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コンテンツマーケティングの世界市場 2024-2028


Global Content Marketing Market 2024-2028

コンテンツマーケティングの世界市場 2024-2028 コンテンツマーケティング市場は、2023年から2028年にかけて6億5478万米ドルの成長が予測され、予測期間中のCAGRは16.01%で加速すると予測されています。この調査... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年11月27日 US$2,500
シングルユーザライセンス
ライセンス・価格情報
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201 英語

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サマリー

コンテンツマーケティングの世界市場 2024-2028
コンテンツマーケティング市場は、2023年から2028年にかけて6億5478万米ドルの成長が予測され、予測期間中のCAGRは16.01%で加速すると予測されています。この調査レポートは、コンテンツマーケティング市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析を掲載しています。
現在の市場シナリオ、最新動向と促進要因、全体的な市場環境に関する最新分析を提供しています。市場は、ソーシャルメディア利用者数の増加、デジタル雑誌への需要の高まり、モバイルコンピューティングデバイスの普及率上昇などが牽引しています。
Technavioのコンテンツマーケティング市場は以下のように区分される:
エンドユーザー別
- 小売
- 自動車
- 金融サービス
- テレコム
- その他
プラットフォーム別
- ブログ
- ビデオ
- インフォグラフィックス
- ケーススタディ
- その他
目的別
- リードジェネレーション
- ブランド認知
- ソートリーダーシップ
- その他
地域別
- APAC
- 北米
- 欧州
- 南米
- 中東・アフリカ
本調査では、今後数年間のコンテンツマーケティング市場の成長を促進する主な理由の一つとして、ソーシャルメディア管理ソフトウェアによるAIの利用を挙げている。また、コンテンツマーケティングにおけるアナリティクスの利用や、コンテンツマーケティングにおけるライブビデオの利用は、市場の大きな需要につながるだろう。
コンテンツマーケティング市場に関する本レポートは、以下の分野をカバーしています:
- コンテンツマーケティング市場の規模
- コンテンツマーケティング市場予測
- コンテンツマーケティング市場の産業分析
本レポートでは、コンテンツマーケティング市場の主要ベンダーの詳細な分析を掲載しています。ベンダーの分析には、Adobe Inc.、Alma Media、Brafton Inc.、ClearVoice Inc、Contentoo B.V.、Eucalypt LLC、Hootsuite Inc.、HubSpot Inc.、Influence and Co.、IZEA Worldwide Inc.、Rock Content、Seismic Software Inc.、Skyword Inc.、Sprinklr Inc.、Upland Software Inc.、Contently Inc.、CoSchedule LLC、Interact Marketing、Kenscio、Vendasta Technologies Inc.などです。また、コンテンツマーケティング市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/content-marketing-market-size-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 07: Executive Summary - Chart on Market Segmentation by Objective
o Exhibit 08: Executive Summary - Chart on Incremental Growth
o Exhibit 09: Executive Summary - Data Table on Incremental Growth
o Exhibit 10: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 11: Parent market
o Exhibit 12: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 13: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 14: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global content marketing market 2018 - 2022
o Exhibit 19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
o 4.2 End-user Segment Analysis 2018 - 2022
o Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
o 4.3 Platform Segment Analysis 2018 - 2022
o Exhibit 21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
o 4.4 Objective Segment Analysis 2018 - 2022
o Exhibit 22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
o 4.5 Geography Segment Analysis 2018 - 2022
o Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
o 4.6 Country Segment Analysis 2018 - 2022
o Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 31: Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by End-user
o 6.1 Market segments
o Exhibit 32: Chart on End-user - Market share 2023-2028 (%)
o Exhibit 33: Data Table on End-user - Market share 2023-2028 (%)
o 6.2 Comparison by End-user
o Exhibit 34: Chart on Comparison by End-user
o Exhibit 35: Data Table on Comparison by End-user
o 6.3 Retail - Market size and forecast 2023-2028
o Exhibit 36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
o Exhibit 37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
o Exhibit 38: Chart on Retail - Year-over-year growth 2023-2028 (%)
o Exhibit 39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
o 6.4 Automotive - Market size and forecast 2023-2028
o Exhibit 40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
o Exhibit 41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
o Exhibit 42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
o Exhibit 43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
o 6.5 Financial services - Market size and forecast 2023-2028
o Exhibit 44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
o Exhibit 45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
o Exhibit 46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
o Exhibit 47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
o 6.6 Telecom - Market size and forecast 2023-2028
o Exhibit 48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
o Exhibit 49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
o Exhibit 50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
o Exhibit 51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
o 6.7 Others - Market size and forecast 2023-2028
