Summary

Oats Market Trends & Summary

Oats Market is expected to reach US$ 7.56 billion in 2033 from US$ 5.21 billion in 2024, with a CAGR of 4.22% from 2025 to 2033. Some of the factors driving the market's growth include rising gluten intolerance, growing health consciousness, a preference for plant-based diets and healthy lifestyles, the adaptability of oats in a variety of food applications, government support for sustainable agriculture, technological advancements, the influence of digital media, and expanding distribution channels.

The report Oats Market & Forecast covers by Type (Rolled Oats, Whole Oats, Steel Cut, Instant Oats, Others), Application (Animal Feed, Food & Beverage, Personal Care & Cosmetics, Others), Countries and Company Analysis 2025-2033.


Oats Industry Overview

Oats are a complete grain that is frequently eaten for breakfast because of their many health advantages. They contain a lot of fiber, including beta-glucan, which lowers cholesterol and promotes heart health. Protein, vitamins (such as B-vitamins), and vital minerals like iron, magnesium, and zinc are also abundant in oats. They are versatile in the kitchen and may be added to smoothies, baked goods, porridge, and snack bars. Although cross-contamination can happen during processing, oats are a popular option for those with gluten sensitivity because they are naturally gluten-free. Among its many health advantages are enhanced digestion and assistance with weight control.

The market for oats is expanding rapidly due to rising customer demand for nutrient-dense, healthful diets. Oats are popular in health-conscious cultures because of their high fiber content, especially beta-glucan, which promotes digestion and heart health. Since oats are naturally gluten-free and may be used in a variety of dishes, their popularity is also fueled by the emergence of plant-based diets and gluten-free trends. Additionally, the market has grown thanks to innovations in oat-based products such protein bars, snacks, and oat milk. The market is expanding as a result of growing interest in sustainable and whole food options as well as increased knowledge of the health advantages of oats.


Growth Drivers for the Oats Market

Trending in the Direction of a Healthier Lifestyle

The market for oats is being supported by the global trend towards healthier eating habits and lifestyle choices. Whole grains like oats are becoming more popular as a result of consumers' rising awareness of the importance of a healthy diet in preventing chronic illnesses and preserving good health. Furthermore, the market is expanding favorably due to the growing incidence of obesity, cardiovascular diseases (CVDs), and other illnesses connected to poor eating habits. Revenue from the oats market is also being driven by the perception that oats are a safe and healthy food that fits well with the objectives of those who are eager to eat more mindfully.


Growing Awareness of Health Issues

The growing awareness of the health advantages of eating oats is the main factor propelling the global oats market. Fiber, a nutritional component essential for reducing cholesterol and improving digestion, is abundant in oats. The dish is a healthy choice because it is also rich in vital nutrients like vitamins, minerals, and antioxidants. The demand for oats and goods made from them is rising as a result of individuals choosing natural and healthful foods and growing more concerned about their health. Growing awareness of the impact of diet on an individual's health is another factor driving the oats market prediction.


Plant-Based Diets Are Trending

The rising acceptance of plant-based diets is another factor that has a macroenvironmental impact on the worldwide oats industry. The demand for oats is impacted by the rise in vegetarianism and veganism because they are inherently plant-based and suitable for vegetarians and vegans. Vegetarians and vegans use oats as a source of protein because they are high in fiber, protein, and other vital elements. The market is growing as a result of the growing demand for porridge products from consumers who prefer organic and environmentally friendly crops due to the growing vegan and plant-based markets.


Challenges in the Oats Market

The low-cost availability of alternative grain varieties is impeding market expansion.

Its market expansion is hampered by the availability of several alternative whole grains with almost identical nutritional profiles, including quinoa, barley, sorghum, and wheat. In addition to being inexpensive in the global market, grains like wheat are high in fiber, vitamins, and magnesium. Due to its ability to enhance digestion and its antioxidant qualities, which are associated with a decreased risk of cardiovascular diseases, barley is very frequently included in breakfast dishes. Additionally, it has been demonstrated that eating barley lowers triglyceride and cholesterol levels, which aids in weight loss and, thus, hinders market expansion.


