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スポーツスポンサーシップの世界市場 2023-2027


Global Sports Sponsorship Market 2023-2027

世界のスポーツスポンサーシップ市場 2023-2027 スポーツスポンサーシップ市場は2022-2027年に226億4000万米ドル成長し、予測期間中のCAGRは6.02%で加速すると予測されます。この調査レポートは、スポーツスポン... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年7月21日 US$2,500
シングルユーザライセンス
ライセンス・価格情報
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164 英語

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サマリー

世界のスポーツスポンサーシップ市場 2023-2027
スポーツスポンサーシップ市場は2022-2027年に226億4000万米ドル成長し、予測期間中のCAGRは6.02%で加速すると予測されます。この調査レポートは、スポーツスポンサーシップ市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析を掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。スポーツスポンサーシップ支出の増加、新しいスポーツリーグの出現、スポーツ産業と国際的なスポーツイベントの急成長などが市場を牽引しています。
Technavioのスポーツスポンサーシップ市場は以下のように区分される:
タイプ別
- サイネージ
- デジタルアクティベーション
- クラブや会場の活性化
- その他
用途別
- 大会スポンサーシップ
- トレーニングスポンサーシップ
地域別
- 北米
- 欧州
- アジア太平洋
- 南米
- 中東・アフリカ
本調査では、今後数年間のスポーツスポンサーシップ市場の成長を促進する主な理由の一つとして、スポーツスポンサーシップにおいてアナリティクスが注目されていることを挙げている。また、スポーツスポンサーシップにおける技術統合や、スポーツイベントにおけるファンゾーンの人気の高まりは、市場の大きな需要につながる。
スポーツスポンサーシップ市場に関する本レポートは、以下の分野をカバーしています:
- スポーツスポンサーシップ市場の規模
- スポーツスポンサーシップ市場予測
- スポーツスポンサーシップ市場の分析
本レポートでは、スポーツスポンサーシップ市場の主要ベンダー(Adidas AG、Anheuser Busch InBev SA NV、Electronic Arts Inc.、Etihad Airways PJSC、Hero MotoCorp Ltd.、HX Entertainment Ltd.、Hyundai Motor Co.、MACRON SPA、Nike Inc.、PUMA SE、Qatar Airways Group Q.C.S.C.、Red Bull GmbH、Renault SAS、Rolex SA、Samsung Electronics Co.Ltd.、Super Group SGHC Ltd.、The Coca Cola Co.などである。また、スポーツスポンサーシップ市場の分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/sports-sponsorship-market-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global sports sponsorship market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
o 4.2 Type Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.3 Application Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 30: Chart on Type - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
o 6.2 Comparison by Type
o Exhibit 32: Chart on Comparison by Type
o Exhibit 33: Data Table on Comparison by Type
o 6.3 Signage - Market size and forecast 2022-2027
o Exhibit 34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Signage - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
o 6.4 Digital activation - Market size and forecast 2022-2027
o Exhibit 38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
o 6.5 Club and venue activation - Market size and forecast 2022-2027
o Exhibit 42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
o 6.6 Others - Market size and forecast 2022-2027
o Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.7 Market opportunity by Type
o Exhibit 50: Market opportunity by Type ($ billion)
o Exhibit 51: Data Table on Market opportunity by Type ($ billion)
• 7 Market Segmentation by Application
o 7.1 Market segments
o Exhibit 52: Chart on Application - Market share 2022-2027 (%)
o Exhibit 53: Data Table on Application - Market share 2022-2027 (%)
o 7.2 Comparison by Application
o Exhibit 54: Chart on Comparison by Application
o Exhibit 55: Data Table on Comparison by Application
o 7.3 Competition sponsorship - Market size and forecast 2022-2027
o Exhibit 56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
o 7.4 Training sponsorship - Market size and forecast 2022-2027
o Exhibit 60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Application
o Exhibit 64: Market opportunity by Application ($ billion)
o Exhibit 65: Data Table on Market opportunity by Application ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 69: Chart on Geographic comparison
o Exhibit 70: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Germany - Market size and forecast 2022-2027
o Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.10 UK - Market size and forecast 2022-2027
o Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.11 China - Market size and forecast 2022-2027
o Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 113: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 115: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 116: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 117: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 118: Matrix on vendor position and classification
o 12.3 Adidas AG
o Exhibit 119: Adidas AG - Overview
o Exhibit 120: Adidas AG - Business segments
o Exhibit 121: Adidas AG - Key news
o Exhibit 122: Adidas AG - Key offerings
o Exhibit 123: Adidas AG - Segment focus
o 12.4 Anheuser Busch InBev SA NV
o Exhibit 124: Anheuser Busch InBev SA NV - Overview
o Exhibit 125: Anheuser Busch InBev SA NV - Product / Service
o Exhibit 126: Anheuser Busch InBev SA NV - Key offerings
o 12.5 Electronic Arts Inc.
