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インフルエンサーマーケティング・プラットフォームの世界市場 2023-2027


Global Influencer Marketing Platform Market 2023-2027

世界のインフルエンサーマーケティングプラットフォーム市場 2023-2027 インフルエンサーマーケティングプラットフォーム市場は2022-2027年に373.8億米ドル成長し、予測期間中のCAGRは30.9%で加速すると予測され... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年5月11日 US$2,500
シングルユーザライセンス
ライセンス・価格情報
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153 英語

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サマリー

世界のインフルエンサーマーケティングプラットフォーム市場 2023-2027
インフルエンサーマーケティングプラットフォーム市場は2022-2027年に373.8億米ドル成長し、予測期間中のCAGRは30.9%で加速すると予測されます。当レポートでは、インフルエンサーマーケティングプラットフォーム市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、パートナーシップや合併、買収の増加、効果的なマーケティング戦略への需要の高まりによって牽引されており、膨大なインフルエンサーのリストとその統計情報を提供しています。
Technavioのインフルエンサーマーケティングプラットフォーム市場は以下のように区分される:
用途別
- ファッションとライフスタイル
- フード&エンターテイメント
- 旅行・休暇
- スポーツ・フィットネス
- その他
ビジネス・セグメント別
- 大企業
- 中小企業
- 中堅企業
地域別
- 北米
- 欧州
- APAC
- 中東・アフリカ
- 南米
本調査では、インフルエンサーマーケティングプラットフォームが今後数年間のインフルエンサーマーケティングプラットフォーム市場の成長を促進する主要な理由の1つとして、顧客の信頼を獲得し、ブランドイメージを創造することを挙げている。また、潜在的なターゲットオーディエンスの間で動画ベースのコンテンツへの関心が高まっていることや、インフルエンサーマーケティングプラットフォームでAIの利用が増加していることも、市場の大きな需要につながるだろう。
本レポートでは、インフルエンサーマーケティングプラットフォーム市場について以下の領域をカバーしています:
- インフルエンサーマーケティングプラットフォーム市場規模
- インフルエンサーマーケティングプラットフォーム市場予測
- インフルエンサーマーケティングプラットフォーム市場産業分析
本レポートでは、インフルエンサーマーケティングプラットフォーム市場の主要ベンダーであるAspireIQ Inc.、Captiv8 Inc.、Cision US Inc、CreatorIQ、Emplifi Inc.、Estalea、ExpertVoice Inc.、Fashion GPS Inc.、IZEA Worldwide Inc.、JuliusWorks Inc.、Linqia Inc.、Lumanu Inc.、Mavrck LLC、Meltwater NV、Modern Agency SAS、Onalytica Ltd.、Quotient Technology Inc.、Social Beat Digital Marketing LLP、The W Factory LLC、Upfluence Inc.また、インフルエンサーマーケティングプラットフォーム市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/influencer-marketing-platform-market-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Business Segment
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global influencer marketing platform market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global influencer marketing platform market 2017 - 2021 ($ billion)
o 4.2 Application Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.3 Enterprise Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Enterprise Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Fashion and lifestyle - Market size and forecast 2022-2027
o Exhibit 34: Chart on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
o 6.4 Food and entertainment - Market size and forecast 2022-2027
o Exhibit 38: Chart on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Food and entertainment - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Food and entertainment - Year-over-year growth 2022-2027 (%)
o 6.5 Travel and holiday - Market size and forecast 2022-2027
o Exhibit 42: Chart on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Travel and holiday - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Travel and holiday - Year-over-year growth 2022-2027 (%)
o 6.6 Sports and fitness - Market size and forecast 2022-2027
o Exhibit 46: Chart on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Sports and fitness - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Sports and fitness - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by Application
o Exhibit 54: Market opportunity by Application ($ billion)
o Exhibit 55: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by Business Segment
o 7.1 Market segments
o Exhibit 56: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
o 7.2 Comparison by Market Segmentation by Business Segment
o Exhibit 58: Chart on Comparison by Market Segmentation by Business Segment
o Exhibit 59: Data Table on Comparison by Market Segmentation by Business Segment
o 7.3 Large enterprise - Market size and forecast 2022-2027
o Exhibit 60: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
o 7.4 Small and medium enterprise - Market size and forecast 2022-2027
