Summary

Global Digital Video Ad Market 2023-2027
The digital video ad market is forecasted to grow by USD 249.42 bn during 2022-2027, accelerating at a CAGR of 37.19% during the forecast period. The report on the digital video ad market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.
Technavio's digital video ad market is segmented as below:
By End-user
• Retail
• Consumer goods and electronics
• Media and entertainment
• Automotive
• Others
By Type
• Desktop
• Mobile
By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the increased spending on online video and CTV advertising as one of the prime reasons driving the digital video ad market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.
The report on the digital video ad market covers the following areas:
• Digital video ad market sizing
• Digital video ad market forecast
• Digital video ad market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video ad market vendors that include Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd, Twitter Inc., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, and Vireo Video Inc.. Also, the digital video ad market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/digital-video-ad-market-analysis
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global digital video ad market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global digital video ad market 2017 - 2021 ($ billion)
o 4.2 End-user Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by End-user
o 6.1 Market segments
o Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
o Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
o 6.2 Comparison by End-user
o Exhibit 32: Chart on Comparison by End-user
o Exhibit 33: Data Table on Comparison by End-user
o 6.3 Retail - Market size and forecast 2022-2027
o Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
o 6.4 Consumer goods and electronics - Market size and forecast 2022-2027
o Exhibit 38: Chart on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
o 6.5 Media and entertainment - Market size and forecast 2022-2027
o Exhibit 42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
o 6.6 Automotive - Market size and forecast 2022-2027
o Exhibit 46: Chart on Automotive - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Automotive - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Automotive - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by End-user
o Exhibit 54: Market opportunity by End-user ($ billion)
o Exhibit 55: Data Table on Market opportunity by End-user ($ billion)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 56: Chart on Type - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 58: Chart on Comparison by Type
o Exhibit 59: Data Table on Comparison by Type
o 7.3 Desktop - Market size and forecast 2022-2027
o Exhibit 60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
o 7.4 Mobile - Market size and forecast 2022-2027
o Exhibit 64: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Type
o Exhibit 68: Market opportunity by Type ($ billion)
o Exhibit 69: Data Table on Market opportunity by Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 73: Chart on Geographic comparison
o Exhibit 74: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 UK - Market size and forecast 2022-2027
o Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 117: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 119: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 120: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 121: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 122: Matrix on vendor position and classification
o 12.3 Advertise.com Inc.
o Exhibit 123: Advertise.com Inc. - Overview
o Exhibit 124: Advertise.com Inc. - Product / Service
o Exhibit 125: Advertise.com Inc. - Key offerings
o 12.4 Alphabet Inc.
o Exhibit 126: Alphabet Inc. - Overview
o Exhibit 127: Alphabet Inc. - Business segments
o Exhibit 128: Alphabet Inc. - Key news
o Exhibit 129: Alphabet Inc. - Key offerings
o Exhibit 130: Alphabet Inc. - Segment focus
o 12.5 ByteDance Ltd.
o Exhibit 131: ByteDance Ltd. - Overview
o Exhibit 132: ByteDance Ltd. - Product / Service
o Exhibit 133: ByteDance Ltd. - Key offerings
o 12.6 Longtail Ad Solutions Inc.
o Exhibit 134: Longtail Ad Solutions Inc. - Overview
o Exhibit 135: Longtail Ad Solutions Inc. - Product / Service
o Exhibit 136: Longtail Ad Solutions Inc. - Key offerings
o 12.7 Magnite Inc.
o Exhibit 137: Magnite Inc. - Overview
o Exhibit 138: Magnite Inc. - Product / Service
o Exhibit 139: Magnite Inc. - Key offerings
o 12.8 Meta Platforms Inc.
o Exhibit 140: Meta Platforms Inc. - Overview
o Exhibit 141: Meta Platforms Inc. - Product / Service
o Exhibit 142: Meta Platforms Inc. - Key offerings
o 12.9 Microsoft Corp.
o Exhibit 143: Microsoft Corp. - Overview
o Exhibit 144: Microsoft Corp. - Business segments
o Exhibit 145: Microsoft Corp. - Key news
o Exhibit 146: Microsoft Corp. - Key offerings
o Exhibit 147: Microsoft Corp. - Segment focus
o 12.10 Pinterest Inc.
o Exhibit 148: Pinterest Inc. - Overview
o Exhibit 149: Pinterest Inc. - Product / Service
o Exhibit 150: Pinterest Inc. - Key offerings
o 12.11 PubMatic Inc.
o Exhibit 151: PubMatic Inc. - Overview
o Exhibit 152: PubMatic Inc. - Business segments
o Exhibit 153: PubMatic Inc. - Key offerings
o Exhibit 154: PubMatic Inc. - Segment focus
o 12.12 Snap Inc.
o Exhibit 155: Snap Inc. - Overview
o Exhibit 156: Snap Inc. - Product / Service
o Exhibit 157: Snap Inc. - Key news
o Exhibit 158: Snap Inc. - Key offerings
o 12.13 Tencent Holdings Ltd.
o Exhibit 159: Tencent Holdings Ltd. - Overview
o Exhibit 160: Tencent Holdings Ltd. - Business segments
o Exhibit 161: Tencent Holdings Ltd. - Key offerings
o Exhibit 162: Tencent Holdings Ltd. - Segment focus
o 12.14 Tremor International Ltd
o Exhibit 163: Tremor International Ltd - Overview
o Exhibit 164: Tremor International Ltd - Product / Service
o Exhibit 165: Tremor International Ltd - Key offerings
o 12.15 Twitter Inc.
