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米国のビデオゲーム市場 2023-2027
米国のビデオゲーム市場は2022〜2027年に229億9000万米ドル成長し、予測期間中のCAGRは11.13%で加速すると予測される。当レポートでは、米国のビデオゲーム市場について、市場規模や予測、動向、成長促進要因、課題などの全体的な分析に加え、約25のベンダーを網羅したベンダー分析も掲載しています。
現在の市場シナリオ、最新動向と促進要因、全体的な市場環境に関する最新分析を提供しています。市場は、スマートフォンの普及とインターネットアクセスの向上、PCおよびコンソールゲーム産業の進化、esportsトーナメントの人気の高まりによって牽引されています。
Technavioの米国ビデオゲーム市場は以下のように区分される：
プラットフォーム別
- モバイル機器
- コンソール
- コンピューティングデバイス
タイプ別
- オフライン
- オンライン
本調査では、今後数年間の米国ビデオゲーム市場の成長を牽引する主な要因の一つとして、女性の間でゲーム人気が高まっていることを挙げている。また、GaaSの隆盛とクロスプラットフォームプレイの採用増加が、市場の大きな需要につながる。
本レポートでは、米国におけるビデオゲーム市場について以下の分野をカバーしています：
- 米国のビデオゲーム市場規模
- 米国のビデオゲーム市場予測
- 米国のビデオゲーム市場産業分析
本レポートでは、米国におけるビデオゲーム市場の主要ベンダー（Activision Blizzard Inc.、Apple Inc.、CyberAgent Inc.、Electronic Arts Inc.、Epic Games Inc.、Microsoft Corp.、NetEase Inc.、NEXON Co.Ltd.、Roblox Corp.、セガサミーホールディングス株式会社、ソニーグループ株式会社、株式会社スクウェア・エニックス・ホールディングス、Take Two Interactive Software Co.Ltd.、Take Two Interactive Software Inc.、The Walt Disney Co.、Ubisoft Entertainment SA、Valve Corp.、Warner Bros Discovery Inc.、Bandai Namco Holdings Inc.、Embracer Group AB。また、米国のビデオゲーム市場の分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/video-game-market-in-us-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Country Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 07: Parent market
o Exhibit 08: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 09: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 10: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
o Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Video game market in US 2017 - 2021
o Exhibit 15: Historic Market Size - Data Table on video game market in US 2017 - 2021 ($ billion)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 16: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 17: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 25: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 26: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 27: Chart on Comparison by Platform
o Exhibit 28: Data Table on Comparison by Platform
o 6.3 Mobile devices - Market size and forecast 2022-2027
o Exhibit 29: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
o Exhibit 30: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
o Exhibit 31: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
o Exhibit 32: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
o 6.4 Consoles - Market size and forecast 2022-2027
o Exhibit 33: Chart on Consoles - Market size and forecast 2022-2027 ($ billion)
o Exhibit 34: Data Table on Consoles - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Chart on Consoles - Year-over-year growth 2022-2027 (%)
o Exhibit 36: Data Table on Consoles - Year-over-year growth 2022-2027 (%)
o 6.5 Computing devices - Market size and forecast 2022-2027
o Exhibit 37: Chart on Computing devices - Market size and forecast 2022-2027 ($ billion)
o Exhibit 38: Data Table on Computing devices - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Chart on Computing devices - Year-over-year growth 2022-2027 (%)
o Exhibit 40: Data Table on Computing devices - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Platform
o Exhibit 41: Market opportunity by Platform ($ billion)
o Exhibit 42: Data Table on Market opportunity by Platform ($ billion)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 43: Chart on Type - Market share 2022-2027 (%)
o Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 45: Chart on Comparison by Type
o Exhibit 46: Data Table on Comparison by Type
o 7.3 Offline - Market size and forecast 2022-2027
o Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
o Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
o Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
o 7.4 Online - Market size and forecast 2022-2027
o Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
o Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Type
o Exhibit 55: Market opportunity by Type ($ billion)
o Exhibit 56: Data Table on Market opportunity by Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Drivers, Challenges, and Trends
o 9.1 Market drivers
o 9.2 Market challenges
o 9.3 Impact of drivers and challenges
o Exhibit 58: Impact of drivers and challenges in 2022 and 2027
o 9.4 Market trends
• 10 Vendor Landscape
o 10.1 Overview
o 10.2 Vendor landscape
o Exhibit 59: Overview on Criticality of inputs and Factors of differentiation
o 10.3 Landscape disruption
o Exhibit 60: Overview on factors of disruption
o 10.4 Industry risks
o Exhibit 61: Impact of key risks on business
• 11 Vendor Analysis
o 11.1 Vendors covered
o Exhibit 62: Vendors covered
o 11.2 Market positioning of vendors
o Exhibit 63: Matrix on vendor position and classification
o 11.3 Activision Blizzard Inc.
