Summary

The French Over-The-Top (OTT) market refers to the delivery of audio, video, and other media content over the internet without the need for a traditional cable or satellite TV subscription. The French OTT market is well-developed, with a large number of both local and international players offering a diverse range of content. The French OTT market is valued in the billions of euros and is expected to continue growing in the coming years due to increasing consumer demand for online content. The French OTT market is dominated by international players such as Netflix, Amazon Prime Video, and Disney+. There are also local players like Salto and MyCanal that offer French-specific content. The trend towards online content consumption is expected to continue in France, as more people turn to OTT services for their entertainment needs. The growth of original content production and the rise of the country's middle class are expected to drive the growth of the French OTT market. France has a high broadband penetration rate, which has facilitated the growth of the OTT market. The country's high-speed internet infrastructure makes it easier for people to access OTT content.

According to the research report, "France over the Top (OTT) Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 7.24 Billion by the end of 2028. Due to the increase in the number of digital video consumers, media and entertainment dominated the over-the-top market share and is expected to remain dominant during the forecast period. This will increase demand for OTT services in the media and entertainment industry. However, the communication industry is expected to grow at the fastest rate during the forecast period due to an increase in demand for over-the-top services in the telecommunications industry for video calling, voice, and messaging services. During the forecast period, SmartTVs and set-top boxes dominated the market share. The larger screen and easy switching options between cable and OTT platforms. Furthermore, as smartphone penetration increased, smartphones became the second most popular device for streaming OTT platforms. They are also inexpensive, allowing people of all income levels to use smartphones and streaming platforms. During the forecasted period, subscription VOD is expected to manage the market. This is primarily due to an increase in the number of subscribers using over-the-top (OTT) platforms. Furthermore, due to the high demand for advertising videos for product and service promotion, advertisement-based VOD is steadily increasing. The market is divided into personal and commercial user types. The market is expected to be driven by the personal user segment. The growing use of smartphones and tablets, as well as easily accessible internet, raises the market's perception of OTT services for personal entertainment and knowledge.

In France, more than 70 million people use the internet. At the start of 2022, France's internet penetration rate was around 93% of the total population. Between 2021 and 2022, the number of internet users in France increased by 1.5 million (+2.4%). In France, approximately 4.59 million people did not use the internet at the beginning of 2022, representing approximately 7% of the population. In January 2022, France had more than 50 million social media users. According to Meta's advertising resources, Facebook had approximately 31.35 million users in France in early 2022. According to Google's advertising resources, YouTube had approximately 52.60 million users in France in early 2022.According to Meta's advertising tools, Instagram had approximately 26.55 million users in France in early 2022. According to ByteDance's advertising resources, TikTok had approximately 17.48 million users aged 18 and up in France in early 2022. According to LinkedIn's advertising resources, LinkedIn had approximately 23 million "members" in France in early 2022. According to Snap's advertising resources, Snapchat had approximately 24.20 million users in France in early 2022. According to Twitter's advertising resources, Twitter had approximately 10 million users in France in early 2022.

Increasing high-speed broadband penetration is expected to drive growth in the France OTT content market during the forecast period. In recent years, there has been an increase in the availability of high-speed internet. Users benefit from having easy access to high-fidelity data networks with consistent speeds of 2-3 Mbps. Furthermore, the france is expected to see similar penetration, with emerging economies expected to grow at a faster rate in the near future. Streaming licenced content can be both a major source of revenue and a major source of constraint for players in the Over the top Market. This is because the same licenced content is available on competing platforms. In terms of France players, the licence fee paid to the foreign licensor would be considered royalty, and OTT service providers would be required to follow regional tax regulations when paying content producers or aggregators. The definition of content royalty between artists and OTT players prevents the creation of original content

During the COVID -19 pandemic, film studios and content creators have been hit hard by cinema complex/hall closures. National producers are increasingly turning to OTT to deal with the situation. The prolonged lockdowns and the current state of the economy have thrown open the doors to the world of entertainment via OTT. People are wary of going to theatres to watch entertainment content, so OTT media platforms have grown in popularity. Netflix, for example, has stepped in to fill the void. To reach viewers, entertainment content producers are turning to OTT service providers. With so many OTT services available to users, it is difficult to attract and retain new subscribers. Customers typically receive free or discounted introductory offers. Subscribers can sign up for a free trial and then cancel when it expires; in the meantime, a lack of new content drives away subscribers and the complex user interface can cause customers to unsubscribe from the service.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France Over The Top (OTT) market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• AVOD (Advertising-based Video On Demand)
• SVOD (Subscription Video on Demand)
• TVOD (Transactional Video on Demand)
• Others

By Device Type:
• Smartphones and Tablets
• Desktops and Laptops
• Smart TVs & Set-Top Box
• Gaming Consoles & Streaming Devices

By Content Type:
• Video Streaming
• Game Streaming
• Audio Streaming
• Communication

By Service Verticals:
• Media and Entertainment
• Education and Learning
• Gaming
• Service Utilities

By User Type:
• Personal
• Commercial

By Component Type:
• Solution
• Services

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Over The Top (OTT) industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.