o Exhibit 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 54: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.8 Market opportunity by End-user
o Exhibit 56: Market opportunity by End-user ($ million)
o Exhibit 57: Data Table on Market opportunity by End-user ($ million)
• 7 Market Segmentation by Platform
o 7.1 Market segments
o Exhibit 58: Chart on Platform - Market share 2023-2028 (%)
o Exhibit 59: Data Table on Platform - Market share 2023-2028 (%)
o 7.2 Comparison by Platform
o Exhibit 60: Chart on Comparison by Platform
o Exhibit 61: Data Table on Comparison by Platform
o 7.3 Blogging - Market size and forecast 2023-2028
o Exhibit 62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
o Exhibit 63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
o Exhibit 64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
o Exhibit 65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
o 7.4 Videos - Market size and forecast 2023-2028
o Exhibit 66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
o Exhibit 67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
o Exhibit 68: Chart on Videos - Year-over-year growth 2023-2028 (%)
o Exhibit 69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
o 7.5 Infographics - Market size and forecast 2023-2028
o Exhibit 70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
o Exhibit 71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
o Exhibit 72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
o Exhibit 73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
o 7.6 Case studies - Market size and forecast 2023-2028
o Exhibit 74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
o Exhibit 75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
o Exhibit 76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
o Exhibit 77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
o 7.7 Others - Market size and forecast 2023-2028
o Exhibit 78: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 80: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 81: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 7.8 Market opportunity by Platform
o Exhibit 82: Market opportunity by Platform ($ million)
o Exhibit 83: Data Table on Market opportunity by Platform ($ million)
• 8 Market Segmentation by Objective
o 8.1 Market segments
o Exhibit 84: Chart on Objective - Market share 2023-2028 (%)
o Exhibit 85: Data Table on Objective - Market share 2023-2028 (%)
o 8.2 Comparison by Objective
o Exhibit 86: Chart on Comparison by Objective
o Exhibit 87: Data Table on Comparison by Objective
o 8.3 Lead generation - Market size and forecast 2023-2028
o Exhibit 88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
o Exhibit 89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
o Exhibit 90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
o Exhibit 91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
o 8.4 Brand awareness - Market size and forecast 2023-2028
o Exhibit 92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
o Exhibit 93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
o Exhibit 94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
o Exhibit 95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
o 8.5 Thought leadership - Market size and forecast 2023-2028
o Exhibit 96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
o Exhibit 97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
o Exhibit 98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
o Exhibit 99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
o 8.6 Others - Market size and forecast 2023-2028
o Exhibit 100: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 102: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 103: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 8.7 Market opportunity by Objective
o Exhibit 104: Market opportunity by Objective ($ million)
o Exhibit 105: Data Table on Market opportunity by Objective ($ million)
• 9 Customer Landscape
o 9.1 Customer landscape overview
o Exhibit 106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 10 Geographic Landscape
o 10.1 Geographic segmentation
o Exhibit 107: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 10.2 Geographic comparison
o Exhibit 109: Chart on Geographic comparison
o Exhibit 110: Data Table on Geographic comparison
o 10.3 APAC - Market size and forecast 2023-2028
o Exhibit 111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 113: Chart on APAC - Year-over-year growth 2023-2028 (%)
o Exhibit 114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 10.4 North America - Market size and forecast 2023-2028