o Exhibit 64: Activision Blizzard Inc. - Overview
o Exhibit 65: Activision Blizzard Inc. - Business segments
o Exhibit 66: Activision Blizzard Inc. - Key news
o Exhibit 67: Activision Blizzard Inc. - Key offerings
o Exhibit 68: Activision Blizzard Inc. - Segment focus
o 11.4 Apple Inc.
o Exhibit 69: Apple Inc. - Overview
o Exhibit 70: Apple Inc. - Business segments
o Exhibit 71: Apple Inc. - Key news
o Exhibit 72: Apple Inc. - Key offerings
o Exhibit 73: Apple Inc. - Segment focus
o 11.5 Bandai Namco Holdings Inc.
o Exhibit 74: Bandai Namco Holdings Inc. - Overview
o Exhibit 75: Bandai Namco Holdings Inc. - Business segments
o Exhibit 76: Bandai Namco Holdings Inc. - Key offerings
o Exhibit 77: Bandai Namco Holdings Inc. - Segment focus
o 11.6 Electronic Arts Inc.
o Exhibit 78: Electronic Arts Inc. - Overview
o Exhibit 79: Electronic Arts Inc. - Product / Service
o Exhibit 80: Electronic Arts Inc. - Key offerings
o 11.7 Epic Games Inc.
o Exhibit 81: Epic Games Inc. - Overview
o Exhibit 82: Epic Games Inc. - Product / Service
o Exhibit 83: Epic Games Inc. - Key offerings
o 11.8 Microsoft Corp.
o Exhibit 84: Microsoft Corp. - Overview
o Exhibit 85: Microsoft Corp. - Business segments
o Exhibit 86: Microsoft Corp. - Key news
o Exhibit 87: Microsoft Corp. - Key offerings
o Exhibit 88: Microsoft Corp. - Segment focus
o 11.9 NetEase Inc.
o Exhibit 89: NetEase Inc. - Overview
o Exhibit 90: NetEase Inc. - Business segments
o Exhibit 91: NetEase Inc. - Key offerings
o Exhibit 92: NetEase Inc. - Segment focus
o 11.10 Nintendo Co. Ltd.
o Exhibit 93: Nintendo Co. Ltd. - Overview
o Exhibit 94: Nintendo Co. Ltd. - Product / Service
o Exhibit 95: Nintendo Co. Ltd. - Key offerings
o 11.11 Roblox Corp.
o Exhibit 96: Roblox Corp. - Overview
o Exhibit 97: Roblox Corp. - Product / Service
o Exhibit 98: Roblox Corp. - Key offerings
o 11.12 Sony Group Corp.
o Exhibit 99: Sony Group Corp. - Overview
o Exhibit 100: Sony Group Corp. - Business segments
o Exhibit 101: Sony Group Corp. - Key news
o Exhibit 102: Sony Group Corp. - Key offerings
o Exhibit 103: Sony Group Corp. - Segment focus
o 11.13 Take Two Interactive Software Inc.
o Exhibit 104: Take Two Interactive Software Inc. - Overview
o Exhibit 105: Take Two Interactive Software Inc. - Product / Service
o Exhibit 106: Take Two Interactive Software Inc. - Key offerings
o 11.14 The Walt Disney Co.
