メディアバイイングエージェンシーと代表企業2032年までの世界市場機会と戦略Including：1）サービス別サービス別：メディアバイイングサービス、メディアプランニングサービス、メディアレプレゼンタティブファーム2）モード別：オフライン、オンライン3）用途別：メディアバイイングエージェンシー、メディアレプレゼンタティブファームオフライン、オンライン3) 用途別銀行・金融サービス・保険（BFSI）部門、消費財・小売部門、政府・公共部門、IT（情報技術）・通信部門、ヘルスケア部門、メディア・エンターテインメント部門：WPP PLC、Publicis Groupe、Omnicom Group Inc、電通、Interpublic Group Of Companies

Media Buying Agencies And Representative Firms Global Market Opportunities And Strategies To 2032Including: 1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms2) By Mode: Offline; Online3) By Application: Banking; Financial Services And Insurance (BFSI) Sector; Consumer Goods And Retail; Government And Public Sector; IT (Information Technology) And Telecom; Healthcare; Media And EntertainmentCovering: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies

この調査レポートは、2032年までのメディア購入エージェンシーと代表企業の世界市場機会と戦略を掲載し、COVID-19の閉鎖から抜け出した世界のメディア購入エージェンシーと代表企業市場を評価するために必要な重... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
The Business Research Company　(TBRC) ザ・ビジネスリサーチカンパニー	2023年5月19日	US$4,000 シングルユーザライセンスライセンス・価格情報注文方法はこちら	352	英語

サマリー

この調査レポートは、2032年までのメディア購入エージェンシーと代表企業の世界市場機会と戦略を掲載し、COVID-19の閉鎖から抜け出した世界のメディア購入エージェンシーと代表企業市場を評価するために必要な重要情報を提供します。

購入の理由
- 12地域をカバーするこの市場に関する最も包括的なレポートにより、真にグローバルな視点を得ることができます。
- 市場がコロナウイルスによってどのような影響を受けているのか、また、ウイルスの影響が和らぐにつれて市場がどのように立ち上がり、成長していくのかを理解することができます。
- 現地のデータと分析に基づき、地域別および国別の戦略を策定します。
- 投資の対象となる成長セグメントを特定する。
- 予測データと市場を形成するドライバーとトレンドを活用し、競合他社を凌駕する。
- 最新の市場調査結果に基づいて顧客を理解する。
- 主要な競合他社とのパフォーマンスの比較
- 主要データセット間の関係を活用し、優れた戦略を立てる。
- 信頼性の高い高品質なデータと分析により、社内外のプレゼンテーションをサポートします。

説明
メディアバイイングエージェンシーや代理店にとって、最大かつ急成長している市場はどこか？経済全体、人口動態、他の類似市場との関係は？今後どのような力が市場を形成していくのか？ビジネスリサーチ社のメディアバイイングエージェンシーおよび代理店市場世界レポートは、これらすべての質問とその他多くの質問に回答します。
当レポートでは、市場の特徴、規模および成長、セグメンテーション、地域別および国別内訳、競合環境、市場シェア、市場の動向と戦略について取り上げています。市場の歴史をたどり、地域別の市場成長を予測しています。また、メディアバイイングエージェンシーや代理店市場との関連や、他市場との比較も行っています。

本レポートは以下の章をカバーしています。
-イントロダクションと市場特性
メディア・バイイング・エージェンシーおよび代理店市場について、市場区分、定義、解説を簡単に紹介しています。
-主要動向
世界のメディアバイイングエージェンシーおよび代理店市場を形成している主要なトレンドにハイライトを当てています。また、今後の市場動向についても解説しています。
-世界の市場規模と成長
世界の過去（2017年～2022年）、予測（2022年～2027年）、（2027年～2032年）市場価値、過去および予測期間における市場の成長を支え、コントロールする促進要因と阻害要因を紹介します。
-地域別分析
地域別の過去（2017-2022年）、予測（2022-2027年）、（2027-2032年）市場価値と成長率、市場シェア比較。
-市場セグメンテーション
市場のサービス別、モード別、用途別セグメント別の市場価値（2017-2032年）と分析を収録。
-地域別市場規模と成長
地域別の市場規模（2022年）、過去（2017年～2022年）と予測（2022年～2027年）、（2027年～2032年）の市場価値、地域内の国々の成長と市場シェアの比較を掲載。本レポートには、アジア太平洋、西欧、東欧、北米、南米、中東、アフリカの全地域と各地域内の主要国に関する情報が含まれています。
-競争環境
市場の競争状況、推定市場占有率、主要企業の会社プロファイルの詳細を掲載しています。
-主要なM&A
本レポートでカバーしている市場における最近のM&Aに関する情報を掲載しています。本セクションでは、近年の市場を形成したM&Aに関する主要な財務情報を提供します。
-市場機会と戦略
調査結果に基づく市場機会と戦略について、国やセグメントごとの成長機会や、それらの市場で取るべき戦略に関する情報を記載しています。
-結論と提言
このセクションでは、メディアバイイングエージェンシーや代表的な企業に対して、製品/サービスの提供地域拡大、マーケティング戦略、ターゲットグループなどの観点から提言を行っています。
-付録
本レポートで使用しているNAICSコード、略語、通貨コードの詳細を記載しています。