o Exhibit 127: Electronic Arts Inc. - Overview
o Exhibit 128: Electronic Arts Inc. - Product / Service
o Exhibit 129: Electronic Arts Inc. - Key offerings
o 12.6 Etihad Airways PJSC
o Exhibit 130: Etihad Airways PJSC - Overview
o Exhibit 131: Etihad Airways PJSC - Product / Service
o Exhibit 132: Etihad Airways PJSC - Key offerings
o 12.7 Hero MotoCorp Ltd.
o Exhibit 133: Hero MotoCorp Ltd. - Overview
o Exhibit 134: Hero MotoCorp Ltd. - Product / Service
o Exhibit 135: Hero MotoCorp Ltd. - Key offerings
o 12.8 HX Entertainment Ltd.
o Exhibit 136: HX Entertainment Ltd. - Overview
o Exhibit 137: HX Entertainment Ltd. - Product / Service
o Exhibit 138: HX Entertainment Ltd. - Key offerings
o 12.9 Hyundai Motor Co.
o Exhibit 139: Hyundai Motor Co. - Overview
o Exhibit 140: Hyundai Motor Co. - Business segments
o Exhibit 141: Hyundai Motor Co. - Key news
o Exhibit 142: Hyundai Motor Co. - Key offerings
o Exhibit 143: Hyundai Motor Co. - Segment focus
o 12.10 MACRON SPA
o Exhibit 144: MACRON SPA - Overview
o Exhibit 145: MACRON SPA - Product / Service
o Exhibit 146: MACRON SPA - Key offerings
o 12.11 Nike Inc.
o Exhibit 147: Nike Inc. - Overview
o Exhibit 148: Nike Inc. - Business segments
o Exhibit 149: Nike Inc. - Key news
o Exhibit 150: Nike Inc. - Key offerings
o Exhibit 151: Nike Inc. - Segment focus
o 12.12 PUMA SE
o Exhibit 152: PUMA SE - Overview
o Exhibit 153: PUMA SE - Business segments
o Exhibit 154: PUMA SE - Key news
o Exhibit 155: PUMA SE - Key offerings
o Exhibit 156: PUMA SE - Segment focus
o 12.13 Qatar Airways Group Q.C.S.C.
o Exhibit 157: Qatar Airways Group Q.C.S.C. - Overview
o Exhibit 158: Qatar Airways Group Q.C.S.C. - Product / Service
o Exhibit 159: Qatar Airways Group Q.C.S.C. - Key offerings
o 12.14 Red Bull GmbH
o Exhibit 160: Red Bull GmbH - Overview
o Exhibit 161: Red Bull GmbH - Product / Service
o Exhibit 162: Red Bull GmbH - Key offerings
o 12.15 Rolex SA
o Exhibit 163: Rolex SA - Overview
o Exhibit 164: Rolex SA - Product / Service
o Exhibit 165: Rolex SA - Key offerings
o 12.16 Samsung Electronics Co. Ltd.
o Exhibit 166: Samsung Electronics Co. Ltd. - Overview
o Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
o Exhibit 168: Samsung Electronics Co. Ltd. - Key news
o Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
o Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus
o 12.17 The Coca Cola Co.