o Exhibit 107: The Walt Disney Co. - Overview
o Exhibit 108: The Walt Disney Co. - Business segments
o Exhibit 109: The Walt Disney Co. - Key offerings
o Exhibit 110: The Walt Disney Co. - Segment focus
o 11.15 Ubisoft Entertainment SA
o Exhibit 111: Ubisoft Entertainment SA - Overview
o Exhibit 112: Ubisoft Entertainment SA - Business segments
o Exhibit 113: Ubisoft Entertainment SA - Key news
o Exhibit 114: Ubisoft Entertainment SA - Key offerings
o Exhibit 115: Ubisoft Entertainment SA - Segment focus
o 11.16 Valve Corp.
o Exhibit 116: Valve Corp. - Overview
o Exhibit 117: Valve Corp. - Product / Service
o Exhibit 118: Valve Corp. - Key offerings
o 11.17 Warner Bros Discovery Inc.
o Exhibit 119: Warner Bros Discovery Inc. - Overview
o Exhibit 120: Warner Bros Discovery Inc. - Business segments
o Exhibit 121: Warner Bros Discovery Inc. - Key offerings
o Exhibit 122: Warner Bros Discovery Inc. - Segment focus
• 12 Appendix
o 12.1 Scope of the report
o 12.2 Inclusions and exclusions checklist
o Exhibit 123: Inclusions checklist
o Exhibit 124: Exclusions checklist
o 12.3 Currency conversion rates for US$
o Exhibit 125: Currency conversion rates for US$
o 12.4 Research methodology
o Exhibit 126: Research methodology
o Exhibit 127: Validation techniques employed for market sizing
o Exhibit 128: Information sources
o 12.5 List of abbreviations
o Exhibit 129: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Platform
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Vendor Market Positioning
Exhibits7: Parent market
Exhibits8: Market Characteristics
Exhibits9: Offerings of vendors included in the market definition
Exhibits10: Market segments
Exhibits11: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits13: Chart on US: Year-over-year growth 2022-2027 (%)
Exhibits14: Data Table on US: Year-over-year growth 2022-2027 (%)
Exhibits15: Historic Market Size - Data Table on video game market in US 2017 - 2021 ($ billion)
Exhibits16: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
Exhibits17: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits18: Five forces analysis - Comparison between 2022 and 2027
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits24: Chart on Market condition - Five forces 2022 and 2027
Exhibits25: Chart on Platform - Market share 2022-2027 (%)
Exhibits26: Data Table on Platform - Market share 2022-2027 (%)
Exhibits27: Chart on Comparison by Platform
Exhibits28: Data Table on Comparison by Platform
Exhibits29: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
Exhibits30: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
Exhibits31: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
Exhibits32: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
Exhibits33: Chart on Consoles - Market size and forecast 2022-2027 ($ billion)
Exhibits34: Data Table on Consoles - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Chart on Consoles - Year-over-year growth 2022-2027 (%)
Exhibits36: Data Table on Consoles - Year-over-year growth 2022-2027 (%)
Exhibits37: Chart on Computing devices - Market size and forecast 2022-2027 ($ billion)
Exhibits38: Data Table on Computing devices - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Chart on Computing devices - Year-over-year growth 2022-2027 (%)
Exhibits40: Data Table on Computing devices - Year-over-year growth 2022-2027 (%)
Exhibits41: Market opportunity by Platform ($ billion)
Exhibits42: Data Table on Market opportunity by Platform ($ billion)
Exhibits43: Chart on Type - Market share 2022-2027 (%)
Exhibits44: Data Table on Type - Market share 2022-2027 (%)
Exhibits45: Chart on Comparison by Type
Exhibits46: Data Table on Comparison by Type