スコープ
対象市場
1) サービス別メディアバイイングサービス、メディアプランニングサービス、メディアレプレゼンタティブファーム、その他サービス
2) モード別オフライン、オンライン
3) 用途別銀行・金融サービス・保険（BFSI）セクター、消費財・小売、政府・公共セクター、IT（情報技術）・通信、ヘルスケア、メディア・エンターテインメント

言及された企業WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies

国中国、オーストラリア、インド、インドネシア、日本、韓国、アメリカ、ブラジル、フランス、ドイツ、イギリス、ロシア

地域アジア太平洋; 西ヨーロッパ; 東ヨーロッパ; 北アメリカ; 南アメリカ; 中東; アフリカ

時系列：過去5年間および過去10年間の予測。

データデータ：市場規模と成長率の関連市場に対する比率、GDP比率、一人当たりの支出、メディア・バイイング・エージェンシーと代表企業の指標比較。

データ区分：国・地域の過去および予測データ、競合他社の市場シェア、市場セグメント。

ソーシングと参照：本レポート全体のデータおよび分析は、エンドノートを使用しています。

本レポートでは、メディアバイイングエージェンシーおよび代理店市場について説明し、歴史的期間と呼ばれる2017-2022年と予測期間と呼ばれる2022-2027年をカバーし、さらに2027-2032年の予測も掲載しています。本レポートでは、各地域および各地域内の主要経済圏における市場を評価しています。

世界のメディアバイイングエージェンシーおよび代理店市場は、2017年以降年平均成長率（CAGR）2.9%で成長し、2022年には約754億9,820万ドルに達した。同市場は、2022年の754億9,820万ドルから2027年には917億9,950万ドルへと4.0%の成長率で拡大すると予測される。その後、2027年から年平均成長率（CAGR）5.3%で成長し、2032年には1,186億8,720万ドルに達すると予想される。

歴史的な期間の成長は、新興市場の力強い経済成長、イベント数の増加、世界人口の増加、広告費の増加によるものである。

今後は、モバイル動画視聴の増加、インターネット普及率の上昇、政府支援、若年層またはミレニアル世代の人口増加が成長を牽引する。メディア・バイイング・エージェンシーおよび代理店市場の今後の成長を阻害する要因としては、プライバシー問題やロシア・ウクライナ戦争などが挙げられる。

メディア・バイイング・エージェンシーおよび代理店市場は、サービス別にメディア・バイイング・サービス、メディア・プランニング・サービス、メディア代理店、その他のサービスに区分される。メディアバイイングサービス市場は、2022年のメディアバイイングエージェンシー・代理店市場のサービス別セグメントで全体の38.7%を占める最大セグメントであった。今後、メディア・プランニング・サービス市場は、2022-2027年の年平均成長率（CAGR）6.5%で、サービス別に区分されたメディア・バイイング・エージェンシーおよび代理店市場の中で最も急成長するセグメントとなる見込みである。

メディア・バイイング・エージェンシーおよび代理店市場は、モード別にオフラインとオンラインに区分される。オフライン市場は、2022年に全体の70.9%を占め、モード別にセグメント化されたメディアバイイングエージェンシー・代理店市場の最大セグメントであった。今後、オンライン市場は2022-2027年のCAGR（年平均成長率）5.6%で、モード別メディアバイイングエージェンシー・代理店市場において最も急成長するセグメントとなる見込みである。