o Exhibit 171: The Coca Cola Co. - Overview
o Exhibit 172: The Coca Cola Co. - Business segments
o Exhibit 173: The Coca Cola Co. - Key news
o Exhibit 174: The Coca Cola Co. - Key offerings
o Exhibit 175: The Coca Cola Co. - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 176: Inclusions checklist
o Exhibit 177: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 178: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 179: Research methodology
o Exhibit 180: Validation techniques employed for market sizing
o Exhibit 181: Information sources
o 13.5 List of abbreviations
o Exhibit 182: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Application
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Type - Market share 2022-2027 (%)
Exhibits31: Data Table on Type - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Signage - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits50: Market opportunity by Type ($ billion)
Exhibits51: Data Table on Market opportunity by Type ($ billion)
Exhibits52: Chart on Application - Market share 2022-2027 (%)
Exhibits53: Data Table on Application - Market share 2022-2027 (%)
Exhibits54: Chart on Comparison by Application
Exhibits55: Data Table on Comparison by Application
Exhibits56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits64: Market opportunity by Application ($ billion)
Exhibits65: Data Table on Market opportunity by Application ($ billion)
Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits69: Chart on Geographic comparison
Exhibits70: Data Table on Geographic comparison
Exhibits71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits111: Market opportunity By Geographical Landscape ($ billion)
Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits113: Impact of drivers and challenges in 2022 and 2027
Exhibits114: Overview on Criticality of inputs and Factors of differentiation
Exhibits115: Overview on factors of disruption
Exhibits116: Impact of key risks on business
Exhibits117: Vendors covered
Exhibits118: Matrix on vendor position and classification
Exhibits119: Adidas AG - Overview
Exhibits120: Adidas AG - Business segments
Exhibits121: Adidas AG - Key news
Exhibits122: Adidas AG - Key offerings
Exhibits123: Adidas AG - Segment focus
Exhibits124: Anheuser Busch InBev SA NV - Overview
Exhibits125: Anheuser Busch InBev SA NV - Product / Service
Exhibits126: Anheuser Busch InBev SA NV - Key offerings
Exhibits127: Electronic Arts Inc. - Overview
Exhibits128: Electronic Arts Inc. - Product / Service
Exhibits129: Electronic Arts Inc. - Key offerings
Exhibits130: Etihad Airways PJSC - Overview
Exhibits131: Etihad Airways PJSC - Product / Service
Exhibits132: Etihad Airways PJSC - Key offerings
Exhibits133: Hero MotoCorp Ltd. - Overview
Exhibits134: Hero MotoCorp Ltd. - Product / Service
Exhibits135: Hero MotoCorp Ltd. - Key offerings
Exhibits136: HX Entertainment Ltd. - Overview
Exhibits137: HX Entertainment Ltd. - Product / Service
Exhibits138: HX Entertainment Ltd. - Key offerings
Exhibits139: Hyundai Motor Co. - Overview
Exhibits140: Hyundai Motor Co. - Business segments
Exhibits141: Hyundai Motor Co. - Key news
Exhibits142: Hyundai Motor Co. - Key offerings
Exhibits143: Hyundai Motor Co. - Segment focus
Exhibits144: MACRON SPA - Overview
Exhibits145: MACRON SPA - Product / Service
Exhibits146: MACRON SPA - Key offerings
Exhibits147: Nike Inc. - Overview
Exhibits148: Nike Inc. - Business segments
Exhibits149: Nike Inc. - Key news
Exhibits150: Nike Inc. - Key offerings
Exhibits151: Nike Inc. - Segment focus
Exhibits152: PUMA SE - Overview
Exhibits153: PUMA SE - Business segments
Exhibits154: PUMA SE - Key news
Exhibits155: PUMA SE - Key offerings
Exhibits156: PUMA SE - Segment focus
Exhibits157: Qatar Airways Group Q.C.S.C. - Overview
Exhibits158: Qatar Airways Group Q.C.S.C. - Product / Service
Exhibits159: Qatar Airways Group Q.C.S.C. - Key offerings
Exhibits160: Red Bull GmbH - Overview
Exhibits161: Red Bull GmbH - Product / Service
Exhibits162: Red Bull GmbH - Key offerings
Exhibits163: Rolex SA - Overview
Exhibits164: Rolex SA - Product / Service
Exhibits165: Rolex SA - Key offerings
Exhibits166: Samsung Electronics Co. Ltd. - Overview
Exhibits167: Samsung Electronics Co. Ltd. - Business segments
Exhibits168: Samsung Electronics Co. Ltd. - Key news
Exhibits169: Samsung Electronics Co. Ltd. - Key offerings
Exhibits170: Samsung Electronics Co. Ltd. - Segment focus
Exhibits171: The Coca Cola Co. - Overview
Exhibits172: The Coca Cola Co. - Business segments
Exhibits173: The Coca Cola Co. - Key news
Exhibits174: The Coca Cola Co. - Key offerings
Exhibits175: The Coca Cola Co. - Segment focus
Exhibits176: Inclusions checklist
Exhibits177: Exclusions checklist
Exhibits178: Currency conversion rates for US$
Exhibits179: Research methodology
Exhibits180: Validation techniques employed for market sizing
Exhibits181: Information sources
Exhibits182: List of abbreviations

 

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Summary

Global Sports Sponsorship Market 2023-2027
The sports sponsorship market is forecasted to grow by USD 22.64 bn during 2022-2027, accelerating at a CAGR of 6.02% during the forecast period. The report on the sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, emergence of new sports leagues, and rapid growth of sports industry and international sporting events.