o Exhibit 64: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Market Segmentation by Business Segment
o Exhibit 68: Market opportunity by Market Segmentation by Business Segment ($ billion)
o Exhibit 69: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 73: Chart on Geographic comparison
o Exhibit 74: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.7 South America - Market size and forecast 2022-2027
o Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Germany - Market size and forecast 2022-2027
o Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.10 China - Market size and forecast 2022-2027
o Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.11 UK - Market size and forecast 2022-2027
o Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 117: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 119: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 120: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 121: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 122: Matrix on vendor position and classification
o 12.3 AspireIQ Inc.
o Exhibit 123: AspireIQ Inc. - Overview
o Exhibit 124: AspireIQ Inc. - Product / Service
o Exhibit 125: AspireIQ Inc. - Key offerings
o 12.4 Cision US Inc.
o Exhibit 126: Cision US Inc. - Overview
o Exhibit 127: Cision US Inc. - Product / Service
o Exhibit 128: Cision US Inc. - Key offerings
o 12.5 CreatorIQ
o Exhibit 129: CreatorIQ - Overview
o Exhibit 130: CreatorIQ - Product / Service
o Exhibit 131: CreatorIQ - Key offerings
o 12.6 Emplifi Inc
o Exhibit 132: Emplifi Inc - Overview
o Exhibit 133: Emplifi Inc - Product / Service
o Exhibit 134: Emplifi Inc - Key offerings
o 12.7 Estalea
o Exhibit 135: Estalea - Overview
o Exhibit 136: Estalea - Product / Service
o Exhibit 137: Estalea - Key offerings
o 12.8 ExpertVoice Inc.
o Exhibit 138: ExpertVoice Inc. - Overview
o Exhibit 139: ExpertVoice Inc. - Product / Service
o Exhibit 140: ExpertVoice Inc. - Key offerings
o 12.9 Fashion GPS Inc.
o Exhibit 141: Fashion GPS Inc. - Overview
o Exhibit 142: Fashion GPS Inc. - Product / Service
o Exhibit 143: Fashion GPS Inc. - Key offerings
o 12.10 IZEA Worldwide Inc.
o Exhibit 144: IZEA Worldwide Inc. - Overview
o Exhibit 145: IZEA Worldwide Inc. - Product / Service
o Exhibit 146: IZEA Worldwide Inc. - Key offerings
o 12.11 JuliusWorks Inc.
o Exhibit 147: JuliusWorks Inc. - Overview
o Exhibit 148: JuliusWorks Inc. - Product / Service
o Exhibit 149: JuliusWorks Inc. - Key offerings
o 12.12 Linqia Inc.
o Exhibit 150: Linqia Inc. - Overview
o Exhibit 151: Linqia Inc. - Product / Service
o Exhibit 152: Linqia Inc. - Key offerings
o 12.13 Lumanu Inc.
o Exhibit 153: Lumanu Inc. - Overview
o Exhibit 154: Lumanu Inc. - Product / Service
o Exhibit 155: Lumanu Inc. - Key offerings
o 12.14 Mavrck LLC
o Exhibit 156: Mavrck LLC - Overview
o Exhibit 157: Mavrck LLC - Product / Service
o Exhibit 158: Mavrck LLC - Key offerings
o 12.15 Meltwater NV
o Exhibit 159: Meltwater NV - Overview
o Exhibit 160: Meltwater NV - Product / Service
o Exhibit 161: Meltwater NV - Key offerings
o 12.16 Quotient Technology Inc.
o Exhibit 162: Quotient Technology Inc. - Overview
o Exhibit 163: Quotient Technology Inc. - Product / Service
o Exhibit 164: Quotient Technology Inc. - Key offerings
o 12.17 Upfluence Inc.
o Exhibit 165: Upfluence Inc. - Overview
o Exhibit 166: Upfluence Inc. - Product / Service
o Exhibit 167: Upfluence Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 168: Inclusions checklist
o Exhibit 169: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 170: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 171: Research methodology
o Exhibit 172: Validation techniques employed for market sizing
o Exhibit 173: Information sources
o 13.5 List of abbreviations
o Exhibit 174: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Business Segment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global influencer marketing platform market market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Enterprise Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Application - Market share 2022-2027 (%)
