements among participants in Saudi Arabia included a doctor’s prescription, a vitamin deficiency and the condition of hair and nails. Moreover, studies have shown that the factors that influence adolescent consumption of dietary supplements in Saudi Arabia vary according to gender, family income and physical exercise
Supplements consumption was widespread among gym exercisers in Saudi Arabia, with over half of the studied population consuming nutritional supplements (60%). Most of these were young exercisers with no regard to gender. Like many studies, coaches had the greatest influence in terms of consumers’ use of supplements, while building muscle and weight loss were the main motives for consuming supplements. As for protein powder, creatinine and amino acids, they were the most consumed products.
Competitive Landscape
The major Saudi Arabia players in the nutritional supplement market include BIOVEA, Botanic Supplements, Nestlé SA, Nature's Bounty, Natures Finest Est, Ez Alsahra Holding, Abbott Laboratories and Almarai among others.
COVID-19 Impact Analysis
The COVID-19 pandemic significantly impacted the Saudi Arabia nutritional supplement market. In Saudi Arabia, almost 60 % of the population suffers from vitamin D deficiency, therefore, they can benefit from vitamin D supplementation, especially during the COVID-19 pandemic to avoid the virus. Since the COVID-19 pandemic began, well-known medical entertainment figures have promoted the use of particular dietary supplements in treating acute infection of COVID-19. The pandemic also disrupted the supply chain of these nutritional supplements.
Market Segmentation
By Product Type
• Dietary Supplements
• Sports Supplements
• Beauty Supplements
• Others
By Form
• Capsule
• Powder
• Tablet
• Liquid
• Others
By Age Group
• Kids
• Adults
• Geriatric
By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacy and Drug Stores
• Specialty Stores
• Online Stores
• Others
Why Purchase the Report?
• To visualize the Saudi Arabia nutritional supplement market segmentation based on product type, form, age group and distribution channel as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development
• Excel data sheet with numerous data points of Saudi Arabia nutritional supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The Saudi Arabia nutritional supplement market report would provide approximately 36 tables, 34 figures, and 187 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Product Type
3.2. Snippet by Form
3.3. Snippet by Age Group
3.4. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Increasing Health Consciousness
4.1.2. Restraints
4.1.2.1. Side Effects Associated with Some Supplements
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Unmet Needs
5.6. SWOT Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Product Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
7.1.2. Market Attractiveness Index, By Product Type
7.2. Dietary Supplements*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sports Supplements
7.4. Beauty Supplements
7.5. Others
8. By Form
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
8.1.2. Market Attractiveness Index, By Form
8.2. Capsule*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Powder
8.4. Tablet
8.5. Liquid
8.6. Others
9. By Age Group
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
9.1.2. Market Attractiveness Index, By Age Group
9.2. Kids*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Adults
9.4. Geriatric
10. By Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacy and Drug Stores
10.4. Specialty Stores
10.5. Online Stores
10.6. Others
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. BIOVEA*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. Botanic Supplements
12.3. Nestlé SA
12.4. Nature's Bounty
12.5. Natures Finest Est
12.6. Ez Alsahra Holding
12.7. Abbott Laboratories
12.8. Almarai
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us