Technavio's sports sponsorship market is segmented as below:
By Type
• Signage
• Digital activation
• Club and venue activation
• Others
By Application
• Competition sponsorship
• Training sponsorship
By Geographical Landscape
• North America
• Europe
• APAC
• South America
• Middle East and Africa
This study identifies the analytics gaining prominence in sports sponsorship as one of the prime reasons driving the sports sponsorship market growth during the next few years. Also, technological integration in sports sponsorship and growing popularity of fan zones in sports events will lead to sizable demand in the market.
The report on the sports sponsorship market covers the following areas:
• Sports sponsorship market sizing
• Sports sponsorship market forecast
• Sports sponsorship market analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.. Also, the sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/sports-sponsorship-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global sports sponsorship market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
o 4.2 Type Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.3 Application Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 30: Chart on Type - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
o 6.2 Comparison by Type
o Exhibit 32: Chart on Comparison by Type
o Exhibit 33: Data Table on Comparison by Type
o 6.3 Signage - Market size and forecast 2022-2027
o Exhibit 34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Signage - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
o 6.4 Digital activation - Market size and forecast 2022-2027
o Exhibit 38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
o 6.5 Club and venue activation - Market size and forecast 2022-2027
o Exhibit 42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
o 6.6 Others - Market size and forecast 2022-2027
o Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.7 Market opportunity by Type
o Exhibit 50: Market opportunity by Type ($ billion)
o Exhibit 51: Data Table on Market opportunity by Type ($ billion)
• 7 Market Segmentation by Application
o 7.1 Market segments
o Exhibit 52: Chart on Application - Market share 2022-2027 (%)
o Exhibit 53: Data Table on Application - Market share 2022-2027 (%)
o 7.2 Comparison by Application
o Exhibit 54: Chart on Comparison by Application
o Exhibit 55: Data Table on Comparison by Application
o 7.3 Competition sponsorship - Market size and forecast 2022-2027
o Exhibit 56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
o 7.4 Training sponsorship - Market size and forecast 2022-2027
o Exhibit 60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Application
o Exhibit 64: Market opportunity by Application ($ billion)
o Exhibit 65: Data Table on Market opportunity by Application ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 69: Chart on Geographic comparison
o Exhibit 70: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Germany - Market size and forecast 2022-2027
o Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.10 UK - Market size and forecast 2022-2027
o Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.11 China - Market size and forecast 2022-2027
o Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 113: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 115: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 116: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 117: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 118: Matrix on vendor position and classification
o 12.3 Adidas AG
o Exhibit 119: Adidas AG - Overview
o Exhibit 120: Adidas AG - Business segments
o Exhibit 121: Adidas AG - Key news
o Exhibit 122: Adidas AG - Key offerings
o Exhibit 123: Adidas AG - Segment focus
o 12.4 Anheuser Busch InBev SA NV
o Exhibit 124: Anheuser Busch InBev SA NV - Overview
o Exhibit 125: Anheuser Busch InBev SA NV - Product / Service
o Exhibit 126: Anheuser Busch InBev SA NV - Key offerings
o 12.5 Electronic Arts Inc.