Exhibits31: Data Table on Application - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Food and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Food and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Travel and holiday - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Travel and holiday - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Sports and fitness - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Sports and fitness - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by Application ($ billion)
Exhibits55: Data Table on Market opportunity by Application ($ billion)
Exhibits56: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
Exhibits57: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Market Segmentation by Business Segment
Exhibits59: Data Table on Comparison by Market Segmentation by Business Segment
Exhibits60: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
Exhibits68: Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits69: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits73: Chart on Geographic comparison
Exhibits74: Data Table on Geographic comparison
Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits115: Market opportunity By Geographical Landscape ($ billion)
Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits117: Impact of drivers and challenges in 2022 and 2027
Exhibits118: Overview on Criticality of inputs and Factors of differentiation
Exhibits119: Overview on factors of disruption
Exhibits120: Impact of key risks on business
Exhibits121: Vendors covered
Exhibits122: Matrix on vendor position and classification
Exhibits123: AspireIQ Inc. - Overview
Exhibits124: AspireIQ Inc. - Product / Service
Exhibits125: AspireIQ Inc. - Key offerings
Exhibits126: Cision US Inc. - Overview
Exhibits127: Cision US Inc. - Product / Service
Exhibits128: Cision US Inc. - Key offerings
Exhibits129: CreatorIQ - Overview
Exhibits130: CreatorIQ - Product / Service
Exhibits131: CreatorIQ - Key offerings
Exhibits132: Emplifi Inc - Overview
Exhibits133: Emplifi Inc - Product / Service
Exhibits134: Emplifi Inc - Key offerings
Exhibits135: Estalea - Overview
Exhibits136: Estalea - Product / Service
Exhibits137: Estalea - Key offerings
Exhibits138: ExpertVoice Inc. - Overview
Exhibits139: ExpertVoice Inc. - Product / Service
Exhibits140: ExpertVoice Inc. - Key offerings
Exhibits141: Fashion GPS Inc. - Overview
Exhibits142: Fashion GPS Inc. - Product / Service
Exhibits143: Fashion GPS Inc. - Key offerings
Exhibits144: IZEA Worldwide Inc. - Overview
Exhibits145: IZEA Worldwide Inc. - Product / Service
Exhibits146: IZEA Worldwide Inc. - Key offerings
Exhibits147: JuliusWorks Inc. - Overview
Exhibits148: JuliusWorks Inc. - Product / Service
Exhibits149: JuliusWorks Inc. - Key offerings
Exhibits150: Linqia Inc. - Overview
Exhibits151: Linqia Inc. - Product / Service
Exhibits152: Linqia Inc. - Key offerings
Exhibits153: Lumanu Inc. - Overview
Exhibits154: Lumanu Inc. - Product / Service
Exhibits155: Lumanu Inc. - Key offerings
Exhibits156: Mavrck LLC - Overview
Exhibits157: Mavrck LLC - Product / Service
Exhibits158: Mavrck LLC - Key offerings
Exhibits159: Meltwater NV - Overview
Exhibits160: Meltwater NV - Product / Service
Exhibits161: Meltwater NV - Key offerings
Exhibits162: Quotient Technology Inc. - Overview
Exhibits163: Quotient Technology Inc. - Product / Service
Exhibits164: Quotient Technology Inc. - Key offerings
Exhibits165: Upfluence Inc. - Overview
Exhibits166: Upfluence Inc. - Product / Service
Exhibits167: Upfluence Inc. - Key offerings
Exhibits168: Inclusions checklist
Exhibits169: Exclusions checklist
Exhibits170: Currency conversion rates for US$
Exhibits171: Research methodology
Exhibits172: Validation techniques employed for market sizing
Exhibits173: Information sources
Exhibits174: List of abbreviations