o Exhibit 115: Chart on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 117: Chart on North America - Year-over-year growth 2023-2028 (%)
o Exhibit 118: Data Table on North America - Year-over-year growth 2023-2028 (%)
o 10.5 Europe - Market size and forecast 2023-2028
o Exhibit 119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 121: Chart on Europe - Year-over-year growth 2023-2028 (%)
o Exhibit 122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 10.6 South America - Market size and forecast 2023-2028
o Exhibit 123: Chart on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 125: Chart on South America - Year-over-year growth 2023-2028 (%)
o Exhibit 126: Data Table on South America - Year-over-year growth 2023-2028 (%)
o 10.7 Middle East and Africa - Market size and forecast 2023-2028
o Exhibit 127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Exhibit 130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 10.8 US - Market size and forecast 2023-2028
o Exhibit 131: Chart on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 132: Data Table on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 133: Chart on US - Year-over-year growth 2023-2028 (%)
o Exhibit 134: Data Table on US - Year-over-year growth 2023-2028 (%)
o 10.9 China - Market size and forecast 2023-2028
o Exhibit 135: Chart on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 136: Data Table on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 137: Chart on China - Year-over-year growth 2023-2028 (%)
o Exhibit 138: Data Table on China - Year-over-year growth 2023-2028 (%)
o 10.10 Japan - Market size and forecast 2023-2028
o Exhibit 139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 141: Chart on Japan - Year-over-year growth 2023-2028 (%)
o Exhibit 142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 10.11 Germany - Market size and forecast 2023-2028
o Exhibit 143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 145: Chart on Germany - Year-over-year growth 2023-2028 (%)
o Exhibit 146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 10.12 Canada - Market size and forecast 2023-2028
o Exhibit 147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
o Exhibit 148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
o Exhibit 149: Chart on Canada - Year-over-year growth 2023-2028 (%)
o Exhibit 150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
o 10.13 Market opportunity By Geographical Landscape
o Exhibit 151: Market opportunity By Geographical Landscape ($ million)
o Exhibit 152: Data Tables on Market opportunity By Geographical Landscape ($ million)
• 11 Drivers, Challenges, and Trends
o 11.1 Market drivers
o 11.2 Market challenges
o 11.3 Impact of drivers and challenges
o Exhibit 153: Impact of drivers and challenges in 2023 and 2028
o 11.4 Market trends
• 12 Vendor Landscape
o 12.1 Overview
o 12.2 Vendor landscape
o Exhibit 154: Overview on Criticality of inputs and Factors of differentiation
o 12.3 Landscape disruption
o Exhibit 155: Overview on factors of disruption
o 12.4 Industry risks
o Exhibit 156: Impact of key risks on business
• 13 Vendor Analysis
o 13.1 Vendors covered
o Exhibit 157: Vendors covered
o 13.2 Market positioning of vendors
o Exhibit 158: Matrix on vendor position and classification
o 13.3 Adobe Inc.
o Exhibit 159: Adobe Inc. - Overview
o Exhibit 160: Adobe Inc. - Business segments
o Exhibit 161: Adobe Inc. - Key offerings
o Exhibit 162: Adobe Inc. - Segment focus
o 13.4 Alma Media
o Exhibit 163: Alma Media - Overview
o Exhibit 164: Alma Media - Product / Service
o Exhibit 165: Alma Media - Key offerings
o 13.5 Brafton Inc.
o Exhibit 166: Brafton Inc. - Overview
o Exhibit 167: Brafton Inc. - Product / Service
o Exhibit 168: Brafton Inc. - Key offerings
o 13.6 Contently Inc.
o Exhibit 169: Contently Inc. - Overview
o Exhibit 170: Contently Inc. - Product / Service
o Exhibit 171: Contently Inc. - Key news
o Exhibit 172: Contently Inc. - Key offerings
o 13.7 Contentoo B.V.
o Exhibit 173: Contentoo B.V. - Overview
o Exhibit 174: Contentoo B.V. - Product / Service
o Exhibit 175: Contentoo B.V. - Key offerings
o 13.8 CoSchedule LLC
o Exhibit 176: CoSchedule LLC - Overview
o Exhibit 177: CoSchedule LLC - Product / Service
o Exhibit 178: CoSchedule LLC - Key news
o Exhibit 179: CoSchedule LLC - Key offerings
o 13.9 Eucalypt LLC
o Exhibit 180: Eucalypt LLC - Overview
o Exhibit 181: Eucalypt LLC - Product / Service
o Exhibit 182: Eucalypt LLC - Key offerings
o 13.10 Hootsuite Inc
o Exhibit 183: Hootsuite Inc - Overview
o Exhibit 184: Hootsuite Inc - Product / Service
o Exhibit 185: Hootsuite Inc - Key offerings
o 13.11 HubSpot Inc.