o Exhibit 127: Electronic Arts Inc. - Overview
o Exhibit 128: Electronic Arts Inc. - Product / Service
o Exhibit 129: Electronic Arts Inc. - Key offerings
o 12.6 Etihad Airways PJSC
o Exhibit 130: Etihad Airways PJSC - Overview
o Exhibit 131: Etihad Airways PJSC - Product / Service
o Exhibit 132: Etihad Airways PJSC - Key offerings
o 12.7 Hero MotoCorp Ltd.
o Exhibit 133: Hero MotoCorp Ltd. - Overview
o Exhibit 134: Hero MotoCorp Ltd. - Product / Service
o Exhibit 135: Hero MotoCorp Ltd. - Key offerings
o 12.8 HX Entertainment Ltd.
o Exhibit 136: HX Entertainment Ltd. - Overview
o Exhibit 137: HX Entertainment Ltd. - Product / Service
o Exhibit 138: HX Entertainment Ltd. - Key offerings
o 12.9 Hyundai Motor Co.
o Exhibit 139: Hyundai Motor Co. - Overview
o Exhibit 140: Hyundai Motor Co. - Business segments
o Exhibit 141: Hyundai Motor Co. - Key news
o Exhibit 142: Hyundai Motor Co. - Key offerings
o Exhibit 143: Hyundai Motor Co. - Segment focus
o 12.10 MACRON SPA
o Exhibit 144: MACRON SPA - Overview
o Exhibit 145: MACRON SPA - Product / Service
o Exhibit 146: MACRON SPA - Key offerings
o 12.11 Nike Inc.
o Exhibit 147: Nike Inc. - Overview
o Exhibit 148: Nike Inc. - Business segments
o Exhibit 149: Nike Inc. - Key news
o Exhibit 150: Nike Inc. - Key offerings
o Exhibit 151: Nike Inc. - Segment focus
o 12.12 PUMA SE
o Exhibit 152: PUMA SE - Overview
o Exhibit 153: PUMA SE - Business segments
o Exhibit 154: PUMA SE - Key news
o Exhibit 155: PUMA SE - Key offerings
o Exhibit 156: PUMA SE - Segment focus
o 12.13 Qatar Airways Group Q.C.S.C.
o Exhibit 157: Qatar Airways Group Q.C.S.C. - Overview
o Exhibit 158: Qatar Airways Group Q.C.S.C. - Product / Service
o Exhibit 159: Qatar Airways Group Q.C.S.C. - Key offerings
o 12.14 Red Bull GmbH
o Exhibit 160: Red Bull GmbH - Overview
o Exhibit 161: Red Bull GmbH - Product / Service
o Exhibit 162: Red Bull GmbH - Key offerings
o 12.15 Rolex SA
o Exhibit 163: Rolex SA - Overview
o Exhibit 164: Rolex SA - Product / Service
o Exhibit 165: Rolex SA - Key offerings
o 12.16 Samsung Electronics Co. Ltd.
o Exhibit 166: Samsung Electronics Co. Ltd. - Overview
o Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
o Exhibit 168: Samsung Electronics Co. Ltd. - Key news
o Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
o Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus
o 12.17 The Coca Cola Co.