Supply Chain Issues

The market for oats is challenged by supply chain problems, mainly because of the possibility of gluten cross-contamination during processing, which reduces the product's appeal to consumers who are gluten intolerant. Furthermore, supply shortages and price volatility can result from logistical disruptions like agricultural production variations or delays in shipping. Both producers and final consumers may be impacted by these issues, which may also have an effect on cost, availability, and market stability.


Oats Market Overview by Regions

The market for oats is expanding in a number of regions, with North America, Europe, and Asia showing the highest demand. Oats are popular as a nutritious breakfast choice in North America and Europe, and they are also becoming more and more popular in plant-based snacks. Oat consumption is increasing throughout Asia as a result of rising health consciousness and the acceptance of oat-based substitutes. Furthermore, the global industry is being shaped by the desire for gluten-free and organic oats.


United States Oats Market

The market for oats in the US has grown steadily due to rising customer demand for quick and healthful breakfast options. Oats are prized for their heart-healthy qualities and high fiber content, among other nutritional advantages. Oats in a variety of forms, including rolled oats, oat flour, and oat milk, have become increasingly popular due to the emergence of plant-based diets and clean-label products. According to a research by the Organization for Economic Co-Operation and Development (OECD), from 2020 to 2050, the United States is expected to spend 14% of its health budget on overweight and related disorders.

Furthermore, the International Foundation for Gastrointestinal Disorders estimates that between 25 and 45 million Americans suffer with irritable bowel syndrome (IBS), which affects 5–10% of people worldwide. One kind of prebiotic that supports the growth of intestinal microorganisms is oats. Due to increased awareness of better gut health, prebiotic products are becoming more and more popular among customers in the United States.


Germany Oats Market

The growing demand for plant-based, gluten-free, and healthful goods is driving the growth of the oats market in Germany. Oats are well-liked for their nutritional value, particularly as a source of protein and fiber. Oat-based products like muesli, oat milk, and oatmeal are becoming more innovative as consumer preferences shift toward natural, organic, and sustainable solutions. As health-conscious eating continues to gain popularity, major market participants are reacting to this trend and helping the oat business flourish in Germany.


India Oats Market

The market for oats in India is expanding significantly due to growing knowledge of the health advantages of oats, including better digestion, heart health, and weight management. Particularly in cities where convenience and healthy eating trends are growing, oats are becoming more and more well-liked as a wholesome breakfast choice. In order to accommodate the fast-paced lifestyle, the industry is witnessing a move toward ready-to-eat items, quick oats, and snacks made from oats. For instance, in October 2022, a high-protein muesli comprised entirely of plant-based components, Pro Muesli was introduced by Kellogg's India. The firm claims that a serving of Kellogg's Pro Muesli with 200 milliliters of milk meets 29% of a sedentary woman's daily protein needs. India's oats industry is anticipated to increase, drawing both domestic and foreign competitors, as a result of rising disposable incomes and a growing desire for natural, healthier foods.


Saudi Arabia Oats Market

The market for oats in Saudi Arabia is expanding gradually due to consumers' increased health concern. Because of their many nutritional advantages, such as their high fiber content, heart health benefits, and digestive advantages, oats are becoming more and more popular. Instant and ready-to-eat oats are becoming more popular in cities as the need for wholesome, practical breakfast options increases. Additionally, demand for oat-based goods like oat milk and snacks has increased due to the growing popularity of plant-based and gluten-free diets. The Saudi Arabian oat industry is anticipated to keep growing as customer tastes move toward healthier options, drawing in both domestic and foreign brands.


Type - Industry is divided into 5 viewpoints:
1. Rolled Oats
2. Whole Oats
3. Steel Cut
4. Instant Oats
5. Other


Application- Industry is divided into 4 viewpoints:
1. Animal Feed
2. Food & Beverage
3. Personal Care & Cosmetics
4. Others


Countries- Industry is divided into 25 viewpoints:
North America

1. United States
2. Canada

Europe

1. France
2. Germany
3. Italy
4. Spain
5. United Kingdom
6. Belgium
7. Netherlands
8. Turkey

Asia Pacific

1. China
2. Japan
3. India
4. South Korea
5. Thailand
6. Malaysia
7. Indonesia
8. Australia
9. New Zealand

Latin America

1. Brazil
2. Mexico
3. Argentina

Middle East & Africa

1. Saudi Arabia
2. United Arab Emirates
3. South Africa


All companies have been covered with 4 Viewpoints
1. Overview
2. Key Persons
3. Recent Development & Strategies
4. Financial Insights


Company Analysis
1. General Mills
2. B&G Foods Inc
3. Kellanova
4. Marico Ltd
5. PepsiCo Inc
6. Nestle SA
7. Blue Lake Milling
8. Avena Foods


Key Questions Answered in Report:
1. How big is the oats industry?
The global oats market size was valued at US$ 5.21 billion in 2024 and is expected to reach US$ 7.56 billion in 2033.