Exhibits47: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibits49: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Online - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
Exhibits53: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Online - Year-over-year growth 2022-2027 (%)
Exhibits55: Market opportunity by Type ($ billion)
Exhibits56: Data Table on Market opportunity by Type ($ billion)
Exhibits57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits58: Impact of drivers and challenges in 2022 and 2027
Exhibits59: Overview on Criticality of inputs and Factors of differentiation
Exhibits60: Overview on factors of disruption
Exhibits61: Impact of key risks on business
Exhibits62: Vendors covered
Exhibits63: Matrix on vendor position and classification
Exhibits64: Activision Blizzard Inc. - Overview
Exhibits65: Activision Blizzard Inc. - Business segments
Exhibits66: Activision Blizzard Inc. - Key news
Exhibits67: Activision Blizzard Inc. - Key offerings
Exhibits68: Activision Blizzard Inc. - Segment focus
Exhibits69: Apple Inc. - Overview
Exhibits70: Apple Inc. - Business segments
Exhibits71: Apple Inc. - Key news
Exhibits72: Apple Inc. - Key offerings
Exhibits73: Apple Inc. - Segment focus
Exhibits74: Bandai Namco Holdings Inc. - Overview
Exhibits75: Bandai Namco Holdings Inc. - Business segments
Exhibits76: Bandai Namco Holdings Inc. - Key offerings
Exhibits77: Bandai Namco Holdings Inc. - Segment focus
Exhibits78: Electronic Arts Inc. - Overview
Exhibits79: Electronic Arts Inc. - Product / Service
Exhibits80: Electronic Arts Inc. - Key offerings
Exhibits81: Epic Games Inc. - Overview
Exhibits82: Epic Games Inc. - Product / Service
Exhibits83: Epic Games Inc. - Key offerings
Exhibits84: Microsoft Corp. - Overview
Exhibits85: Microsoft Corp. - Business segments
Exhibits86: Microsoft Corp. - Key news
Exhibits87: Microsoft Corp. - Key offerings
Exhibits88: Microsoft Corp. - Segment focus
Exhibits89: NetEase Inc. - Overview
Exhibits90: NetEase Inc. - Business segments
Exhibits91: NetEase Inc. - Key offerings
Exhibits92: NetEase Inc. - Segment focus
Exhibits93: Nintendo Co. Ltd. - Overview
Exhibits94: Nintendo Co. Ltd. - Product / Service
Exhibits95: Nintendo Co. Ltd. - Key offerings
Exhibits96: Roblox Corp. - Overview
Exhibits97: Roblox Corp. - Product / Service
Exhibits98: Roblox Corp. - Key offerings
Exhibits99: Sony Group Corp. - Overview
Exhibits100: Sony Group Corp. - Business segments
Exhibits101: Sony Group Corp. - Key news
Exhibits102: Sony Group Corp. - Key offerings
Exhibits103: Sony Group Corp. - Segment focus
Exhibits104: Take Two Interactive Software Inc. - Overview
Exhibits105: Take Two Interactive Software Inc. - Product / Service
Exhibits106: Take Two Interactive Software Inc. - Key offerings
Exhibits107: The Walt Disney Co. - Overview
Exhibits108: The Walt Disney Co. - Business segments
Exhibits109: The Walt Disney Co. - Key offerings
Exhibits110: The Walt Disney Co. - Segment focus
Exhibits111: Ubisoft Entertainment SA - Overview
Exhibits112: Ubisoft Entertainment SA - Business segments
Exhibits113: Ubisoft Entertainment SA - Key news
Exhibits114: Ubisoft Entertainment SA - Key offerings
Exhibits115: Ubisoft Entertainment SA - Segment focus
Exhibits116: Valve Corp. - Overview
Exhibits117: Valve Corp. - Product / Service
Exhibits118: Valve Corp. - Key offerings
Exhibits119: Warner Bros Discovery Inc. - Overview
Exhibits120: Warner Bros Discovery Inc. - Business segments
Exhibits121: Warner Bros Discovery Inc. - Key offerings
Exhibits122: Warner Bros Discovery Inc. - Segment focus
Exhibits123: Inclusions checklist
Exhibits124: Exclusions checklist
Exhibits125: Currency conversion rates for US$
Exhibits126: Research methodology
Exhibits127: Validation techniques employed for market sizing
Exhibits128: Information sources
Exhibits129: List of abbreviations