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TV Advertising Global Market Report 2022 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global tv advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase
• Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market research findings.
• Benchmark performance against key competitors.
• Utilize the relationships between key data sets for superior strategizing.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:
Where is the largest and fastest growing market for the tv advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The TV Advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider tv advertising market, and compares it with other markets.
• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
• Market segmentations break down market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
• The tv advertising market section of the report gives context. It compares the tv advertising market with other segments of the tv advertising market by size and growth, historic and forecast.

Scope

Markets Covered: 1) By Service Type: Terrestrial; Multichannel; Online
2) By delivery platform: Cable Television; Satellite Television
3) By Broadcasting services: Advertisement; Subscription
4) By Time slot: 20 seconds; 60 seconds; More than 60 seconds

Companies Mentioned: CBS (Columbia Broadcasting System); Comcast Corporation; Viacom Inc.; Gray Television Inc.; Sinclair Broadcast Group

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

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目次

1. Executive Summary
2. TV Advertising Market Characteristics
3. TV Advertising Market Trends And Strategies
4. Impact Of COVID-19 On TV Advertising
5. TV Advertising Market Size And Growth
5.1. Global TV Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global TV Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. TV Advertising Market Segmentation
6.1. Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Terrestrial
Multichannel
Online
6.2. Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Cable Television
Satellite Television
6.3. Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Advertisement
Subscription
6.4. Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20 seconds
60 seconds
More than 60 seconds
7. TV Advertising Market Regional And Country Analysis
7.1. Global TV Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global TV Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific TV Advertising Market
8.1. Asia-Pacific TV Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China TV Advertising Market
9.1. China TV Advertising Market Overview
9.2. China TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India TV Advertising Market
10.1. India TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan TV Advertising Market
11.1. Japan TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia TV Advertising Market
12.1. Australia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia TV Advertising Market
13.1. Indonesia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea TV Advertising Market
14.1. South Korea TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe TV Advertising Market
15.1. Western Europe TV Advertising Market Overview
15.2. Western Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK TV Advertising Market
16.1. UK TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany TV Advertising Market
17.1. Germany TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France TV Advertising Market
18.4. France TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe TV Advertising Market
19.1. Eastern Europe TV Advertising Market Overview
19.2. Eastern Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia TV Advertising Market
20.1. Russia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America TV Advertising Market
21.1. North America TV Advertising Market Overview
21.2. North America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA TV Advertising Market
22.1. USA TV Advertising Market Overview
22.2. USA TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America TV Advertising Market
23.1. South America TV Advertising Market Overview
23.2. South America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil TV Advertising Market
24.1. Brazil TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East TV Advertising Market
25.1. Middle East TV Advertising Market Overview
25.2. Middle East TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa TV Advertising Market
26.1. Africa TV Advertising Market Overview
26.2. Africa TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. TV Advertising Market Competitive Landscape And Company Profiles
27.1. TV Advertising Market Competitive Landscape
27.2. TV Advertising Market Company Profiles
27.2.1. CBS (Columbia Broadcasting System)
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Comcast Corporation
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Viacom Inc.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Gray Television Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Sinclair Broadcast Group
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The TV Advertising Market
29. TV Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer