Summary

Global cat litter market is expected to grow at a significant rate of around 4% during the forecast period. Cat litters are commonly made of clay and other minerals, natural ingredients such as pine, wheat or corn, or synthetic crystallized silica. The cat litter market is projected to expand due to significant increase in the cat population and a rise in the number of multi-cat households. The transition from pet "ownership" to pet "parenting" has been a significant trend, particularly in developed nations is also considered as the key drivers of the market. Roughly one-third of all households in developed countries have a pet. Due to harsh and adverse weather conditions, cat owners do not allow their cats to go outside, which increases the demand for cat litter. Additionally, cat owners' increasing expenditure on pet care items is another factor that is likely to result in higher demand for cat litter. As digitalization penetrates, big brands are progressively marketing their products through digital channels. The online advertising of pet products is gaining popularity across several social media networks, hence, contributing growth for cat litter.

Mars, Nestle, Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux, Cat Litter Company, Pettex Limited are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
 
Insights Presented in the Report
“Amongst product type, clumping category held the major share during the forecast period”
Based on product type, the market is segmented into clumping and non-clumping category. Clumping category to have the significant growth as it has better scooping ability and odor control mechanism. Hence, consumer chooses clumped litter to simplify the process of cleaning cat urine and feces. Moreover, it has ability to bind moisture inside the clump which further helps in expansion of respective category.

“Amongst raw material, the clay held a significant share in the market”
On the basis of raw material, the market is categorized into clay and silica. Among these, the clay to hold a significant share in the market during forecasted period. The solid clump formation properties along with high absorbent are the key factors which is driving the growth of respective category. Moreover, it’s expanding capability after interaction with liquid or moisture further bolster the demand for the clay category.

“North America held a significant share in the market”
North America is the biggest market for cat litter. The expenditure made on pet products is significantly high in the region. For instance, the data issued by American pet products.org, in 2019, the USA is assessed to make spending of USD 95.7 billion on their pet. Atlanta pet expo, Austin pet expo and other showcasing pet products is further bolstering the demand in the region. The significant growth in the number of e-commerce stores selling pet care supplies is also assisting the market for its expansion.

Reasons to buy this report:
•    The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
•    The report presents a quick review of overall industry performance at one glance.
•    The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
•    Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
•    The study comprehensively covers the market across different segments.
•    Deep dive regional level analysis of the industry.

Customization Options:
The global cat litter market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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