Summary

China Lingerie market was valued at USD26.36 billion in 2020 and is expected to reach USD42.51 billion by 2026, growing at a CAGR of 6.80% during the forecast period. The China lingerie market is mainly driven by growing number of e- commerce platforms, rising disposable income and changing consumer preferences. With the evolution in fashion industry, companies have started using fabrics such as nylon, polyester, satin, lace, sheer, lycra, silk, and cotton in their lingerie. In addition to this, designers are also emphasizing on lace, embroidery, luxurious fabrics, and lighter hues in their lingerie, which is expected to boost the demand for lingerie during the forecast period. Color, fabric, and style are becoming increasingly important to consumers, prompting manufacturers to manufacture fashionable lingerie.

China lingerie market is segmented on product type, distribution channel, company, and region. Under the Product Type segment, Bra is dominating the market with the rise in focus on body appearances whereas shape wear is the fastest growing in the China lingerie market. In terms of distribution channel, Independent retail store is dominating the China lingerie market followed by online. Online is growing due to emergence of e-commerce platforms which has made it convenient for the customers to go through all the available options just in a click without visiting the stores. Companies are helping consumers to choose the product with customer feedbacks on the website regarding size, fabric and look which helps consumers in effective & efficient decision making.

Regionally, China lingerie market has been segmented into various regions including East China, North China, North East China, South Central China, North West China, South West China where East China is dominating the China lingerie market. Major players operating in the market are Shenzhen Huijie Group Co., Ltd. L Brands, Inc., Cosmo Lady (China) Holdings Company Limited, Embry Holdings Limited, Yancheng International Women's Fashion Co., Ltd and Others. To remain competitive in the market companies are continuously upgrading themselves by introducing new lingerie brands, products and mergers & acquisitions, etc. The company named Cosmo Lady (China) Holdings Company meets the consumer needs & demand by marketing and sales of its products through a diversified brand portfolio including the core brand "City•Beauty" and three sub-brands, namely "City•Siyu", "City•Colorful Pie" and "Dianfeng", followed by the launch of new brands "The Secret of Urban Beauty" and "Free Time" to attract different consumers. Additionally, through the acquisition of well-known high-end brands, including Odifen, Lubi and Yixia, the company has effectively upgraded its brand portfolio, and increased the number of major brands to nine.

Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022-2026

Objective of the Study:
• To analyze the historical growth in the market size of the China lingerie market from 2016 to 2020.
• To estimate and forecast the market size of the China lingerie market from 2021 to 2026 and growth rate until 2026.
• To define, classify and forecast the China lingerie market based on product type, distribution channel, region and company.
• To identify the dominant region or segment in the China lingerie market.
• To identify drivers and challenges for the China lingerie market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc. in the China lingerie market.
• To identify and analyze the profile of leading players operating in the China lingerie market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across China. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across China.

TechSci Research calculated the market size of the China lingerie market using a bottom-up & top-down approach, wherein data for various end-user segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types and distribution channels for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:
• Lingerie manufacturers, suppliers, distributors and other stakeholders.
• Government bodies such as regulating authorities and policy makers.
• Market research and consulting firms.
• Organizations, forums and alliances related to lingerie manufacturing.
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, China lingerie market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• China Lingerie Market, By Product Type:
 Shape Wear
 Lounge Wear
 Knickers & Panties
 Bra
 Others (Tights, Active Wear, Thermal Underwear, etc.)
• China Lingerie Market, By Distribution Channel:
 Hypermarkets/Supermarkets
 Independent Retailers
 Online
 Others (Specialty Store, Departmental Stores, Others)
• China Lingerie Market, By Region:
 East China
 North China
 North East China
 South Central China
 North West China
 South West China

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in China lingerie market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on China Lingerie Market
5. Voice of Customer
5.1. Brand Awareness
5.2. Factors Affecting Purchasing Decision
5.3. Purchase Frequency
6. China Lingerie Market outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others)
6.2.2. By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others)
6.2.3. By Region
6.2.4. By Company (2020)
6.3. Market Map (Product Type and Region)
7. China Bra Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra, and Others)
7.2.2. By Distribution Channel
7.3. Pricing Analysis
8. China Knickers & Panties Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini, and Others)
8.2.2. By Distribution Channel
8.3. Pricing Analysis
9. China Lounge Wear Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type (Mini Dress, Capris, Shorts, Pajama Set, Nighty, and Others)
9.2.2. By Distribution Channel
9.3. Pricing Analysis
10. China Shape Wear Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)
10.2.2. By Distribution Channel
10.3. Pricing Analysis
11. Supply Chain Analysis
12. Import - Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
15. Policy & Regulatory Landscape
16. China Economic Profile
17. Competitive Landscape
17.1. Shenzhen Huijie Group Co., Ltd.
17.2. L Brands, Inc.
17.3. Cosmo Lady (China) Holdings Company Limited
17.4. Embry Holdings Limited
17.5. Yancheng International Women's Fashion Co., Ltd.
17.6. 6IXTY 8IGHT LIMITED
17.7. La Perla
17.8. Aimer Group
17.9. Wacoal (China) Fashion Co., Ltd.
17.10. Etam Group
17.11. Chun Wing Intimate Factory Ltd.
18. Strategic Recommendations
19. About Us & Disclaimer