o Exhibit 166: Twitter Inc. - Overview
o Exhibit 167: Twitter Inc. - Product / Service
o Exhibit 168: Twitter Inc. - Key offerings
o 12.16 Verizon Communications Inc.
o Exhibit 169: Verizon Communications Inc. - Overview
o Exhibit 170: Verizon Communications Inc. - Business segments
o Exhibit 171: Verizon Communications Inc. - Key offerings
o Exhibit 172: Verizon Communications Inc. - Segment focus
o 12.17 Viant Technology LLC
o Exhibit 173: Viant Technology LLC - Overview
o Exhibit 174: Viant Technology LLC - Product / Service
o Exhibit 175: Viant Technology LLC - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 176: Inclusions checklist
o Exhibit 177: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 178: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 179: Research methodology
o Exhibit 180: Validation techniques employed for market sizing
o Exhibit 181: Information sources
o 13.5 List of abbreviations
o Exhibit 182: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global digital video ad market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on End-user - Market share 2022-2027 (%)
Exhibits31: Data Table on End-user - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by End-user
Exhibits33: Data Table on Comparison by End-user
Exhibits34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Automotive - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Automotive - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Automotive - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by End-user ($ billion)
Exhibits55: Data Table on Market opportunity by End-user ($ billion)
Exhibits56: Chart on Type - Market share 2022-2027 (%)
Exhibits57: Data Table on Type - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Type
Exhibits59: Data Table on Comparison by Type
Exhibits60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits68: Market opportunity by Type ($ billion)
Exhibits69: Data Table on Market opportunity by Type ($ billion)
Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits73: Chart on Geographic comparison
Exhibits74: Data Table on Geographic comparison
Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits115: Market opportunity By Geographical Landscape ($ billion)
Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits117: Impact of drivers and challenges in 2022 and 2027
Exhibits118: Overview on Criticality of inputs and Factors of differentiation
Exhibits119: Overview on factors of disruption
Exhibits120: Impact of key risks on business
Exhibits121: Vendors covered
Exhibits122: Matrix on vendor position and classification
Exhibits123: Advertise.com Inc. - Overview
Exhibits124: Advertise.com Inc. - Product / Service
Exhibits125: Advertise.com Inc. - Key offerings
Exhibits126: Alphabet Inc. - Overview
Exhibits127: Alphabet Inc. - Business segments
Exhibits128: Alphabet Inc. - Key news
Exhibits129: Alphabet Inc. - Key offerings
Exhibits130: Alphabet Inc. - Segment focus
Exhibits131: ByteDance Ltd. - Overview
Exhibits132: ByteDance Ltd. - Product / Service
Exhibits133: ByteDance Ltd. - Key offerings
Exhibits134: Longtail Ad Solutions Inc. - Overview
Exhibits135: Longtail Ad Solutions Inc. - Product / Service
Exhibits136: Longtail Ad Solutions Inc. - Key offerings
Exhibits137: Magnite Inc. - Overview
Exhibits138: Magnite Inc. - Product / Service
Exhibits139: Magnite Inc. - Key offerings
Exhibits140: Meta Platforms Inc. - Overview
Exhibits141: Meta Platforms Inc. - Product / Service
Exhibits142: Meta Platforms Inc. - Key offerings
Exhibits143: Microsoft Corp. - Overview
Exhibits144: Microsoft Corp. - Business segments
Exhibits145: Microsoft Corp. - Key news
Exhibits146: Microsoft Corp. - Key offerings
Exhibits147: Microsoft Corp. - Segment focus
Exhibits148: Pinterest Inc. - Overview
Exhibits149: Pinterest Inc. - Product / Service
Exhibits150: Pinterest Inc. - Key offerings
Exhibits151: PubMatic Inc. - Overview
Exhibits152: PubMatic Inc. - Business segments
Exhibits153: PubMatic Inc. - Key offerings
Exhibits154: PubMatic Inc. - Segment focus
Exhibits155: Snap Inc. - Overview
Exhibits156: Snap Inc. - Product / Service
Exhibits157: Snap Inc. - Key news
Exhibits158: Snap Inc. - Key offerings
Exhibits159: Tencent Holdings Ltd. - Overview
Exhibits160: Tencent Holdings Ltd. - Business segments
Exhibits161: Tencent Holdings Ltd. - Key offerings
Exhibits162: Tencent Holdings Ltd. - Segment focus
Exhibits163: Tremor International Ltd - Overview
Exhibits164: Tremor International Ltd - Product / Service
Exhibits165: Tremor International Ltd - Key offerings
Exhibits166: Twitter Inc. - Overview
Exhibits167: Twitter Inc. - Product / Service
Exhibits168: Twitter Inc. - Key offerings
Exhibits169: Verizon Communications Inc. - Overview
Exhibits170: Verizon Communications Inc. - Business segments
Exhibits171: Verizon Communications Inc. - Key offerings
Exhibits172: Verizon Communications Inc. - Segment focus
Exhibits173: Viant Technology LLC - Overview
Exhibits174: Viant Technology LLC - Product / Service
Exhibits175: Viant Technology LLC - Key offerings
Exhibits176: Inclusions checklist
Exhibits177: Exclusions checklist
Exhibits178: Currency conversion rates for US$
Exhibits179: Research methodology
Exhibits180: Validation techniques employed for market sizing
Exhibits181: Information sources
Exhibits182: List of abbreviations