メディア・バイイング・エージェンシーおよび代理店市場は、用途別に銀行・金融サービス・保険（BFSI）部門、消費財・小売部門、政府・公共部門、IT（情報技術）・通信部門、ヘルスケア部門、メディア・エンターテインメント部門に区分される。消費財・小売市場は、2022年のメディアバイイングエージェンシー・代理店市場の用途別セグメントで全体の38.1%を占める最大セグメントであった。
今後、消費財・小売市場は、2022-2027年の年平均成長率4.5%で、用途別に区分されたメディア・バイイング・エージェンシーおよび代理店市場の中で最も急成長するセグメントとなる見込みである。

アジア太平洋地域は、メディア・バイイング・エージェンシー・代理店市場において最大の地域であり、2022年には全体の30.8%を占めた。次いで北米、その他の地域と続く。今後、メディア・バイイング・エージェンシーおよび代理店市場で急成長する地域は南米と東欧で、年平均成長率はそれぞれ7.3%と6.2%となる。これに続くのは中東とアフリカで、それぞれCAGR6.1％と5.6％の成長が見込まれる。

メディア・バイイング・エージェンシーおよび代理店市場はかなり細分化されており、小規模なプレーヤーが多数存在する。同市場における上位10社の競合は、2021年の市場全体の19.46%を占めている。WPP PLCが市場シェア5.11%で最も大きく、次いでPublicis Groupeが4.36%、Omnicom Group Inc.が3.36%、株式会社電通が2.53%、The Interpublic Group of Companiesが1.40%、Havas SAが1.36%、Katz Media Groupが0.82%、株式会社博報堂DYメディアパートナーズが0.39%、Horizon Mediaが0.12%、Kingstar Mediaが0.01%となっている。

サービス別にセグメント化されたメディア・バイイング・エージェンシーおよび代理店市場における最大のビジネスチャンスは、メディア・バイイング・サービス・セグメントで発生し、2027年までに世界全体の年間売上高は88億7,800万ドルに達するだろう。モード別セグメントでは、2027年までに世界全体の年間売上高が93億8,410万ドルに達するであろうオフライン・セグメントに最大のビジネスチャンスが生まれる。用途別セグメントでは、2027年までに世界の年間売上高が70億5,700万ドルに達する消費財・小売セグメントで最大のビジネスチャンスが生まれるだろう。メディア・バイイング・エージェンシーと代理店の市場規模は、中国で29億9,880万ドルと最も拡大する。

メディア・バイイング・エージェンシーおよび代理店市場の市場トレンドに基づく戦略としては、人工知能（AI）と機械学習（ML）を活用してマーケターがより多くの実験を行い、さらに新たな戦略を開発するのを支援すること、仮想現実的な設定で顧客と対話するメタバース・アプリケーションに注力すること、競争力を維持し、消費者の進化するニーズや嗜好に対応するために新製品の発売に注力すること、ビッグデータを活用して広告主や企業が顧客の広告嗜好をよりよく理解するのを支援すること、よりターゲットを絞ったパーソナライズされたキャンペーンのためにデジタルサービスに注力すること、オーディエンスを獲得するためにストリーミング・サービスに注力することなどが挙げられる。

メディア・バイイング・エージェンシーおよび代理店市場では、戦略的提携によるメディア・プランニング・バイイング事業の拡大、戦略的提携による消費者の注目度の最大化、より効率的なメディア・プランニングと測定モデルの構築、新しいソリューションの立ち上げに注力するなどの戦略が採用されている。

ビジネスリサーチカンパニーは、この機会を活用するために、メディアバイイングエージェンシーおよび代表企業各社に対し、人工知能と機械学習の活用に注力すること、新製品の立ち上げに注力すること、メタバースアプリケーションに注力すること、製品ポートフォリオを改善するための投資を増やすことに注力すること、デジタル化の採用を増やすこと、新興市場で拡大すること、先進国市場に引き続き注力すること、デジタル広告費が高く急成長している国をターゲットにすること、競争力のある価格の製品を提供すること、展示会やイベントに参加すること、オンラインマーケティングに注力すること、急成長アプリケーションに引き続き注力することを推奨している。