o Exhibit 186: HubSpot Inc. - Overview
o Exhibit 187: HubSpot Inc. - Product / Service
o Exhibit 188: HubSpot Inc. - Key news
o Exhibit 189: HubSpot Inc. - Key offerings
o 13.12 Influence and Co.
o Exhibit 190: Influence and Co. - Overview
o Exhibit 191: Influence and Co. - Product / Service
o Exhibit 192: Influence and Co. - Key offerings
o 13.13 Rock Content
o Exhibit 193: Rock Content - Overview
o Exhibit 194: Rock Content - Product / Service
o Exhibit 195: Rock Content - Key offerings
o 13.14 Seismic Software Inc.
o Exhibit 196: Seismic Software Inc. - Overview
o Exhibit 197: Seismic Software Inc. - Product / Service
o Exhibit 198: Seismic Software Inc. - Key news
o Exhibit 199: Seismic Software Inc. - Key offerings
o 13.15 Skyword Inc.
o Exhibit 200: Skyword Inc. - Overview
o Exhibit 201: Skyword Inc. - Product / Service
o Exhibit 202: Skyword Inc. - Key offerings
o 13.16 Sprinklr Inc.
o Exhibit 203: Sprinklr Inc. - Overview
o Exhibit 204: Sprinklr Inc. - Product / Service
o Exhibit 205: Sprinklr Inc. - Key news
o Exhibit 206: Sprinklr Inc. - Key offerings
o 13.17 Upland Software Inc.
o Exhibit 207: Upland Software Inc. - Overview
o Exhibit 208: Upland Software Inc. - Product / Service
o Exhibit 209: Upland Software Inc. - Key news
o Exhibit 210: Upland Software Inc. - Key offerings
• 14 Appendix
o 14.1 Scope of the report
o 14.2 Inclusions and exclusions checklist
o Exhibit 211: Inclusions checklist
o Exhibit 212: Exclusions checklist
o 14.3 Currency conversion rates for US$
o Exhibit 213: Currency conversion rates for US$
o 14.4 Research methodology
o Exhibit 214: Research methodology
o Exhibit 215: Validation techniques employed for market sizing
o Exhibit 216: Information sources
o 14.5 List of abbreviations
o Exhibit 217: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
Exhibits7: Executive Summary - Chart on Market Segmentation by Objective
Exhibits8: Executive Summary - Chart on Incremental Growth
Exhibits9: Executive Summary - Data Table on Incremental Growth
Exhibits10: Executive Summary - Chart on Vendor Market Positioning
Exhibits11: Parent market
Exhibits12: Market Characteristics
Exhibits13: Offerings of vendors included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on End-user - Market share 2023-2028 (%)
Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by End-user
Exhibits35: Data Table on Comparison by End-user
Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibits41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibits42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibits45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibits46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibits49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibits50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by End-user ($ million)
Exhibits57: Data Table on Market opportunity by End-user ($ million)
Exhibits58: Chart on Platform - Market share 2023-2028 (%)
Exhibits59: Data Table on Platform - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Platform
Exhibits61: Data Table on Comparison by Platform
Exhibits62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibits63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibits64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
Exhibits67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
Exhibits68: Chart on Videos - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
Exhibits70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibits71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibits72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
Exhibits73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
Exhibits74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibits75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibits76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
Exhibits77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
Exhibits78: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits80: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits81: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits82: Market opportunity by Platform ($ million)
Exhibits83: Data Table on Market opportunity by Platform ($ million)
Exhibits84: Chart on Objective - Market share 2023-2028 (%)
Exhibits85: Data Table on Objective - Market share 2023-2028 (%)
Exhibits86: Chart on Comparison by Objective
Exhibits87: Data Table on Comparison by Objective
Exhibits88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibits89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibits90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
Exhibits91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
Exhibits92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibits93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibits94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
Exhibits95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
Exhibits96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibits97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibits98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
Exhibits99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
Exhibits100: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits102: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits103: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits104: Market opportunity by Objective ($ million)
Exhibits105: Data Table on Market opportunity by Objective ($ million)
Exhibits106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits107: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits109: Chart on Geographic comparison
Exhibits110: Data Table on Geographic comparison
Exhibits111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits113: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits115: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits117: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits118: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits121: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits123: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits125: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits126: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits131: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits132: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits133: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits134: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits135: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits136: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits137: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits138: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits141: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits145: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits149: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits151: Market opportunity By Geographical Landscape ($ million)
Exhibits152: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits153: Impact of drivers and challenges in 2023 and 2028
Exhibits154: Overview on Criticality of inputs and Factors of differentiation
Exhibits155: Overview on factors of disruption
Exhibits156: Impact of key risks on business
Exhibits157: Vendors covered
Exhibits158: Matrix on vendor position and classification
Exhibits159: Inclusions checklist
Exhibits160: Exclusions checklist
Exhibits161: Currency conversion rates for US$
Exhibits162: Research methodology
Exhibits163: Validation techniques employed for market sizing
Exhibits164: Information sources
Exhibits165: List of abbreviations"

 

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Summary

Global Content Marketing Market 2024-2028
The content marketing market is forecasted to grow by USD 654.78 mn during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.