2. What is the oats industry growth rate?
The global oats market is expected to expand at a compound annual growth rate (CAGR) of 4.22% from 2025 to 2033.

3. Who are the key players in oats industry?
General Mills, B&G Foods Inc, Kellanova, Marico Ltd, PepsiCo Inc, Nestle SA, Blue Lake Milling and Avena Foods are prominent in the global oats market.

4. What are the factors driving the oats industry?
The growth of the oat market is driven by rising health consciousness, increased demand for plant-based products, growing awareness of oats nutritional benefits, rising popularity of gluten-free diets, and expanding food innovations.

5. Which Region held the largest market share in the oats industry?
North America is expected to hold the largest market share in the industry.

6. What segments are covered in the oats market report?
Type, Application and Countries segment are covered in this report.

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Table of Contents

1. Introduction


2. Research Methodology


3. Executive Summary


4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges


5. Oats Market


6. Market Share Analysis
6.1 By Type
6.2 By Application
6.3 By Country


7. Type
7.1 Rolled Oats
7.2 Whole Oats
7.3 Steel Cut
7.4 Instant Oats
7.5 Others


8. Application
8.1 Animal Feed
8.2 Food & Beverage
8.3 Personal Care & Cosmetics
8.4 Others


9. Countries
9.1 North America

9.1.1 United States
9.1.2 Canada

9.2 Europe

9.2.1 France
9.2.2 Germany
9.2.3 Italy
9.2.4 Spain
9.2.5 United Kingdom
9.2.6 Belgium
9.2.7 Netherlands
9.2.8 Turkey

9.3 Asia Pacific

9.3.1 China
9.3.2 Japan
9.3.3 India
9.3.4 South Korea
9.3.5 Thailand
9.3.6 Malaysia
9.3.7 Indonesia
9.3.8 Australia
9.3.9 New Zealand

9.4 Latin America

9.4.1 Brazil
9.4.2 Mexico
9.4.3 Argentina

9.5 Middle East & Africa

9.5.1 Saudi Arabia
9.5.2 UAE
9.5.3 South Africa


10. Porter’s Five Forces Analysis
10.1 Bargaining Power of Buyers
10.2 Bargaining Power of Suppliers
10.3 Degree of Rivalry
10.4 Threat of New Entrants
10.5 Threat of Substitutes


11. SWOT Analysis
11.1 Strength
11.2 Weakness
11.3 Opportunity
11.4 Threat


12. Key Players Analysis
12.1 General Mills
12.1.1 Overview
12.1.2 Key Persons
12.1.3 Recent Development & Strategies
12.1.4 Revenue Analysis

12.2 B&G Foods Inc
12.2.1 Overview
12.2.2 Key Persons
12.2.3 Recent Development & Strategies
12.2.4 Revenue Analysis

12.3 Kellanova
12.3.1 Overview
12.3.2 Key Persons
12.3.3 Recent Development & Strategies
12.3.4 Revenue Analysis

12.4 Marico Ltd
12.4.1 Overview
12.4.2 Key Persons
12.4.3 Recent Development & Strategies
12.4.4 Revenue Analysis

12.5 PepsiCo Inc
12.5.1 Overview
12.5.2 Key Persons
12.5.3 Recent Development & Strategies
12.5.4 Revenue Analysis

12.6 Nestle SA
12.6.1 Overview
12.6.2 Key Persons
12.6.3 Recent Development & Strategies
12.6.4 Revenue Analysis

12.7 Blue Lake Milling
12.7.1 Overview
12.7.2 Key Persons
12.7.3 Recent Development & Strategies

12.8 Avena Foods
12.8.1 Overview
12.8.2 Key Persons
12.8.3 Recent Development & Strategies