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1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
6. Introduction And Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Media Buying Agencies And Representative Firms Market Definition and Segmentations
6.4. Market Segmentation By Services
6.4.1. Media Buying Service
6.4.2. Media Planning Service
6.4.3. Media Representative Firms
6.4.4. Other Services
6.5. Market Segmentation By Mode
6.5.1. Offline
6.5.2. Online
6.6. Market Segmentation By Application
6.6.1. Banking, Financial Services, And Insurance Sector (BFSI)
6.6.2. Consumer Goods And Retail
6.6.3. Government And Public Sector
6.6.4. IT And Telecom
6.6.5. Healthcare
6.6.6. Media And Entertainment
7. Major Market Trends
7.1. Use Of Artificial Intelligence And Machine Learning
7.2. Metaverse Applications
7.3. New Product Launches
7.4. Big Data In Media
7.5. Collaborations And Acquisitions
7.6. Increasing Adoption Of Digitalization
7.7. Increase In Advertising On Streaming Services
7.8. Increasing Investments
8. Global Market Size and Growth
8.1. Market Size
8.2. Historic Market Growth, 2017 – 2022, Value ($ Million)
8.2.1. Market Drivers 2017-2022
8.2.2. Market Restraints 2017 – 2022
8.3. Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
8.3.1. Market Drivers 2022 –– 2027
8.3.2. Market Restraints 2022 – 2027
9. Global Media Buying Agencies And Representative Firms Market Segmentation
9.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10. Media Buying Agencies And Representative Firms Market, Regional and Country Analysis
10.1. Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10.2. Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.5. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.6. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.7. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.8. Asia-Pacific Media Buying Agencies And Representative Firms Market: Country Analysis
11.9. China Market
11.10. Summary
11.11. Market Overview
11.11.1. Country Information
11.11.2. Market Information
11.11.3. Background Information
11.11.4. Government Initiatives
11.11.5. Regulations
11.11.6. Regulatory Bodies
11.11.7. Major Associations
11.11.8. Taxes Levied
11.11.9. Corporate Tax Structure
11.11.10. Investments
11.11.11. Major Companies
11.12. China Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.13. China Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.14. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.15. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.16. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.17. India Market
11.18. India Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.19. India Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.20. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.21. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.22. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.23. Japan Market
11.24. Japan Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.25. Japan Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.26. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.27. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.28. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.29. Australia Market
11.30. Australia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.31. Australia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.32. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.33. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.34. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.35. Indonesia Market
11.36. Indonesia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.37. Indonesia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.38. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.39. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.40. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.41. South Korea Market
11.42. South Korea Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.43. South Korea Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.44. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.45. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.46. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.4. Western Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.5. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.6. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.7. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.8. Western Europe Media Buying Agencies And Representative Firms Market: Country Analysis
12.9. UK Market
12.10. UK Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.11. UK Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.12. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.13. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.14. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.15. Germany Market
12.16. Germany Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.17. Germany Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.18. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.19. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.20. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.21. France Market
12.22. France Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.23. France Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.24. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.25. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.26. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.5. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.6. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.7. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.8. Eastern Europe Media Buying Agencies And Representative Firms Market: Country Analysis
13.9. Russia Market
13.10. Russia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.11. Russia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.12. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.13. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.14. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.4. North America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.5. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.6. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.7. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.8. North America Media Buying Agencies And Representative Firms Market: Country Analysis
14.9. USA Market
14.10. Summary
14.11. Market Overview
14.11.1. Country Information
14.11.2. Market Information
14.11.3. Background Information
14.11.4. Government Initiatives
14.11.5. Regulations
14.11.6. Regulatory Bodies
14.11.7. Major Associations
14.11.8. Taxes Levied
14.11.9. Corporate Tax Structure
14.11.10. Investments
14.11.11. Major Companies
14.12. USA Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.13. USA Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.14. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.15. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.16. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investments
15.2.11. Major Companies
15.3. South America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.4. South America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.5. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.6. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.7. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.8. South America Media Buying Agencies And Representative Firms Market: Country Analysis
15.9. Brazil Market
15.10. Brazil Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.11. Brazil Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.12. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.13. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.14. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
16.4. Middle East Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
16.5. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.6. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.7. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
17.4. Africa Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
17.5. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.6. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.7. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
18. Competitive Landscape And Company Profiles
19. Company Profiles
19.1. WPP PLC
19.1.1. Company Overview
19.1.2. Products And Services
19.1.3. Business Strategy
19.1.4. Financial Overview
19.2. Publicis Groupe SA
19.2.1. Company Overview
19.2.2. Products And Services
19.2.3. Business Strategy
19.2.4. Financial Overview
19.3. Omnicom Group Inc.
19.3.1. Company Overview
19.3.2. Products And Services
19.3.3. Business Strategy
19.3.4. Financial Overview
19.4. Dentsu Inc
19.4.1. Company Overview
19.4.2. Products And Services
19.4.3. Business Strategy
19.4.4. Financial Overview
19.5. The Interpublic Group of Companies, Inc. (IPG)
19.5.1. Company Overview
19.5.2. Products And Services
19.5.3. Business Strategy
19.5.4. Financial Overview
20. Key Mergers And Acquisitions
20.1. McKinney Acquired August United
20.2. Omnicom Group Inc. Acquired TA Digital
20.3. Simpli.fi Acquired CoreMedia Systems
20.4. Kubient Inc Acquired Media Crossing Inc
20.5. Omnicom Media Group Acquired Jump 450 Media
20.6. Omnicom Acquired Oliver Schrott Kommunikation GmbH
20.7. Takumi Acquired UK Based Unieed Agency
20.8. Publicis Groupe Acquired Boomerang
20.9. Publicis Groupe Acquired Taylor Herring
20.10. Ideon Media Acquired Cue Digital Media
20.11. JCDecaux S.A. Acquired Abri Services Media
20.12. HAVAS GROUP Acquired HYLAND
21. Opportunities And Strategies
21.1. Global Media Buying Agencies And Representative Firms Market In 2027 – Countries Offering Most New Opportunities
21.2. Global Media Buying Agencies And Representative Firms Market In 2027 – Segments Offering Most New Opportunities
21.3. Global Media Buying Agencies And Representative Firms Market In 2027 – Growth Strategies
21.3.1. Market Trend Based Strategies
21.3.2. Competitor Strategies
22. Media Buying Agencies And Representative Firms Market, Conclusions And Recommendations
22.1. Conclusions
22.2. Recommendations
22.2.1. Product
22.2.2. Place
22.2.3. Price
22.2.4. Promotion
22.2.5. People
23. Appendix
23.1. Market Data Sources
23.2. Research Methodology
23.3. Currencies
23.4. The Business Research Company
23.5. Copyright and Disclaimer