Technavio's content marketing market is segmented as below:
By End-user
• Retail
• Automotive
• Financial services
• Telecom
• Others
By Platform
• Blogging
• Videos
• Infographics
• Case studies
• Others
By Objective
• Lead generation
• Brand awareness
• Thought leadership
• Others
By Geographical Landscape
• APAC
• North America
• Europe
• South America
• Middle East and Africa
This study identifies the use of AI with social media management software as one of the prime reasons driving the content marketing market growth during the next few years. Also, use of analytics in content marketing and use of live videos for content marketing will lead to sizable demand in the market.
The report on the content marketing market covers the following areas:
• Content marketing market sizing
• Content marketing market forecast
• Content marketing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading content marketing market vendors that include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc.. Also, the content marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/content-marketing-market-size-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 07: Executive Summary - Chart on Market Segmentation by Objective
o Exhibit 08: Executive Summary - Chart on Incremental Growth
o Exhibit 09: Executive Summary - Data Table on Incremental Growth
o Exhibit 10: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 11: Parent market
o Exhibit 12: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 13: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 14: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global content marketing market 2018 - 2022
o Exhibit 19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
o 4.2 End-user Segment Analysis 2018 - 2022
o Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
o 4.3 Platform Segment Analysis 2018 - 2022
o Exhibit 21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
o 4.4 Objective Segment Analysis 2018 - 2022
o Exhibit 22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
o 4.5 Geography Segment Analysis 2018 - 2022
o Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
o 4.6 Country Segment Analysis 2018 - 2022
o Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 31: Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by End-user
o 6.1 Market segments
o Exhibit 32: Chart on End-user - Market share 2023-2028 (%)
o Exhibit 33: Data Table on End-user - Market share 2023-2028 (%)
o 6.2 Comparison by End-user
o Exhibit 34: Chart on Comparison by End-user
o Exhibit 35: Data Table on Comparison by End-user
o 6.3 Retail - Market size and forecast 2023-2028
o Exhibit 36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
o Exhibit 37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
o Exhibit 38: Chart on Retail - Year-over-year growth 2023-2028 (%)
o Exhibit 39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
o 6.4 Automotive - Market size and forecast 2023-2028
o Exhibit 40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
o Exhibit 41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
o Exhibit 42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
o Exhibit 43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
o 6.5 Financial services - Market size and forecast 2023-2028
o Exhibit 44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
o Exhibit 45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
o Exhibit 46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
o Exhibit 47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
o 6.6 Telecom - Market size and forecast 2023-2028
o Exhibit 48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
o Exhibit 49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
o Exhibit 50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
o Exhibit 51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
o 6.7 Others - Market size and forecast 2023-2028
o Exhibit 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 54: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.8 Market opportunity by End-user
o Exhibit 56: Market opportunity by End-user ($ million)
o Exhibit 57: Data Table on Market opportunity by End-user ($ million)
• 7 Market Segmentation by Platform
o 7.1 Market segments
o Exhibit 58: Chart on Platform - Market share 2023-2028 (%)
o Exhibit 59: Data Table on Platform - Market share 2023-2028 (%)
o 7.2 Comparison by Platform
o Exhibit 60: Chart on Comparison by Platform
o Exhibit 61: Data Table on Comparison by Platform
o 7.3 Blogging - Market size and forecast 2023-2028
o Exhibit 62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