 

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Summary

Global Influencer Marketing Platform Market 2023-2027
The influencer marketing platform market is forecasted to grow by USD 37.38 billion during 2022-2027, accelerating at a CAGR of 30.9% during the forecast period. The report on the influencer marketing platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers, and acquisitions, increasing demand for effective marketing strategies, and provides a huge list of influencers with their statistics.
Technavio's influencer marketing platform market is segmented as below:
By Application
• Fashion and lifestyle
• Food and entertainment
• Travel and holiday
• Sports and fitness
• Others
By Business Segment
• Large enterprise
• Small
• Medium enterprise
By Geographical Landscape
• North America
• Europe
• APAC
• Middle East and Africa
• South America
This study identifies the influencer marketing platforms gain customer trust and create the brand image as one of the prime reasons driving the influencer marketing platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of AI with influencer marketing platforms will lead to sizable demand in the market.
The report on the influencer marketing platform market covers the following areas:
• Influencer marketing platform market sizing
• Influencer marketing platform market forecast
• Influencer marketing platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencer marketing platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.. Also, the influencer marketing platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/influencer-marketing-platform-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Business Segment
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global influencer marketing platform market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global influencer marketing platform market 2017 - 2021 ($ billion)
o 4.2 Application Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.3 Enterprise Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Enterprise Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Fashion and lifestyle - Market size and forecast 2022-2027
o Exhibit 34: Chart on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
o 6.4 Food and entertainment - Market size and forecast 2022-2027
o Exhibit 38: Chart on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Food and entertainment - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Food and entertainment - Year-over-year growth 2022-2027 (%)
o 6.5 Travel and holiday - Market size and forecast 2022-2027
o Exhibit 42: Chart on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Travel and holiday - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Travel and holiday - Year-over-year growth 2022-2027 (%)
o 6.6 Sports and fitness - Market size and forecast 2022-2027
o Exhibit 46: Chart on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Sports and fitness - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Sports and fitness - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by Application
o Exhibit 54: Market opportunity by Application ($ billion)
o Exhibit 55: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by Business Segment
o 7.1 Market segments
o Exhibit 56: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
o 7.2 Comparison by Market Segmentation by Business Segment
o Exhibit 58: Chart on Comparison by Market Segmentation by Business Segment
o Exhibit 59: Data Table on Comparison by Market Segmentation by Business Segment
o 7.3 Large enterprise - Market size and forecast 2022-2027
o Exhibit 60: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
o 7.4 Small and medium enterprise - Market size and forecast 2022-2027
o Exhibit 64: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Market Segmentation by Business Segment
o Exhibit 68: Market opportunity by Market Segmentation by Business Segment ($ billion)
o Exhibit 69: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 73: Chart on Geographic comparison
o Exhibit 74: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.7 South America - Market size and forecast 2022-2027
o Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Germany - Market size and forecast 2022-2027
o Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.10 China - Market size and forecast 2022-2027
o Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.11 UK - Market size and forecast 2022-2027
o Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 117: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 119: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 120: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 121: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 122: Matrix on vendor position and classification
o 12.3 AspireIQ Inc.
o Exhibit 123: AspireIQ Inc. - Overview
o Exhibit 124: AspireIQ Inc. - Product / Service
o Exhibit 125: AspireIQ Inc. - Key offerings
o 12.4 Cision US Inc.
o Exhibit 126: Cision US Inc. - Overview
o Exhibit 127: Cision US Inc. - Product / Service
o Exhibit 128: Cision US Inc. - Key offerings
o 12.5 CreatorIQ
o Exhibit 129: CreatorIQ - Overview
o Exhibit 130: CreatorIQ - Product / Service
o Exhibit 131: CreatorIQ - Key offerings
o 12.6 Emplifi Inc
o Exhibit 132: Emplifi Inc - Overview
o Exhibit 133: Emplifi Inc - Product / Service
o Exhibit 134: Emplifi Inc - Key offerings
o 12.7 Estalea
o Exhibit 135: Estalea - Overview
o Exhibit 136: Estalea - Product / Service
o Exhibit 137: Estalea - Key offerings
o 12.8 ExpertVoice Inc.
o Exhibit 138: ExpertVoice Inc. - Overview
o Exhibit 139: ExpertVoice Inc. - Product / Service
o Exhibit 140: ExpertVoice Inc. - Key offerings
o 12.9 Fashion GPS Inc.
o Exhibit 141: Fashion GPS Inc. - Overview
o Exhibit 142: Fashion GPS Inc. - Product / Service
o Exhibit 143: Fashion GPS Inc. - Key offerings
o 12.10 IZEA Worldwide Inc.
o Exhibit 144: IZEA Worldwide Inc. - Overview
o Exhibit 145: IZEA Worldwide Inc. - Product / Service
o Exhibit 146: IZEA Worldwide Inc. - Key offerings