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Table of Contents

Summary

Media Buying Agencies And Representative Firms Global Market Opportunities And Strategies To 2032 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market as it emerges from the COVID-19 shut down.

Reasons to Purchase
• Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market research findings.
• Benchmark performance against key competitors.
• Utilize the relationships between key data sets for superior strategizing.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis

Description:
Where is the largest and fastest-growing market for media buying agencies and representative firms? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market; and compares it with other markets.

The report covers the following chapters
•Introduction and Market Characteristics
Brief introduction to the segmentations covered in the market, definitions and explanations about the media buying agencies and representative firms market.
•Key Trends
Highlights the major trends shaping the global media buying agencies and representative firms market. This section also highlights likely future developments in the market.
•Global Market Size and Growth
Global historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
•Regional Analysis
Historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values and growth and market share comparison by region.
•Market Segmentation
Contains the market values (2017-2032) and analysis for segment by services, by mode and by application in the market.
•Regional Market Size and Growth
Regional market size (2022), historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
•Competitive Landscape
Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
•Key Mergers and Acquisitions
Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
•Market Opportunities And Strategies
Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
•Conclusions And Recommendations
This section includes recommendations for media buying agencies and representative firms in terms of product/service offerings geographic expansion, marketing strategies and target groups.
•Appendix
This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope
Markets Covered:
1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
2) By Mode: Offline; Online
3) By Application: Banking; Financial Services And Insurance (BFSI) Sector; Consumer Goods And Retail; Government And Public Sector; IT (Information Technology) And Telecom; Healthcare; Media And Entertainment

Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time-series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; media buying agencies and representative firms indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

This report describes and explains the media buying agencies and representative firms market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global media buying agencies and representative firms market reached a value of nearly $75,498.2 million in 2022, having grown at a compound annual growth rate (CAGR) of 2.9% since 2017. The market is expected to grow from $75,498.2 million in 2022 to $91,799.5 million in 2027 at a rate of 4.0%. The market is then expected to grow at a CAGR of 5.3% from 2027 and reach $118,687.2 million in 2032.