o Exhibit 63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
o Exhibit 64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
o Exhibit 65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
o 7.4 Videos - Market size and forecast 2023-2028
o Exhibit 66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
o Exhibit 67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
o Exhibit 68: Chart on Videos - Year-over-year growth 2023-2028 (%)
o Exhibit 69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
o 7.5 Infographics - Market size and forecast 2023-2028
o Exhibit 70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
o Exhibit 71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
o Exhibit 72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
o Exhibit 73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
o 7.6 Case studies - Market size and forecast 2023-2028
o Exhibit 74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
o Exhibit 75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
o Exhibit 76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
o Exhibit 77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
o 7.7 Others - Market size and forecast 2023-2028
o Exhibit 78: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 80: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 81: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 7.8 Market opportunity by Platform
o Exhibit 82: Market opportunity by Platform ($ million)
o Exhibit 83: Data Table on Market opportunity by Platform ($ million)
• 8 Market Segmentation by Objective
o 8.1 Market segments
o Exhibit 84: Chart on Objective - Market share 2023-2028 (%)
o Exhibit 85: Data Table on Objective - Market share 2023-2028 (%)
o 8.2 Comparison by Objective
o Exhibit 86: Chart on Comparison by Objective
o Exhibit 87: Data Table on Comparison by Objective
o 8.3 Lead generation - Market size and forecast 2023-2028
o Exhibit 88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
o Exhibit 89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
o Exhibit 90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
o Exhibit 91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
o 8.4 Brand awareness - Market size and forecast 2023-2028
o Exhibit 92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
o Exhibit 93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
o Exhibit 94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
o Exhibit 95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
o 8.5 Thought leadership - Market size and forecast 2023-2028
o Exhibit 96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
o Exhibit 97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
o Exhibit 98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
o Exhibit 99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
o 8.6 Others - Market size and forecast 2023-2028
o Exhibit 100: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 102: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 103: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 8.7 Market opportunity by Objective
o Exhibit 104: Market opportunity by Objective ($ million)
o Exhibit 105: Data Table on Market opportunity by Objective ($ million)
• 9 Customer Landscape
o 9.1 Customer landscape overview
o Exhibit 106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 10 Geographic Landscape
o 10.1 Geographic segmentation
o Exhibit 107: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 10.2 Geographic comparison
o Exhibit 109: Chart on Geographic comparison
o Exhibit 110: Data Table on Geographic comparison
o 10.3 APAC - Market size and forecast 2023-2028
o Exhibit 111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 113: Chart on APAC - Year-over-year growth 2023-2028 (%)
o Exhibit 114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 10.4 North America - Market size and forecast 2023-2028
o Exhibit 115: Chart on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 117: Chart on North America - Year-over-year growth 2023-2028 (%)
o Exhibit 118: Data Table on North America - Year-over-year growth 2023-2028 (%)
o 10.5 Europe - Market size and forecast 2023-2028
o Exhibit 119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 121: Chart on Europe - Year-over-year growth 2023-2028 (%)
o Exhibit 122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 10.6 South America - Market size and forecast 2023-2028
o Exhibit 123: Chart on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 125: Chart on South America - Year-over-year growth 2023-2028 (%)
o Exhibit 126: Data Table on South America - Year-over-year growth 2023-2028 (%)