o 12.11 JuliusWorks Inc.
o Exhibit 147: JuliusWorks Inc. - Overview
o Exhibit 148: JuliusWorks Inc. - Product / Service
o Exhibit 149: JuliusWorks Inc. - Key offerings
o 12.12 Linqia Inc.
o Exhibit 150: Linqia Inc. - Overview
o Exhibit 151: Linqia Inc. - Product / Service
o Exhibit 152: Linqia Inc. - Key offerings
o 12.13 Lumanu Inc.
o Exhibit 153: Lumanu Inc. - Overview
o Exhibit 154: Lumanu Inc. - Product / Service
o Exhibit 155: Lumanu Inc. - Key offerings
o 12.14 Mavrck LLC
o Exhibit 156: Mavrck LLC - Overview
o Exhibit 157: Mavrck LLC - Product / Service
o Exhibit 158: Mavrck LLC - Key offerings
o 12.15 Meltwater NV
o Exhibit 159: Meltwater NV - Overview
o Exhibit 160: Meltwater NV - Product / Service
o Exhibit 161: Meltwater NV - Key offerings
o 12.16 Quotient Technology Inc.
o Exhibit 162: Quotient Technology Inc. - Overview
o Exhibit 163: Quotient Technology Inc. - Product / Service
o Exhibit 164: Quotient Technology Inc. - Key offerings
o 12.17 Upfluence Inc.
o Exhibit 165: Upfluence Inc. - Overview
o Exhibit 166: Upfluence Inc. - Product / Service
o Exhibit 167: Upfluence Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 168: Inclusions checklist
o Exhibit 169: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 170: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 171: Research methodology
o Exhibit 172: Validation techniques employed for market sizing
o Exhibit 173: Information sources
o 13.5 List of abbreviations
o Exhibit 174: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Business Segment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global influencer marketing platform market market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Enterprise Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Application - Market share 2022-2027 (%)
Exhibits31: Data Table on Application - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Fashion and lifestyle - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Fashion and lifestyle - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Food and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Food and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Food and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Travel and holiday - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Travel and holiday - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Travel and holiday - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Sports and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Sports and fitness - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Sports and fitness - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by Application ($ billion)
Exhibits55: Data Table on Market opportunity by Application ($ billion)
Exhibits56: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
Exhibits57: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Market Segmentation by Business Segment
Exhibits59: Data Table on Comparison by Market Segmentation by Business Segment
Exhibits60: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
Exhibits68: Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits69: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits73: Chart on Geographic comparison
Exhibits74: Data Table on Geographic comparison
Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits115: Market opportunity By Geographical Landscape ($ billion)
Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits117: Impact of drivers and challenges in 2022 and 2027
Exhibits118: Overview on Criticality of inputs and Factors of differentiation
Exhibits119: Overview on factors of disruption
Exhibits120: Impact of key risks on business
Exhibits121: Vendors covered
Exhibits122: Matrix on vendor position and classification
Exhibits123: AspireIQ Inc. - Overview
Exhibits124: AspireIQ Inc. - Product / Service
Exhibits125: AspireIQ Inc. - Key offerings
Exhibits126: Cision US Inc. - Overview
Exhibits127: Cision US Inc. - Product / Service
Exhibits128: Cision US Inc. - Key offerings
Exhibits129: CreatorIQ - Overview
Exhibits130: CreatorIQ - Product / Service
Exhibits131: CreatorIQ - Key offerings
Exhibits132: Emplifi Inc - Overview
Exhibits133: Emplifi Inc - Product / Service
Exhibits134: Emplifi Inc - Key offerings
Exhibits135: Estalea - Overview
Exhibits136: Estalea - Product / Service
Exhibits137: Estalea - Key offerings
Exhibits138: ExpertVoice Inc. - Overview
Exhibits139: ExpertVoice Inc. - Product / Service
Exhibits140: ExpertVoice Inc. - Key offerings
Exhibits141: Fashion GPS Inc. - Overview
Exhibits142: Fashion GPS Inc. - Product / Service
Exhibits143: Fashion GPS Inc. - Key offerings
Exhibits144: IZEA Worldwide Inc. - Overview
Exhibits145: IZEA Worldwide Inc. - Product / Service
Exhibits146: IZEA Worldwide Inc. - Key offerings
Exhibits147: JuliusWorks Inc. - Overview
Exhibits148: JuliusWorks Inc. - Product / Service
Exhibits149: JuliusWorks Inc. - Key offerings
Exhibits150: Linqia Inc. - Overview
Exhibits151: Linqia Inc. - Product / Service
Exhibits152: Linqia Inc. - Key offerings
Exhibits153: Lumanu Inc. - Overview
Exhibits154: Lumanu Inc. - Product / Service
Exhibits155: Lumanu Inc. - Key offerings
Exhibits156: Mavrck LLC - Overview
Exhibits157: Mavrck LLC - Product / Service
Exhibits158: Mavrck LLC - Key offerings
Exhibits159: Meltwater NV - Overview
Exhibits160: Meltwater NV - Product / Service
Exhibits161: Meltwater NV - Key offerings
Exhibits162: Quotient Technology Inc. - Overview
Exhibits163: Quotient Technology Inc. - Product / Service
Exhibits164: Quotient Technology Inc. - Key offerings
Exhibits165: Upfluence Inc. - Overview
Exhibits166: Upfluence Inc. - Product / Service
Exhibits167: Upfluence Inc. - Key offerings
Exhibits168: Inclusions checklist
Exhibits169: Exclusions checklist
Exhibits170: Currency conversion rates for US$
Exhibits171: Research methodology
Exhibits172: Validation techniques employed for market sizing
Exhibits173: Information sources
Exhibits174: List of abbreviations

 

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