Growth in the historic period resulted from strong economic growth in emerging markets, increasing number of events, growth in world population and rising advertisement expenditure.

Going forward, increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population will drive the growth. Factors that could hinder the growth of the media buying agencies and representative firms market in the future include privacy concerns and the Russia-Ukraine war.

The media buying agencies and representative firms market is segmented by services into media buying service, media planning service, media representative firms and other services. The media buying service market was the largest segment of the media buying agencies and representative firms market segmented by services accounting for 38.7% of the total in 2022. Going forward, the media planning service market is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by services, at a CAGR of 6.5% during 2022-2027.

The media buying agencies and representative firms market is segmented by mode into offline and online. The offline market was the largest segment of the media buying agencies and representative firms market segmented by mode accounting for 70.9% of the total in 2022. Going forward, the online market is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by mode, at a CAGR of 5.6% during 2022-2027.

The media buying agencies and representative firms market is segmented by application into banking, financial services, and insurance (BFSI) sector, consumer goods and retail, government and public sector, IT (Information Technology) and telecom, healthcare and media and entertainment. The consumer goods and retail market was the largest segment of the media buying agencies and representative firms market segmented by application accounting for 38.1% of the total in 2022.
Going forward, the consumer goods and retail market is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by application, at a CAGR of 4.5% during 2022-2027.

Asia Pacific was the largest region in the media buying agencies and representative firms market, accounting for 30.8% of the total in 2022. It was followed by North America, and then the other regions. Going forward, the fastest-growing regions in the media buying agencies and representative firms market will be South America and Eastern Europe where growth will be at CAGRs of 7.3% and 6.2% respectively. These will be followed by the Middle East and Africa where the markets are expected to grow at CAGRs of 6.1% and 5.6% respectively.

The media buying agencies and representative firms market is fairly fragmented, with a large number of small players. The top ten competitors in the market made up to 19.46% of the total market in 2021. WPP PLC was the largest competitor with 5.11% share of the market, followed by Publicis Groupe with 4.36%, Omnicom Group Inc. with 3.36%, Dentsu Inc. with 2.53%, The Interpublic Group of Companies with 1.40%, Havas SA with 1.36%, Katz Media Group with 0.82%, Hakuhodo DY Media Partners Inc. with 0.39%, Horizon Media with 0.12%, and Kingstar Media with 0.01%.

The top opportunities in the media buying agencies and representative firms market segmented by services will arise in the media buying service segment, which will gain $8,878.0 million of global annual sales by 2027. The top opportunities in segment by mode will arise in the offline segment, which will gain $9,384.1 million of global annual sales by 2027. The top opportunities in segment by application will arise in the consumer goods and retail segment, which will gain $7,057.0 million of global annual sales by 2027. The media buying agencies and representative firms market size will gain the most in China at $2,998.8 million.

Market-trend-based strategies for the media buying agencies and representative firms market include leveraging artificial intelligence (AI) and machine learning (ML) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches to stay competitive and meet the evolving needs and preferences of consumers, leveraging big data to help advertisers and companies better understand the customer ad preferences, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences.

Player-adopted strategies in the media buying agencies and representative firms market include expanding media planning and buying business through strategic partnerships, maximizing consumer attention through strategic collaborations, creating more efficient media planning and measurement models and focusing on launch of new solutions.

To take advantage of the opportunities, The Business Research Company recommends the media buying agencies and representative firms companies to focus on focus on use of artificial intelligence and machine learning, focus on new product launches, focus on metaverse applications, focus on increasing investments to improve product portfolio, increasing adoption of digitalization, expand in emerging markets, continue to focus on developed markets, target countries with high and fastest-growing digital ad spending, provide competitively priced offerings, participate in trade shows and events, focus on online marketing and continue to focus on fast-growing applications.

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当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野の最新刊レポート

The Business Research Company (TBRC)社のプロフェッショナルサービス分野での最新刊レポート

本レポートと同じKEY WORD（healthcare）の最新刊レポート

よくあるご質問

The Business Research Company (TBRC)社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?

The Business Research Company　(TBRC)社のプロフェッショナルサービス分野での最新刊レポート

The Business Research Company　(TBRC)社はどのような調査会社ですか?