o 10.7 Middle East and Africa - Market size and forecast 2023-2028
o Exhibit 127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Exhibit 130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 10.8 US - Market size and forecast 2023-2028
o Exhibit 131: Chart on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 132: Data Table on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 133: Chart on US - Year-over-year growth 2023-2028 (%)
o Exhibit 134: Data Table on US - Year-over-year growth 2023-2028 (%)
o 10.9 China - Market size and forecast 2023-2028
o Exhibit 135: Chart on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 136: Data Table on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 137: Chart on China - Year-over-year growth 2023-2028 (%)
o Exhibit 138: Data Table on China - Year-over-year growth 2023-2028 (%)
o 10.10 Japan - Market size and forecast 2023-2028
o Exhibit 139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 141: Chart on Japan - Year-over-year growth 2023-2028 (%)
o Exhibit 142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 10.11 Germany - Market size and forecast 2023-2028
o Exhibit 143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 145: Chart on Germany - Year-over-year growth 2023-2028 (%)
o Exhibit 146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 10.12 Canada - Market size and forecast 2023-2028
o Exhibit 147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
o Exhibit 148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
o Exhibit 149: Chart on Canada - Year-over-year growth 2023-2028 (%)
o Exhibit 150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
o 10.13 Market opportunity By Geographical Landscape
o Exhibit 151: Market opportunity By Geographical Landscape ($ million)
o Exhibit 152: Data Tables on Market opportunity By Geographical Landscape ($ million)
• 11 Drivers, Challenges, and Trends
o 11.1 Market drivers
o 11.2 Market challenges
o 11.3 Impact of drivers and challenges
o Exhibit 153: Impact of drivers and challenges in 2023 and 2028
o 11.4 Market trends
• 12 Vendor Landscape
o 12.1 Overview
o 12.2 Vendor landscape
o Exhibit 154: Overview on Criticality of inputs and Factors of differentiation
o 12.3 Landscape disruption
o Exhibit 155: Overview on factors of disruption
o 12.4 Industry risks
o Exhibit 156: Impact of key risks on business
• 13 Vendor Analysis
o 13.1 Vendors covered
o Exhibit 157: Vendors covered
o 13.2 Market positioning of vendors
o Exhibit 158: Matrix on vendor position and classification
o 13.3 Adobe Inc.
o Exhibit 159: Adobe Inc. - Overview
o Exhibit 160: Adobe Inc. - Business segments
o Exhibit 161: Adobe Inc. - Key offerings
o Exhibit 162: Adobe Inc. - Segment focus
o 13.4 Alma Media
o Exhibit 163: Alma Media - Overview
o Exhibit 164: Alma Media - Product / Service
o Exhibit 165: Alma Media - Key offerings
o 13.5 Brafton Inc.
o Exhibit 166: Brafton Inc. - Overview
o Exhibit 167: Brafton Inc. - Product / Service
o Exhibit 168: Brafton Inc. - Key offerings
o 13.6 Contently Inc.
o Exhibit 169: Contently Inc. - Overview
o Exhibit 170: Contently Inc. - Product / Service
o Exhibit 171: Contently Inc. - Key news
o Exhibit 172: Contently Inc. - Key offerings
o 13.7 Contentoo B.V.
o Exhibit 173: Contentoo B.V. - Overview
o Exhibit 174: Contentoo B.V. - Product / Service
o Exhibit 175: Contentoo B.V. - Key offerings
o 13.8 CoSchedule LLC
o Exhibit 176: CoSchedule LLC - Overview
o Exhibit 177: CoSchedule LLC - Product / Service
o Exhibit 178: CoSchedule LLC - Key news
o Exhibit 179: CoSchedule LLC - Key offerings
o 13.9 Eucalypt LLC
o Exhibit 180: Eucalypt LLC - Overview
o Exhibit 181: Eucalypt LLC - Product / Service
o Exhibit 182: Eucalypt LLC - Key offerings
o 13.10 Hootsuite Inc
o Exhibit 183: Hootsuite Inc - Overview
o Exhibit 184: Hootsuite Inc - Product / Service
o Exhibit 185: Hootsuite Inc - Key offerings
o 13.11 HubSpot Inc.
o Exhibit 186: HubSpot Inc. - Overview
o Exhibit 187: HubSpot Inc. - Product / Service
o Exhibit 188: HubSpot Inc. - Key news
o Exhibit 189: HubSpot Inc. - Key offerings
o 13.12 Influence and Co.
o Exhibit 190: Influence and Co. - Overview
o Exhibit 191: Influence and Co. - Product / Service
o Exhibit 192: Influence and Co. - Key offerings
o 13.13 Rock Content
o Exhibit 193: Rock Content - Overview
o Exhibit 194: Rock Content - Product / Service
o Exhibit 195: Rock Content - Key offerings
o 13.14 Seismic Software Inc.
o Exhibit 196: Seismic Software Inc. - Overview
o Exhibit 197: Seismic Software Inc. - Product / Service
o Exhibit 198: Seismic Software Inc. - Key news
o Exhibit 199: Seismic Software Inc. - Key offerings
o 13.15 Skyword Inc.
