Summary

Canada's online fitness landscape has experienced significant growth in recent years, reflecting a broader global trend towards digital wellness solutions. Several organizations and programs have emerged to cater to the diverse fitness needs of Canadians, offering a wide range of options to stay active and healthy from the comfort of their homes. Numerous fitness apps and online platforms have gained popularity in Canada, providing a plethora of workout routines, yoga classes, and nutrition guidance. Notable examples include apps like MyFitnessPal, Fitbit, and Nike Training Club, which offer a variety of fitness programs and tracking tools to help users achieve their health goals. Streaming platforms like Netflix and Amazon Prime have also ventured into the online fitness market by offering on-demand workout videos. Canada-specific streaming services like FitFusion by Gaiam offer Canadian users access to a vast library of fitness content from renowned trainers and fitness experts. Many Canadian companies have implemented corporate wellness programs, partnering with online fitness providers to offer their employees access to virtual fitness classes and wellness resources. These initiatives aim to improve employee health, reduce healthcare costs, and boost productivity. Some og those companies includes, Accenture, Alberta Health Services, Bank of Montreal, Canada Post, Canadian Imperial Bank of Commerce (CIBC), Canadian National Railway (CN), and others. In response to the COVID-19 pandemic, the Canadian government, along with provincial and municipal governments, has launched initiatives to promote online fitness and physical activity. These programs often include funding for virtual fitness events, challenges, and partnerships with local fitness instructors. These initiatives include Canada Moves, Get Active at Home, Move It Montréal, and Move More Vancouver. These programs and organizations underscore the country's commitment to promoting a healthy and active lifestyle, even in the face of evolving technological trends.

According to the research report, “Canada Online Fitness Market Overview, 2028” published by Bonafide Research, the market is anticipated to add more than 1.10 Billion from 2023 to 2028. The online fitness market in Canada is experiencing rapid and substantial expansion, reflecting the evolving preferences and needs of Canadians for convenient and accessible fitness solutions. This is due to the widespread availability of high-speed internet and the proliferation of smartphones and other connected devices have made it easier than ever for Canadians to access online fitness content. This digital accessibility has opened up a world of fitness opportunities, allowing individuals to work out from virtually anywhere. Along with this the COVID-19 pandemic played a significant role in accelerating the adoption of online fitness in Canada. Lockdowns, gym closures, and health concerns prompted many Canadians to explore digital fitness options, leading to a surge in demand for virtual workouts, classes, and fitness apps. Many online fitness platforms in Canada use data-driven insights and artificial intelligence to provide personalized workout plans, nutrition guidance, and progress tracking. This customization enhances the user experience and increases the likelihood of achieving fitness goals. The integration of fitness apps with wearable devices such as fitness trackers and smart watches has further fueled the growth of the online fitness market in Canada. These devices enable users to monitor their activity levels, heart rate, and sleep patterns, providing valuable data for optimizing workouts and overall health.

The market is segment based on Streaming type; it includes Live Streaming and On-demand Streaming. Live streaming of online fitness programs has emerged as the dominant player in the market, commanding the largest market share when compared to on-demand streaming options. Live streaming offers a real-time, interactive experience that mimics the classroom setting of physical exercise classes. Users engage with teachers and fellow students, creating a sense of connection and responsibility. Furthermore, live sessions usually have predetermined schedules, which can help people establish consistent fitness habits. Live streaming appeals to those who yearn for inspiration and the excitement of a live event. Participants are motivated to log in and participate in real-time education because it demands a level of commitment that on-demand material may not be able to match. This can be especially beneficial for people who thrive on a sense of structure and guidance in their fitness journeys. The competitive nature of the live streaming market has led to the introduction of innovative features such as leaderboards, challenges, and real-time feedback, further enhancing user engagement and retention. While on-demand streaming remains popular and convenient for those who prefer flexibility in their workout schedules, the market share for live streaming of online fitness programs continues to grow, reflecting a shift towards more interactive and community-driven fitness experiences.

The Online Fitness Market is segmented into session type; which includes Group and Solo sessions. Online fitness group sessions have grown in popularity in recent years and provide people with a simple and efficient option to maintain their health and fitness while lounging at home. Participants in these classes generally come from different places, fostering a sense of camaraderie and motivation that may be lacking in solo workouts. The market of group sessions holds the largest market share as of now. However, the solo sessions offer individuals the autonomy and flexibility to pursue their health and fitness goals at their own pace and on their own terms. These sessions can encompass a wide range of activities, from guided workout videos and fitness apps to personalized training programs delivered through virtual platforms. Moreover, solo sessions offer privacy and comfort, making it easier for individuals to explore new fitness routines, experiment with different exercises, and build confidence in their abilities. With a plethora of resources available online, solo fitness sessions empower individuals to take charge of their health and well-being in a way that aligns with their unique preferences and objectives. The market for solo sessions is witnessed with the high CAGR form 2023 to 2028.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share of more than 30% in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.

By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

The market is segmented into different End-User’s including Professional Gyms, Sports Institutes, Defense Institute, Educational Institutes, Corporate Institution, Individuals, and Others (hospitals, rehabilitation centers, and senior centers.) The simplicity and accessibility of digital fitness platforms are advantageous to a variety of industries and individuals, making up the end users of online fitness solutions. Professional gyms frequently set the bar as the top users of internet fitness resources, utilizing these platforms to improve their offers and provide customers more flexibility and training possibilities. The ability to customize training programs for athletes and soldiers, enabling remote and specific training regimens, is another benefit that sports institutes and defense institutes see in online fitness. Online fitness is increasingly included into educational institutions' physical education curricula, giving students access to organized workouts and health information. Corporate organizations are increasingly relying on online fitness to support worker wellbeing and offer wellness programs and rewards to keep their staff active and healthy. Meanwhile, a sizable user base is made up of people looking for customized exercises, dietary advice, and health improvement in general from the comfort of their homes or cellphones. For therapeutic purposes, recovery, and maintaining their patients' and residents' health, other industries like hospitals, rehabilitation centers, and senior centers use online exercise tools.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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