o Exhibit 171: The Coca Cola Co. - Overview
o Exhibit 172: The Coca Cola Co. - Business segments
o Exhibit 173: The Coca Cola Co. - Key news
o Exhibit 174: The Coca Cola Co. - Key offerings
o Exhibit 175: The Coca Cola Co. - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 176: Inclusions checklist
o Exhibit 177: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 178: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 179: Research methodology
o Exhibit 180: Validation techniques employed for market sizing
o Exhibit 181: Information sources
o 13.5 List of abbreviations
o Exhibit 182: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Application
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Type - Market share 2022-2027 (%)
Exhibits31: Data Table on Type - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Signage - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits50: Market opportunity by Type ($ billion)
Exhibits51: Data Table on Market opportunity by Type ($ billion)
Exhibits52: Chart on Application - Market share 2022-2027 (%)
Exhibits53: Data Table on Application - Market share 2022-2027 (%)
Exhibits54: Chart on Comparison by Application
Exhibits55: Data Table on Comparison by Application
Exhibits56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
Exhibits64: Market opportunity by Application ($ billion)
Exhibits65: Data Table on Market opportunity by Application ($ billion)
Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits69: Chart on Geographic comparison
Exhibits70: Data Table on Geographic comparison
Exhibits71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits111: Market opportunity By Geographical Landscape ($ billion)
Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits113: Impact of drivers and challenges in 2022 and 2027
Exhibits114: Overview on Criticality of inputs and Factors of differentiation
Exhibits115: Overview on factors of disruption
Exhibits116: Impact of key risks on business
Exhibits117: Vendors covered
Exhibits118: Matrix on vendor position and classification
Exhibits119: Adidas AG - Overview
Exhibits120: Adidas AG - Business segments
Exhibits121: Adidas AG - Key news
Exhibits122: Adidas AG - Key offerings
Exhibits123: Adidas AG - Segment focus
Exhibits124: Anheuser Busch InBev SA NV - Overview
Exhibits125: Anheuser Busch InBev SA NV - Product / Service
Exhibits126: Anheuser Busch InBev SA NV - Key offerings
Exhibits127: Electronic Arts Inc. - Overview
Exhibits128: Electronic Arts Inc. - Product / Service
Exhibits129: Electronic Arts Inc. - Key offerings
Exhibits130: Etihad Airways PJSC - Overview
Exhibits131: Etihad Airways PJSC - Product / Service
Exhibits132: Etihad Airways PJSC - Key offerings
Exhibits133: Hero MotoCorp Ltd. - Overview
Exhibits134: Hero MotoCorp Ltd. - Product / Service
Exhibits135: Hero MotoCorp Ltd. - Key offerings
Exhibits136: HX Entertainment Ltd. - Overview
Exhibits137: HX Entertainment Ltd. - Product / Service
Exhibits138: HX Entertainment Ltd. - Key offerings
Exhibits139: Hyundai Motor Co. - Overview
Exhibits140: Hyundai Motor Co. - Business segments
Exhibits141: Hyundai Motor Co. - Key news
Exhibits142: Hyundai Motor Co. - Key offerings
Exhibits143: Hyundai Motor Co. - Segment focus
Exhibits144: MACRON SPA - Overview
Exhibits145: MACRON SPA - Product / Service
Exhibits146: MACRON SPA - Key offerings
Exhibits147: Nike Inc. - Overview
Exhibits148: Nike Inc. - Business segments
Exhibits149: Nike Inc. - Key news
Exhibits150: Nike Inc. - Key offerings
Exhibits151: Nike Inc. - Segment focus
Exhibits152: PUMA SE - Overview
Exhibits153: PUMA SE - Business segments
Exhibits154: PUMA SE - Key news
Exhibits155: PUMA SE - Key offerings
Exhibits156: PUMA SE - Segment focus
Exhibits157: Qatar Airways Group Q.C.S.C. - Overview
Exhibits158: Qatar Airways Group Q.C.S.C. - Product / Service
Exhibits159: Qatar Airways Group Q.C.S.C. - Key offerings
Exhibits160: Red Bull GmbH - Overview
Exhibits161: Red Bull GmbH - Product / Service
Exhibits162: Red Bull GmbH - Key offerings
Exhibits163: Rolex SA - Overview
Exhibits164: Rolex SA - Product / Service
Exhibits165: Rolex SA - Key offerings
Exhibits166: Samsung Electronics Co. Ltd. - Overview
Exhibits167: Samsung Electronics Co. Ltd. - Business segments
Exhibits168: Samsung Electronics Co. Ltd. - Key news
Exhibits169: Samsung Electronics Co. Ltd. - Key offerings
Exhibits170: Samsung Electronics Co. Ltd. - Segment focus
Exhibits171: The Coca Cola Co. - Overview
Exhibits172: The Coca Cola Co. - Business segments
Exhibits173: The Coca Cola Co. - Key news
Exhibits174: The Coca Cola Co. - Key offerings
Exhibits175: The Coca Cola Co. - Segment focus
Exhibits176: Inclusions checklist
Exhibits177: Exclusions checklist
Exhibits178: Currency conversion rates for US$
Exhibits179: Research methodology
Exhibits180: Validation techniques employed for market sizing
Exhibits181: Information sources
Exhibits182: List of abbreviations

 

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