o Exhibit 200: Skyword Inc. - Overview
o Exhibit 201: Skyword Inc. - Product / Service
o Exhibit 202: Skyword Inc. - Key offerings
o 13.16 Sprinklr Inc.
o Exhibit 203: Sprinklr Inc. - Overview
o Exhibit 204: Sprinklr Inc. - Product / Service
o Exhibit 205: Sprinklr Inc. - Key news
o Exhibit 206: Sprinklr Inc. - Key offerings
o 13.17 Upland Software Inc.
o Exhibit 207: Upland Software Inc. - Overview
o Exhibit 208: Upland Software Inc. - Product / Service
o Exhibit 209: Upland Software Inc. - Key news
o Exhibit 210: Upland Software Inc. - Key offerings
• 14 Appendix
o 14.1 Scope of the report
o 14.2 Inclusions and exclusions checklist
o Exhibit 211: Inclusions checklist
o Exhibit 212: Exclusions checklist
o 14.3 Currency conversion rates for US$
o Exhibit 213: Currency conversion rates for US$
o 14.4 Research methodology
o Exhibit 214: Research methodology
o Exhibit 215: Validation techniques employed for market sizing
o Exhibit 216: Information sources
o 14.5 List of abbreviations
o Exhibit 217: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
Exhibits7: Executive Summary - Chart on Market Segmentation by Objective
Exhibits8: Executive Summary - Chart on Incremental Growth
Exhibits9: Executive Summary - Data Table on Incremental Growth
Exhibits10: Executive Summary - Chart on Vendor Market Positioning
Exhibits11: Parent market
Exhibits12: Market Characteristics
Exhibits13: Offerings of vendors included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on End-user - Market share 2023-2028 (%)
Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by End-user
Exhibits35: Data Table on Comparison by End-user
Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibits41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibits42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibits45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
Exhibits46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibits49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
Exhibits50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by End-user ($ million)
Exhibits57: Data Table on Market opportunity by End-user ($ million)
Exhibits58: Chart on Platform - Market share 2023-2028 (%)
Exhibits59: Data Table on Platform - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Platform
Exhibits61: Data Table on Comparison by Platform
Exhibits62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibits63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
Exhibits64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
Exhibits67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
Exhibits68: Chart on Videos - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
Exhibits70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibits71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
Exhibits72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
Exhibits73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
Exhibits74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibits75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
Exhibits76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
Exhibits77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
Exhibits78: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits80: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits81: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits82: Market opportunity by Platform ($ million)
Exhibits83: Data Table on Market opportunity by Platform ($ million)
Exhibits84: Chart on Objective - Market share 2023-2028 (%)
Exhibits85: Data Table on Objective - Market share 2023-2028 (%)
Exhibits86: Chart on Comparison by Objective
Exhibits87: Data Table on Comparison by Objective
Exhibits88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibits89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
Exhibits90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
Exhibits91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
Exhibits92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibits93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
Exhibits94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
Exhibits95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
Exhibits96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibits97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
Exhibits98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
Exhibits99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
Exhibits100: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits102: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits103: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits104: Market opportunity by Objective ($ million)
Exhibits105: Data Table on Market opportunity by Objective ($ million)
Exhibits106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits107: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits109: Chart on Geographic comparison
Exhibits110: Data Table on Geographic comparison
Exhibits111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits113: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits115: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits117: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits118: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits121: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits123: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits125: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits126: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits131: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits132: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits133: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits134: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits135: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits136: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits137: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits138: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits141: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits145: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits149: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits151: Market opportunity By Geographical Landscape ($ million)
Exhibits152: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits153: Impact of drivers and challenges in 2023 and 2028
Exhibits154: Overview on Criticality of inputs and Factors of differentiation
Exhibits155: Overview on factors of disruption
Exhibits156: Impact of key risks on business
Exhibits157: Vendors covered
Exhibits158: Matrix on vendor position and classification
Exhibits159: Inclusions checklist
Exhibits160: Exclusions checklist
Exhibits161: Currency conversion rates for US$
Exhibits162: Research methodology
Exhibits163: Validation techniques employed for market sizing
Exhibits164: Information sources
Exhibits165: List of abbreviations"

 

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